Rethinking the Role of Sales in the Age of the Empowered Buyer
Join 6sense Head of Research, Kerry Cunningham, and HubSpot former SVP of Revenue Operations, Sid Kumar, on June 18th at 8 AM PT / 11 AM ET / 4 PM GMT for lively discussion on the following topics, followed by Q&A:
- The changing role of sales as buyers take control of their journey
- Ways to identify and engage with accounts before they contact you
- HubSpot’s approach to delivering value at any stage of the customer journey
- Leveraging content, communities, and consultations to influence buyers
6sense latest research, Out of Sight, (Almost) Out of Time, shows that buyers educate themselves on B2B solutions — and make crucial vendor selections — long before they ever speak to a vendor sales rep. What does this mean for revenue teams? Save your spot to find out!
Reserve Your Spot Now!
Meet Our Speakers
Kerry Cunningham
Head of Research and Thought Leadership, 6sense
Kerry Cunningham has more than 25 years of experience in B2B demand generation and ABM, spanning a broad array of industries and markets. Kerry is a thought leader in the design and optimization of B2B marketing processes, technologies and teams for a wide array of B2B products, solutions and services. For more than two decades spanning the gap between marketing and sales, Kerry has also developed a wealth of expertise in the alignment of marketing and sales organizations.
Sid Kumar
Former SVP of Revenue Operations, HubSpot
Sid Kumar is an industry thought leader on connected go-to-market models. Most recently, he was the SVP of Revenue Operations at HubSpot, where he led worldwide go-to-market strategy and operations for the Flywheel organization across Marketing, Sales and Customer success. Prior to HubSpot, Sid was Head of Field Sales Operations at Amazon Web Services (AWS), where he was COO of Sales for the Americas and led the global rollout of AWS’s Cloud Sales Centers.