Web Analytics

Gain market share and customer base information about the top Web Analytics software. Check out our list of Web Analytics Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

203

Technologies Tracked

8084641

Companies Tracked

Categories related to Web Analytics

Analytics And BI Platform
Data Visualization
Web Analytics
Business Intelligence (BI)
Analytics

Top 5 Web Analytics technologies in 2024

Over 8084641 companies are using Web Analytics tools. Google Analytics with 70.88% market share (5730036 customers), FaceBook Pixel For Shop with 12.36% market share (999289 customers), Hotjar with 3.44% market share (278088 customers).

Technology

Market Share (Est.)

Customers

  • Google Analytics

    70.88%

    5730036

  • FaceBook Pixel For Shop

    12.36%

    999289

  • Hotjar

    3.44%

    278088

  • Matomo (Formerly Piwik)

    3.19%

    258093

  • Adobe Analytics

    1.53%

    123694

  • Others

    8.60%

    695441

  • Web Analytics Customers by Employee Size

    The majority of Web Analytics category falls in the company size of 0 - 9 employees (3880963 companies), 20 - 49 employees (1462790 companies), 10 - 19 employees (1172137 companies).

    Employee Size

    Web Analytics Customers by Geography

    Companies using Web Analytics technology software are majorly from the United States with 3333949 (54.25%), United Kingdom with 625990 (10.19%), Germany with 359155 (5.84%) customers respectively.

    Customers

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    Company Logo

    Web Analytics Customers by Industry

    Top industries that use Web Analytics for Marketing (73408), Digital Marketing (52863), Seo (48605).

    Customers

    Market Share for Top Web Analytics Technologies

    Analyze the market share of popular Web Analytics technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

    Ranking
    Technology
    Customers
    Market share(Est.)(%)
    1Google Analytics573003670.88
    2FaceBook Pixel For Shop99928912.36
    3Hotjar2780883.44
    4Matomo (Formerly Piwik)2580933.19
    5Adobe Analytics1236941.53
    6Optimizely466210.58
    7Mixpanel443580.55
    8Ahrefs432270.53
    9Crazy Egg389630.48
    10Agile CRM319100.39
    11Visual Website Optimizer314020.39
    12Hootsuite301480.37
    13Leadfeeder276480.34
    14Campaign Monitor263150.33
    15ComScore250380.31
    16Clicky236720.29
    17Smartlook217120.27
    18Mouseflow203800.25
    19HeapAnalytics191230.24
    20SEMrush188610.23
    21Amplitude145410.18
    22Zoho PageSense129380.16
    23Lucky Orange124140.15
    24Fathom Analytics122880.15
    25Siteimprove112300.14
    26Gauges110040.14
    27Piwik PRO103250.13
    28SiteWit93350.12
    29Inspectlet86380.11
    30Looker80160.10
    31Alexa73120.09
    32Chartbeat70350.09
    33Plausible Analytics69650.09
    34ThomasNet Web Traxs58160.07
    35ShinyStat57720.07
    36SuperStats52630.07
    37Moz51260.06
    38Oribi50350.06
    39AB Tasty47530.06
    40Albacross46480.06
    41ClickTale40010.05
    42Webtrends33100.04
    43Peek Pro Tour Operators32380.04
    44Heatmap32370.04
    45Salesfusion30670.04
    46Oracle BlueKai25440.03
    47Kissmetrics23970.03
    48Woopra23720.03
    49Bizible22590.03
    50Marketing 36021800.03
    51CleverTap21670.03
    52SimilarWeb21570.03
    53Brightedge20480.03
    54Proof19790.02
    55SE Ranking19620.02
    56Leady19360.02
    57Yandex Metrica19220.02
    58eXTReMe Tracking17730.02
    59Compete16020.02
    60Brandwatch16010.02
    61Bounce Exchange15880.02
    62Exponea15560.02
    63Sisense14240.02
    64bo.im14130.02
    65Snitcher13660.02
    66Freshmarketer13390.02
    67Synup13340.02
    68GetSocial13010.02
    69WooRank11480.01
    70SAP Marketing Cloud7490.01
    71Majestic7480.01
    72Lumio7200.01
    73Opentracker6940.01
    74Botify6750.01
    75LeadLander6650.01
    76SpyFu6630.01
    77Attribution6310.01
    78GoStats6280.01
    79XiTi5380.01
    80ClustrMaps5210.01
    81Evergage5100.01
    82Ptengine4930.01
    83ExtraWatch4500.01
    84VisitorTrack4210.01
    85Stat244130.01
    86Unbxd3760.00
    87Marin Software3440.00
    88NetFlow Analyzer3400.00
    89Chartio3150.00
    90AppAnnie2890.00
    91AFS Analytics2890.00
    92Motigo2830.00
    93AWStats2770.00
    94PPC Keyword2690.00
    95Brand242520.00
    96Hitwise2430.00
    97eAnalytics2410.00
    98Beckon2170.00
    99SlimStatAnalytics2150.00
    100Tealium IQ2030.00
    101Rebrandly1800.00
    102Simple Analytics1800.00
    103Funnel1790.00
    104SumAll1770.00
    105OWOX BI Attribution1690.00
    106Xtremepush1620.00
    107Acquisio1580.00
    108WebMeUp1460.00
    109Cyfe1400.00
    110TeamQuest1200.00
    111TapClicks1140.00
    112SEO PowerSuite980.00
    113ContentKing980.00
    114siteAnalyser960.00
    115Scikit Image960.00
    116DashThis690.00
    117Econda640.00
    118Countly600.00
    119Colibri SEO550.00
    120SearchMan540.00
    121adCore530.00
    122A1WebStats530.00
    123Analytify480.00
    124Authoritas450.00
    125Roambi Analytics440.00
    126Anodot420.00
    127Funnel Science410.00
    128Sticky410.00
    129Glassbeam410.00
    1303DStats.com400.00
    131SeeVolution380.00
    132Ruler Analytics370.00
    133Calq370.00
    134Rooster350.00
    135Netmonitor350.00
    136Apptopia340.00
    137AT Internet Web Analytics340.00
    138HarePoint340.00
    139Snoobi320.00
    140Sensai Metrics280.00
    141SimilarWeb PRO260.00
    142Improvado250.00
    143Quill Engage230.00
    144Site Search 360210.00
    145Cloudlytics200.00
    146Rannko190.00
    147Convertize190.00
    148EmbeddedAnalytics170.00
    149SmarterStats170.00
    150Keepify170.00
    151SpatialKey150.00
    152gShift150.00
    153LessChurn150.00
    154AgencyAnalytics130.00
    155Core Web Analytics Engine130.00
    156MapMyUser120.00
    157Peek120.00
    158Metrixa110.00
    159Open Web Analytics100.00
    160Trendify100.00
    161Viavoo100.00
    162Linkody90.00
    163DemandJump90.00
    164FireStats80.00
    165Brainify Analytics80.00
    166Cxense Insight70.00
    167Angelfish70.00
    168Logaholic Web Analytics70.00
    169WebDNA.io70.00
    170HeatMapCo70.00
    171Badgeville60.00
    172CEP Analytics60.00
    173Linkpulse60.00
    174Intempt60.00
    175ipapi50.00
    176Applause Analytics40.00
    1773PMobile40.00
    178Taveo40.00
    179OneStat40.00
    180SEOmator30.00
    181IdealPath30.00
    182Instaclique30.00
    183ClickPerfect30.00
    184SeoHighLighter.com30.00
    185Needl30.00
    186Smol30.00
    187Roguelytics20.00
    188Stat Centric20.00
    189PaveIQ20.00
    190Funnl20.00
    191WAO20.00
    192Ometrics20.00
    193Flockmetrics20.00
    194EngageMaster20.00
    195IBM Digital Analytics (Coremetrics)20.00
    196OWOX BI Smart Data20.00
    197TrackSite20.00
    198StreamAnalyst20.00
    199Absolute Log Analyzer20.00
    200Amberloom Website Checker20.00
    201Serptracker20.00
    202LeaDroid20.00
    203SearchMax20.00

    FAQ

    Find answers to the most often asked questions by users.

    Who are the top Web Analytics software market leaders?

    Top leaders in the category for Web Analytics software are Google Analytics, FaceBook Pixel For Shop, Hotjar. Here, you can view a full list of Web Analytics tools in the market.

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    How many companies use Web Analytics software these days?

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    Which company has the most significant market share in the Web Analytics software space?

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    What are the top industries that usually use Web Analytics softwares?

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