FORRESTER B2B SUMMIT
May 6 – 8, 2024 | Austin, Texas
Join Us At Summit
We’re thrilled to sponsor Forrester B2B Summit from May 6 – 8 at the Austin Convention Center. Look for us in the Marketplace — and with our customers up on stage!
Be sure to stop by our booth – #724 – to grab swag, chat data, or just say hi!
Enjoy highlights from Summit ’23, covered by News Team 6.
Find us down the street at Coppertank Events Center on May 6th and 7th!
Meet with our team and partners at Connect
Relax with VIPs and enjoy luxury amenities at Club6
The perfect place to learn more about 6sense and select partners.
May 6 – 7
9:30 AM to 6:00 PM CT
Micheladas
For folks with meetings scheduled, head over to Connect prior to meeting or stick around afterward to enjoy complimentary beverages and tasty bites.
May 6 | 3:05 - 3:35 PM
Intent Data + Internal Alignment = Success
Join us to delve into Iron Mountain’s incredible journey, where they achieved an outstanding 21:1 ROI leveraging 6sense.
Speakers:
- Jack Speyer, Marketing Ops Director at Iron Mountain
- Scott Stano, Sr. Manager for Demand Optimization in the Americas at Iron Mountain
Learn how Iron Mountain unlocked a remarkable 21:1 ROI with 6sense — and how you can replicate their astonishing success.
They enabled sales account teams to seamlessly prospect and win deals together using buying stages informed by intent data. That same data aligned marketing’s efforts across regions, empowering them to swiftly share best practices that increased digital spend effectiveness.
Expect plenty of lessons learned and GTM transformative practices to apply at your own org!
May 8 | 9:40 - 10 AM
Architects of Opportunity: Designing the Blueprint for Unified Revenue Creation
Discover strategies to establish predictable revenue growth with the master architects of revenue, Latané Conant and Saima Rashid.
Speakers:
- Latané Conant, CRO at 6sense
- Saima Rashid, SVP, Marketing and Revenue Analytics at 6sense
In this session, Latané Conant and Saima Rashid, the master architects of revenue, will guide you through designing a blueprint for unified revenue creation using 6sense’s new Revenue Creation Framework.
Discover strategies to establish predictable revenue growth by first forging predictable pipeline, utilizing intent data, generative AI, and innovative sales programs like ‘PipeGen Tuesdays’. Learn to align your sales and marketing teams and construct a revenue engine that empowers them to master opportunity creation and conversion.
Whether you’re a seasoned revenue architect or just starting, this session provides the insights and strategies you need to build your path to revenue success.
Thank You to Our Sponsors!
Relax with VIPs at Club6
Club6 is an oasis away from the chaos, featuring space to relax and recharge, luxury amenities, and elevated refreshments served all day. Club6 is accessible with a C6 card.
May 6 – 7
9:30 AM to 6:00 PM CT
Coppertank Events Center
Card holders will enjoy exclusive access for themselves plus a guest of their choice throughout the event along with VIP perks.
Keep an eye out — you might receive an exclusive Club6 invite from one of our team members!
Take A Look Back At Forrester Summit ’23
