Measure What Matters
Using Industry-Leading Data to Uncover Hidden Pipeline
Learn data-driven tactics to uncover opportunities from experts at Syniti and 2X on September 10 at 8 AM PT / 11 AM ET / 4 PM GMT. In this data-obsessed session, our experts will share:
- What key measurement metrics to focus on when determining full funnel performance
- Tips on how to build and use dashboards to uncover campaign impact
- The importance of metrics, reporting, and terminology alignment across Sales and Marketing leaders
Reserve Your Spot Now!
Meet Our Experts
Moderator
Adam Kaiser
Vice President of Growth Marketing at 6sense
Adam Kaiser has been in the B2B marketing game for over 20 years and has built marketing teams across multiple industries and segments, including compliance, adtech, and telecom. As a previous 6sense customer, Adam was a true fan of Revenue AI and saw first-hand the amazing results it helped his team achieve.
Speaker
Nick Salvatoriello
Director of Partnerships & Strategic Alliances at 2X
Nick Salvatoriello is the Director of Partnerships & Strategic Alliances at 2X and is a veteran content and inbound marketing leader. He previously led HubSpot’s Solutions Partner training, impacting the company’s growth from 250 to 1300 employees, culminating in a successful IPO. Prior to his role at 2X, Nick held key positions in demand generation and partner marketing at Drift, a Boston-based conversational marketing and sales tech firm.
Speaker
Ellie Sawdy
Global Growth Marketing Manager at Syniti
Ellie Sawdy is a dedicated marketing professional working as the Regional Marketing Manager for the Americas and Global Growth Marketing Manager at Syniti, a leading data management company working with the Fortune 2000. In this role, Ellie focuses on account-based marketing and event management, contributing to the development and execution of marketing strategies that support business growth and customer engagement across all three regions.
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