2019 Account Based Benchmark Report

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Research-based insights organizations can use to adopt or evolve your account based strategy in 2019 and beyond.

Organizations must identify the best tactics, necessary budgets, and resources for adopting an account based strategy, and align internal expectations around the expected outcomes. To address this requirement, TOPO surveyed more than 150 practitioners at leading account based organizations and compiled the strategies and metrics that support them into the Account Based Benchmark Report 2019.

Key Takeaways:

  • Account based GTM delivers key results that traditional GTM can’t
  • Orchestration, alignment, and target account list identification are leading success factors
  • Scale is the top account based challenge of 2019
  • Account based is more than just marketing