TurboTax
TurboTax is mobile-friendly tax preparation software that guides users step-by-step to receive their maximum tax refund for federal & state income tax...Read more
Market Share of TurboTax
Current Customer(s)
4850
Market Share (Est.)
8.14%
Ranking
#4
Top Competitors and Alternatives of TurboTax
The top three of TurboTax’s competitors in the Tax Management category are NetSuite with 31.91%, Xero with 21.48%, QuickBooks Online with 15.59% market share.
| Technology | Domains | Market Share (Est.) | Versus page |
|---|---|---|---|
| NetSuite | 19015 | 31.91% | TurboTax vs NetSuite |
| Xero | 12798 | 21.48% | TurboTax vs Xero |
| QuickBooks Online | 9287 | 15.59% | TurboTax vs QuickBooks Online |
| Sage Intacct | 1926 | 3.23% | TurboTax vs Sage Intacct |
| CentralBOS | 1434 | 2.41% | TurboTax vs CentralBOS |
| Avalara | 1324 | 2.22% | TurboTax vs Avalara |
| Zoho Books | 1161 | 1.95% | TurboTax vs Zoho Books |
| Multiview | 953 | 1.60% | TurboTax vs Multiview |
| Gusto | 842 | 1.41% | TurboTax vs Gusto |
| Spreadsheet Server | 737 | 1.24% | TurboTax vs Spreadsheet Server |
| Ryan | 492 | 0.83% | TurboTax vs Ryan |
| FreshBooks | 481 | 0.81% | TurboTax vs FreshBooks |
| Bench | 447 | 0.75% | TurboTax vs Bench |
| Divvy | 303 | 0.51% | TurboTax vs Divvy |
| Zenefits | 298 | 0.50% | TurboTax vs Zenefits |
| Taxware | 275 | 0.46% | TurboTax vs Taxware |
| CosmoLex | 229 | 0.38% | TurboTax vs CosmoLex |
| KashFlow | 211 | 0.35% | TurboTax vs KashFlow |
| SurePrep | 174 | 0.29% | TurboTax vs SurePrep |
| Canopy | 172 | 0.29% | TurboTax vs Canopy |
Popular Comparisons
Top Competitors and Alternatives of TurboTax
The top three of TurboTax’s competitors in the Tax Management category are NetSuite with 31.91%, Xero with 21.48%, QuickBooks Online with 15.59% market share.
TurboTax vs NetSuite
TurboTax vs Xero
TurboTax vs QuickBooks Online
TurboTax vs Sage Intacct
TurboTax vs CentralBOS
TurboTax vs Avalara
TurboTax vs Zoho Books
TurboTax vs Multiview
Customers of TurboTax
Around the world in 2025, over 4850 companies have started using TurboTax as Tax Management tool.
| Customers | Employee Range | City | Region | Country | Social Links |
|---|---|---|---|---|---|
| Ameriprise Financial, Inc. | 10,000+ | Minneapolis | Minnesota | United States |     |
| PayPal | 10,000+ | San Jose | California | United States | |
| Northwestern Mutual | 10,000+ | Milwaukee | Wisconsin | United States | |
| Constellation | 10,000+ | Baltimore | Maryland | United States | |
| USAA | 10,000+ | San Antonio | Texas | United States | |
| Intuit | 10,000+ | Mountain View | California | United States | |
| Master Lock | 5,000 - 9,999 | South Milwaukee | Wisconsin | United States | |
| Rochester Institute Of Technology | 5,000 - 9,999 | Rochester | New York | United States | |
| Freedom Mortgage | 5,000 - 9,999 | Mount Laurel | New Jersey | United States | |
| Goodwill Of Central & Southern Indiana | 5,000 - 9,999 | Indianapolis | Indiana | United States | |
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TurboTax Customers by Products and Services
The top three products and services offering customers that use TurboTax for Tax Management are Financial Planning (83), Retirement Planning (79), Wealth Management (78).
Customers
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TurboTax Customers by Employee Size
The majority of TurboTax's customers for the tax-management category fall in the company size of 0 - 9 employees (2014 companies), 20 - 49 employees (1061 companies), 100 - 249 employees (516 companies).
Employee Size
TurboTax Customers by Geography
The top three geographies of TurboTax for tax-management are the United States with 4042(88.27%), India with 136(2.97%), United Kingdom with 121(2.64%) customers respectively.
Customers
Employees of TurboTax
Also see other Products/Services by TurboTax in:
FAQ
Find answers to the most often asked questions by users.
Who are the top TurboTax competitors?
TurboTax’s Top competitors in the tax-management category are NetSuite, Xero, QuickBooks Online. You can view a full list of TurboTax competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of TurboTax and 40,000 other technologies on the internet. You can also compare TurboTax and its feature with top competitors here : TurboTax vs NetSuite TurboTax vs Xero TurboTax vs QuickBooks Online.
What is TurboTax customer distribution based on company size?
What is TurboTax market share in the tax-management?
What are the top countries that use TurboTax?
What are the top industries that use TurboTax?
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