Question 1

What are the different markets in which
        Amazon Advertising and
        Cappture compete against each other?

Accepted Answer

Amazon Advertising and
        Cappture compete against each other in
        the Cross-Channel Advertising, Demand Side Platform (DSP).

Question 2

How does the market share of
        Amazon Advertising
        and Cappture compare in the
        Cross-Channel Advertising market?

Accepted Answer

In the Cross-Channel Advertising market,
        Amazon Advertising has a
        18.03%
        market share in comparison to
        Cappture’s
        0.11%.
        Since it has a better market share coverage,
        Amazon Advertising holds the
        3rd
        spot in 6sense's Market Share Ranking Index for
        the Cross-Channel Advertising category, while
        Cappture holds the
        19th spot.

Question 3

How many customers are acquired by
        Amazon Advertising and
        Cappture in the
        Cross-Channel Advertising segment?

Accepted Answer

Amazon Advertising has
        2,777 customers and
        Cappture has
        17 customers in the
        Cross-Channel Advertising
        segment. Amazon Advertising has
        2760 more customers than
        Cappture in this category.

Question 4

What are the countries in which
        Amazon Advertising and
        Cappture has more customers?

Accepted Answer

Amazon Advertising has more customers in United States, United Kingdom and India.
Cappture has more customers in United States, Canada and Cyprus.

Amazon Advertising Vs Cappture : In-Depth Comparison

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Comparing the customer bases of Amazon Advertising and Cappture

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