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iStock

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iStock is a stock content marketplace for user-generated stock photos, vectors and illustrations, and video clips.

Content Marketplace
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Market Share of iStock

Current Customer(s)

25583

Market Share (Est.)

12.35%

Ranking

#3

Top Competitors and Alternatives of iStock

The top three of iStock’s competitors in the Content Marketplace category are Unsplash with 37.32%, Pexels with 25.13%, PhotoBucket with 5.61% market share.

TechnologyDomainsMarket Share (Est.)Versus page
Unsplash7732937.32%iStock vs Unsplash
Pexels5207425.13%iStock vs Pexels
PhotoBucket116265.61%iStock vs PhotoBucket
Iconfinder104675.05%iStock vs Iconfinder
MyFonts95934.63%iStock vs MyFonts
Depositphotos43212.09%iStock vs Depositphotos
Behance38151.84%iStock vs Behance
Shutterstock27411.32%iStock vs Shutterstock
Sitecore CMS17130.83%iStock vs Sitecore CMS
Bigstock16110.78%iStock vs Bigstock
Visually12880.62%iStock vs Visually
Written10970.53%iStock vs Written
Silktide10770.52%iStock vs Silktide
VectorStock5790.28%iStock vs VectorStock
Pond55290.26%iStock vs Pond5
Pixelarity4860.23%iStock vs Pixelarity
VideoBlocks4670.23%iStock vs VideoBlocks
PhotoDune3200.15%iStock vs PhotoDune
Stocksy1370.07%iStock vs Stocksy
PhotoSpin460.02%iStock vs PhotoSpin
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Popular Comparisons

Top Competitors and Alternatives of iStock

The top three of iStock’s competitors in the Content Marketplace category are Unsplash with 37.32%, Pexels with 25.13%, PhotoBucket with 5.61% market share.

iStock vs Unsplash

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iStock vs Pexels

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iStock vs PhotoBucket

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iStock vs Iconfinder

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iStock vs MyFonts

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iStock vs Depositphotos

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iStock vs Behance

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iStock vs Shutterstock

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Customers of iStock

Around the world in 2025, over 25582 companies have started using iStock as Content Marketplace tool.

CustomersEmployee RangeCityRegionCountrySocial Links
Amadeus Hospitality10,000+PortsmouthNew HampshireUnited States
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Yandex10,000+San JoseCaliforniaUnited States
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Foxconn10,000+TaipeiTaiwanTaiwan
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University Of Southern California10,000+Los AngelesCaliforniaUnited States
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CBRE10,000+DallasTexasUnited States
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Coupang10,000+SeoulSeoulKorea
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Fidelity Investments10,000+BostonMassachusettsUnited States
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Microsoft10,000+RedmondWashingtonUnited States
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Stony Brook University10,000+Stony BrookNew YorkUnited States
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Deutsche Telekom10,000+BonnNorth Rhine-WestphaliaGermany
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iStock Customers by Products and Services

The top three products and services offering customers that use iStock for Content Marketplace are Marketing (231), Social Media (218), Seo (183).

Customers

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iStock Customers by Employee Size

The majority of iStock's customers for the content-marketplace category fall in the company size of 0 - 9 employees (12305 companies), 20 - 49 employees (5356 companies), 10 - 19 employees (3061 companies).

Employee Size

iStock Customers by Geography

The top three geographies of iStock for content-marketplace are the Germany with 8548(39.36%), United States with 7287(33.55%), United Kingdom with 1278(5.88%) customers respectively.

Customers

Employees of iStock

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Also see other Products/Services by iStock in:

Content Marketplace

FAQ

Find answers to the most often asked questions by users.

Who are the top iStock competitors?

iStock’s Top competitors in the content-marketplace category are Unsplash, Pexels, PhotoBucket. You can view a full list of iStock competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of iStock and 40,000 other technologies on the internet. You can also compare iStock and its feature with top competitors here : iStock vs Unsplash iStock vs Pexels iStock vs PhotoBucket.

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What is iStock customer distribution based on company size?

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What is iStock market share in the content-marketplace?

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What are the top countries that use iStock?

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What are the top industries that use iStock?

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