Question 1

What are the different markets in which
        Oracle BlueKai and
        Sailthru compete against each other?

Accepted Answer

Oracle BlueKai and
        Sailthru compete against each other in
        the Big Data, Marketing Analytics, Marketing Automation Platforms, Data Management Platform (DMP), Online Marketing.

Question 2

How does the market share of
        Oracle BlueKai
        and Sailthru compare in the
        Marketing Analytics market?

Accepted Answer

In the Marketing Analytics market,
        Oracle BlueKai has a
        0.53%
        market share in comparison to
        Sailthru’s
        0.43%.
        Since it has a better market share coverage,
        Oracle BlueKai holds the
        18th
        spot in 6sense's Market Share Ranking Index for
        the Marketing Analytics category, while
        Sailthru holds the
        20th spot.

Question 3

How many customers are acquired by
        Oracle BlueKai and
        Sailthru in the
        Marketing Analytics segment?

Accepted Answer

Oracle BlueKai has
        2,335 customers and
        Sailthru has
        1,881 customers in the
        Marketing Analytics
        segment. Oracle BlueKai has
        454 more customers than
        Sailthru in this category.

Question 4

What are the countries in which
        Oracle BlueKai and
        Sailthru has more customers?

Accepted Answer

Oracle BlueKai has more customers in United States, Italy and United Kingdom.
Sailthru has more customers in United States, Canada and United Kingdom.

Oracle BlueKai Vs Sailthru : In-Depth Comparison

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Comparing the customer bases of Oracle BlueKai and Sailthru

Comparing the market share of Oracle BlueKai and Sailthru

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