Web Analytics

Gain market share and customer base information about the top Web Analytics software. Check out our list of Web Analytics Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

194

Technologies Tracked

11013065

Companies Tracked

Categories related to Web Analytics

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Artificial Intelligence
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Analytics And BI Platform
Backup And Recovery

Top 5 Web Analytics technologies in 2026

Over 11013065 companies are using Web Analytics tools. Google Analytics with 71.63% market share (7889111 customers), FaceBook Pixel For Shop with 12.99% market share (1431066 customers), Matomo (Formerly Piwik) with 3.58% market share (394767 customers).

Technology

Market Share (Est.)

Customers

  • Google Analytics

    71.63%

    7889111

  • FaceBook Pixel For Shop

    12.99%

    1431066

  • Matomo (Formerly Piwik)

    3.58%

    394767

  • Hotjar

    2.85%

    313799

  • Adobe Analytics

    1.26%

    138917

  • Others

    7.68%

    845405

    • Web Analytics Customers by Employee Size

    The majority of Web Analytics category falls in the company size of 0 - 9 employees (6087731 companies), 20 - 49 employees (2272946 companies), 100 - 249 employees (816994 companies).

    Employee Size

    Web Analytics Customers by Geography

    Companies using Web Analytics technology software are majorly from the United States with 3738743 (47.92%), United Kingdom with 804355 (10.31%), Germany with 510637 (6.54%) customers respectively.

    Customers

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    Web Analytics Customers by Industry

    Top industries that use Web Analytics for Marketing (58674), Digital Marketing (43307), Seo (40522).

    Customers

    Market Share for Top Web Analytics Technologies

    Analyze the market share of popular Web Analytics technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

    Ranking
    Technology
    Customers
    Market share(Est.)(%)
    1Google Analytics788911171.63
    2FaceBook Pixel For Shop143106612.99
    3Matomo (Formerly Piwik)3947673.58
    4Hotjar3137992.85
    5Adobe Analytics1389171.26
    6Optimizely570790.52
    7Ahrefs555400.50
    8Mixpanel535220.49
    9Agile CRM404710.37
    10Crazy Egg397850.36
    11Amplitude364960.33
    12Smartlook343910.31
    13Visual Website Optimizer335800.30
    14Gauges321110.29
    15Leadfeeder305640.28
    16ComScore287520.26
    17SEMrush243390.22
    18Mouseflow230890.21
    19Hootsuite224050.20
    20Fathom Analytics222570.20
    21Zoho PageSense207500.19
    22Clicky204340.19
    23Looker184390.17
    24SiteWit184330.17
    25HeapAnalytics182820.17
    26Campaign Monitor178760.16
    27ClickTale173900.16
    28Piwik PRO147150.13
    29Lucky Orange127780.12
    30Siteimprove117840.11
    31Plausible Analytics90760.08
    32Inspectlet87990.08
    33ShinyStat85270.08
    34Chartbeat60200.05
    35AB Tasty58390.05
    36Alexa57540.05
    37Google Analytics 4 (GA4)52010.05
    38Albacross46950.04
    39Peek Pro Tour Operators42880.04
    40Moz41020.04
    41ThomasNet Web Traxs38800.04
    42SE Ranking31110.03
    43SimilarWeb29140.03
    44Heatmap28700.03
    45Oribi28640.03
    46Snitcher26240.02
    47CleverTap25510.02
    48Unbxd24470.02
    49Salesfusion22830.02
    50Synup21950.02
    51Oracle BlueKai21420.02
    52Woopra21150.02
    53Webtrends20260.02
    54Bounce Exchange19650.02
    55Brightedge19540.02
    56bo.im18890.02
    57Leady18660.02
    58Bizible18160.02
    59Brandwatch18090.02
    60eXTReMe Tracking17990.02
    61Exponea16850.02
    62Proof16660.02
    63Yandex Metrica15420.01
    64Microsoft Clarity14820.01
    65Compete14570.01
    66Kissmetrics13980.01
    67Marketing 36012960.01
    68WooRank12890.01
    69Sisense11860.01
    70Freshmarketer10590.01
    71GetSocial9760.01
    72SAP Marketing Cloud6300.01
    73SpyFu6180.01
    74GoStats6010.01
    75Ptengine5920.01
    76NetFlow Analyzer5900.01
    77ClustrMaps5680.01
    78Majestic5620.01
    79XiTi5590.01
    80Opentracker5580.01
    81Attribution5560.01
    82Google PageSpeed Insights5340.00
    83LeadLander4840.00
    84Botify4370.00
    85Rebrandly4010.00
    86Brand243940.00
    87Scikit Image3900.00
    88ExtraWatch3870.00
    89Stat243670.00
    90AFS Analytics3230.00
    91Funnel2970.00
    92Countly2670.00
    93AWStats2570.00
    94Marin Software2550.00
    95Xtremepush2530.00
    96Evergage2520.00
    97Tealium IQ2480.00
    98AppAnnie2250.00
    99Simple Analytics2090.00
    100VisitorTrack2070.00
    101SumAll1960.00
    102Chartio1960.00
    103OWOX BI Attribution1940.00
    104Hitwise1700.00
    105PPC Keyword1560.00
    106Anodot1560.00
    107HasOffers by TUNE1550.00
    108TapClicks1440.00
    109Beckon1410.00
    110AgencyAnalytics1270.00
    111Acquisio1220.00
    112Cyfe1100.00
    113SEO PowerSuite1000.00
    114Applause Analytics990.00
    115TeamQuest850.00
    116DashThis790.00
    117siteAnalyser770.00
    118ContentKing750.00
    119Apptopia740.00
    120HarePoint700.00
    121Rooster500.00
    122Econda480.00
    123Snoobi440.00
    124adCore380.00
    125Ruler Analytics370.00
    126Glassbeam370.00
    127Ometrics340.00
    128A1WebStats330.00
    129Roambi Analytics320.00
    130Swiftype Site Search320.00
    131AT Internet Web Analytics310.00
    132SimilarWeb PRO310.00
    1333DStats.com300.00
    134Calq290.00
    135Sticky270.00
    136Colibri SEO260.00
    137Improvado260.00
    138Netmonitor250.00
    139Authoritas230.00
    140Site Search 360230.00
    141Trendify230.00
    142Core Web Analytics Engine220.00
    143Funnel Science210.00
    144Keepify190.00
    145Lumio180.00
    146EmbeddedAnalytics170.00
    147VueData170.00
    148Linkody170.00
    149SmarterStats160.00
    150MapMyUser160.00
    151LessChurn150.00
    152Convertize140.00
    153eAnalytics140.00
    154Analytify140.00
    155Cloudlytics140.00
    156Logaholic Web Analytics130.00
    157ipapi120.00
    158gShift120.00
    159FireStats120.00
    160SeeVolution110.00
    161Linkpulse110.00
    162Viavoo110.00
    163Angelfish100.00
    164Intempt100.00
    165HCL Unica NetInsight100.00
    166SearchMan90.00
    167Quill Engage80.00
    168SEOmator70.00
    169Open Web Analytics70.00
    170Peek70.00
    171SearchMax70.00
    1723PMobile60.00
    173Brainify Analytics60.00
    174DemandJump50.00
    175Cxense Insight40.00
    176Badgeville30.00
    177Instaclique30.00
    178CEP Analytics30.00
    179WebDNA.io30.00
    180StreamAnalyst30.00
    181Amberloom Website Checker30.00
    182WebMeUp30.00
    183Serptracker30.00
    184Smol30.00
    185LeaDroid30.00
    186Clixtell20.00
    187PaveIQ20.00
    188ClickPerfect20.00
    189Motigo20.00
    190WAO20.00
    191EngageMaster20.00
    192eGain Analytics20.00
    193Needl20.00
    194HeatMapCo20.00

    FAQ

    Find answers to the most often asked questions by users.

    Who are the top Web Analytics software market leaders?

    Top leaders in the category for Web Analytics software are Google Analytics, FaceBook Pixel For Shop, Matomo (Formerly Piwik). Here, you can view a full list of Web Analytics tools in the market.

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    How many companies use Web Analytics software these days?

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    Which company has the most significant market share in the Web Analytics software space?

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    What are the top industries that usually use Web Analytics softwares?

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    Choose Technologies to compare

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    Popular Comparisons

    Google Analytics vs FaceBook Pixel For Shop
    Google Analytics vs Matomo (Formerly Piwik)
    Google Analytics vs Hotjar
    FaceBook Pixel For Shop vs Matomo (Formerly Piwik)
    FaceBook Pixel For Shop vs Hotjar
    Matomo (Formerly Piwik) vs Hotjar

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