Question 1

What are the different markets in which
        Tapad and
        Effective Measure compete against each other?

Accepted Answer

Tapad and
        Effective Measure compete against each other in
        the Online Audience Data, Cross-Device Targeting, Market Research.

Question 2

How does the market share of
        Tapad
        and Effective Measure compare in the
        Online Audience Data market?

Accepted Answer

In the Online Audience Data market,
        Tapad has a
        18.15%
        market share in comparison to
        Effective Measure’s
        0.03%.
        Since it has a better market share coverage,
        Tapad holds the
        3rd
        spot in 6sense's Market Share Ranking Index for
        the Online Audience Data category, while
        Effective Measure holds the
        34th spot.

Question 3

How many customers are acquired by
        Tapad and
        Effective Measure in the
        Online Audience Data segment?

Accepted Answer

Tapad has
        1,877 customers and
        Effective Measure has
        3 customers in the
        Online Audience Data
        segment. Tapad has
        1874 more customers than
        Effective Measure in this category.

Question 4

What are the countries in which
        Tapad and
        Effective Measure has more customers?

Accepted Answer

Tapad has more customers in United States, Canada and United Kingdom.
Effective Measure has more customers in South Africa and Pakistan.

Tapad Vs Effective Measure : In-Depth Comparison

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Comparing the customer bases of Tapad and Effective Measure

Comparing the market share of Tapad and Effective Measure

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