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Web Analytics

Q: How many companies use Web Analytics software these days?

Around the world in 2024, over 6,169,583 companies are currently using one or more Web Analytics software. Out of these, there are 3,303,951 companies using Web Analytics tools that are originally from the United States.

Q: Which company has the most significant market share in the Web Analytics software space?

The top few companies that have the most significant market share in the Web Analytics space are Google Analytics with 70.91% of market share, FaceBook Pixel For Shop with 12.33% of market share, Hotjar with 3.43% of market share. Check for other Web Analytics technologies market share here.

Q: What are the top industries that usually use Web Analytics softwares?

The top industries that use Web Analytics software are Continuing Education (4,874), Online Learning (4,294), Research (4,233).

Gain market share and customer base information about the top Web Analytics software. Check out our list of Web Analytics Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

198

Technologies Tracked

8027044

Companies Tracked

Categories related to Web Analytics

Data Visualization

Analytics And BI Platform

Business Intelligence (BI)

Web Analytics

Analytics

Top 5 Web Analytics technologies in 2024

Over 8027044 companies are using Web Analytics tools. Google Analytics with 70.91% market share (5692209 customers), FaceBook Pixel For Shop with 12.33% market share (989702 customers), Hotjar with 3.43% market share (275590 customers).

Technology

Market Share (Est.)

Customers

Google Analytics

70.91%

5692209

FaceBook Pixel For Shop

12.33%

989702

Hotjar

3.43%

275590

Matomo (Formerly Piwik)

3.25%

260777

Adobe Analytics

1.50%

120013

Others

8.58%

688753

Web Analytics Customers by Employee Size

The majority of Web Analytics category falls in the company size of 0 - 9 employees (3634026 companies), 20 - 49 employees (1558208 companies), 10 - 19 employees (1211501 companies).

Employee Size

Web Analytics Customers by Geography

Companies using Web Analytics technology software are majorly from the United States with 3303951 (54.62%), United Kingdom with 608161 (10.05%), Germany with 358167 (5.92%) customers respectively.

Customers

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Web Analytics Customers by Industry

Top industries that use Web Analytics for Continuing Education (4874), Online Learning (4294), Research (4233).

Customers

Market Share for Top Web Analytics Technologies

Analyze the market share of popular Web Analytics technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Google Analytics	5692209	70.91
2	FaceBook Pixel For Shop	989702	12.33
3	Hotjar	275590	3.43
4	Matomo (Formerly Piwik)	260777	3.25
5	Adobe Analytics	120013	1.50
6	Optimizely	55700	0.69
7	Mixpanel	44019	0.55
8	Ahrefs	43407	0.54
9	Crazy Egg	38808	0.48
10	Visual Website Optimizer	33980	0.42
11	Agile CRM	31715	0.40
12	Leadfeeder	27515	0.34
13	Campaign Monitor	25188	0.31
14	ComScore	24572	0.31
15	Clicky	23243	0.29
16	Hootsuite	22387	0.28
17	Smartlook	21066	0.26
18	Mouseflow	20423	0.25
19	HeapAnalytics	18572	0.23
20	SEMrush	16954	0.21
21	Amplitude	14227	0.18
22	Zoho PageSense	13616	0.17
23	Fathom Analytics	13353	0.17
24	Gauges	12123	0.15
25	Lucky Orange	12113	0.15
26	Siteimprove	11738	0.15
27	Piwik PRO	11063	0.14
28	SiteWit	9259	0.12
29	Inspectlet	8463	0.11
30	Looker	7791	0.10
31	Plausible Analytics	6966	0.09
32	Chartbeat	6842	0.09
33	Alexa	6468	0.08
34	ThomasNet Web Traxs	5952	0.07
35	ShinyStat	5712	0.07
36	SuperStats	4921	0.06
37	Oribi	4759	0.06
38	AB Tasty	4721	0.06
39	Albacross	4505	0.06
40	Moz	3976	0.05
41	ClickTale	3905	0.05
42	Peek Pro Tour Operators	3332	0.04
43	Heatmap	3188	0.04
44	Webtrends	2568	0.03
45	Oracle BlueKai	2420	0.03
46	Bizible	2303	0.03
47	Woopra	2280	0.03
48	SimilarWeb	2237	0.03
49	Salesfusion	2196	0.03
50	Kissmetrics	2103	0.03
51	CleverTap	2069	0.03
52	Brightedge	2046	0.03
53	Marketing 360	2011	0.03
54	SE Ranking	1950	0.02
55	Proof	1945	0.02
56	Leady	1918	0.02
57	Bounce Exchange	1760	0.02
58	eXTReMe Tracking	1711	0.02
59	bo.im	1598	0.02
60	Compete	1580	0.02
61	Snitcher	1533	0.02
62	Exponea	1406	0.02
63	Synup	1358	0.02
64	Brandwatch	1330	0.02
65	Freshmarketer	1245	0.02
66	GetSocial	1235	0.02
67	Sisense	1138	0.01
68	WooRank	1129	0.01
69	Yandex Metrica	1053	0.01
70	Lumio	765	0.01
71	Opentracker	676	0.01
72	Attribution	662	0.01
73	Botify	658	0.01
74	LeadLander	628	0.01
75	SAP Marketing Cloud	619	0.01
76	Majestic	600	0.01
77	GoStats	587	0.01
78	ExtraWatch	512	0.01
79	XiTi	511	0.01
80	ClustrMaps	495	0.01
81	SpyFu	488	0.01
82	Ptengine	481	0.01
83	Microsoft Clarity	475	0.01
84	VisitorTrack	387	0.00
85	Stat24	384	0.00
86	Unbxd	372	0.00
87	Evergage	345	0.00
88	AppAnnie	307	0.00
89	AFS Analytics	281	0.00
90	Marin Software	254	0.00
91	PPC Keyword	244	0.00
92	NetFlow Analyzer	239	0.00
93	Chartio	233	0.00
94	Hitwise	232	0.00
95	Rebrandly	217	0.00
96	AWStats	216	0.00
97	Funnel	214	0.00
98	Brand24	205	0.00
99	OWOX BI Attribution	186	0.00
100	Beckon	183	0.00
101	SumAll	178	0.00
102	Tealium IQ	171	0.00
103	HasOffers by TUNE	170	0.00
104	Simple Analytics	166	0.00
105	Acquisio	158	0.00
106	Xtremepush	133	0.00
107	TapClicks	125	0.00
108	WebMeUp	117	0.00
109	AgencyAnalytics	114	0.00
110	Cyfe	103	0.00
111	HarePoint	98	0.00
112	SEO PowerSuite	95	0.00
113	ContentKing	95	0.00
114	TeamQuest	94	0.00
115	siteAnalyser	93	0.00
116	DemandJump	91	0.00
117	DashThis	68	0.00
118	adCore	64	0.00
119	Scikit Image	62	0.00
120	Apptopia	56	0.00
121	Econda	56	0.00
122	A1WebStats	52	0.00
123	Sticky	48	0.00
124	Colibri SEO	47	0.00
125	Analytify	47	0.00
126	Countly	46	0.00
127	Roambi Analytics	42	0.00
128	Calq	41	0.00
129	SearchMan	40	0.00
130	3DStats.com	37	0.00
131	Anodot	36	0.00
132	Netmonitor	35	0.00
133	Rooster	34	0.00
134	SeeVolution	32	0.00
135	Ruler Analytics	30	0.00
136	Snoobi	29	0.00
137	AT Internet Web Analytics	25	0.00
138	Convertize	24	0.00
139	Improvado	23	0.00
140	Cloudlytics	23	0.00
141	Sensai Metrics	22	0.00
142	Quill Engage	21	0.00
143	Site Search 360	20	0.00
144	Peek	18	0.00
145	Keepify	18	0.00
146	EmbeddedAnalytics	17	0.00
147	SmarterStats	17	0.00
148	Trendify	17	0.00
149	SimilarWeb PRO	16	0.00
150	LessChurn	16	0.00
151	eAnalytics	13	0.00
152	Core Web Analytics Engine	13	0.00
153	gShift	12	0.00
154	Angelfish	11	0.00
155	MapMyUser	11	0.00
156	Metrixa	11	0.00
157	Viavoo	11	0.00
158	Linkody	10	0.00
159	Open Web Analytics	9	0.00
160	FireStats	9	0.00
161	Brainify Analytics	9	0.00
162	Authoritas	8	0.00
163	WebDNA.io	8	0.00
164	HeatMapCo	7	0.00
165	CEP Analytics	6	0.00
166	Linkpulse	6	0.00
167	Logaholic Web Analytics	6	0.00
168	Glassbeam	6	0.00
169	Intempt	6	0.00
170	SEOmator	5	0.00
171	Badgeville	4	0.00
172	ipapi	4	0.00
173	Cxense Insight	4	0.00
174	3PMobile	4	0.00
175	Funnel Science	4	0.00
176	Instaclique	4	0.00
177	Applause Analytics	3	0.00
178	ClickPerfect	3	0.00
179	OneStat	3	0.00
180	SeoHighLighter.com	3	0.00
181	Needl	3	0.00
182	Serptracker	3	0.00
183	Smol	3	0.00
184	LeaDroid	3	0.00
185	IdealPath	2	0.00
186	Roguelytics	2	0.00
187	Stat Centric	2	0.00
188	PaveIQ	2	0.00
189	Funnl	2	0.00
190	Statvoo	2	0.00
191	WAO	2	0.00
192	Ometrics	2	0.00
193	EngageMaster	2	0.00
194	IBM Digital Analytics (Coremetrics)	2	0.00
195	OWOX BI Smart Data	2	0.00
196	StreamAnalyst	2	0.00
197	Amberloom Website Checker	2	0.00
198	SearchMax	2	0.00