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Optimizely

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Optimizely is a website optimization platform providing A/B and multivariate testing with tools to track engagement, clicks, conversions, sign ups & m...Read more

Web Analytics
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Market Share of Optimizely

Current Customer(s)

57079

Market Share (Est.)

0.52%

Ranking

#6

Top Competitors and Alternatives of Optimizely

The top three of Optimizely’s competitors in the Web Analytics category are Google Analytics with 71.63%, FaceBook Pixel For Shop with 12.99%, Matomo (Formerly Piwik) with 3.58% market share.

TechnologyDomainsMarket Share (Est.)Versus page
Google Analytics788911171.63%Optimizely vs Google Analytics
FaceBook Pixel For Shop143106612.99%Optimizely vs FaceBook Pixel For Shop
Matomo (Formerly Piwik)3947673.58%Optimizely vs Matomo (Formerly Piwik)
Hotjar3137992.85%Optimizely vs Hotjar
Adobe Analytics1389171.26%Optimizely vs Adobe Analytics
Ahrefs555400.50%Optimizely vs Ahrefs
Mixpanel535220.49%Optimizely vs Mixpanel
Agile CRM404710.37%Optimizely vs Agile CRM
Crazy Egg397850.36%Optimizely vs Crazy Egg
Amplitude364960.33%Optimizely vs Amplitude
Smartlook343910.31%Optimizely vs Smartlook
Visual Website Optimizer335800.30%Optimizely vs Visual Website Optimizer
Gauges321110.29%Optimizely vs Gauges
Leadfeeder305640.28%Optimizely vs Leadfeeder
ComScore287520.26%Optimizely vs ComScore
SEMrush243390.22%Optimizely vs SEMrush
Mouseflow230890.21%Optimizely vs Mouseflow
Hootsuite224050.20%Optimizely vs Hootsuite
Fathom Analytics222570.20%Optimizely vs Fathom Analytics
Zoho PageSense207500.19%Optimizely vs Zoho PageSense
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Popular Comparisons

Top Competitors and Alternatives of Optimizely

The top three of Optimizely’s competitors in the Web Analytics category are Google Analytics with 71.63%, FaceBook Pixel For Shop with 12.99%, Matomo (Formerly Piwik) with 3.58% market share.

Optimizely vs Google Analytics

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Optimizely vs FaceBook Pixel For Shop

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Optimizely vs Matomo (Formerly Piwik)

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Optimizely vs Hotjar

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Optimizely vs Adobe Analytics

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Optimizely vs Ahrefs

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Optimizely vs Mixpanel

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Optimizely vs Agile CRM

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Customers of Optimizely

Around the world in 2026, over 55454 companies have started using Optimizely as Web Analytics tool.

CustomersEmployee RangeCityRegionCountrySocial Links
UWL Alumni & Friends Foundation10,000+La CrosseWisconsinUnited States
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KPMG Law US10,000+TempeArizonaUnited States
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UL Solutions10,000+NorthbrookIllinoisUnited States
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University Of Central Florida10,000+OrlandoFloridaUnited States
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Webex10,000+San JoseCaliforniaUnited States
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Cathay Pacific Airways10,000+Hong KongHong Kong SARPeople's Republic of China
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Royal Caribbean Group10,000+MiamiFloridaUnited States
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Nuffield Health10,000+EpsomEnglandUnited Kingdom
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Tietoevry10,000+Mo i RanaNordlandNorway
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Investec10,000+LondonEnglandUnited Kingdom
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Optimizely Customers by Products and Services

The top three products and services offering customers that use Optimizely for Web Analytics are Education (359), Marketing (313), Digital Marketing (283).

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Optimizely Customers by Employee Size

The majority of Optimizely's customers for the web-analytics category fall in the company size of 0 - 9 employees (28075 companies), 20 - 49 employees (9542 companies), 100 - 249 employees (5213 companies).

Employee Size

Optimizely Customers by Geography

The top three geographies of Optimizely for web-analytics are the United States with 38193(76.35%), United Kingdom with 3985(7.97%), Germany with 1728(3.45%) customers respectively.

Customers

Employees of Optimizely

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Also see other Products/Services by Optimizely in:

Development Tools
Conversion Optimization
Landing Pages
Personalization Behavioral Targeting
Search Marketing

FAQ

Find answers to the most often asked questions by users.

Who are the top Optimizely competitors?

Optimizely’s Top competitors in the web-analytics category are Google Analytics, FaceBook Pixel For Shop, Matomo (Formerly Piwik). You can view a full list of Optimizely competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Optimizely and 40,000 other technologies on the internet. You can also compare Optimizely and its feature with top competitors here : Optimizely vs Google Analytics Optimizely vs FaceBook Pixel For Shop Optimizely vs Matomo (Formerly Piwik).

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What is Optimizely customer distribution based on company size?

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What is Optimizely market share in the web-analytics?

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What are the top countries that use Optimizely?

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What are the top industries that use Optimizely?

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