Customer Story Hour, on the first Thursday of every month at 11AM ET, reveals how our customers use 6sense to continually reduce costs, streamline processes, and maximize the impact of their go-to-market strategies!
Our November session features Sarah Bartlett, Director of Marketing Operations and Web Strategy, and Makayley Jichi, Marketing Automation Program Manager, from Code42, which is now part of Mimecast. Sarah and Makayley will share how to level up ABM with custom 6QAs.
In this session, you’ll learn:
- Code42’s challenges before 6sense
- Contrasts between new and old school ABM techniques
- How marketing operations can use 6sense
- How to implement custom 6QAs to sharpen ICPs
- Ways to use data to align marketing and revenue operations teams
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Meet Our Speakers
Sarah Bartlett
Director, Marketing Operations & Web Strategy
As a seasoned marketing executive with extensive expertise in B2B software and cybersecurity, Sara brings over 17 years of experience in driving growth through data-driven strategies and high-impact team leadership. For over 9 years, she has built and managed high-performance teams that consistently deliver results in fast-paced environments.
Makayley Jichi
Marketing Automation Program Manager
With seven years of experience in fast-paced, high-performing startups and B2B software companies, Makayley currently works on the Marketing Operations team at Code42. She has a passion for helping teams maximize their use of marketing technology and enjoys exploring beta programs to implement new features that enhance processes.
Customer Story Hour Recaps
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