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Build data-driven audiences

A lot of ABM campaigns fall flat because the underlying audience data is stale. Uploading static lists won’t get you very far. 6sense allows marketers to create dynamic audiences, keeping your targeting dialed-in at all times. Add companies and contacts into campaigns based on a characteristics like engagement history, keywords researched, AI predictions, renewal dates and more.

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Setup & scale omnichannel campaigns

ABM campaigns need to reach the right audience and in the right place. Your marketing campaigns can consistently hit both marks when you use 6sense. By uncovering what buyers are researching and where they’re engaging with your brand, 6sense helps you laser-focus your campaigns on the right channel. Our drag-and-drop canvas makes it easy to visualize and execute omnichannel campaigns.

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Measure your campaign performance

Traditional measurements like views and impressions only scratch the surface of what actual engagement looks like.

To better understand and maximize performance, 6sense provides a deeper level of account-based insights like:

  • Buying team members influenced
  • Accounts who have progressed in the buying journey
  • Pipeline generated by marketing campaigns
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Ivanti Drives Engagement and Increases Win Rates with 6sense

$263.2M

in influenced pipeline

154%

increase in win rates YoY

43%

increase in average deal sizes

Customer Success

See what success looks like.

See how marketing teams stop spreading budget evenly and start putting it behind the accounts actually showing up.

Marketing, sales, and operations finally work from the same source of truth — the same signals, the same timing cues, and the same understanding of which accounts are actually ready.

Angela Borseti, Senior Manager of Marketing, OpenText

27%

new potential marketing-influenced revenue in 30 days

600%

lift in conversion rate

15%

lift in anonymous web activity

The amount of work Email Agents do in a day would take someone on my team a week to do. It’s like having five more SDRs working simultaneously.

Walker Smith, Manager of Sales Development, Custom Truck One Source

738

hours of work saved per week

132

qualified contacts within 5 weeks

$6M

pipeline generated within 5 weeks

The intent data told us who to talk to. AI Email is what made actually talking to them possible, over months, without hiring anyone to do it.

Stephan Cherek, Account-based Marketing Manager, Gilson

54%

Open Rate

4%

Response Rate

$250K

New Pipeline Generated

Not having 6sense is like walking into a room with the lights off. How would you know where to look for the accounts that matter in the market? That’s what 6sense has brought to us.

Carole Groombridge Senior Director of Global Marketing Programs, Ivanti

$263.2M

in influenced pipeline

154%

increase in win rates YoY

43%

increase in average deal sizes

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Launch winning ABM campaigns in minutes with 6sense

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