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Segment

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Segment collects, centralizes, organizes and analyzes all your customer data coming from multiple sources such as apps, websites, and various devices....Read more

Personalization Behavioral Targeting
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Market Share of Segment

Current Customer(s)

31602

Market Share (Est.)

10.33%

Ranking

#5

Top Competitors and Alternatives of Segment

The top three of Segment’s competitors in the Personalization Behavioral Targeting category are Optimizely with 18.15%, AdRoll with 14.16%, Criteo with 13.51% market share.

TechnologyDomainsMarket Share (Est.)Versus page
Optimizely5549618.15%Segment vs Optimizely
AdRoll4330314.16%Segment vs AdRoll
Criteo4133013.51%Segment vs Criteo
Qualtrics3715512.15%Segment vs Qualtrics
Campaign Monitor238097.78%Segment vs Campaign Monitor
Zoho CRM196816.43%Segment vs Zoho CRM
Pipedrive142484.66%Segment vs Pipedrive
LiveAgent64642.11%Segment vs LiveAgent
AB Tasty42501.39%Segment vs AB Tasty
Autopilot39351.29%Segment vs Autopilot
LiveRamp29380.96%Segment vs LiveRamp
Nosto24350.80%Segment vs Nosto
Gigya20300.66%Segment vs Gigya
iZooto17750.58%Segment vs iZooto
Sailthru17080.56%Segment vs Sailthru
Survicate15450.51%Segment vs Survicate
Bounce Exchange13710.45%Segment vs Bounce Exchange
Whatfix12510.41%Segment vs Whatfix
Yieldify10170.33%Segment vs Yieldify
Evergage8890.29%Segment vs Evergage
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Popular Comparisons

Top Competitors and Alternatives of Segment

The top three of Segment’s competitors in the Personalization Behavioral Targeting category are Optimizely with 18.15%, AdRoll with 14.16%, Criteo with 13.51% market share.

Segment vs Optimizely

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Segment vs AdRoll

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Segment vs Criteo

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Segment vs Qualtrics

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Segment vs Campaign Monitor

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Segment vs Zoho CRM

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Segment vs Pipedrive

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Segment vs LiveAgent

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Customers of Segment

Around the world in 2025, over 31602 companies have started using Segment as Personalization Behavioral Targeting tool.

CustomersEmployee RangeCityRegionCountrySocial Links
University Of Toronto10,000+TorontoOntarioCanada
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Cognizant10,000+TeaneckNew JerseyUnited States
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Fresenius Kabi10,000+Bad Homburg vor der HoeheHesseGermany
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Compass10,000+New York CityNew YorkUnited States
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Fortune10,000+New York CityNew YorkUnited States
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Infrabel10,000+BrusselsBrussels CapitalBelgium
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Benefit Cosmetics10,000+San FranciscoCaliforniaUnited States
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The Fresh Market10,000+GreensboroNorth CarolinaUnited States
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Coinbase10,000+San FranciscoCaliforniaUnited States
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Procter & Gamble10,000+CincinnatiOhioUnited States
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Segment Customers by Products and Services

The top three products and services offering customers that use Segment for Personalization Behavioral Targeting are Technology (362), Saas (358), Marketing (349).

Customers

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Segment Customers by Employee Size

The majority of Segment's customers for the personalization-behavioral-targeting category fall in the company size of 0 - 9 employees (12099 companies), 20 - 49 employees (7571 companies), 10 - 19 employees (3262 companies).

Employee Size

Segment Customers by Geography

The top three geographies of Segment for personalization-behavioral-targeting are the United States with 21731(77.17%), United Kingdom with 1538(5.46%), Canada with 1124(3.99%) customers respectively.

Customers

Employees of Segment

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Also see other Products/Services by Segment in:

Data Quality
Data Extraction
Personalization Behavioral Targeting
Campaign Management
Analytics

FAQ

Find answers to the most often asked questions by users.

Who are the top Segment competitors?

Segment’s Top competitors in the personalization-behavioral-targeting category are Optimizely, AdRoll, Criteo. You can view a full list of Segment competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Segment and 40,000 other technologies on the internet. You can also compare Segment and its feature with top competitors here : Segment vs Optimizely Segment vs AdRoll Segment vs Criteo.

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What is Segment customer distribution based on company size?

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What is Segment market share in the personalization-behavioral-targeting?

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What are the top countries that use Segment?

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What are the top industries that use Segment?

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