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Google Analytics

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Google Analytics allows users to measure sales & conversions, plus gain fresh insights into how visitors use sites, & how they arrived on site.

Reporting
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Market Share of Google Analytics

Current Customer(s)

6564075

Market Share (Est.)

95.11%

Ranking

#1

Top Competitors and Alternatives of Google Analytics

The top three of Google Analytics’s competitors in the Reporting category are Datadog with 1.31%, Notion with 1.31%, Tableau Software with 0.76% market share.

TechnologyDomainsMarket Share (Est.)Versus page
Datadog907531.31%Google Analytics vs Datadog
Notion903661.31%Google Analytics vs Notion
Tableau Software521600.76%Google Analytics vs Tableau Software
HeapAnalytics255480.37%Google Analytics vs HeapAnalytics
Cognos131050.19%Google Analytics vs Cognos
QlikView99320.14%Google Analytics vs QlikView
Microsoft SQL Server Reporting Service83960.12%Google Analytics vs Microsoft SQL Server Reporting Service
Looker75720.11%Google Analytics vs Looker
Caspio56230.08%Google Analytics vs Caspio
Alteryx47610.07%Google Analytics vs Alteryx
MicroStrategy43370.06%Google Analytics vs MicroStrategy
Pentaho39470.06%Google Analytics vs Pentaho
Zoho Analytics30560.04%Google Analytics vs Zoho Analytics
Wrike27350.04%Google Analytics vs Wrike
Domo23060.03%Google Analytics vs Domo
ManageEngine ADAudit Plus16360.02%Google Analytics vs ManageEngine ADAudit Plus
Sumo Logic14680.02%Google Analytics vs Sumo Logic
Sisense9150.01%Google Analytics vs Sisense
WebFOCUS8100.01%Google Analytics vs WebFOCUS
BOARD7040.01%Google Analytics vs BOARD
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Popular Comparisons

Top Competitors and Alternatives of Google Analytics

The top three of Google Analytics’s competitors in the Reporting category are Datadog with 1.31%, Notion with 1.31%, Tableau Software with 0.76% market share.

Google Analytics vs Datadog

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Google Analytics vs Notion

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Google Analytics vs Tableau Software

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Google Analytics vs HeapAnalytics

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Google Analytics vs Cognos

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Google Analytics vs QlikView

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Google Analytics vs Microsoft SQL Server Reporting Service

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Google Analytics vs Looker

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Customers of Google Analytics

Around the world in 2025, over 6444725 companies have started using Google Analytics as Reporting tool.

CustomersEmployee RangeCityRegionCountrySocial Links
ENEA S.A.10,000+PoznanGreater PolandPoland
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DP Retail10,000+MumbaiMaharashtraIndia
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Maticmind S.P.A.10,000+MilanLombardyItaly
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Al Dhannah Hospital10,000+Abu DhabiAbu DhabiUnited Arab Emirates
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Kelley School of Business MS in Information Systems (MSIS)10,000+BloomingtonIndianaUnited States
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Macquarie Group10,000+SydneyNew South WalesAustralia
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Cuckoo Indonesia10,000+JakartaJakartaIndonesia
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Xerox10,000+NorwalkConnecticutUnited States
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Windesheim10,000+ZwolleOverijsselNetherlands
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Goodwill Industries International10,000+RockvilleMarylandUnited States
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Google Analytics Customers by Products and Services

The top three products and services offering customers that use Google Analytics for Reporting are Marketing (34979), Digital Marketing (22112), Social Media (22023).

Customers

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Google Analytics Customers by Employee Size

The majority of Google Analytics's customers for the reporting category fall in the company size of 0 - 9 employees (3624541 companies), 20 - 49 employees (1468915 companies), 100 - 249 employees (492683 companies).

Employee Size

Google Analytics Customers by Geography

The top three geographies of Google Analytics for reporting are the United States with 2256913(48.88%), United Kingdom with 484944(10.50%), Canada with 258026(5.59%) customers respectively.

Customers

Employees of Google Analytics

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Also see other Products/Services by Google Analytics in:

Reporting
Dashboard
Analytics
Web Analytics

FAQ

Find answers to the most often asked questions by users.

Who are the top Google Analytics competitors?

Google Analytics’s Top competitors in the reporting category are Datadog, Notion, Tableau Software. You can view a full list of Google Analytics competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Google Analytics and 40,000 other technologies on the internet. You can also compare Google Analytics and its feature with top competitors here : Google Analytics vs Datadog Google Analytics vs Notion Google Analytics vs Tableau Software.

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What is Google Analytics customer distribution based on company size?

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What is Google Analytics market share in the reporting?

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What are the top countries that use Google Analytics?

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What are the top industries that use Google Analytics?

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