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Web Analytics

Q: How many companies use Web Analytics software these days?

Around the world in 2026, over 4,884,117 companies are currently using one or more Web Analytics software. Out of these, there are 3,787,783 companies using Web Analytics tools that are originally from the United States.

Q: Which company has the most significant market share in the Web Analytics software space?

The top few companies that have the most significant market share in the Web Analytics space are Google Analytics with 72.14% of market share, FaceBook Pixel For Shop with 13.11% of market share, Matomo (Formerly Piwik) with 3.54% of market share. Check for other Web Analytics technologies market share here.

Q: What are the top industries that usually use Web Analytics softwares?

The top industries that use Web Analytics software are Marketing (56,795), Digital Marketing (41,841), Seo (39,266).

Gain market share and customer base information about the top Web Analytics software. Check out our list of Web Analytics Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

194

Technologies Tracked

11100395

Companies Tracked

Categories related to Web Analytics

Data Integration

Artificial Intelligence

Data Visualization

Analytics And BI Platform

Backup And Recovery

Top 5 Web Analytics technologies in 2026

Over 11100395 companies are using Web Analytics tools. Google Analytics with 72.14% market share (8007802 customers), FaceBook Pixel For Shop with 13.11% market share (1455477 customers), Matomo (Formerly Piwik) with 3.54% market share (393325 customers).

Technology

Market Share (Est.)

Customers

Google Analytics

72.14%

8007802

FaceBook Pixel For Shop

13.11%

1455477

Matomo (Formerly Piwik)

3.54%

393325

Hotjar

2.72%

302062

Adobe Analytics

1.26%

139833

Others

7.22%

801896

Web Analytics Customers by Employee Size

The majority of Web Analytics category falls in the company size of 0 - 9 employees (6291188 companies), 20 - 49 employees (2252362 companies), 10 - 19 employees (804146 companies).

Employee Size

Web Analytics Customers by Geography

Companies using Web Analytics technology software are majorly from the United States with 3787783 (47.73%), United Kingdom with 820991 (10.35%), Germany with 520989 (6.57%) customers respectively.

Customers

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Web Analytics Customers by Industry

Top industries that use Web Analytics for Marketing (56795), Digital Marketing (41841), Seo (39266).

Customers

Market Share for Top Web Analytics Technologies

Analyze the market share of popular Web Analytics technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Google Analytics	8007802	72.14
2	FaceBook Pixel For Shop	1455477	13.11
3	Matomo (Formerly Piwik)	393325	3.54
4	Hotjar	302062	2.72
5	Adobe Analytics	139833	1.26
6	Ahrefs	55705	0.50
7	Optimizely	51970	0.47
8	Agile CRM	41188	0.37
9	Mixpanel	39929	0.36
10	Crazy Egg	34431	0.31
11	Amplitude	33901	0.31
12	Visual Website Optimizer	33427	0.30
13	Gauges	32308	0.29
14	Smartlook	31774	0.29
15	ComScore	28391	0.26
16	Leadfeeder	27307	0.25
17	SEMrush	23978	0.22
18	Fathom Analytics	22806	0.21
19	Hootsuite	22542	0.20
20	Mouseflow	21224	0.19
21	Clicky	20914	0.19
22	Zoho PageSense	20601	0.19
23	SiteWit	18965	0.17
24	Looker	18247	0.16
25	Campaign Monitor	18156	0.16
26	Piwik PRO	15066	0.14
27	ClickTale	15033	0.14
28	HeapAnalytics	14379	0.13
29	Lucky Orange	11367	0.10
30	Siteimprove	11359	0.10
31	Plausible Analytics	9216	0.08
32	Inspectlet	8386	0.08
33	ShinyStat	8332	0.08
34	Alexa	5916	0.05
35	AB Tasty	5401	0.05
36	Chartbeat	5261	0.05
37	Google Analytics 4 (GA4)	5083	0.05
38	Peek Pro Tour Operators	4390	0.04
39	Moz	4132	0.04
40	ThomasNet Web Traxs	3970	0.04
41	Albacross	3952	0.04
42	SE Ranking	3211	0.03
43	SimilarWeb	2988	0.03
44	Heatmap	2930	0.03
45	Oribi	2815	0.03
46	Snitcher	2767	0.02
47	Unbxd	2411	0.02
48	Salesfusion	2283	0.02
49	CleverTap	2244	0.02
50	Synup	2232	0.02
51	Oracle BlueKai	2231	0.02
52	Webtrends	2017	0.02
53	Bounce Exchange	2000	0.02
54	bo.im	1957	0.02
55	Leady	1884	0.02
56	eXTReMe Tracking	1850	0.02
57	Brandwatch	1783	0.02
58	Woopra	1737	0.02
59	Proof	1691	0.02
60	Exponea	1565	0.01
61	Brightedge	1561	0.01
62	Microsoft Clarity	1554	0.01
63	Bizible	1536	0.01
64	Yandex Metrica	1534	0.01
65	Compete	1509	0.01
66	Kissmetrics	1392	0.01
67	WooRank	1360	0.01
68	Marketing 360	1322	0.01
69	Sisense	1191	0.01
70	GetSocial	985	0.01
71	Freshmarketer	855	0.01
72	GoStats	619	0.01
73	SpyFu	614	0.01
74	SAP Marketing Cloud	614	0.01
75	NetFlow Analyzer	598	0.01
76	Ptengine	594	0.01
77	ClustrMaps	576	0.01
78	Majestic	567	0.01
79	Attribution	561	0.01
80	Opentracker	561	0.01
81	Google PageSpeed Insights	531	0.00
82	XiTi	483	0.00
83	Botify	426	0.00
84	LeadLander	426	0.00
85	Rebrandly	409	0.00
86	ExtraWatch	401	0.00
87	Brand24	393	0.00
88	Scikit Image	390	0.00
89	Stat24	381	0.00
90	AFS Analytics	329	0.00
91	Funnel	301	0.00
92	Countly	264	0.00
93	Xtremepush	256	0.00
94	AWStats	255	0.00
95	Marin Software	252	0.00
96	Evergage	238	0.00
97	Tealium IQ	234	0.00
98	AppAnnie	225	0.00
99	Simple Analytics	204	0.00
100	Chartio	200	0.00
101	OWOX BI Attribution	196	0.00
102	VisitorTrack	190	0.00
103	Hitwise	174	0.00
104	SumAll	168	0.00
105	HasOffers by TUNE	162	0.00
106	PPC Keyword	160	0.00
107	Anodot	159	0.00
108	TapClicks	149	0.00
109	Beckon	139	0.00
110	AgencyAnalytics	126	0.00
111	Cyfe	110	0.00
112	SEO PowerSuite	101	0.00
113	Applause Analytics	95	0.00
114	Acquisio	88	0.00
115	ContentKing	87	0.00
116	TeamQuest	85	0.00
117	siteAnalyser	78	0.00
118	DashThis	78	0.00
119	HarePoint	70	0.00
120	Apptopia	66	0.00
121	Rooster	49	0.00
122	Econda	44	0.00
123	adCore	38	0.00
124	Ruler Analytics	36	0.00
125	Swiftype Site Search	34	0.00
126	Roambi Analytics	33	0.00
127	Snoobi	33	0.00
128	A1WebStats	33	0.00
129	Calq	32	0.00
130	Ometrics	32	0.00
131	3DStats.com	32	0.00
132	AT Internet Web Analytics	31	0.00
133	SimilarWeb PRO	31	0.00
134	Glassbeam	31	0.00
135	Colibri SEO	27	0.00
136	Sticky	27	0.00
137	Improvado	26	0.00
138	Netmonitor	25	0.00
139	Trendify	24	0.00
140	Site Search 360	22	0.00
141	Core Web Analytics Engine	22	0.00
142	Keepify	21	0.00
143	Lumio	19	0.00
144	Authoritas	18	0.00
145	EmbeddedAnalytics	17	0.00
146	VueData	17	0.00
147	Linkody	17	0.00
148	SmarterStats	16	0.00
149	MapMyUser	16	0.00
150	LessChurn	15	0.00
151	Convertize	14	0.00
152	Analytify	14	0.00
153	Cloudlytics	14	0.00
154	Funnel Science	13	0.00
155	eAnalytics	13	0.00
156	ipapi	12	0.00
157	gShift	12	0.00
158	FireStats	12	0.00
159	Viavoo	12	0.00
160	SeeVolution	11	0.00
161	Linkpulse	11	0.00
162	HCL Unica NetInsight	11	0.00
163	Angelfish	10	0.00
164	Intempt	10	0.00
165	SearchMan	9	0.00
166	Quill Engage	9	0.00
167	Peek	8	0.00
168	SEOmator	7	0.00
169	3PMobile	7	0.00
170	Open Web Analytics	7	0.00
171	Logaholic Web Analytics	7	0.00
172	Brainify Analytics	6	0.00
173	DemandJump	5	0.00
174	SearchMax	5	0.00
175	Cxense Insight	4	0.00
176	WebDNA.io	4	0.00
177	Badgeville	3	0.00
178	Clixtell	3	0.00
179	Instaclique	3	0.00
180	CEP Analytics	3	0.00
181	StreamAnalyst	3	0.00
182	Amberloom Website Checker	3	0.00
183	WebMeUp	3	0.00
184	Serptracker	3	0.00
185	Smol	3	0.00
186	LeaDroid	3	0.00
187	PaveIQ	2	0.00
188	ClickPerfect	2	0.00
189	Motigo	2	0.00
190	WAO	2	0.00
191	EngageMaster	2	0.00
192	eGain Analytics	2	0.00
193	Needl	2	0.00
194	HeatMapCo	2	0.00