Solutions

6sense Revenue AI™ for Marketing

6sense Revenue AI™ for Sales

Copied

Web Analytics

Q: How many companies use Web Analytics software these days?

Around the world in 2025, over 5,157,764 companies are currently using one or more Web Analytics software. Out of these, there are 3,290,269 companies using Web Analytics tools that are originally from the United States.

Q: Which company has the most significant market share in the Web Analytics software space?

The top few companies that have the most significant market share in the Web Analytics space are Google Analytics with 70.79% of market share, FaceBook Pixel For Shop with 12.92% of market share, Matomo (Formerly Piwik) with 3.46% of market share. Check for other Web Analytics technologies market share here.

Q: What are the top industries that usually use Web Analytics softwares?

The top industries that use Web Analytics software are Marketing (62,225), Digital Marketing (45,885), Seo (43,000).

Gain market share and customer base information about the top Web Analytics software. Check out our list of Web Analytics Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

194

Technologies Tracked

9149589

Companies Tracked

Categories related to Web Analytics

Artificial Intelligence

Data Visualization

Analytics And BI Platform

Analytics

Business Intelligence (BI)

Top 5 Web Analytics technologies in 2025

Over 9149589 companies are using Web Analytics tools. Google Analytics with 70.79% market share (6477017 customers), FaceBook Pixel For Shop with 12.92% market share (1182549 customers), Matomo (Formerly Piwik) with 3.46% market share (316685 customers).

Technology

Market Share (Est.)

Customers

Google Analytics

70.79%

6477017

FaceBook Pixel For Shop

12.92%

1182549

Matomo (Formerly Piwik)

3.46%

316685

Hotjar

3.21%

294020

Adobe Analytics

1.32%

121014

Others

8.29%

758304

Web Analytics Customers by Employee Size

The majority of Web Analytics category falls in the company size of 0 - 9 employees (4902313 companies), 20 - 49 employees (2142480 companies), 100 - 249 employees (794333 companies).

Employee Size

Web Analytics Customers by Geography

Companies using Web Analytics technology software are majorly from the United States with 3290269 (49.55%), United Kingdom with 679186 (10.23%), Germany with 406048 (6.11%) customers respectively.

Customers

Sign up for 6sense Revenue AI™ to get FREE verified B2B contact data.

Web Analytics Customers by Industry

Top industries that use Web Analytics for Marketing (62225), Digital Marketing (45885), Seo (43000).

Customers

Market Share for Top Web Analytics Technologies

Analyze the market share of popular Web Analytics technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Google Analytics	6477017	70.79
2	FaceBook Pixel For Shop	1182549	12.92
3	Matomo (Formerly Piwik)	316685	3.46
4	Hotjar	294020	3.21
5	Adobe Analytics	121014	1.32
6	Optimizely	53140	0.58
7	Ahrefs	51653	0.56
8	Agile CRM	43428	0.47
9	Mixpanel	42889	0.47
10	Crazy Egg	35297	0.39
11	Visual Website Optimizer	32913	0.36
12	Hootsuite	30825	0.34
13	Smartlook	27526	0.30
14	Leadfeeder	27088	0.30
15	HeapAnalytics	25348	0.28
16	SEMrush	24752	0.27
17	ComScore	23226	0.25
18	Campaign Monitor	22383	0.24
19	Clicky	20453	0.22
20	Gauges	20302	0.22
21	Mouseflow	19881	0.22
22	Amplitude	19134	0.21
23	Fathom Analytics	18054	0.20
24	Zoho PageSense	17586	0.19
25	Looker	14391	0.16
26	Piwik PRO	14087	0.15
27	SiteWit	12284	0.13
28	Lucky Orange	12246	0.13
29	Siteimprove	9327	0.10
30	Inspectlet	7745	0.08
31	Plausible Analytics	7465	0.08
32	Alexa	6529	0.07
33	Chartbeat	6247	0.07
34	ShinyStat	5978	0.07
35	Moz	5363	0.06
36	ThomasNet Web Traxs	5159	0.06
37	AB Tasty	5038	0.06
38	ClickTale	4420	0.05
39	Albacross	4325	0.05
40	Google Analytics 4 (GA4)	4325	0.05
41	Peek Pro Tour Operators	3913	0.04
42	Oribi	3529	0.04
43	Heatmap	3321	0.04
44	SE Ranking	3169	0.03
45	Salesfusion	3127	0.03
46	Webtrends	2706	0.03
47	Synup	2454	0.03
48	Oracle BlueKai	2386	0.03
49	Snitcher	2385	0.03
50	CleverTap	2167	0.02
51	Woopra	2087	0.02
52	Brightedge	2054	0.02
53	Brandwatch	1935	0.02
54	Bizible	1855	0.02
55	Leady	1851	0.02
56	Proof	1818	0.02
57	SimilarWeb	1769	0.02
58	Kissmetrics	1748	0.02
59	bo.im	1673	0.02
60	Sisense	1461	0.02
61	eXTReMe Tracking	1451	0.02
62	Microsoft Clarity	1436	0.02
63	Exponea	1428	0.02
64	Marketing 360	1427	0.02
65	Compete	1385	0.02
66	WooRank	1352	0.01
67	Yandex Metrica	1349	0.01
68	Bounce Exchange	1202	0.01
69	GetSocial	1127	0.01
70	Freshmarketer	1089	0.01
71	SpyFu	824	0.01
72	Majestic	760	0.01
73	SAP Marketing Cloud	737	0.01
74	Google PageSpeed Insights	626	0.01
75	Opentracker	572	0.01
76	GoStats	554	0.01
77	Ptengine	546	0.01
78	XiTi	536	0.01
79	NetFlow Analyzer	529	0.01
80	LeadLander	523	0.01
81	Scikit Image	503	0.01
82	ClustrMaps	490	0.01
83	Unbxd	457	0.00
84	Brand24	456	0.00
85	Botify	418	0.00
86	Attribution	392	0.00
87	ExtraWatch	385	0.00
88	Stat24	375	0.00
89	Evergage	372	0.00
90	Marin Software	370	0.00
91	AWStats	342	0.00
92	AppAnnie	332	0.00
93	Rebrandly	321	0.00
94	Funnel	299	0.00
95	AFS Analytics	281	0.00
96	Chartio	275	0.00
97	VisitorTrack	273	0.00
98	Tealium IQ	265	0.00
99	PPC Keyword	238	0.00
100	OWOX BI Attribution	214	0.00
101	Anodot	207	0.00
102	HasOffers by TUNE	195	0.00
103	Hitwise	192	0.00
104	Simple Analytics	184	0.00
105	Beckon	176	0.00
106	TapClicks	173	0.00
107	Cyfe	166	0.00
108	SumAll	152	0.00
109	AgencyAnalytics	140	0.00
110	Xtremepush	138	0.00
111	SEO PowerSuite	134	0.00
112	TeamQuest	113	0.00
113	ContentKing	103	0.00
114	Acquisio	101	0.00
115	DashThis	84	0.00
116	siteAnalyser	82	0.00
117	Countly	78	0.00
118	Apptopia	75	0.00
119	Econda	70	0.00
120	HarePoint	64	0.00
121	adCore	59	0.00
122	AT Internet Web Analytics	42	0.00
123	Roambi Analytics	40	0.00
124	A1WebStats	37	0.00
125	Rooster	34	0.00
126	3DStats.com	33	0.00
127	SimilarWeb PRO	31	0.00
128	Improvado	30	0.00
129	Colibri SEO	28	0.00
130	Ruler Analytics	25	0.00
131	Calq	25	0.00
132	Netmonitor	25	0.00
133	Snoobi	24	0.00
134	SmarterStats	24	0.00
135	Lumio	23	0.00
136	Site Search 360	20	0.00
137	Analytify	19	0.00
138	Quill Engage	19	0.00
139	LessChurn	19	0.00
140	EmbeddedAnalytics	18	0.00
141	gShift	18	0.00
142	Trendify	18	0.00
143	Core Web Analytics Engine	18	0.00
144	eAnalytics	16	0.00
145	Sticky	16	0.00
146	Authoritas	15	0.00
147	Linkody	13	0.00
148	Keepify	13	0.00
149	SearchMan	12	0.00
150	Linkpulse	12	0.00
151	Cloudlytics	12	0.00
152	SeeVolution	11	0.00
153	Convertize	10	0.00
154	Open Web Analytics	10	0.00
155	MapMyUser	10	0.00
156	Viavoo	10	0.00
157	Peek	9	0.00
158	ipapi	8	0.00
159	SEOmator	8	0.00
160	DemandJump	7	0.00
161	Angelfish	7	0.00
162	Glassbeam	7	0.00
163	Intempt	7	0.00
164	Applause Analytics	6	0.00
165	Cxense Insight	6	0.00
166	Funnel Science	6	0.00
167	FireStats	6	0.00
168	Logaholic Web Analytics	6	0.00
169	Brainify Analytics	6	0.00
170	Badgeville	5	0.00
171	eGain Analytics	5	0.00
172	Needl	5	0.00
173	WebDNA.io	5	0.00
174	3PMobile	4	0.00
175	OneStat	3	0.00
176	WAO	3	0.00
177	CEP Analytics	3	0.00
178	Ometrics	3	0.00
179	WebMeUp	3	0.00
180	Smol	3	0.00
181	LeaDroid	3	0.00
182	HeatMapCo	3	0.00
183	HCL Unica NetInsight	3	0.00
184	Clixtell	2	0.00
185	VueData	2	0.00
186	Instaclique	2	0.00
187	PaveIQ	2	0.00
188	ClickPerfect	2	0.00
189	Motigo	2	0.00
190	SeoHighLighter.com	2	0.00
191	IBM Digital Analytics (Coremetrics)	2	0.00
192	Amberloom Website Checker	2	0.00
193	Serptracker	2	0.00
194	SearchMax	2	0.00