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Google Analytics

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Google Analytics allows users to measure sales & conversions, plus gain fresh insights into how visitors use sites, & how they arrived on site.

Reporting
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Market Share of Google Analytics

Current Customer(s)

7497049

Market Share (Est.)

94.73%

Ranking

#1

Top Competitors and Alternatives of Google Analytics

The top three of Google Analytics’s competitors in the Reporting category are Datadog with 1.57%, Tableau Software with 1.20%, Notion with 0.43% market share.

TechnologyDomainsMarket Share (Est.)Versus page
Datadog1241571.57%Google Analytics vs Datadog
Tableau Software952661.20%Google Analytics vs Tableau Software
Notion341220.43%Google Analytics vs Notion
HeapAnalytics268950.34%Google Analytics vs HeapAnalytics
Cognos206530.26%Google Analytics vs Cognos
Looker186190.24%Google Analytics vs Looker
QlikView158180.20%Google Analytics vs QlikView
Microsoft SQL Server Reporting Service143280.18%Google Analytics vs Microsoft SQL Server Reporting Service
Pentaho78570.10%Google Analytics vs Pentaho
Caspio76590.10%Google Analytics vs Caspio
Alteryx75620.10%Google Analytics vs Alteryx
Zoho Analytics69670.09%Google Analytics vs Zoho Analytics
MicroStrategy69020.09%Google Analytics vs MicroStrategy
Wrike44280.06%Google Analytics vs Wrike
Domo39710.05%Google Analytics vs Domo
Operational Insights30700.04%Google Analytics vs Operational Insights
Sumo Logic24650.03%Google Analytics vs Sumo Logic
ManageEngine ADAudit Plus18430.02%Google Analytics vs ManageEngine ADAudit Plus
Sisense14190.02%Google Analytics vs Sisense
WebFOCUS12010.02%Google Analytics vs WebFOCUS
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Popular Comparisons

Top Competitors and Alternatives of Google Analytics

The top three of Google Analytics’s competitors in the Reporting category are Datadog with 1.57%, Tableau Software with 1.20%, Notion with 0.43% market share.

Google Analytics vs Datadog

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Google Analytics vs Tableau Software

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Google Analytics vs Notion

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Google Analytics vs HeapAnalytics

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Google Analytics vs Cognos

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Google Analytics vs Looker

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Google Analytics vs QlikView

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Google Analytics vs Microsoft SQL Server Reporting Service

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Customers of Google Analytics

Around the world in 2025, over 7483219 companies have started using Google Analytics as Reporting tool.

CustomersEmployee RangeCityRegionCountrySocial Links
Grohe5,000 - 9,999DuesseldorfNorth Rhine-WestphaliaGermany
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Rohit Group250 - 499EdmontonAlbertaCanada
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The Branding Journal0 - 9San FranciscoCaliforniaUnited States
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Mallette1,000 - 4,999QuebecQuebecCanada
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The Design Project20 - 49MiamiFloridaUnited States
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Cognizant Netcentric1,000 - 4,999ZurichZurichSwitzerland
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American Traffic Safety Services Association20 - 49FredericksburgVirginiaUnited States
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Telenor10,000+LysakerAkershusNorway
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Hyro100 - 249New York CityNew YorkUnited States
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FUNDACION SALUD Y COMUNIDAD1,000 - 4,999BarcelonaCataloniaSpain
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Google Analytics Customers by Products and Services

The top three products and services offering customers that use Google Analytics for Reporting are Marketing (35290), Digital Marketing (22697), Social Media (22269).

Customers

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Google Analytics Customers by Employee Size

The majority of Google Analytics's customers for the reporting category fall in the company size of 0 - 9 employees (4396578 companies), 20 - 49 employees (1551014 companies), 100 - 249 employees (514997 companies).

Employee Size

Google Analytics Customers by Geography

The top three geographies of Google Analytics for reporting are the United States with 2468081(46.75%), United Kingdom with 570630(10.81%), France with 316869(6.00%) customers respectively.

Customers

Employees of Google Analytics

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Also see other Products/Services by Google Analytics in:

Reporting
Web Analytics
Analytics
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FAQ

Find answers to the most often asked questions by users.

Who are the top Google Analytics competitors?

Google Analytics’s Top competitors in the reporting category are Datadog, Tableau Software, Notion. You can view a full list of Google Analytics competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Google Analytics and 40,000 other technologies on the internet. You can also compare Google Analytics and its feature with top competitors here : Google Analytics vs Datadog Google Analytics vs Tableau Software Google Analytics vs Notion.

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What is Google Analytics customer distribution based on company size?

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What is Google Analytics market share in the reporting?

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What are the top countries that use Google Analytics?

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What are the top industries that use Google Analytics?

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