Question 1

What are the different markets in which
        Marketo and
        IBM Campaign compete against each other?

Accepted Answer

Marketo and
        IBM Campaign compete against each other in
        the Campaign Management, Lead Generation, Lead Management, Marketing Analytics, Marketing Automation Platforms.

Question 2

How does the market share of
        Marketo
        and IBM Campaign compare in the
        Campaign Management market?

Accepted Answer

In the Campaign Management market,
        Marketo has a
        3.71%
        market share in comparison to
        IBM Campaign’s
        0.00%.
        Since it has a better market share coverage,
        Marketo holds the
        9th
        spot in 6sense's Market Share Ranking Index for
        the Campaign Management category, while
        IBM Campaign holds the
        173rd spot.

Question 3

How many customers are acquired by
        Marketo and
        IBM Campaign in the
        Campaign Management segment?

Accepted Answer

Marketo has
        28,633 customers and
        IBM Campaign has
        1 customers in the
        Campaign Management
        segment. Marketo has
        28632 more customers than
        IBM Campaign in this category.

Question 4

What are the countries in which
        Marketo and
        IBM Campaign has more customers?

Accepted Answer

Marketo has more customers in United States, United Kingdom and Canada.
IBM Campaign has more customers in and United States.

Marketo Vs IBM Campaign : In-Depth Comparison

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Comparing the customer bases of Marketo and IBM Campaign

Comparing the market share of Marketo and IBM Campaign

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