Nielsen
Nielsen is a leading global information and measurement company that enables companies to understand consumers and consumer behavior.
Market Share of Nielsen
Current Customer(s)
9402
Market Share (Est.)
7.89%
Ranking
#5
Top Competitors and Alternatives of Nielsen
The top three of Nielsen’s competitors in the Audience Insights category are FullStory with 31.36%, Quantcast Measure with 19.72%, Amplitude with 12.46% market share.
| Technology | Domains | Market Share (Est.) | Versus page |
|---|---|---|---|
| FullStory | 37385 | 31.36% | Nielsen vs FullStory |
| Quantcast Measure | 23508 | 19.72% | Nielsen vs Quantcast Measure |
| Amplitude | 14856 | 12.46% | Nielsen vs Amplitude |
| Sitecore | 10341 | 8.67% | Nielsen vs Sitecore |
| Parse.ly | 5981 | 5.02% | Nielsen vs Parse.ly |
| LogRocket | 4379 | 3.67% | Nielsen vs LogRocket |
| BlueCava | 4120 | 3.46% | Nielsen vs BlueCava |
| Piano ID | 1536 | 1.29% | Nielsen vs Piano ID |
| InfOnline | 986 | 0.83% | Nielsen vs InfOnline |
| Alliant | 883 | 0.74% | Nielsen vs Alliant |
| Wayin | 876 | 0.73% | Nielsen vs Wayin |
| Jebbit | 761 | 0.64% | Nielsen vs Jebbit |
| UserTesting | 616 | 0.52% | Nielsen vs UserTesting |
| Resonate | 584 | 0.49% | Nielsen vs Resonate |
| Talkwalker | 531 | 0.45% | Nielsen vs Talkwalker |
| Viafoura | 505 | 0.42% | Nielsen vs Viafoura |
| Trialfire | 311 | 0.26% | Nielsen vs Trialfire |
| Synthesio | 212 | 0.18% | Nielsen vs Synthesio |
| RadiumOne | 170 | 0.14% | Nielsen vs RadiumOne |
| GlobalWebIndex | 164 | 0.14% | Nielsen vs GlobalWebIndex |
Popular Comparisons
Top Competitors and Alternatives of Nielsen
The top three of Nielsen’s competitors in the Audience Insights category are FullStory with 31.36%, Quantcast Measure with 19.72%, Amplitude with 12.46% market share.
Nielsen vs FullStory
Nielsen vs Quantcast Measure
Nielsen vs Amplitude
Nielsen vs Sitecore
Nielsen vs Parse.ly
Nielsen vs LogRocket
Nielsen vs BlueCava
Nielsen vs Piano ID
Customers of Nielsen
Around the world in 2024, over 9401 companies have started using Nielsen as Audience Insights tool.
| Customers | Employee Range | City | Region | Country | Social Links |
|---|---|---|---|---|---|
| Renault SA | 10,000+ | Boulogne-Billancourt | Ile-de-France | France |     |
| Stanford University | 10,000+ | Stanford | California | United States | |
| Advanced Micro Devices, Inc. | 10,000+ | Santa Clara | California | United States | |
| PPD | 10,000+ | Wilmington | North Carolina | United States | |
| Gudang Garam Tbk | 10,000+ | Kediri | East Java | Indonesia | |
| Unilever Group | 10,000+ | London | England | United Kingdom | |
| Saigon Co-op | 10,000+ | Ho Chi Minh City | Ho Chi Minh City | Vietnam | |
| Coca - Cola Andina | 10,000+ | Santiago | Santiago Metropolitan | Chile | |
| Total Wine & More | 10,000+ | Bethesda | Maryland | United States | |
| Publicis | 10,000+ | New York City | New York | United States | |
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Nielsen Customers by Products and Services
The top three products and services offering customers that use Nielsen for Audience Insights are Marketing (411), Advertising (377), Digital Marketing (231).
Customers
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Nielsen Customers by Employee Size
The majority of Nielsen's customers for the audience-insights category fall in the company size of 1,000 - 4,999 employees (1668 companies), 100 - 249 employees (1602 companies), 20 - 49 employees (1379 companies).
Employee Size
Nielsen Customers by Geography
The top three geographies of Nielsen for audience-insights are the United States with 4503(59.92%), United Kingdom with 622(8.28%), Denmark with 599(7.97%) customers respectively.
Customers
Employees of Nielsen
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FAQ
Find answers to the most often asked questions by users.
Who are the top Nielsen competitors?
Nielsen’s Top competitors in the audience-insights category are FullStory, Quantcast Measure, Amplitude. You can view a full list of Nielsen competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Nielsen and 40,000 other technologies on the internet. You can also compare Nielsen and its feature with top competitors here : Nielsen vs FullStory Nielsen vs Quantcast Measure Nielsen vs Amplitude.
What is Nielsen customer distribution based on company size?
What is Nielsen market share in the audience-insights?
What are the top countries that use Nielsen?
What are the top industries that use Nielsen?
Justine Lyon
Senior VP of Sales, Ally
At my previous organization we used Zoominfo and LInkedIn Navigator for contact, Bombora for intent and DiscoverOrg for account info. When I joined Ally where we use 6sense, I found it to be as valuable as all the other tools combined!
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