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Optimizely

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Optimizely is a website optimization platform providing A/B and multivariate testing with tools to track engagement, clicks, conversions, sign ups & m...Read more

Web Analytics
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Market Share of Optimizely

Current Customer(s)

55457

Market Share (Est.)

0.56%

Ranking

#6

Top Competitors and Alternatives of Optimizely

The top three of Optimizely’s competitors in the Web Analytics category are Google Analytics with 71.23%, FaceBook Pixel For Shop with 12.81%, Matomo (Formerly Piwik) with 3.60% market share.

TechnologyDomainsMarket Share (Est.)Versus page
Google Analytics708127171.23%Optimizely vs Google Analytics
FaceBook Pixel For Shop127303412.81%Optimizely vs FaceBook Pixel For Shop
Matomo (Formerly Piwik)3575113.60%Optimizely vs Matomo (Formerly Piwik)
Hotjar3121693.14%Optimizely vs Hotjar
Adobe Analytics1250551.26%Optimizely vs Adobe Analytics
Ahrefs528310.53%Optimizely vs Ahrefs
Mixpanel465240.47%Optimizely vs Mixpanel
Agile CRM425290.43%Optimizely vs Agile CRM
Crazy Egg367870.37%Optimizely vs Crazy Egg
Visual Website Optimizer325770.33%Optimizely vs Visual Website Optimizer
Smartlook300950.30%Optimizely vs Smartlook
Hootsuite300580.30%Optimizely vs Hootsuite
Leadfeeder289460.29%Optimizely vs Leadfeeder
HeapAnalytics276730.28%Optimizely vs HeapAnalytics
ComScore259200.26%Optimizely vs ComScore
SEMrush236870.24%Optimizely vs SEMrush
Gauges231260.23%Optimizely vs Gauges
Campaign Monitor226520.23%Optimizely vs Campaign Monitor
Clicky217460.22%Optimizely vs Clicky
Mouseflow213470.21%Optimizely vs Mouseflow
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Popular Comparisons

Top Competitors and Alternatives of Optimizely

The top three of Optimizely’s competitors in the Web Analytics category are Google Analytics with 71.23%, FaceBook Pixel For Shop with 12.81%, Matomo (Formerly Piwik) with 3.60% market share.

Optimizely vs Google Analytics

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Optimizely vs FaceBook Pixel For Shop

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Optimizely vs Matomo (Formerly Piwik)

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Optimizely vs Hotjar

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Optimizely vs Adobe Analytics

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Optimizely vs Ahrefs

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Optimizely vs Mixpanel

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Optimizely vs Agile CRM

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Customers of Optimizely

Around the world in 2025, over 55164 companies have started using Optimizely as Web Analytics tool.

CustomersEmployee RangeCityRegionCountrySocial Links
Fandom10,000+San FranciscoCaliforniaUnited States
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University Of Central Florida10,000+OrlandoFloridaUnited States
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Cathay Pacific Airways10,000+Hong KongHong Kong SARPeople's Republic of China
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Cox Enterprises10,000+AtlantaGeorgiaUnited States
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INEOS10,000+LuxembourgLuxembourgLuxembourg
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Dansk Industri10,000+CopenhagenCapital RegionDenmark
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Orlando Health10,000+OrlandoFloridaUnited States
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Baptist Health10,000+JacksonvilleFloridaUnited States
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EnerSys10,000+ReadingPennsylvaniaUnited States
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Hendrick Automotive Group10,000+CharlotteNorth CarolinaUnited States
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Optimizely Customers by Products and Services

The top three products and services offering customers that use Optimizely for Web Analytics are Education (361), Marketing (320), Digital Marketing (272).

Customers

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Optimizely Customers by Employee Size

The majority of Optimizely's customers for the web-analytics category fall in the company size of 0 - 9 employees (27529 companies), 20 - 49 employees (10524 companies), 100 - 249 employees (5223 companies).

Employee Size

Optimizely Customers by Geography

The top three geographies of Optimizely for web-analytics are the United States with 39321(78.32%), United Kingdom with 3469(6.91%), Australia with 1512(3.01%) customers respectively.

Customers

Employees of Optimizely

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Also see other Products/Services by Optimizely in:

Personalization Behavioral Targeting
Development Tools
A/B Testing
Conversion Optimization
Landing Pages

FAQ

Find answers to the most often asked questions by users.

Who are the top Optimizely competitors?

Optimizely’s Top competitors in the web-analytics category are Google Analytics, FaceBook Pixel For Shop, Matomo (Formerly Piwik). You can view a full list of Optimizely competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Optimizely and 40,000 other technologies on the internet. You can also compare Optimizely and its feature with top competitors here : Optimizely vs Google Analytics Optimizely vs FaceBook Pixel For Shop Optimizely vs Matomo (Formerly Piwik).

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What is Optimizely customer distribution based on company size?

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What is Optimizely market share in the web-analytics?

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What are the top countries that use Optimizely?

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What are the top industries that use Optimizely?

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