Question 1

What are the different markets in which
        Oracle BlueKai and
        Sailthru compete against each other?

Accepted Answer

Oracle BlueKai and
        Sailthru compete against each other in
        the Big Data, Marketing Analytics, Marketing Automation Platforms, Data Management Platform (DMP), Online Marketing.

Question 2

How does the market share of
        Oracle BlueKai
        and Sailthru compare in the
        Big Data market?

Accepted Answer

In the Big Data market,
        Oracle BlueKai has a
        1.61%
        market share in comparison to
        Sailthru’s
        1.12%.
        Since it has a better market share coverage,
        Oracle BlueKai holds the
        12th
        spot in 6sense's Market Share Ranking Index for
        the Big Data category, while
        Sailthru holds the
        15th spot.

Question 3

How many customers are acquired by
        Oracle BlueKai and
        Sailthru in the
        Big Data segment?

Accepted Answer

Oracle BlueKai has
        2,661 customers and
        Sailthru has
        1,852 customers in the
        Big Data
        segment. Oracle BlueKai has
        809 more customers than
        Sailthru in this category.

Question 4

What are the countries in which
        Oracle BlueKai and
        Sailthru has more customers?

Accepted Answer

Oracle BlueKai has more customers in United States, United Kingdom and Italy.
Sailthru has more customers in United States, Canada and United Kingdom.

Oracle BlueKai Vs Sailthru : In-Depth Comparison

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Comparing the customer bases of Oracle BlueKai and Sailthru

Comparing the market share of Oracle BlueKai and Sailthru

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