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Google Analytics

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Google Analytics allows users to measure sales & conversions, plus gain fresh insights into how visitors use sites, & how they arrived on site.

Web Analytics
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Market Share of Google Analytics

Current Customer(s)

6453518

Market Share (Est.)

71.32%

Ranking

#1

Top Competitors and Alternatives of Google Analytics

The top three of Google Analytics’s competitors in the Web Analytics category are FaceBook Pixel For Shop with 13.07%, Matomo (Formerly Piwik) with 3.49%, Hotjar with 3.22% market share.

TechnologyDomainsMarket Share (Est.)Versus page
FaceBook Pixel For Shop118260813.07%Google Analytics vs FaceBook Pixel For Shop
Matomo (Formerly Piwik)3159153.49%Google Analytics vs Matomo (Formerly Piwik)
Hotjar2909683.22%Google Analytics vs Hotjar
Adobe Analytics1098411.21%Google Analytics vs Adobe Analytics
Optimizely521700.58%Google Analytics vs Optimizely
Ahrefs472890.52%Google Analytics vs Ahrefs
Agile CRM431130.48%Google Analytics vs Agile CRM
Mixpanel408990.45%Google Analytics vs Mixpanel
Crazy Egg348130.38%Google Analytics vs Crazy Egg
Visual Website Optimizer326930.36%Google Analytics vs Visual Website Optimizer
Smartlook274050.30%Google Analytics vs Smartlook
Leadfeeder269930.30%Google Analytics vs Leadfeeder
HeapAnalytics252680.28%Google Analytics vs HeapAnalytics
ComScore223090.25%Google Analytics vs ComScore
Campaign Monitor217420.24%Google Analytics vs Campaign Monitor
Clicky204390.23%Google Analytics vs Clicky
Gauges202570.22%Google Analytics vs Gauges
Mouseflow197230.22%Google Analytics vs Mouseflow
Hootsuite186360.21%Google Analytics vs Hootsuite
Fathom Analytics180470.20%Google Analytics vs Fathom Analytics
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Popular Comparisons

Top Competitors and Alternatives of Google Analytics

The top three of Google Analytics’s competitors in the Web Analytics category are FaceBook Pixel For Shop with 13.07%, Matomo (Formerly Piwik) with 3.49%, Hotjar with 3.22% market share.

Google Analytics vs FaceBook Pixel For Shop

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Google Analytics vs Matomo (Formerly Piwik)

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Google Analytics vs Hotjar

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Google Analytics vs Adobe Analytics

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Google Analytics vs Optimizely

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Google Analytics vs Ahrefs

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Google Analytics vs Agile CRM

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Google Analytics vs Mixpanel

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Customers of Google Analytics

Around the world in 2025, over 6453517 companies have started using Google Analytics as Web Analytics tool.

CustomersEmployee RangeCityRegionCountrySocial Links
Lumax World10,000+New DelhiNCTIndia
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RGUKT Basar10,000+NirmalTelanganaIndia
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Université Kasdi Merbah Ouargla10,000+OuarglaOuarglaAlgeria
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Matrix USA10,000+Jersey CityNew JerseyUnited States
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MCB Bank Limited10,000+LahorePunjabPakistan
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American Standard10,000+TylerTexasUnited States
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Oregon Army National Guard Recruiting10,000+SalemOregonUnited States
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Mcd10,000+YokosukaKanagawaJapan
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Mpact2wo10,000+LisleIllinoisUnited States
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Formosa Chemicals10,000+TaipeiTaiwanTaiwan
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Google Analytics Customers by Products and Services

The top three products and services offering customers that use Google Analytics for Web Analytics are Marketing (34831), Digital Marketing (22073), Social Media (21903).

Customers

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Google Analytics Customers by Employee Size

The majority of Google Analytics's customers for the web-analytics category fall in the company size of 0 - 9 employees (3629263 companies), 20 - 49 employees (1470896 companies), 100 - 249 employees (493465 companies).

Employee Size

Google Analytics Customers by Geography

The top three geographies of Google Analytics for web-analytics are the United States with 2257228(48.83%), United Kingdom with 484930(10.49%), Canada with 258115(5.58%) customers respectively.

Customers

Employees of Google Analytics

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Also see other Products/Services by Google Analytics in:

Reporting
Analytics
Dashboard
Web Analytics

FAQ

Find answers to the most often asked questions by users.

Who are the top Google Analytics competitors?

Google Analytics’s Top competitors in the web-analytics category are FaceBook Pixel For Shop, Matomo (Formerly Piwik), Hotjar. You can view a full list of Google Analytics competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Google Analytics and 40,000 other technologies on the internet. You can also compare Google Analytics and its feature with top competitors here : Google Analytics vs FaceBook Pixel For Shop Google Analytics vs Matomo (Formerly Piwik) Google Analytics vs Hotjar.

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What is Google Analytics customer distribution based on company size?

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What is Google Analytics market share in the web-analytics?

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What are the top countries that use Google Analytics?

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What are the top industries that use Google Analytics?

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