Artificial Intelligence: Handling Grunt Work & Setting You Up for Success
Revenue teams do much more than promote and sell solutions and products. They prioritize which leads to pursue, determine where prospects are in the buying process, and much more.
With so many responsibilities, it can be hard to prioritize the most important task: building relationships with potential buyers.
Fortunately, artificial intelligence can handle the more robotic parts of your workload, freeing your revenue team to use their creative problem-solving skills.
Book Your Custom Demo
What is Artificial Intelligence?
Artificial intelligence is software that is capable of performing advanced tasks that normally require human intelligence. Just like the human brain can make decisions, see patterns in data, and make complex calculations, so can AI — except, unlike the human brain, it can process massive amounts of data, nearly instantaneously.
There are many uses for artificial intelligence for B2B sales and marketing, including rapid data processing, predictive filtering, and machine learning. Trail-blazing B2B companies continue to regularly roll out new applications for AI.
How Does Artificial Intelligence Work?
Because AI is so complex, rather than explain how it works in general, it’s easier to understand how it works in specific applications.
AI for Rapid Data Processing
Applications include emails triggered with certain messages based on how visitors interact with your website, or digital advertising that evolves messaging with audience engagement.
AI for Predictive Filtering
AI can be used to vet, score, and prioritize leads by segmenting buyers based on a synchronized examination of hundreds of data points.
AI for Decision-Making
Make decisions with confidence. Machine learning will self-improve and make recommendations to help revenue teams close more deals quickly.
How to Use AI
Finding Accounts That Fit Your Ideal Customer Profile:
6sense can make this process near-instant by using predictive analytics to match current or potential customers with similar companies that have already purchased from you, or are in the market.
Precision Prospecting:
6sense can tell you which accounts are actively in-market, enabling revenue teams to focus on real opportunities.
Nurture Leads & Book Meetings:
Leveraging AI can automate event and webinar follow-up and communication with low-engagement accounts helps BDRS boost conversion rates with less effort. We do this using 6sense Conversational Email.
AI Can Have a Massive Impact on ROI
Ready to see 6sense in action?
Activate relevant and efficient audience targeting, with industry-leading account identification, intent data and predictive models.
