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Google Analytics

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Google Analytics allows users to measure sales & conversions, plus gain fresh insights into how visitors use sites, & how they arrived on site.

Web Analytics
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Market Share of Google Analytics

Current Customer(s)

7744296

Market Share (Est.)

71.55%

Ranking

#1

Top Competitors and Alternatives of Google Analytics

The top three of Google Analytics’s competitors in the Web Analytics category are FaceBook Pixel For Shop with 12.96%, Matomo (Formerly Piwik) with 3.61%, Hotjar with 3.01% market share.

TechnologyDomainsMarket Share (Est.)Versus page
FaceBook Pixel For Shop140255912.96%Google Analytics vs FaceBook Pixel For Shop
Matomo (Formerly Piwik)3911543.61%Google Analytics vs Matomo (Formerly Piwik)
Hotjar3255773.01%Google Analytics vs Hotjar
Adobe Analytics1362881.26%Google Analytics vs Adobe Analytics
Optimizely582730.54%Google Analytics vs Optimizely
Ahrefs552570.51%Google Analytics vs Ahrefs
Mixpanel470310.43%Google Analytics vs Mixpanel
Agile CRM416160.38%Google Analytics vs Agile CRM
Crazy Egg372050.34%Google Analytics vs Crazy Egg
Visual Website Optimizer351200.32%Google Analytics vs Visual Website Optimizer
Smartlook328310.30%Google Analytics vs Smartlook
Leadfeeder295030.27%Google Analytics vs Leadfeeder
Amplitude282830.26%Google Analytics vs Amplitude
ComScore279500.26%Google Analytics vs ComScore
Gauges274790.25%Google Analytics vs Gauges
HeapAnalytics267830.25%Google Analytics vs HeapAnalytics
Mouseflow229860.21%Google Analytics vs Mouseflow
Hootsuite227890.21%Google Analytics vs Hootsuite
SEMrush226290.21%Google Analytics vs SEMrush
Clicky225320.21%Google Analytics vs Clicky
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Popular Comparisons

Top Competitors and Alternatives of Google Analytics

The top three of Google Analytics’s competitors in the Web Analytics category are FaceBook Pixel For Shop with 12.96%, Matomo (Formerly Piwik) with 3.61%, Hotjar with 3.01% market share.

Google Analytics vs FaceBook Pixel For Shop

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Google Analytics vs Matomo (Formerly Piwik)

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Google Analytics vs Hotjar

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Google Analytics vs Adobe Analytics

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Google Analytics vs Optimizely

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Google Analytics vs Ahrefs

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Google Analytics vs Mixpanel

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Google Analytics vs Agile CRM

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Customers of Google Analytics

Around the world in 2026, over 7655886 companies have started using Google Analytics as Web Analytics tool.

CustomersEmployee RangeCityRegionCountrySocial Links
PT. Timur Megah Steel10,000+SurabayaEast JavaIndonesia
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HRSG10,000+KarachiSindhPakistan
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Super Health Center10,000+CincinnatiOhioUnited States
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Peel District School Board10,000+MississaugaOntarioCanada
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Kumho Tire USA10,000+AtlantaGeorgiaUnited States
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Lotte Confectionery10,000+SeoulSeoulKorea
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Welspun Living10,000+New York CityNew YorkUnited States
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Smith & Nephew10,000+WatfordEnglandUnited Kingdom
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Staples10,000+FraminghamMassachusettsUnited States
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Bhagya Gold & Diamonds10,000+KollamKeralaIndia
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Google Analytics Customers by Products and Services

The top three products and services offering customers that use Google Analytics for Web Analytics are Marketing (34360), Digital Marketing (22001), Social Media (21595).

Customers

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Google Analytics Customers by Employee Size

The majority of Google Analytics's customers for the web-analytics category fall in the company size of 0 - 9 employees (4470871 companies), 20 - 49 employees (1572355 companies), 100 - 249 employees (533920 companies).

Employee Size

Google Analytics Customers by Geography

The top three geographies of Google Analytics for web-analytics are the United States with 2524275(46.71%), United Kingdom with 584004(10.81%), France with 327999(6.07%) customers respectively.

Customers

Employees of Google Analytics

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Also see other Products/Services by Google Analytics in:

Web Analytics
Analytics
Reporting
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FAQ

Find answers to the most often asked questions by users.

Who are the top Google Analytics competitors?

Google Analytics’s Top competitors in the web-analytics category are FaceBook Pixel For Shop, Matomo (Formerly Piwik), Hotjar. You can view a full list of Google Analytics competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Google Analytics and 40,000 other technologies on the internet. You can also compare Google Analytics and its feature with top competitors here : Google Analytics vs FaceBook Pixel For Shop Google Analytics vs Matomo (Formerly Piwik) Google Analytics vs Hotjar.

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What is Google Analytics customer distribution based on company size?

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What is Google Analytics market share in the web-analytics?

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What are the top countries that use Google Analytics?

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What are the top industries that use Google Analytics?

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