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Optimizely

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Optimizely is a website optimization platform providing A/B and multivariate testing with tools to track engagement, clicks, conversions, sign ups & m...Read more

Web Analytics
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Market Share of Optimizely

Current Customer(s)

53140

Market Share (Est.)

0.58%

Ranking

#6

Top Competitors and Alternatives of Optimizely

The top three of Optimizely’s competitors in the Web Analytics category are Google Analytics with 70.79%, FaceBook Pixel For Shop with 12.92%, Matomo (Formerly Piwik) with 3.46% market share.

TechnologyDomainsMarket Share (Est.)Versus page
Google Analytics647701770.79%Optimizely vs Google Analytics
FaceBook Pixel For Shop118254912.92%Optimizely vs FaceBook Pixel For Shop
Matomo (Formerly Piwik)3166853.46%Optimizely vs Matomo (Formerly Piwik)
Hotjar2940203.21%Optimizely vs Hotjar
Adobe Analytics1210141.32%Optimizely vs Adobe Analytics
Ahrefs516530.56%Optimizely vs Ahrefs
Agile CRM434280.47%Optimizely vs Agile CRM
Mixpanel428890.47%Optimizely vs Mixpanel
Crazy Egg352970.39%Optimizely vs Crazy Egg
Visual Website Optimizer329130.36%Optimizely vs Visual Website Optimizer
Hootsuite308250.34%Optimizely vs Hootsuite
Smartlook275260.30%Optimizely vs Smartlook
Leadfeeder270880.30%Optimizely vs Leadfeeder
HeapAnalytics253480.28%Optimizely vs HeapAnalytics
SEMrush247520.27%Optimizely vs SEMrush
ComScore232260.25%Optimizely vs ComScore
Campaign Monitor223830.24%Optimizely vs Campaign Monitor
Clicky204530.22%Optimizely vs Clicky
Gauges203020.22%Optimizely vs Gauges
Mouseflow198810.22%Optimizely vs Mouseflow
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Popular Comparisons

Top Competitors and Alternatives of Optimizely

The top three of Optimizely’s competitors in the Web Analytics category are Google Analytics with 70.79%, FaceBook Pixel For Shop with 12.92%, Matomo (Formerly Piwik) with 3.46% market share.

Optimizely vs Google Analytics

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Optimizely vs FaceBook Pixel For Shop

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Optimizely vs Matomo (Formerly Piwik)

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Optimizely vs Hotjar

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Optimizely vs Adobe Analytics

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Optimizely vs Ahrefs

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Optimizely vs Agile CRM

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Optimizely vs Mixpanel

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Customers of Optimizely

Around the world in 2025, over 53140 companies have started using Optimizely as Web Analytics tool.

CustomersEmployee RangeCityRegionCountrySocial Links
Lancaster University10,000+LancasterEnglandUnited Kingdom
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UWL Alumni & Friends Foundation10,000+La CrosseWisconsinUnited States
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JDE Professional España10,000+Mollet del VallesCataloniaSpain
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University Of Central Florida10,000+OrlandoFloridaUnited States
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Webex10,000+San JoseCaliforniaUnited States
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Royal Caribbean Group10,000+MiamiFloridaUnited States
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BEIERSDORF CONSUMER PRODUCTS LTD10,000+CupertinoCaliforniaUnited States
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Nuffield Health10,000+EpsomEnglandUnited Kingdom
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Investec Group10,000+LondonEnglandUnited Kingdom
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Barnes & Noble College10,000+New York CityNew YorkUnited States
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Optimizely Customers by Products and Services

The top three products and services offering customers that use Optimizely for Web Analytics are Education (384), Marketing (305), Digital Marketing (265).

Customers

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Optimizely Customers by Employee Size

The majority of Optimizely's customers for the web-analytics category fall in the company size of 0 - 9 employees (26295 companies), 20 - 49 employees (10608 companies), 100 - 249 employees (5191 companies).

Employee Size

Optimizely Customers by Geography

The top three geographies of Optimizely for web-analytics are the United States with 38354(79.40%), United Kingdom with 2988(6.19%), Australia with 1533(3.17%) customers respectively.

Customers

Employees of Optimizely

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Also see other Products/Services by Optimizely in:

Conversion Optimization
Development Tools
A/B Testing
Personalization Behavioral Targeting
Web Analytics

FAQ

Find answers to the most often asked questions by users.

Who are the top Optimizely competitors?

Optimizely’s Top competitors in the web-analytics category are Google Analytics, FaceBook Pixel For Shop, Matomo (Formerly Piwik). You can view a full list of Optimizely competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Optimizely and 40,000 other technologies on the internet. You can also compare Optimizely and its feature with top competitors here : Optimizely vs Google Analytics Optimizely vs FaceBook Pixel For Shop Optimizely vs Matomo (Formerly Piwik).

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What is Optimizely customer distribution based on company size?

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What is Optimizely market share in the web-analytics?

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What are the top countries that use Optimizely?

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What are the top industries that use Optimizely?

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