Web Analytics

Gain market share and customer base information about the top Web Analytics software. Check out our list of Web Analytics Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

193

Technologies Tracked

10411122

Companies Tracked

Categories related to Web Analytics

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Analytics And BI Platform

Top 5 Web Analytics technologies in 2025

Over 10411122 companies are using Web Analytics tools. Google Analytics with 71.33% market share (7425820 customers), FaceBook Pixel For Shop with 12.83% market share (1336080 customers), Matomo (Formerly Piwik) with 3.60% market share (375256 customers).

Technology

Market Share (Est.)

Customers

  • Google Analytics

    71.33%

    7425820

  • FaceBook Pixel For Shop

    12.83%

    1336080

  • Matomo (Formerly Piwik)

    3.60%

    375256

  • Hotjar

    3.07%

    319960

  • Adobe Analytics

    1.30%

    135695

  • Others

    7.86%

    818311

    • Web Analytics Customers by Employee Size

    The majority of Web Analytics category falls in the company size of 0 - 9 employees (5838705 companies), 20 - 49 employees (2221121 companies), 100 - 249 employees (807205 companies).

    Employee Size

    Web Analytics Customers by Geography

    Companies using Web Analytics technology software are majorly from the United States with 3542425 (47.60%), United Kingdom with 779912 (10.48%), Germany with 492515 (6.62%) customers respectively.

    Customers

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    Company Logo

    Web Analytics Customers by Industry

    Top industries that use Web Analytics for Marketing (61702), Digital Marketing (46032), Seo (43020).

    Customers

    Market Share for Top Web Analytics Technologies

    Analyze the market share of popular Web Analytics technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

    Ranking
    Technology
    Customers
    Market share(Est.)(%)
    1Google Analytics742582071.33
    2FaceBook Pixel For Shop133608012.83
    3Matomo (Formerly Piwik)3752563.60
    4Hotjar3199603.07
    5Adobe Analytics1356951.30
    6Optimizely574880.55
    7Ahrefs543450.52
    8Mixpanel475590.46
    9Agile CRM413010.40
    10Crazy Egg362080.35
    11Visual Website Optimizer334710.32
    12Smartlook315960.30
    13Hootsuite301510.29
    14Leadfeeder291140.28
    15ComScore273540.26
    16HeapAnalytics266300.26
    17Amplitude261400.25
    18Gauges252030.24
    19SEMrush241680.23
    20Campaign Monitor229830.22
    21Clicky225570.22
    22Mouseflow225400.22
    23Fathom Analytics203940.20
    24Zoho PageSense194800.19
    25Looker177500.17
    26SiteWit169150.16
    27Piwik PRO146520.14
    28Lucky Orange127410.12
    29Siteimprove113980.11
    30Plausible Analytics87080.08
    31Inspectlet83730.08
    32ShinyStat79980.08
    33Alexa63920.06
    34Chartbeat59590.06
    35ClickTale53920.05
    36AB Tasty53580.05
    37Moz52880.05
    38Google Analytics 4 (GA4)47100.05
    39Albacross45760.04
    40ThomasNet Web Traxs42590.04
    41Peek Pro Tour Operators41470.04
    42Oribi32570.03
    43Heatmap32170.03
    44Salesfusion30160.03
    45SE Ranking30150.03
    46Snitcher29980.03
    47SimilarWeb29340.03
    48Webtrends26970.03
    49Oracle BlueKai22890.02
    50Synup22520.02
    51Woopra22290.02
    52CleverTap21550.02
    53Brightedge20640.02
    54Brandwatch20250.02
    55Leady18730.02
    56Proof18240.02
    57Bizible17380.02
    58Microsoft Clarity16350.02
    59eXTReMe Tracking16340.02
    60bo.im16290.02
    61Exponea15270.01
    62Kissmetrics15180.01
    63Yandex Metrica15180.01
    64WooRank14970.01
    65Sisense13990.01
    66Marketing 36013950.01
    67Compete13250.01
    68Bounce Exchange12140.01
    69Freshmarketer11510.01
    70GetSocial11400.01
    71SpyFu7950.01
    72Majestic7350.01
    73SAP Marketing Cloud7040.01
    74Google PageSpeed Insights6440.01
    75GoStats6170.01
    76Ptengine5950.01
    77XiTi5890.01
    78Opentracker5830.01
    79ClustrMaps5580.01
    80Unbxd5350.01
    81NetFlow Analyzer5220.01
    82Scikit Image4850.00
    83LeadLander4800.00
    84Brand244390.00
    85ExtraWatch4140.00
    86Botify4080.00
    87Attribution3920.00
    88Stat243920.00
    89Rebrandly3710.00
    90AWStats3370.00
    91Funnel3180.00
    92AFS Analytics3120.00
    93AppAnnie3100.00
    94Marin Software2960.00
    95Tealium IQ2740.00
    96Chartio2630.00
    97Evergage2620.00
    98VisitorTrack2530.00
    99PPC Keyword2220.00
    100OWOX BI Attribution2000.00
    101Anodot1990.00
    102Xtremepush1890.00
    103Simple Analytics1850.00
    104Hitwise1800.00
    105Beckon1760.00
    106HasOffers by TUNE1740.00
    107TapClicks1690.00
    108Cyfe1560.00
    109AgencyAnalytics1460.00
    110SumAll1340.00
    111SEO PowerSuite1300.00
    112ContentKing1200.00
    113TeamQuest1070.00
    114Acquisio990.00
    115DashThis870.00
    116siteAnalyser810.00
    117Countly780.00
    118Apptopia700.00
    119HarePoint680.00
    120Econda650.00
    121Roambi Analytics430.00
    122AT Internet Web Analytics370.00
    123SimilarWeb PRO370.00
    124A1WebStats350.00
    125adCore330.00
    1263DStats.com320.00
    127Improvado300.00
    128Calq300.00
    129Colibri SEO290.00
    130Rooster290.00
    131Ruler Analytics240.00
    132Trendify240.00
    133Snoobi230.00
    134SmarterStats230.00
    135Netmonitor220.00
    136Core Web Analytics Engine210.00
    137Lumio200.00
    138Convertize180.00
    139eAnalytics180.00
    140gShift180.00
    141Authoritas170.00
    142EmbeddedAnalytics170.00
    143Analytify170.00
    144Linkody150.00
    145Sticky150.00
    146LessChurn150.00
    147Quill Engage140.00
    148Keepify140.00
    149Open Web Analytics130.00
    150MapMyUser130.00
    151Linkpulse120.00
    152Peek120.00
    153SearchMan110.00
    154SeeVolution110.00
    155HCL Unica NetInsight110.00
    156Site Search 360100.00
    157Intempt100.00
    158Cloudlytics100.00
    159Swiftype Site Search90.00
    160Viavoo90.00
    161ipapi80.00
    162SEOmator70.00
    163Funnel Science70.00
    164FireStats70.00
    165Angelfish70.00
    166Cxense Insight60.00
    167DemandJump60.00
    168Applause Analytics50.00
    169Badgeville50.00
    1703PMobile50.00
    171Logaholic Web Analytics50.00
    172WebDNA.io50.00
    173Glassbeam50.00
    174Brainify Analytics50.00
    175Needl40.00
    176Instaclique30.00
    177WAO30.00
    178CEP Analytics30.00
    179Amberloom Website Checker30.00
    180WebMeUp30.00
    181Serptracker30.00
    182VueData20.00
    183Stat Centric20.00
    184PaveIQ20.00
    185OneStat20.00
    186Motigo20.00
    187Ometrics20.00
    188EngageMaster20.00
    189eGain Analytics20.00
    190StreamAnalyst20.00
    191Smol20.00
    192LeaDroid20.00
    193HeatMapCo20.00

    FAQ

    Find answers to the most often asked questions by users.

    Who are the top Web Analytics software market leaders?

    Top leaders in the category for Web Analytics software are Google Analytics, FaceBook Pixel For Shop, Matomo (Formerly Piwik). Here, you can view a full list of Web Analytics tools in the market.

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    How many companies use Web Analytics software these days?

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    Which company has the most significant market share in the Web Analytics software space?

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    What are the top industries that usually use Web Analytics softwares?

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    Choose Technologies to compare

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    Popular Comparisons

    Google Analytics vs FaceBook Pixel For Shop
    Google Analytics vs Matomo (Formerly Piwik)
    Google Analytics vs Hotjar
    FaceBook Pixel For Shop vs Matomo (Formerly Piwik)
    FaceBook Pixel For Shop vs Hotjar
    Matomo (Formerly Piwik) vs Hotjar

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