ABM Campaigns = A-B-C Easy
Account-based marketing campaigns don’t have to be hard.
Finding the right audience, delivering the right message, and doing it for a reasonable budget can feel like hitting a full-court basketball shot. With the right tools, you can turn that shot into a quick layup. 6sense makes it possible to easily:
- Spot which accounts are interested, and which are ready to buy
- Know what accounts are researching so you can deliver messages that resonate), and
- Track your results at scale (with performance metrics that continuously update)
Finding the right audience, delivering the right message, and doing it for a reasonable budget can feel like hitting a full-court basketball shot. With 6sense, you can turn that shot into a quick layup.
Want to uplevel your marketing campaigns and their performance? Keep reading!
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Start with the Right Audience, Every Time
A lot of marketing campaigns fall flat because the underlying audience data is stale. 6sense can keep your audience targeting dialed-in by dynamically segmenting your audience.
That means enrolling list members in different audience segments based on characteristics like:
- Engagement history
- Buying stage
- Contract renewal date
- Event attendance and much, much more
Deliver Your Campaigns Through the Right Channel
ABM campaigns need to reach the right audience and in the right place. Your marketing campaigns can consistently hit both marks when you use 6sense.
By uncovering what buyers are researching and where they’re engaging with your brand, 6sense helps you laser-focus your campaigns on the right channel.
Whether it’s email, advertising, social, or anything else, you’ll have hard data about why it’s the right choice.
Measure the Influence of Your Campaigns
Marketing campaigns should be measured just like ABM campaigns: by their actual impact toward winning the deal.
Traditional measurements — such as page views and impressions — barely scratch the surface of what actual engagement looks like. 6sense gives you deeper intelligence about your marketing campaigns by revealing:
- The number of buying team members influenced by the campaign
- Influence on an account’s progress through the buying journey
- Pipeline influenced and sources by marketing campaigns
The Impact of ABM Campaigns
With 6sense, a Winning ABM Campaign is A-B-C Easy
Only 6sense Revenue AI™ delivers the kind of crucial, relevant intelligence you need to find, work, and close deals at scale.