Oracle Marketing Cloud (formerly Responsys)

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Oracle Marketing Cloudis a solution that integrates cross-channel, content, and social marketing with data management for the enterprise.

Top Competitors and Alternatives of Oracle Marketing Cloud (formerly Responsys)

The top three of Oracle Marketing Cloud (formerly Responsys)’s competitors in the Cross-Channel Advertising category are Criteo Dynamic Retargeting with 30.33%, Amazon Advertising with 21.19%, Skai with 18.96% market share.

Technology Domains Market Share Versus page
Criteo Dynamic Retargeting 6173 30.33% Oracle Marketing Cloud (formerly Responsys) vs Criteo Dynamic Retargeting
Amazon Advertising 4312 21.19% Oracle Marketing Cloud (formerly Responsys) vs Amazon Advertising
Skai 3858 18.96% Oracle Marketing Cloud (formerly Responsys) vs Skai
Nanigans 1221 6.00% Oracle Marketing Cloud (formerly Responsys) vs Nanigans
Marketshare 1119 5.50% Oracle Marketing Cloud (formerly Responsys) vs Marketshare
Intent IQ 923 4.54% Oracle Marketing Cloud (formerly Responsys) vs Intent IQ
WideOrbit 447 2.20% Oracle Marketing Cloud (formerly Responsys) vs WideOrbit
Brightcom 362 1.78% Oracle Marketing Cloud (formerly Responsys) vs Brightcom
Vox Advertising 313 1.54% Oracle Marketing Cloud (formerly Responsys) vs Vox Advertising
Conversion Logic 250 1.23% Oracle Marketing Cloud (formerly Responsys) vs Conversion Logic
Rakuten Display (formerly MediaForge) 194 0.95% Oracle Marketing Cloud (formerly Responsys) vs Rakuten Display (formerly MediaForge)
YellowHammer 91 0.45% Oracle Marketing Cloud (formerly Responsys) vs YellowHammer
Refined Ads 82 0.40% Oracle Marketing Cloud (formerly Responsys) vs Refined Ads
Matomy Media Group 62 0.30% Oracle Marketing Cloud (formerly Responsys) vs Matomy Media Group
Kwanko 51 0.25% Oracle Marketing Cloud (formerly Responsys) vs Kwanko
ContactLab 48 0.24% Oracle Marketing Cloud (formerly Responsys) vs ContactLab
MediaShakers 43 0.21% Oracle Marketing Cloud (formerly Responsys) vs MediaShakers
PropellerAds 38 0.19% Oracle Marketing Cloud (formerly Responsys) vs PropellerAds
IgnitionOne 35 0.17% Oracle Marketing Cloud (formerly Responsys) vs IgnitionOne
Cappture 27 0.13% Oracle Marketing Cloud (formerly Responsys) vs Cappture

    Customers of Oracle Marketing Cloud (formerly Responsys)

    Around the world in 2023, over 634 companies have started using Oracle Marketing Cloud (formerly Responsys) as Cross-Channel Advertising tool.

    Customers Employee Range City Region Country Social Links
    Jetblue Airways Corporation 10,000+ Long Island City New York United States
    Oracle Corporation 10,000+ Austin Texas United States
    Designer Brands, Inc. 10,000+ Columbus Ohio United States
    Ferguson Enterprises 10,000+ Newport News Virginia United States
    Capgemini SA 10,000+ Paris Ile-de-france France
    Accenture 10,000+ Dublin Leinster Ireland
    Singapore Telecommunications Ltd 10,000+ Singapore Central Singapore Singapore
    CGI, Inc. 10,000+ Montreal Quebec Canada
    Tata Consultancy Services Limited 10,000+ Mumbai Maharashtra India
    Bajaj Finserv 10,000+ Pune Maharashtra India

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    Oracle Marketing Cloud (formerly Responsys) Customers by Industry

    The three top industries that use Oracle Marketing Cloud (formerly Responsys) for Cross-Channel Advertising are Marketing Automation (49), Digital Marketing (42), Crm (36).

    Oracle Marketing Cloud (formerly Responsys) Customers by Employee Size

    The majority of Oracle Marketing Cloud (formerly Responsys)’s customers for the cross-channel-advertising category fall in the company size of 10,000+ employees (145 companies), 1,000 - 4,999 employees (119 companies), 100 - 249 employees (95 companies).

    Oracle Marketing Cloud (formerly Responsys) Customers by Geography

    The top three geographies of Oracle Marketing Cloud (formerly Responsys) for cross-channel-advertising are the United States with 288(43.90%), United Kingdom with 50(7.62%), Brazil with 46(7.01%) customers respectively.

    Employees of Oracle Marketing Cloud (formerly Responsys)

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    FAQ

    Find answers to the most often asked questions by users.

    Who are the top Oracle Marketing Cloud (formerly Responsys) competitors?

    Oracle Marketing Cloud (formerly Responsys)’s Top competitors in the cross-channel-advertising category are Criteo Dynamic Retargeting, Amazon Advertising, Skai. You can view a full list of Oracle Marketing Cloud (formerly Responsys) competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Oracle Marketing Cloud (formerly Responsys) and 40,000 other technologies on the internet.You can also compare Oracle Marketing Cloud (formerly Responsys) and its feature with top competitors here : Oracle Marketing Cloud (formerly Responsys) vs Criteo Dynamic Retargeting Oracle Marketing Cloud (formerly Responsys) vs Amazon Advertising Oracle Marketing Cloud (formerly Responsys) vs Skai .

    What is Oracle Marketing Cloud (formerly Responsys) customer distribution based on company size?

    The majority of Oracle Marketing Cloud (formerly Responsys)’s customers for the cross-channel-advertising category fall in the company size of 10,000+ employees (145 companies), 1,000 - 4,999 employees (119 companies), 100 - 249 employees (95 companies). You can view a distribution chart of Oracle Marketing Cloud (formerly Responsys) customers by company size here.

    What is Oracle Marketing Cloud (formerly Responsys) market share in the cross-channel-advertising?

    Oracle Marketing Cloud (formerly Responsys) has market share of 3.22% in cross-channel-advertising market. Oracle Marketing Cloud (formerly Responsys) competes with 23 competitor tools in cross-channel-advertising category. The top alternatives for Oracle Marketing Cloud (formerly Responsys) cross-channel-advertising tool are Criteo Dynamic Retargeting with 30.33%, Amazon Advertising with 21.19%, Skai with 18.96% market share.

    What are the top industries that use Oracle Marketing Cloud (formerly Responsys)?

    Top industries that use Oracle Marketing Cloud (formerly Responsys) for cross-channel-advertising are Marketing Automation (49), Digital Marketing (42), Crm (36).

    What are the top countries that use Oracle Marketing Cloud (formerly Responsys)?

    Around the world in 2023, over 634 companies have started using Oracle Marketing Cloud (formerly Responsys) as cross-channel-advertising tool. Companies using Oracle Marketing Cloud (formerly Responsys) for cross-channel-advertising are majorly from United States with 288 customers. 43.90% of Oracle Marketing Cloud (formerly Responsys) customers are from the United States. Other top countries using Oracle Marketing Cloud (formerly Responsys) are United Kingdom and Brazil with 50(7.62%) and 46(7.01%) customers respectively.

    Justine Lyon
    Justine Lyon
    Senior VP of Sales, Ally
    At my previous organization we used Zoominfo and LInkedIn Navigator for contact, Bombora for intent and DiscoverOrg for account info. When I joined Ally where we use 6sense, I found it to be as valuable as all the other tools combined!
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