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Oracle Marketing Cloud (formerly Responsys)

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Oracle Marketing Cloudis a solution that integrates cross-channel, content, and social marketing with data management for the enterprise.

Cross-Channel Advertising
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Market Share of Oracle Marketing Cloud (formerly Responsys)

Current Customer(s)

1259

Market Share (Est.)

7.30%

Ranking

#4

Top Competitors and Alternatives of Oracle Marketing Cloud (formerly Responsys)

The top three of Oracle Marketing Cloud (formerly Responsys)’s competitors in the Cross-Channel Advertising category are Criteo Dynamic Retargeting with 34.53%, Skai with 24.88%, Amazon Advertising with 17.56% market share.

TechnologyDomainsMarket Share (Est.)Versus page
Criteo Dynamic Retargeting595634.53%Oracle Marketing Cloud (formerly Responsys) vs Criteo Dynamic Retargeting
Skai429124.88%Oracle Marketing Cloud (formerly Responsys) vs Skai
Amazon Advertising302817.56%Oracle Marketing Cloud (formerly Responsys) vs Amazon Advertising
Intent IQ5203.02%Oracle Marketing Cloud (formerly Responsys) vs Intent IQ
WideOrbit4762.76%Oracle Marketing Cloud (formerly Responsys) vs WideOrbit
Vox Advertising4722.74%Oracle Marketing Cloud (formerly Responsys) vs Vox Advertising
Nanigans3111.80%Oracle Marketing Cloud (formerly Responsys) vs Nanigans
Rakuten Display (formerly MediaForge)2201.28%Oracle Marketing Cloud (formerly Responsys) vs Rakuten Display (formerly MediaForge)
Conversion Logic1570.91%Oracle Marketing Cloud (formerly Responsys) vs Conversion Logic
YellowHammer1010.59%Oracle Marketing Cloud (formerly Responsys) vs YellowHammer
Refined Ads750.43%Oracle Marketing Cloud (formerly Responsys) vs Refined Ads
PropellerAds700.41%Oracle Marketing Cloud (formerly Responsys) vs PropellerAds
ContactLab660.38%Oracle Marketing Cloud (formerly Responsys) vs ContactLab
MediaShakers540.31%Oracle Marketing Cloud (formerly Responsys) vs MediaShakers
Kwanko530.31%Oracle Marketing Cloud (formerly Responsys) vs Kwanko
IgnitionOne490.28%Oracle Marketing Cloud (formerly Responsys) vs IgnitionOne
CheckM8300.17%Oracle Marketing Cloud (formerly Responsys) vs CheckM8
Videology200.12%Oracle Marketing Cloud (formerly Responsys) vs Videology
Cappture170.10%Oracle Marketing Cloud (formerly Responsys) vs Cappture
Matomy Media Group90.05%Oracle Marketing Cloud (formerly Responsys) vs Matomy Media Group
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Popular Comparisons

Top Competitors and Alternatives of Oracle Marketing Cloud (formerly Responsys)

The top three of Oracle Marketing Cloud (formerly Responsys)’s competitors in the Cross-Channel Advertising category are Criteo Dynamic Retargeting with 34.53%, Skai with 24.88%, Amazon Advertising with 17.56% market share.

Oracle Marketing Cloud (formerly Responsys) vs Criteo Dynamic Retargeting

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Oracle Marketing Cloud (formerly Responsys) vs Skai

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Oracle Marketing Cloud (formerly Responsys) vs Amazon Advertising

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Oracle Marketing Cloud (formerly Responsys) vs Intent IQ

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Oracle Marketing Cloud (formerly Responsys) vs WideOrbit

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Oracle Marketing Cloud (formerly Responsys) vs Vox Advertising

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Oracle Marketing Cloud (formerly Responsys) vs Nanigans

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Oracle Marketing Cloud (formerly Responsys) vs Rakuten Display (formerly MediaForge)

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Customers of Oracle Marketing Cloud (formerly Responsys)

Around the world in 2024, over 1259 companies have started using Oracle Marketing Cloud (formerly Responsys) as Cross-Channel Advertising tool.

CustomersEmployee RangeCityRegionCountrySocial Links
El Nuevo Herald50 - 99MiamiFloridaUnited States
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Flybuys100 - 249MelbourneVictoriaAustralia
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MessageGears20 - 49AtlantaGeorgiaUnited States
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Reply10,000+TurinPiedmontItaly
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Suncorp10,000+BrisbaneQueenslandAustralia
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Publicis Groupe10,000+ParisIle-de-FranceFrance
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Express, Inc.1,000 - 4,999ColumbusOhioUnited States
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Williams-Sonoma10,000+San FranciscoCaliforniaUnited States
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Oracle Corporation10,000+AustinTexasUnited States
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FOX10,000+Los AngelesCaliforniaUnited States
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Oracle Marketing Cloud (formerly Responsys) Customers by Products and Services

The top three products and services offering customers that use Oracle Marketing Cloud (formerly Responsys) for Cross-Channel Advertising are Digital Marketing (70), Accessories (65), Marketing Automation (52).

Customers

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Oracle Marketing Cloud (formerly Responsys) Customers by Employee Size

The majority of Oracle Marketing Cloud (formerly Responsys)'s customers for the cross-channel-advertising category fall in the company size of 1,000 - 4,999 employees (282 companies), 10,000+ employees (200 companies), 100 - 249 employees (177 companies).

Employee Size

Oracle Marketing Cloud (formerly Responsys) Customers by Geography

The top three geographies of Oracle Marketing Cloud (formerly Responsys) for cross-channel-advertising are the United States with 677(62.22%), United Kingdom with 109(10.02%), Brazil with 76(6.99%) customers respectively.

Customers

Employees of Oracle Marketing Cloud (formerly Responsys)

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Also see other Products/Services by Oracle Marketing Cloud (formerly Responsys) in:

Cross-Channel Advertising
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FAQ

Find answers to the most often asked questions by users.

Who are the top Oracle Marketing Cloud (formerly Responsys) competitors?

Oracle Marketing Cloud (formerly Responsys)’s Top competitors in the cross-channel-advertising category are Criteo Dynamic Retargeting, Skai, Amazon Advertising. You can view a full list of Oracle Marketing Cloud (formerly Responsys) competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Oracle Marketing Cloud (formerly Responsys) and 40,000 other technologies on the internet. You can also compare Oracle Marketing Cloud (formerly Responsys) and its feature with top competitors here : Oracle Marketing Cloud (formerly Responsys) vs Criteo Dynamic Retargeting Oracle Marketing Cloud (formerly Responsys) vs Skai Oracle Marketing Cloud (formerly Responsys) vs Amazon Advertising.

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What is Oracle Marketing Cloud (formerly Responsys) customer distribution based on company size?

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What is Oracle Marketing Cloud (formerly Responsys) market share in the cross-channel-advertising?

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What are the top countries that use Oracle Marketing Cloud (formerly Responsys)?

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What are the top industries that use Oracle Marketing Cloud (formerly Responsys)?

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Justine Lyon

Justine Lyon

Senior VP of Sales, Ally

At my previous organization we used Zoominfo and LInkedIn Navigator for contact, Bombora for intent and DiscoverOrg for account info. When I joined Ally where we use 6sense, I found it to be as valuable as all the other tools combined!

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