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UpStart

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Upstart is an online lending platform that uses data to bring together high potential borrowers and investors.

Business Lending
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Market Share of UpStart

Current Customer(s)

302

Market Share (Est.)

4.31%

Ranking

#3

Top Competitors and Alternatives of UpStart

The top three of UpStart’s competitors in the Business Lending category are Affirm with 81.40%, Blend.com with 4.86%, PayPal Credit with 1.05% market share.

TechnologyDomainsMarket Share (Est.)Versus page
Affirm571081.40%UpStart vs Affirm
Blend.com3414.86%UpStart vs Blend.com
PayPal Credit741.05%UpStart vs PayPal Credit
Fundera731.04%UpStart vs Fundera
LendingClub680.97%UpStart vs LendingClub
Bluevine630.90%UpStart vs Bluevine
Wayflyer550.78%UpStart vs Wayflyer
Payability460.66%UpStart vs Payability
Cloud Lending380.54%UpStart vs Cloud Lending
Capchase270.38%UpStart vs Capchase
Axe Finance270.38%UpStart vs Axe Finance
Lendio270.38%UpStart vs Lendio
FounderPath250.36%UpStart vs FounderPath
PrimeRevenue210.30%UpStart vs PrimeRevenue
Karza Technologies180.26%UpStart vs Karza Technologies
Auxmoney140.20%UpStart vs Auxmoney
8fig130.19%UpStart vs 8fig
Swift Capital110.16%UpStart vs Swift Capital
Stripe Capital100.14%UpStart vs Stripe Capital
OnDeck90.13%UpStart vs OnDeck
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Popular Comparisons

Top Competitors and Alternatives of UpStart

The top three of UpStart’s competitors in the Business Lending category are Affirm with 81.40%, Blend.com with 4.86%, PayPal Credit with 1.05% market share.

UpStart vs Affirm

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UpStart vs Blend.com

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UpStart vs PayPal Credit

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UpStart vs Fundera

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UpStart vs LendingClub

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UpStart vs Bluevine

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UpStart vs Wayflyer

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UpStart vs Payability

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Customers of UpStart

Around the world in 2025, over 302 companies have started using UpStart as Business Lending tool.

CustomersEmployee RangeCityRegionCountrySocial Links
Upstart1,000 - 4,999San MateoCaliforniaUnited States
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Associated Bank1,000 - 4,999Green BayWisconsinUnited States
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Hudson Auto Group1,000 - 4,999CharlestonSouth CarolinaUnited States
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Hanania Automotive Group500 - 999JacksonvilleFloridaUnited States
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Ridgewood Savings Bank500 - 999RidgewoodNew YorkUnited States
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Village Toyota500 - 999HomosassaFloridaUnited States
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Bob Rohrman Honda500 - 999LafayetteIndianaUnited States
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Post Falls Volkswagen250 - 499Post FallsIdahoUnited States
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Reineke Ford250 - 499FostoriaOhioUnited States
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BankMobile250 - 499New HavenConnecticutUnited States
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UpStart Customers by Products and Services

The top three products and services offering customers that use UpStart for Business Lending are Vehicle Financing (5), Service (4), Used Car Sales (2).

Customers

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UpStart Customers by Employee Size

The majority of UpStart's customers for the business-lending category fall in the company size of 20 - 49 employees (125 companies), 100 - 249 employees (59 companies), 50 - 99 employees (48 companies).

Employee Size

UpStart Customers by Geography

The top three geographies of UpStart for business-lending are the United States with 301(99.67%), Canada with 1(0.33%) customers respectively.

Customers

Employees of UpStart

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Also see other Products/Services by UpStart in:

Business Lending

FAQ

Find answers to the most often asked questions by users.

Who are the top UpStart competitors?

UpStart’s Top competitors in the business-lending category are Affirm, Blend.com, PayPal Credit. You can view a full list of UpStart competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of UpStart and 40,000 other technologies on the internet. You can also compare UpStart and its feature with top competitors here : UpStart vs Affirm UpStart vs Blend.com UpStart vs PayPal Credit.

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What is UpStart customer distribution based on company size?

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What is UpStart market share in the business-lending?

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What are the top countries that use UpStart?

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What are the top industries that use UpStart?

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