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Google Analytics

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Google Analytics allows users to measure sales & conversions, plus gain fresh insights into how visitors use sites, & how they arrived on site.

Web Analytics
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Market Share of Google Analytics

Current Customer(s)

7824003

Market Share (Est.)

71.48%

Ranking

#1

Top Competitors and Alternatives of Google Analytics

The top three of Google Analytics’s competitors in the Web Analytics category are FaceBook Pixel For Shop with 13.00%, Matomo (Formerly Piwik) with 3.62%, Hotjar with 3.00% market share.

TechnologyDomainsMarket Share (Est.)Versus page
FaceBook Pixel For Shop142239313.00%Google Analytics vs FaceBook Pixel For Shop
Matomo (Formerly Piwik)3959263.62%Google Analytics vs Matomo (Formerly Piwik)
Hotjar3284333.00%Google Analytics vs Hotjar
Adobe Analytics1376511.26%Google Analytics vs Adobe Analytics
Optimizely584600.53%Google Analytics vs Optimizely
Ahrefs559050.51%Google Analytics vs Ahrefs
Mixpanel480240.44%Google Analytics vs Mixpanel
Agile CRM409340.37%Google Analytics vs Agile CRM
Crazy Egg378590.35%Google Analytics vs Crazy Egg
Visual Website Optimizer357820.33%Google Analytics vs Visual Website Optimizer
Smartlook332540.30%Google Analytics vs Smartlook
Leadfeeder298360.27%Google Analytics vs Leadfeeder
Amplitude291980.27%Google Analytics vs Amplitude
ComScore284580.26%Google Analytics vs ComScore
Gauges282150.26%Google Analytics vs Gauges
HeapAnalytics270050.25%Google Analytics vs HeapAnalytics
Mouseflow232910.21%Google Analytics vs Mouseflow
SEMrush232870.21%Google Analytics vs SEMrush
Hootsuite230190.21%Google Analytics vs Hootsuite
Clicky227580.21%Google Analytics vs Clicky
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Popular Comparisons

Top Competitors and Alternatives of Google Analytics

The top three of Google Analytics’s competitors in the Web Analytics category are FaceBook Pixel For Shop with 13.00%, Matomo (Formerly Piwik) with 3.62%, Hotjar with 3.00% market share.

Google Analytics vs FaceBook Pixel For Shop

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Google Analytics vs Matomo (Formerly Piwik)

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Google Analytics vs Hotjar

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Google Analytics vs Adobe Analytics

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Google Analytics vs Optimizely

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Google Analytics vs Ahrefs

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Google Analytics vs Mixpanel

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Google Analytics vs Agile CRM

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Customers of Google Analytics

Around the world in 2026, over 7743401 companies have started using Google Analytics as Web Analytics tool.

CustomersEmployee RangeCityRegionCountrySocial Links
DEFENCE EQUIPMENT & SUPPORT10,000+BristolEnglandUnited Kingdom
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Abdul Latif Jameel10,000+De PereWisconsinUnited States
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U.S. Department Of Labor10,000+Washington, D.C.Washington, D.C.United States
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Kobelco Eco - Solutions10,000+KobeHyogoJapan
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Grupa Eurocash10,000+KomornikiGreater PolandPoland
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Samurai Spain 侍"Pнιℓσѕσρну σƒ ℓιƒє"10,000+MarbellaAndalusiaSpain
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Telepizza10,000+San Sebastian de los ReyesMadridSpain
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Hospices Civils De Lyon - HCL10,000+LyonAuvergne-Rhone-AlpesFrance
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National Academy of Internal Affairs10,000+KyivKyiv CityUkraine
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Sjhle.or10,000+Sejong-siKorea
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Google Analytics Customers by Products and Services

The top three products and services offering customers that use Google Analytics for Web Analytics are Marketing (34528), Digital Marketing (22107), Social Media (21661).

Customers

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Google Analytics Customers by Employee Size

The majority of Google Analytics's customers for the web-analytics category fall in the company size of 0 - 9 employees (4526112 companies), 20 - 49 employees (1586584 companies), 100 - 249 employees (538454 companies).

Employee Size

Google Analytics Customers by Geography

The top three geographies of Google Analytics for web-analytics are the United States with 2555025(46.75%), United Kingdom with 589214(10.78%), France with 331022(6.06%) customers respectively.

Customers

Employees of Google Analytics

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Also see other Products/Services by Google Analytics in:

Reporting
Dashboard
Analytics
Web Analytics

FAQ

Find answers to the most often asked questions by users.

Who are the top Google Analytics competitors?

Google Analytics’s Top competitors in the web-analytics category are FaceBook Pixel For Shop, Matomo (Formerly Piwik), Hotjar. You can view a full list of Google Analytics competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Google Analytics and 40,000 other technologies on the internet. You can also compare Google Analytics and its feature with top competitors here : Google Analytics vs FaceBook Pixel For Shop Google Analytics vs Matomo (Formerly Piwik) Google Analytics vs Hotjar.

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What is Google Analytics customer distribution based on company size?

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What is Google Analytics market share in the web-analytics?

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What are the top countries that use Google Analytics?

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What are the top industries that use Google Analytics?

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