Question 1

What are the different markets in which
        Millennial Media and
        Taptica compete against each other?

Accepted Answer

Millennial Media and
        Taptica compete against each other in
        the Mobile Ad Network.

Question 2

How does the market share of
        Millennial Media
        and Taptica compare in the
        Mobile Ad Network market?

Accepted Answer

In the Mobile Ad Network market,
        Millennial Media has a
        2.70%
        market share in comparison to
        Taptica’s
        0.19%.
        Since it has a better market share coverage,
        Millennial Media holds the
        6th
        spot in 6sense's Market Share Ranking Index for
        the Mobile Ad Network category, while
        Taptica holds the
        22nd spot.

Question 3

How many customers are acquired by
        Millennial Media and
        Taptica in the
        Mobile Ad Network segment?

Accepted Answer

Millennial Media has
        182 customers and
        Taptica has
        13 customers in the
        Mobile Ad Network
        segment. Millennial Media has
        169 more customers than
        Taptica in this category.

Question 4

What are the countries in which
        Millennial Media and
        Taptica has more customers?

Accepted Answer

Millennial Media has more customers in United States, Italy and United Kingdom.
Taptica has more customers in Israel, United States and People's Republic of China.

Millennial Media Vs Taptica : In-Depth Comparison

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Comparing the customer bases of Millennial Media and Taptica

Comparing the market share of Millennial Media and Taptica

Compare Millennial Media vs Taptica customers by geography

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