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Google Analytics

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Google Analytics allows users to measure sales & conversions, plus gain fresh insights into how visitors use sites, & how they arrived on site.

Web Analytics
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Market Share of Google Analytics

Current Customer(s)

7425820

Market Share (Est.)

71.33%

Ranking

#1

Top Competitors and Alternatives of Google Analytics

The top three of Google Analytics’s competitors in the Web Analytics category are FaceBook Pixel For Shop with 12.83%, Matomo (Formerly Piwik) with 3.60%, Hotjar with 3.07% market share.

TechnologyDomainsMarket Share (Est.)Versus page
FaceBook Pixel For Shop133608012.83%Google Analytics vs FaceBook Pixel For Shop
Matomo (Formerly Piwik)3752563.60%Google Analytics vs Matomo (Formerly Piwik)
Hotjar3199603.07%Google Analytics vs Hotjar
Adobe Analytics1356951.30%Google Analytics vs Adobe Analytics
Optimizely574880.55%Google Analytics vs Optimizely
Ahrefs543450.52%Google Analytics vs Ahrefs
Mixpanel475590.46%Google Analytics vs Mixpanel
Agile CRM413010.40%Google Analytics vs Agile CRM
Crazy Egg362080.35%Google Analytics vs Crazy Egg
Visual Website Optimizer334710.32%Google Analytics vs Visual Website Optimizer
Smartlook315960.30%Google Analytics vs Smartlook
Hootsuite301510.29%Google Analytics vs Hootsuite
Leadfeeder291140.28%Google Analytics vs Leadfeeder
ComScore273540.26%Google Analytics vs ComScore
HeapAnalytics266300.26%Google Analytics vs HeapAnalytics
Amplitude261400.25%Google Analytics vs Amplitude
Gauges252030.24%Google Analytics vs Gauges
SEMrush241680.23%Google Analytics vs SEMrush
Campaign Monitor229830.22%Google Analytics vs Campaign Monitor
Clicky225570.22%Google Analytics vs Clicky
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Popular Comparisons

Top Competitors and Alternatives of Google Analytics

The top three of Google Analytics’s competitors in the Web Analytics category are FaceBook Pixel For Shop with 12.83%, Matomo (Formerly Piwik) with 3.60%, Hotjar with 3.07% market share.

Google Analytics vs FaceBook Pixel For Shop

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Google Analytics vs Matomo (Formerly Piwik)

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Google Analytics vs Hotjar

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Google Analytics vs Adobe Analytics

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Google Analytics vs Optimizely

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Google Analytics vs Ahrefs

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Google Analytics vs Mixpanel

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Google Analytics vs Agile CRM

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Customers of Google Analytics

Around the world in 2025, over 7407752 companies have started using Google Analytics as Web Analytics tool.

CustomersEmployee RangeCityRegionCountrySocial Links
BCBP10,000+CarsonCaliforniaUnited States
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PKP10,000+WarsawMazoviaPoland
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KARAM Middle East10,000+DubaiDubaiUnited Arab Emirates
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Magna International10,000+ConcordOntarioCanada
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Walgreens10,000+DeerfieldIllinoisUnited States
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Oriflame Cosmetics10,000+SchaffhausenSchaffhausenSwitzerland
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Fluke10,000+SeoulSeoulKorea
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Action10,000+Zwaagdijk-OostNorth HollandNetherlands
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Nimbus Harbor10,000+GurgaonHaryanaIndia
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GameZone10,000+Deerfield BeachFloridaUnited States
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Google Analytics Customers by Products and Services

The top three products and services offering customers that use Google Analytics for Web Analytics are Marketing (35049), Digital Marketing (22545), Social Media (22125).

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Google Analytics Customers by Employee Size

The majority of Google Analytics's customers for the web-analytics category fall in the company size of 0 - 9 employees (4351402 companies), 20 - 49 employees (1535757 companies), 100 - 249 employees (510136 companies).

Employee Size

Google Analytics Customers by Geography

The top three geographies of Google Analytics for web-analytics are the United States with 2440015(46.71%), United Kingdom with 564490(10.81%), France with 314460(6.02%) customers respectively.

Customers

Employees of Google Analytics

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Also see other Products/Services by Google Analytics in:

Reporting
Web Analytics
Analytics
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FAQ

Find answers to the most often asked questions by users.

Who are the top Google Analytics competitors?

Google Analytics’s Top competitors in the web-analytics category are FaceBook Pixel For Shop, Matomo (Formerly Piwik), Hotjar. You can view a full list of Google Analytics competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Google Analytics and 40,000 other technologies on the internet. You can also compare Google Analytics and its feature with top competitors here : Google Analytics vs FaceBook Pixel For Shop Google Analytics vs Matomo (Formerly Piwik) Google Analytics vs Hotjar.

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What is Google Analytics customer distribution based on company size?

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What is Google Analytics market share in the web-analytics?

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What are the top countries that use Google Analytics?

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What are the top industries that use Google Analytics?

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