The Hard Facts About Intent Data
The Hard Facts About Intent Data
You’ve likely heard about intent data, but may have a few questions.
Whether you’re feeling skeptical about what intent data actually reveals or how it helps your revenue organization, you won’t want to miss our roundtable on March 26th at 8 AM PT / 11 AM ET / 4 PM GMT.
Experts from Bombora, G2, and Ivanti will break down the hard facts about intent data and discuss:
- What intent data is and what it isn’t
- What intent data reveals and how it benefits your entire revenue organization
- Use cases for marketing, sales, and operations
- How to combine intent data with predictive AI to pinpoint exactly where buyers are in their journey
Whether you’re feeling skeptical about what intent data actually reveals or how it helps your revenue organization, you won’t want to miss our roundtable on March 26th at 8 AM PT / 11 AM ET.
Experts from Bombora, G2, and Ivanti will break down the hard facts about intent data and discuss:
- What intent data reveals and how it benefits your entire revenue organization
- Use cases for marketing, sales, and operations
- How to combine intent data with predictive AI to pinpoint exactly where buyers are in their journey
Reserve Your Spot Now!
Meet Our Speakers
Moderator
Kerry Cunningham
Head of Research, 6sense
Kerry Cunningham has more than 25 years of experience in B2B demand generation and ABM, spanning a broad array of industries and markets.
Kerry is a thought leader in the design and optimization of B2B marketing processes, technologies and teams for a wide array of B2B products, solutions and services. For more than two decades spanning the gap between marketing and sales, Kerry has also developed a wealth of expertise in the alignment of marketing and sales organizations.
Speaker
Krista Becker
Director of Global Digital Marketing (Paid Media), Ivanti
Krista has over 20 years of experience in both B2B and B2C marketing. Currently leading Ivanti’s digital media activity, Krista combines the art and science of digital marketing to positively impact strategies and drive successful outcomes. She most recently spoke at the 6sense Breakthrough Conference in Frisco, Texas, on leveraging keyword intent signals to aid in customer retention efforts. She enjoys sharing educational insights and her love of all things digital marketing with cross-functional teams.
Speaker
Hsiaolei Miller
SVP of Insights and Customer Success, Bombora
As SVP of Insights and Customer Success at Bombora, Hsiaolei helps enterprise brands, agencies, and publishers operationalize data and transform their own go-to-market. Her background is in media and advertising, evangelizing data with everyone from the most storied print journalists to traditional risk-averse executives. She lives in Portland, Oregon with her wife, two dogs, and a lot of spreadsheets.
Speaker
Rachel Gianfredi
Principal Product Marketer, Partnerships & Integrations, G2
Rachel specializes in Partnerships & Integrations at G2 – her work is focused on building memorable and impactful GTM strategies fueled by partner ecosystem insights. With a knack for infusing her work with creativity and joy, Rachel measures her success not only by revenue, but also the harmony of cross-functional collaboration. When not working, she can usually be found hiking with her husband and dog, feeding her friends, or planning her next international adventure.
Meet the Intent Providers
6sense delivers best-in-class intent data, awarded for data coverage and accuracy, so you understand what prospects are really interested in and actively researching. Named a Leader in The Forrester Wave™: B2B Intent Data Providers, 6sense allows customers to track intent signals in over 40 different languages and provides 10x the coverage of any other provider. Our integrations with Bombora and G2 enable joint customers to expand their visibility and boost performance.
Bombora tells businesses which companies are researching their products and services. With this understanding, sales and marketing teams can be more relevant and consistent and improve performance across all activities. This intent-driven approach revolutionizes the way businesses market and sell to other businesses through transparent data built on an ecosystem of quality, collaboration and innovation.
G2 is the most trusted software marketplace. More than 90 million people annually—including employees at all Fortune 500 companies—use G2 to make smarter software decisions based on authentic peer reviews. G2 is also a powerful intent provider; as buyers read reviews and compare products to evaluate purchase decisions, these signals help companies understand buyer journeys and those accounts with the highest likelihood of purchasing.