Web Analytics

Gain market share and customer base information about the top Web Analytics software. Check out our list of Web Analytics Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

193

Technologies Tracked

10628314

Companies Tracked

Categories related to Web Analytics

Data Integration
Artificial Intelligence
Data Visualization
Backup And Recovery
Analytics And BI Platform

Top 5 Web Analytics technologies in 2025

Over 10628314 companies are using Web Analytics tools. Google Analytics with 71.38% market share (7586289 customers), FaceBook Pixel For Shop with 12.85% market share (1366031 customers), Matomo (Formerly Piwik) with 3.60% market share (382638 customers).

Technology

Market Share (Est.)

Customers

  • Google Analytics

    71.38%

    7586289

  • FaceBook Pixel For Shop

    12.85%

    1366031

  • Matomo (Formerly Piwik)

    3.60%

    382638

  • Hotjar

    3.09%

    328014

  • Adobe Analytics

    1.24%

    131760

  • Others

    7.84%

    833582

    • Web Analytics Customers by Employee Size

    The majority of Web Analytics category falls in the company size of 0 - 9 employees (5818743 companies), 20 - 49 employees (2293736 companies), 100 - 249 employees (828539 companies).

    Employee Size

    Web Analytics Customers by Geography

    Companies using Web Analytics technology software are majorly from the United States with 3658894 (47.84%), United Kingdom with 798949 (10.45%), Germany with 496639 (6.49%) customers respectively.

    Customers

    Sign up for 6sense Revenue AI™ to get FREE verified B2B contact data.

    Sign Up
    Company Logo

    Web Analytics Customers by Industry

    Top industries that use Web Analytics for Marketing (61796), Digital Marketing (45478), Seo (42771).

    Customers

    Market Share for Top Web Analytics Technologies

    Analyze the market share of popular Web Analytics technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

    Ranking
    Technology
    Customers
    Market share(Est.)(%)
    1Google Analytics758628971.38
    2FaceBook Pixel For Shop136603112.85
    3Matomo (Formerly Piwik)3826383.60
    4Hotjar3280143.09
    5Adobe Analytics1317601.24
    6Optimizely589560.55
    7Ahrefs554460.52
    8Mixpanel485350.46
    9Agile CRM426700.40
    10Crazy Egg380070.36
    11Visual Website Optimizer347090.33
    12Smartlook320220.30
    13Hootsuite298260.28
    14Leadfeeder297530.28
    15HeapAnalytics283410.27
    16ComScore277330.26
    17Amplitude271080.26
    18Gauges250010.24
    19SEMrush235370.22
    20Mouseflow233700.22
    21Campaign Monitor233420.22
    22Clicky232770.22
    23Fathom Analytics212550.20
    24Zoho PageSense199220.19
    25SiteWit170640.16
    26Piwik PRO151830.14
    27Looker146840.14
    28Lucky Orange133320.13
    29Siteimprove117280.11
    30Plausible Analytics87700.08
    31Inspectlet87560.08
    32ShinyStat80800.08
    33Alexa65260.06
    34Chartbeat62820.06
    35AB Tasty54180.05
    36Moz51840.05
    37ClickTale50910.05
    38ThomasNet Web Traxs50810.05
    39Albacross46440.04
    40Google Analytics 4 (GA4)43530.04
    41Peek Pro Tour Operators42630.04
    42Oribi34530.03
    43Heatmap33480.03
    44SE Ranking31650.03
    45Salesfusion30300.03
    46Snitcher29710.03
    47SimilarWeb29300.03
    48Webtrends27190.03
    49Synup24150.02
    50Oracle BlueKai23570.02
    51Woopra22360.02
    52CleverTap22310.02
    53Brightedge20590.02
    54Brandwatch19250.02
    55Proof19000.02
    56Leady18990.02
    57Bizible18790.02
    58Kissmetrics17470.02
    59eXTReMe Tracking16530.02
    60bo.im16230.02
    61Exponea15530.01
    62WooRank15330.01
    63Yandex Metrica15220.01
    64Microsoft Clarity14640.01
    65Marketing 36014410.01
    66Compete14220.01
    67Sisense14040.01
    68Bounce Exchange12200.01
    69Freshmarketer11980.01
    70GetSocial11880.01
    71SpyFu8040.01
    72Majestic7240.01
    73SAP Marketing Cloud6930.01
    74Google PageSpeed Insights6260.01
    75GoStats6230.01
    76Ptengine5990.01
    77XiTi5950.01
    78Opentracker5930.01
    79ClustrMaps5610.01
    80NetFlow Analyzer5240.00
    81LeadLander5120.00
    82Scikit Image4790.00
    83Unbxd4770.00
    84Brand244500.00
    85ExtraWatch4250.00
    86Attribution4190.00
    87Botify3960.00
    88Stat243940.00
    89Rebrandly3810.00
    90AWStats3400.00
    91AFS Analytics3120.00
    92AppAnnie3100.00
    93Marin Software3090.00
    94Funnel2960.00
    95Evergage2710.00
    96Chartio2660.00
    97VisitorTrack2620.00
    98Tealium IQ2550.00
    99PPC Keyword2350.00
    100OWOX BI Attribution2050.00
    101Anodot2010.00
    102Xtremepush1930.00
    103Hitwise1890.00
    104Simple Analytics1800.00
    105HasOffers by TUNE1770.00
    106Beckon1720.00
    107TapClicks1650.00
    108Cyfe1570.00
    109SumAll1390.00
    110SEO PowerSuite1300.00
    111AgencyAnalytics1280.00
    112TeamQuest1070.00
    113Acquisio1010.00
    114DashThis870.00
    115siteAnalyser850.00
    116ContentKing800.00
    117Apptopia770.00
    118Countly770.00
    119HarePoint680.00
    120Econda650.00
    121Roambi Analytics430.00
    122SimilarWeb PRO370.00
    123AT Internet Web Analytics360.00
    124A1WebStats360.00
    125adCore330.00
    1263DStats.com330.00
    127Rooster300.00
    128Colibri SEO290.00
    129Improvado290.00
    130Trendify290.00
    131Calq280.00
    132Ruler Analytics230.00
    133Snoobi230.00
    134SmarterStats230.00
    135Lumio220.00
    136Netmonitor220.00
    137Core Web Analytics Engine200.00
    138Convertize180.00
    139gShift180.00
    140EmbeddedAnalytics170.00
    141eAnalytics170.00
    142Analytify170.00
    143LessChurn160.00
    144Authoritas150.00
    145Sticky150.00
    146Quill Engage150.00
    147Keepify150.00
    148Linkody130.00
    149Open Web Analytics130.00
    150Site Search 360120.00
    151Linkpulse120.00
    152Peek120.00
    153SearchMan110.00
    154SeeVolution110.00
    155MapMyUser110.00
    156Cloudlytics110.00
    157Viavoo110.00
    158HCL Unica NetInsight110.00
    159Swiftype Site Search90.00
    160Intempt90.00
    161ipapi80.00
    162FireStats80.00
    163SEOmator70.00
    164Cxense Insight60.00
    165Funnel Science60.00
    166DemandJump60.00
    167Angelfish60.00
    168Applause Analytics50.00
    169Badgeville50.00
    1703PMobile50.00
    171Logaholic Web Analytics50.00
    172Glassbeam50.00
    173Brainify Analytics50.00
    174Needl40.00
    175WebDNA.io40.00
    176Instaclique30.00
    177WAO30.00
    178CEP Analytics30.00
    179eGain Analytics30.00
    180Amberloom Website Checker30.00
    181WebMeUp30.00
    182Serptracker30.00
    183Smol30.00
    184VueData20.00
    185PaveIQ20.00
    186OneStat20.00
    187Motigo20.00
    188Ometrics20.00
    189EngageMaster20.00
    190StreamAnalyst20.00
    191LeaDroid20.00
    192HeatMapCo20.00
    193SearchMax20.00

    FAQ

    Find answers to the most often asked questions by users.

    Who are the top Web Analytics software market leaders?

    Top leaders in the category for Web Analytics software are Google Analytics, FaceBook Pixel For Shop, Matomo (Formerly Piwik). Here, you can view a full list of Web Analytics tools in the market.

    faq icon

    How many companies use Web Analytics software these days?

    faq icon

    Which company has the most significant market share in the Web Analytics software space?

    faq icon

    What are the top industries that usually use Web Analytics softwares?

    faq icon

    Choose Technologies to compare

    image
    vs-image
    vs-image
    image

    Popular Comparisons

    Google Analytics vs FaceBook Pixel For Shop
    Google Analytics vs Matomo (Formerly Piwik)
    Google Analytics vs Hotjar
    FaceBook Pixel For Shop vs Matomo (Formerly Piwik)
    FaceBook Pixel For Shop vs Hotjar
    Matomo (Formerly Piwik) vs Hotjar

    6Sense Chrome Extension

    Save time researching your prospects

    Get FREE, verified contact data, including emails from any website or right from Linkedin. Find decision-makers faster and customize your outreach.

    Install Now
    Company Logo
    Event Marketing and Management
    Email Marketing Platforms
    Digital Signage
    Billing and Invoicing
    Applicant Tracking
    Live Chat
    CRM Platforms
    Backup and Disaster Recovery
    Communication
    Analytics and BI Platform
    Project Collaboration
    Auditing and Compliance

    Get instant access to B2B contact data across the web

    Sign Up Today
    6sense Logo
    social iconssocial iconssocial iconssocial icons
    MarketingAccount IdentificationIntent DataData Enrichment & ManagementPredictive AnalyticsOrchestrations & WorkflowsAudience BuildingAdvertisingConversational EmailPipeline IntelligenceIntegrations
    SalesCompany & People SearchAccount IntelligencePrioritization DashboardsChrome ExtensionPredictive AnalyticsIntent DataProspecting WorkflowsIntegrationsLearn more and sign up
    SolutionsBusiness ServicesFinancial ServicesTransportation & LogisticsManufacturingTechnologyCustomersMeet Our CustomersCustomer StoriesCustomer ReviewsRevCityKnowledge Base
    ResourcesBlogGuides6sense for 6senseReports & EbooksResearchToolsVideosTalkingSenseEvents & WebinarsThe Science of B2BGlossary

    Company

    AboutLeadership TeamCareersNewsroomCommunity

    Browse 6sense Data

    TechnographicsComparing TechnologiesCompany SearchPeople Search
    TermsPrivacy PolicyPrivacy CenterDo Not Sell or Share My Personal Information

    © 2025 6sense