Question 1

What are the different markets in which
        Outbrain and
        BrandBacker compete against each other?

Accepted Answer

Outbrain and
        BrandBacker compete against each other in
        the Influencer Marketing, Account Based Marketing, Ad Serving, Advertising, Affiliate Marketing.

Question 2

How does the market share of
        Outbrain
        and BrandBacker compare in the
        Influencer Marketing market?

Accepted Answer

In the Influencer Marketing market,
        Outbrain has a
        70.60%
        market share in comparison to
        BrandBacker’s
        0.11%.
        Since it has a better market share coverage,
        Outbrain holds the
        1st
        spot in 6sense's Market Share Ranking Index for
        the Influencer Marketing category, while
        BrandBacker holds the
        26th spot.

Question 3

How many customers are acquired by
        Outbrain and
        BrandBacker in the
        Influencer Marketing segment?

Accepted Answer

Outbrain has
        43,584 customers and
        BrandBacker has
        69 customers in the
        Influencer Marketing
        segment. Outbrain has
        43515 more customers than
        BrandBacker in this category.

Question 4

What are the countries in which
        Outbrain and
        BrandBacker has more customers?

Accepted Answer

Outbrain has more customers in United States, United Kingdom and Canada.
BrandBacker has more customers in United States, Canada and Australia.

Outbrain Vs BrandBacker : In-Depth Comparison

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Comparing the customer bases of Outbrain and BrandBacker

Comparing the market share of Outbrain and BrandBacker

Compare Outbrain vs BrandBacker customers by geography

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