Question 1

What are the different markets in which
        Oracle BlueKai and
        Argo compete against each other?

Accepted Answer

Oracle BlueKai and
        Argo compete against each other in
        the Data Management Platform (DMP), Big Data, Marketing Analytics, Marketing Automation Platforms, Web Analytics.

Question 2

How does the market share of
        Oracle BlueKai
        and Argo compare in the
        Data Management Platform (DMP) market?

Accepted Answer

In the Data Management Platform (DMP) market,
        Oracle BlueKai has a
        4.92%
        market share in comparison to
        Argo’s
        0.45%.
        Since it has a better market share coverage,
        Oracle BlueKai holds the
        6th
        spot in 6sense's Market Share Ranking Index for
        the Data Management Platform (DMP) category, while
        Argo holds the
        21st spot.

Question 3

How many customers are acquired by
        Oracle BlueKai and
        Argo in the
        Data Management Platform (DMP) segment?

Accepted Answer

Oracle BlueKai has
        2,661 customers and
        Argo has
        243 customers in the
        Data Management Platform (DMP)
        segment. Oracle BlueKai has
        2418 more customers than
        Argo in this category.

Question 4

What are the countries in which
        Oracle BlueKai and
        Argo has more customers?

Accepted Answer

Oracle BlueKai has more customers in United States, United Kingdom and Italy.
Argo has more customers in United States, United Kingdom and France.

Oracle BlueKai Vs Argo : In-Depth Comparison

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Comparing the customer bases of Oracle BlueKai and Argo

Comparing the market share of Oracle BlueKai and Argo

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