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Oracle Marketing Cloud (formerly Responsys)

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Oracle Marketing Cloudis a solution that integrates cross-channel, content, and social marketing with data management for the enterprise.

Cross-Channel Advertising
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Market Share of Oracle Marketing Cloud (formerly Responsys)

Current Customer(s)

836

Market Share (Est.)

5.43%

Ranking

#5

Top Competitors and Alternatives of Oracle Marketing Cloud (formerly Responsys)

The top three of Oracle Marketing Cloud (formerly Responsys)’s competitors in the Cross-Channel Advertising category are Criteo Dynamic Retargeting with 29.50%, Skai with 21.54%, Amazon Advertising with 18.03% market share.

TechnologyDomainsMarket Share (Est.)Versus page
Criteo Dynamic Retargeting454429.50%Oracle Marketing Cloud (formerly Responsys) vs Criteo Dynamic Retargeting
Skai331821.54%Oracle Marketing Cloud (formerly Responsys) vs Skai
Amazon Advertising277718.03%Oracle Marketing Cloud (formerly Responsys) vs Amazon Advertising
Kwanko11327.35%Oracle Marketing Cloud (formerly Responsys) vs Kwanko
Nanigans7795.06%Oracle Marketing Cloud (formerly Responsys) vs Nanigans
Intent IQ5053.28%Oracle Marketing Cloud (formerly Responsys) vs Intent IQ
Vox Advertising4623.00%Oracle Marketing Cloud (formerly Responsys) vs Vox Advertising
WideOrbit3342.17%Oracle Marketing Cloud (formerly Responsys) vs WideOrbit
Conversion Logic1430.93%Oracle Marketing Cloud (formerly Responsys) vs Conversion Logic
Rakuten Display (formerly MediaForge)1390.90%Oracle Marketing Cloud (formerly Responsys) vs Rakuten Display (formerly MediaForge)
Refined Ads870.56%Oracle Marketing Cloud (formerly Responsys) vs Refined Ads
MediaShakers720.47%Oracle Marketing Cloud (formerly Responsys) vs MediaShakers
PropellerAds670.44%Oracle Marketing Cloud (formerly Responsys) vs PropellerAds
YellowHammer640.42%Oracle Marketing Cloud (formerly Responsys) vs YellowHammer
CheckM8380.25%Oracle Marketing Cloud (formerly Responsys) vs CheckM8
ContactLab370.24%Oracle Marketing Cloud (formerly Responsys) vs ContactLab
IgnitionOne270.18%Oracle Marketing Cloud (formerly Responsys) vs IgnitionOne
Cappture170.11%Oracle Marketing Cloud (formerly Responsys) vs Cappture
Videology90.06%Oracle Marketing Cloud (formerly Responsys) vs Videology
Brightcom70.05%Oracle Marketing Cloud (formerly Responsys) vs Brightcom
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Popular Comparisons

Top Competitors and Alternatives of Oracle Marketing Cloud (formerly Responsys)

The top three of Oracle Marketing Cloud (formerly Responsys)’s competitors in the Cross-Channel Advertising category are Criteo Dynamic Retargeting with 29.50%, Skai with 21.54%, Amazon Advertising with 18.03% market share.

Oracle Marketing Cloud (formerly Responsys) vs Criteo Dynamic Retargeting

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Oracle Marketing Cloud (formerly Responsys) vs Skai

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Oracle Marketing Cloud (formerly Responsys) vs Amazon Advertising

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Oracle Marketing Cloud (formerly Responsys) vs Kwanko

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Oracle Marketing Cloud (formerly Responsys) vs Nanigans

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Oracle Marketing Cloud (formerly Responsys) vs Intent IQ

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Oracle Marketing Cloud (formerly Responsys) vs Vox Advertising

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Oracle Marketing Cloud (formerly Responsys) vs WideOrbit

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Customers of Oracle Marketing Cloud (formerly Responsys)

Around the world in 2025, over 836 companies have started using Oracle Marketing Cloud (formerly Responsys) as Cross-Channel Advertising tool.

CustomersEmployee RangeCityRegionCountrySocial Links
Coles10,000+Hawthorn EastVictoriaAustralia
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MongoDB10,000+New York CityNew YorkUnited States
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ITC10,000+BengaluruKarnatakaIndia
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KPMG10,000+LondonEnglandUnited Kingdom
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Singtel10,000+SingaporeCentral SingaporeSingapore
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BBB Industries10,000+DaphneAlabamaUnited States
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Office Depot10,000+Boca RatonFloridaUnited States
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Salesforce10,000+San FranciscoCaliforniaUnited States
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LinkedIn10,000+SunnyvaleCaliforniaUnited States
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Truist Financial Corporation10,000+CharlotteNorth CarolinaUnited States
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Oracle Marketing Cloud (formerly Responsys) Customers by Products and Services

The top three products and services offering customers that use Oracle Marketing Cloud (formerly Responsys) for Cross-Channel Advertising are Accessories (52), Digital Marketing (41), Footwear (35).

Customers

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Oracle Marketing Cloud (formerly Responsys) Customers by Employee Size

The majority of Oracle Marketing Cloud (formerly Responsys)'s customers for the cross-channel-advertising category fall in the company size of 10,000+ employees (175 companies), 1,000 - 4,999 employees (160 companies), 100 - 249 employees (114 companies).

Employee Size

Oracle Marketing Cloud (formerly Responsys) Customers by Geography

The top three geographies of Oracle Marketing Cloud (formerly Responsys) for cross-channel-advertising are the United States with 454(62.28%), United Kingdom with 65(8.92%), Australia with 44(6.04%) customers respectively.

Customers

Employees of Oracle Marketing Cloud (formerly Responsys)

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Also see other Products/Services by Oracle Marketing Cloud (formerly Responsys) in:

Email Service Provider
Cross-Channel Advertising

FAQ

Find answers to the most often asked questions by users.

Who are the top Oracle Marketing Cloud (formerly Responsys) competitors?

Oracle Marketing Cloud (formerly Responsys)’s Top competitors in the cross-channel-advertising category are Criteo Dynamic Retargeting, Skai, Amazon Advertising. You can view a full list of Oracle Marketing Cloud (formerly Responsys) competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Oracle Marketing Cloud (formerly Responsys) and 40,000 other technologies on the internet. You can also compare Oracle Marketing Cloud (formerly Responsys) and its feature with top competitors here : Oracle Marketing Cloud (formerly Responsys) vs Criteo Dynamic Retargeting Oracle Marketing Cloud (formerly Responsys) vs Skai Oracle Marketing Cloud (formerly Responsys) vs Amazon Advertising.

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What is Oracle Marketing Cloud (formerly Responsys) customer distribution based on company size?

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What is Oracle Marketing Cloud (formerly Responsys) market share in the cross-channel-advertising?

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What are the top countries that use Oracle Marketing Cloud (formerly Responsys)?

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What are the top industries that use Oracle Marketing Cloud (formerly Responsys)?

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