Webinar Six
The 2025 B2B Buyer Experience Report:
AI changed buyer behavior. But not how you think.
Surprising findings. Game-changing insights.
Tune in for an exclusive webinar where 6sense’s Head of Research & Thought Leadership, Kerry Cunningham, will delve into the latest insights from the 2025 B2B Buyer Experience Report. Don’t miss the surprising truth from 4,000 B2B buyers about GenAI, research, and what actually drives deals — and, most importantly, what it means for your revenue strategy.
What you’ll learn:
- How buyers are using LLMs in their purchasing process
- The role of vendor content in the buying journey
- Key findings on buyer behavior and preferences
- Startling insights about how and when wins actually happen
Your questions will also be answered by Kerry Cunningham in a live Q&A session.
A MUST-ATTEND SERIES
BLUEPRINT: Explore the next session
Join the 6sense team on March 26th to get a behind-the-scenes look at how to build a closed-loop revenue engine, prioritize the right accounts with intent data, activate multi-threaded engagement, automate manual processes, and leave with a clear framework to unify Marketing and Sales.
