Question 1

What are the different markets in which
        Criteo and
        Smart AdServer compete against each other?

Accepted Answer

Criteo and
        Smart AdServer compete against each other in
        the Advertising, Ad Serving, Display Advertising, Ecommerce Marketing, Personalization Behavioral Targeting.

Question 2

How does the market share of
        Criteo
        and Smart AdServer compare in the
        Advertising market?

Accepted Answer

In the Advertising market,
        Criteo has a
        6.37%
        market share in comparison to
        Smart AdServer’s
        0.71%.
        Since it has a better market share coverage,
        Criteo holds the
        3rd
        spot in 6sense's Market Share Ranking Index for
        the Advertising category, while
        Smart AdServer holds the
        15th spot.

Question 3

How many customers are acquired by
        Criteo and
        Smart AdServer in the
        Advertising segment?

Accepted Answer

Criteo has
        42,845 customers and
        Smart AdServer has
        4,755 customers in the
        Advertising
        segment. Criteo has
        38090 more customers than
        Smart AdServer in this category.

Question 4

What are the countries in which
        Criteo and
        Smart AdServer has more customers?

Accepted Answer

Criteo has more customers in United States, Brazil and United Kingdom.
Smart AdServer has more customers in United States, Germany and France.

Criteo Vs Smart AdServer : In-Depth Comparison

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Comparing the customer bases of Criteo and Smart AdServer

Comparing the market share of Criteo and Smart AdServer

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