Question 1

What are the different markets in which
        PulsePoint and
        Tapad compete against each other?

Accepted Answer

PulsePoint and
        Tapad compete against each other in
        the Online Audience Data, Ad Exchange, Cross-Device Targeting.

Question 2

How does the market share of
        PulsePoint
        and Tapad compare in the
        Online Audience Data market?

Accepted Answer

In the Online Audience Data market,
        PulsePoint has a
        23.40%
        market share in comparison to
        Tapad’s
        17.36%.
        Since it has a better market share coverage,
        PulsePoint holds the
        2nd
        spot in 6sense's Market Share Ranking Index for
        the Online Audience Data category, while
        Tapad holds the
        3rd spot.

Question 3

How many customers are acquired by
        PulsePoint and
        Tapad in the
        Online Audience Data segment?

Accepted Answer

PulsePoint has
        2,814 customers and
        Tapad has
        2,087 customers in the
        Online Audience Data
        segment. PulsePoint has
        727 more customers than
        Tapad in this category.

Question 4

What are the countries in which
        PulsePoint and
        Tapad has more customers?

Accepted Answer

PulsePoint has more customers in United States, United Kingdom and Belgium.
Tapad has more customers in United States, Brazil and France.

PulsePoint Vs Tapad : In-Depth Comparison

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Comparing the customer bases of PulsePoint and Tapad

Comparing the market share of PulsePoint and Tapad

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