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Web Analytics

Q: How many companies use Web Analytics software these days?

Around the world in 2026, over 4,928,383 companies are currently using one or more Web Analytics software. Out of these, there are 3,492,769 companies using Web Analytics tools that are originally from the United States.

Q: Which company has the most significant market share in the Web Analytics software space?

The top few companies that have the most significant market share in the Web Analytics space are Google Analytics with 71.39% of market share, FaceBook Pixel For Shop with 12.90% of market share, Matomo (Formerly Piwik) with 3.63% of market share. Check for other Web Analytics technologies market share here.

Q: What are the top industries that usually use Web Analytics softwares?

The top industries that use Web Analytics software are Marketing (60,199), Digital Marketing (44,394), Seo (41,576).

Gain market share and customer base information about the top Web Analytics software. Check out our list of Web Analytics Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

192

Technologies Tracked

10361410

Companies Tracked

Categories related to Web Analytics

Data Integration

Artificial Intelligence

Backup And Recovery

Data Visualization

Analytics And BI Platform

Top 5 Web Analytics technologies in 2026

Over 10361410 companies are using Web Analytics tools. Google Analytics with 71.39% market share (7396972 customers), FaceBook Pixel For Shop with 12.90% market share (1336201 customers), Matomo (Formerly Piwik) with 3.63% market share (375725 customers).

Technology

Market Share (Est.)

Customers

Google Analytics

71.39%

7396972

FaceBook Pixel For Shop

12.90%

1336201

Matomo (Formerly Piwik)

3.63%

375725

Hotjar

3.07%

317865

Adobe Analytics

1.28%

132436

Others

7.74%

802211

Web Analytics Customers by Employee Size

The majority of Web Analytics category falls in the company size of 0 - 9 employees (5734469 companies), 20 - 49 employees (2222135 companies), 100 - 249 employees (820297 companies).

Employee Size

Web Analytics Customers by Geography

Companies using Web Analytics technology software are majorly from the United States with 3492769 (47.37%), United Kingdom with 775487 (10.52%), Germany with 490772 (6.66%) customers respectively.

Customers

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Web Analytics Customers by Industry

Top industries that use Web Analytics for Marketing (60199), Digital Marketing (44394), Seo (41576).

Customers

Market Share for Top Web Analytics Technologies

Analyze the market share of popular Web Analytics technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Google Analytics	7396972	71.39
2	FaceBook Pixel For Shop	1336201	12.90
3	Matomo (Formerly Piwik)	375725	3.63
4	Hotjar	317865	3.07
5	Adobe Analytics	132436	1.28
6	Optimizely	56588	0.55
7	Ahrefs	53475	0.52
8	Mixpanel	46946	0.45
9	Agile CRM	41627	0.40
10	Crazy Egg	36081	0.35
11	Visual Website Optimizer	33596	0.32
12	Smartlook	31419	0.30
13	Leadfeeder	29158	0.28
14	ComScore	26844	0.26
15	HeapAnalytics	26258	0.25
16	Amplitude	26220	0.25
17	Gauges	25764	0.25
18	Hootsuite	23076	0.22
19	SEMrush	22684	0.22
20	Clicky	22453	0.22
21	Mouseflow	22432	0.22
22	Campaign Monitor	22140	0.21
23	Fathom Analytics	20523	0.20
24	Zoho PageSense	19592	0.19
25	Looker	18105	0.17
26	SiteWit	16914	0.16
27	Piwik PRO	14634	0.14
28	Lucky Orange	12573	0.12
29	Siteimprove	11229	0.11
30	Plausible Analytics	8663	0.08
31	Inspectlet	8322	0.08
32	ShinyStat	7945	0.08
33	ClickTale	6278	0.06
34	Alexa	5879	0.06
35	Chartbeat	5775	0.06
36	AB Tasty	5323	0.05
37	Google Analytics 4 (GA4)	5045	0.05
38	Albacross	4539	0.04
39	Moz	4341	0.04
40	ThomasNet Web Traxs	4219	0.04
41	Peek Pro Tour Operators	4156	0.04
42	Oribi	3188	0.03
43	Heatmap	3160	0.03
44	Snitcher	3048	0.03
45	SE Ranking	2961	0.03
46	SimilarWeb	2949	0.03
47	Salesfusion	2329	0.02
48	Synup	2266	0.02
49	Oracle BlueKai	2203	0.02
50	Woopra	2180	0.02
51	Webtrends	2112	0.02
52	CleverTap	2069	0.02
53	Brightedge	1873	0.02
54	Leady	1859	0.02
55	Brandwatch	1814	0.02
56	Proof	1801	0.02
57	eXTReMe Tracking	1771	0.02
58	Bizible	1704	0.02
59	Microsoft Clarity	1697	0.02
60	bo.im	1666	0.02
61	Exponea	1527	0.01
62	WooRank	1452	0.01
63	Yandex Metrica	1429	0.01
64	Kissmetrics	1400	0.01
65	Marketing 360	1389	0.01
66	Compete	1343	0.01
67	Bounce Exchange	1243	0.01
68	Sisense	1210	0.01
69	Freshmarketer	1136	0.01
70	GetSocial	1114	0.01
71	Unbxd	652	0.01
72	SpyFu	618	0.01
73	GoStats	608	0.01
74	SAP Marketing Cloud	608	0.01
75	Ptengine	593	0.01
76	Majestic	583	0.01
77	Opentracker	579	0.01
78	Google PageSpeed Insights	560	0.01
79	XiTi	551	0.01
80	ClustrMaps	546	0.01
81	LeadLander	461	0.00
82	NetFlow Analyzer	423	0.00
83	Scikit Image	408	0.00
84	ExtraWatch	403	0.00
85	Brand24	393	0.00
86	Stat24	384	0.00
87	Attribution	379	0.00
88	Botify	378	0.00
89	Rebrandly	357	0.00
90	AFS Analytics	312	0.00
91	Funnel	284	0.00
92	AWStats	267	0.00
93	VisitorTrack	247	0.00
94	Evergage	244	0.00
95	Marin Software	243	0.00
96	Tealium IQ	238	0.00
97	AppAnnie	229	0.00
98	Countly	218	0.00
99	Chartio	206	0.00
100	OWOX BI Attribution	190	0.00
101	Anodot	189	0.00
102	Xtremepush	181	0.00
103	Hitwise	178	0.00
104	HasOffers by TUNE	173	0.00
105	PPC Keyword	171	0.00
106	Simple Analytics	167	0.00
107	TapClicks	145	0.00
108	AgencyAnalytics	143	0.00
109	Beckon	141	0.00
110	SumAll	132	0.00
111	ContentKing	112	0.00
112	SEO PowerSuite	108	0.00
113	Cyfe	108	0.00
114	Acquisio	103	0.00
115	siteAnalyser	80	0.00
116	TeamQuest	78	0.00
117	DashThis	74	0.00
118	Apptopia	72	0.00
119	HarePoint	60	0.00
120	Econda	46	0.00
121	Applause Analytics	42	0.00
122	A1WebStats	34	0.00
123	SimilarWeb PRO	33	0.00
124	AT Internet Web Analytics	31	0.00
125	Roambi Analytics	31	0.00
126	3DStats.com	30	0.00
127	Rooster	29	0.00
128	Calq	29	0.00
129	Colibri SEO	28	0.00
130	Improvado	25	0.00
131	Swiftype Site Search	24	0.00
132	Trendify	24	0.00
133	adCore	23	0.00
134	Netmonitor	21	0.00
135	Core Web Analytics Engine	21	0.00
136	Lumio	20	0.00
137	Ruler Analytics	19	0.00
138	Convertize	18	0.00
139	Analytify	16	0.00
140	Authoritas	15	0.00
141	EmbeddedAnalytics	15	0.00
142	SmarterStats	15	0.00
143	LessChurn	15	0.00
144	eAnalytics	14	0.00
145	Sticky	14	0.00
146	Keepify	14	0.00
147	Linkody	13	0.00
148	Snoobi	13	0.00
149	Quill Engage	13	0.00
150	gShift	12	0.00
151	MapMyUser	12	0.00
152	Peek	12	0.00
153	Site Search 360	11	0.00
154	Linkpulse	11	0.00
155	Intempt	11	0.00
156	Viavoo	11	0.00
157	HCL Unica NetInsight	11	0.00
158	SeeVolution	10	0.00
159	Open Web Analytics	10	0.00
160	SearchMan	9	0.00
161	Cloudlytics	9	0.00
162	Funnel Science	8	0.00
163	Angelfish	8	0.00
164	SEOmator	7	0.00
165	FireStats	7	0.00
166	3PMobile	6	0.00
167	DemandJump	5	0.00
168	Logaholic Web Analytics	5	0.00
169	WebDNA.io	5	0.00
170	Brainify Analytics	5	0.00
171	ipapi	4	0.00
172	Cxense Insight	4	0.00
173	Badgeville	3	0.00
174	Instaclique	3	0.00
175	Needl	3	0.00
176	Amberloom Website Checker	3	0.00
177	WebMeUp	3	0.00
178	Serptracker	3	0.00
179	Glassbeam	3	0.00
180	VueData	2	0.00
181	Stat Centric	2	0.00
182	PaveIQ	2	0.00
183	Motigo	2	0.00
184	WAO	2	0.00
185	CEP Analytics	2	0.00
186	Ometrics	2	0.00
187	EngageMaster	2	0.00
188	eGain Analytics	2	0.00
189	StreamAnalyst	2	0.00
190	Smol	2	0.00
191	LeaDroid	2	0.00
192	HeatMapCo	2	0.00