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Google Analytics

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Google Analytics allows users to measure sales & conversions, plus gain fresh insights into how visitors use sites, & how they arrived on site.

Reporting
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Market Share of Google Analytics

Current Customer(s)

7593209

Market Share (Est.)

94.78%

Ranking

#1

Top Competitors and Alternatives of Google Analytics

The top three of Google Analytics’s competitors in the Reporting category are Datadog with 2.00%, Tableau Software with 1.08%, Notion with 0.42% market share.

TechnologyDomainsMarket Share (Est.)Versus page
Datadog1605252.00%Google Analytics vs Datadog
Tableau Software866031.08%Google Analytics vs Tableau Software
Notion338980.42%Google Analytics vs Notion
Looker184560.23%Google Analytics vs Looker
Cognos172530.22%Google Analytics vs Cognos
HeapAnalytics172200.21%Google Analytics vs HeapAnalytics
QlikView132980.17%Google Analytics vs QlikView
Microsoft SQL Server Reporting Service113700.14%Google Analytics vs Microsoft SQL Server Reporting Service
Caspio74880.09%Google Analytics vs Caspio
Alteryx68810.09%Google Analytics vs Alteryx
Pentaho66590.08%Google Analytics vs Pentaho
Zoho Analytics61380.08%Google Analytics vs Zoho Analytics
MicroStrategy58670.07%Google Analytics vs MicroStrategy
Wrike43040.05%Google Analytics vs Wrike
Domo34440.04%Google Analytics vs Domo
Sumo Logic22870.03%Google Analytics vs Sumo Logic
ManageEngine ADAudit Plus20220.03%Google Analytics vs ManageEngine ADAudit Plus
BOARD16740.02%Google Analytics vs BOARD
Sisense11840.01%Google Analytics vs Sisense
LogicMonitor10570.01%Google Analytics vs LogicMonitor
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Popular Comparisons

Top Competitors and Alternatives of Google Analytics

The top three of Google Analytics’s competitors in the Reporting category are Datadog with 2.00%, Tableau Software with 1.08%, Notion with 0.42% market share.

Google Analytics vs Datadog

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Google Analytics vs Tableau Software

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Google Analytics vs Notion

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Google Analytics vs Looker

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Google Analytics vs Cognos

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Google Analytics vs HeapAnalytics

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Google Analytics vs QlikView

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Google Analytics vs Microsoft SQL Server Reporting Service

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Customers of Google Analytics

Around the world in 2026, over 7581400 companies have started using Google Analytics as Reporting tool.

CustomersEmployee RangeCityRegionCountrySocial Links
Lumax World10,000+GurgaonHaryanaIndia
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Prudential Plc10,000+Hong KongHong Kong SARPeople's Republic of China
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IET Services Ltd10,000+LondonEnglandUnited Kingdom
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Hella Marine10,000+AucklandAucklandNew Zealand
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Lincoln Paper & Tissue, LLC.10,000+Lake MaryFloridaUnited States
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UNC Gillings School Of Global Public Health10,000+Chapel HillNorth CarolinaUnited States
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Oregon Army National Guard Recruiting10,000+SalemOregonUnited States
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CFAO10,000+Boulogne-BillancourtIle-de-FranceFrance
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Sistema Fiep10,000+CuritibaParanaBrazil
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Baker Tilly US10,000+ChicagoIllinoisUnited States
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Google Analytics Customers by Products and Services

The top three products and services offering customers that use Google Analytics for Reporting are Marketing (32989), Digital Marketing (21269), Social Media (20818).

Customers

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Google Analytics Customers by Employee Size

The majority of Google Analytics's customers for the reporting category fall in the company size of 0 - 9 employees (4421307 companies), 20 - 49 employees (1550689 companies), 10 - 19 employees (533204 companies).

Employee Size

Google Analytics Customers by Geography

The top three geographies of Google Analytics for reporting are the United States with 2483848(46.55%), United Kingdom with 572340(10.73%), France with 324579(6.08%) customers respectively.

Customers

Employees of Google Analytics

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Also see other Products/Services by Google Analytics in:

Reporting
Dashboard
Analytics
Web Analytics

FAQ

Find answers to the most often asked questions by users.

Who are the top Google Analytics competitors?

Google Analytics’s Top competitors in the reporting category are Datadog, Tableau Software, Notion. You can view a full list of Google Analytics competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Google Analytics and 40,000 other technologies on the internet. You can also compare Google Analytics and its feature with top competitors here : Google Analytics vs Datadog Google Analytics vs Tableau Software Google Analytics vs Notion.

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What is Google Analytics customer distribution based on company size?

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What is Google Analytics market share in the reporting?

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What are the top countries that use Google Analytics?

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What are the top industries that use Google Analytics?

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