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WhatCounts

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WhatCounts is a marketing channel that delivers smart, personalized messages to their target audiences.

Email Personalization
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Market Share of WhatCounts

Current Customer(s)

182

Market Share (Est.)

2.70%

Ranking

#9

Top Competitors and Alternatives of WhatCounts

The top three of WhatCounts’s competitors in the Email Personalization category are Customer.io with 31.09%, SmartrMail with 11.99%, Movable Ink with 9.39% market share.

TechnologyDomainsMarket Share (Est.)Versus page
Customer.io209831.09%WhatCounts vs Customer.io
SmartrMail80911.99%WhatCounts vs SmartrMail
Movable Ink6349.39%WhatCounts vs Movable Ink
RetailRocket5638.34%WhatCounts vs RetailRocket
Blueshift5367.94%WhatCounts vs Blueshift
TargetBay4726.99%WhatCounts vs TargetBay
Emma3855.70%WhatCounts vs Emma
Dialog Insight2814.16%WhatCounts vs Dialog Insight
Reply1702.52%WhatCounts vs Reply
Yet Another Mail Merge (YAMM)1622.40%WhatCounts vs Yet Another Mail Merge (YAMM)
NiftyImages1281.90%WhatCounts vs NiftyImages
TextExpander1131.67%WhatCounts vs TextExpander
Sendspark630.93%WhatCounts vs Sendspark
Covideo310.46%WhatCounts vs Covideo
Gmelius220.33%WhatCounts vs Gmelius
CartStack170.25%WhatCounts vs CartStack
Traqli140.21%WhatCounts vs Traqli
Notifuse130.19%WhatCounts vs Notifuse
Strands Retail110.16%WhatCounts vs Strands Retail
Parcel100.15%WhatCounts vs Parcel
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Popular Comparisons

Top Competitors and Alternatives of WhatCounts

The top three of WhatCounts’s competitors in the Email Personalization category are Customer.io with 31.09%, SmartrMail with 11.99%, Movable Ink with 9.39% market share.

WhatCounts vs Customer.io

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WhatCounts vs SmartrMail

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WhatCounts vs Movable Ink

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WhatCounts vs RetailRocket

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WhatCounts vs Blueshift

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WhatCounts vs TargetBay

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WhatCounts vs Emma

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WhatCounts vs Dialog Insight

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Customers of WhatCounts

Around the world in 2026, over 177 companies have started using WhatCounts as Email Personalization tool.

CustomersEmployee RangeCityRegionCountrySocial Links
Sonesta International Hotels10,000+NewtonMassachusettsUnited States
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LifeBridge Health10,000+BaltimoreMarylandUnited States
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Fox Corporation10,000+New York CityNew YorkUnited States
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VML10,000+New York CityNew YorkUnited States
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Nexstar Media Group10,000+IrvingTexasUnited States
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Hootsuite10,000+Lexington-FayetteKentuckyUnited States
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Expedia Group10,000+SeattleWashingtonUnited States
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Toronto Star10,000+TorontoOntarioCanada
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Costco Wholesale10,000+SeattleWashingtonUnited States
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Queen's University10,000+KingstonOntarioCanada
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WhatCounts Customers by Products and Services

The top three products and services offering customers that use WhatCounts for Email Personalization are Advertising (10), Email Marketing (6), Publishing (6).

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WhatCounts Customers by Employee Size

The majority of WhatCounts's customers for the email-personalization category fall in the company size of 20 - 49 employees (53 companies), 0 - 9 employees (37 companies), 100 - 249 employees (24 companies).

Employee Size

WhatCounts Customers by Geography

The top three geographies of WhatCounts for email-personalization are the United States with 151(85.31%), Canada with 11(6.21%), United Kingdom with 6(3.39%) customers respectively.

Customers

Employees of WhatCounts

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Also see other Products/Services by WhatCounts in:

Email Deliverability
Email Personalization
Email Marketing Automation
Email Service Provider

FAQ

Find answers to the most often asked questions by users.

Who are the top WhatCounts competitors?

WhatCounts’s Top competitors in the email-personalization category are Customer.io, SmartrMail, Movable Ink. You can view a full list of WhatCounts competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of WhatCounts and 40,000 other technologies on the internet. You can also compare WhatCounts and its feature with top competitors here : WhatCounts vs Customer.io WhatCounts vs SmartrMail WhatCounts vs Movable Ink.

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What is WhatCounts customer distribution based on company size?

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What is WhatCounts market share in the email-personalization?

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What are the top countries that use WhatCounts?

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What are the top industries that use WhatCounts?

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