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Web Analytics

Q: How many companies use Web Analytics software these days?

Around the world in 2025, over 5,093,784 companies are currently using one or more Web Analytics software. Out of these, there are 3,540,853 companies using Web Analytics tools that are originally from the United States.

Q: Which company has the most significant market share in the Web Analytics software space?

The top few companies that have the most significant market share in the Web Analytics space are Google Analytics with 71.26% of market share, FaceBook Pixel For Shop with 12.81% of market share, Matomo (Formerly Piwik) with 3.58% of market share. Check for other Web Analytics technologies market share here.

Q: What are the top industries that usually use Web Analytics softwares?

The top industries that use Web Analytics software are Marketing (62,067), Digital Marketing (45,665), Seo (42,918).

Gain market share and customer base information about the top Web Analytics software. Check out our list of Web Analytics Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

194

Technologies Tracked

10106260

Companies Tracked

Categories related to Web Analytics

Artificial Intelligence

Data Visualization

Analytics And BI Platform

Analytics

Business Intelligence (BI)

Top 5 Web Analytics technologies in 2025

Over 10106260 companies are using Web Analytics tools. Google Analytics with 71.26% market share (7201287 customers), FaceBook Pixel For Shop with 12.81% market share (1294198 customers), Matomo (Formerly Piwik) with 3.58% market share (362263 customers).

Technology

Market Share (Est.)

Customers

Google Analytics

71.26%

7201287

FaceBook Pixel For Shop

12.81%

1294198

Matomo (Formerly Piwik)

3.58%

362263

Hotjar

3.15%

317902

Adobe Analytics

1.26%

127389

Others

7.95%

803221

Web Analytics Customers by Employee Size

The majority of Web Analytics category falls in the company size of 0 - 9 employees (5524934 companies), 20 - 49 employees (2233657 companies), 100 - 249 employees (810784 companies).

Employee Size

Web Analytics Customers by Geography

Companies using Web Analytics technology software are majorly from the United States with 3540853 (48.30%), United Kingdom with 748895 (10.21%), Germany with 472162 (6.44%) customers respectively.

Customers

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Web Analytics Customers by Industry

Top industries that use Web Analytics for Marketing (62067), Digital Marketing (45665), Seo (42918).

Customers

Market Share for Top Web Analytics Technologies

Analyze the market share of popular Web Analytics technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Google Analytics	7201287	71.26
2	FaceBook Pixel For Shop	1294198	12.81
3	Matomo (Formerly Piwik)	362263	3.58
4	Hotjar	317902	3.15
5	Adobe Analytics	127389	1.26
6	Optimizely	56310	0.56
7	Ahrefs	53665	0.53
8	Mixpanel	47551	0.47
9	Agile CRM	42763	0.42
10	Crazy Egg	37559	0.37
11	Visual Website Optimizer	33576	0.33
12	Smartlook	30634	0.30
13	Hootsuite	30205	0.30
14	Leadfeeder	29391	0.29
15	HeapAnalytics	28140	0.28
16	ComScore	26369	0.26
17	SEMrush	24028	0.24
18	Gauges	23376	0.23
19	Campaign Monitor	22906	0.23
20	Clicky	22126	0.22
21	Mouseflow	21826	0.22
22	Amplitude	20336	0.20
23	Fathom Analytics	19776	0.20
24	Zoho PageSense	18841	0.19
25	SiteWit	15765	0.16
26	Looker	14933	0.15
27	Piwik PRO	14723	0.15
28	Lucky Orange	13212	0.13
29	Siteimprove	9684	0.10
30	Inspectlet	8380	0.08
31	Plausible Analytics	8299	0.08
32	ShinyStat	7693	0.08
33	Chartbeat	6572	0.07
34	Alexa	6479	0.06
35	Moz	5274	0.05
36	AB Tasty	5191	0.05
37	ThomasNet Web Traxs	5105	0.05
38	ClickTale	4931	0.05
39	Albacross	4625	0.05
40	Google Analytics 4 (GA4)	4431	0.04
41	Peek Pro Tour Operators	4129	0.04
42	Oribi	3474	0.03
43	Heatmap	3425	0.03
44	SE Ranking	3148	0.03
45	Salesfusion	3046	0.03
46	Snitcher	2805	0.03
47	Webtrends	2653	0.03
48	Synup	2425	0.02
49	Oracle BlueKai	2247	0.02
50	Woopra	2235	0.02
51	CleverTap	2232	0.02
52	Brightedge	2060	0.02
53	Brandwatch	1938	0.02
54	Leady	1880	0.02
55	Proof	1858	0.02
56	Bizible	1826	0.02
57	Kissmetrics	1757	0.02
58	SimilarWeb	1655	0.02
59	bo.im	1618	0.02
60	eXTReMe Tracking	1596	0.02
61	Exponea	1516	0.02
62	Microsoft Clarity	1492	0.01
63	WooRank	1478	0.01
64	Marketing 360	1455	0.01
65	Sisense	1431	0.01
66	Yandex Metrica	1415	0.01
67	Compete	1411	0.01
68	Bounce Exchange	1220	0.01
69	Freshmarketer	1182	0.01
70	GetSocial	1172	0.01
71	SpyFu	817	0.01
72	Majestic	740	0.01
73	SAP Marketing Cloud	714	0.01
74	Google PageSpeed Insights	624	0.01
75	GoStats	595	0.01
76	XiTi	585	0.01
77	Ptengine	582	0.01
78	Opentracker	574	0.01
79	ClustrMaps	538	0.01
80	NetFlow Analyzer	526	0.01
81	LeadLander	524	0.01
82	Scikit Image	482	0.00
83	Brand24	433	0.00
84	Unbxd	424	0.00
85	Attribution	412	0.00
86	ExtraWatch	409	0.00
87	Botify	398	0.00
88	Stat24	380	0.00
89	Rebrandly	342	0.00
90	AWStats	338	0.00
91	AppAnnie	328	0.00
92	Funnel	313	0.00
93	Marin Software	312	0.00
94	AFS Analytics	300	0.00
95	VisitorTrack	275	0.00
96	Chartio	274	0.00
97	Evergage	262	0.00
98	Tealium IQ	261	0.00
99	PPC Keyword	226	0.00
100	OWOX BI Attribution	219	0.00
101	Anodot	200	0.00
102	HasOffers by TUNE	195	0.00
103	Hitwise	184	0.00
104	Simple Analytics	184	0.00
105	Xtremepush	176	0.00
106	Beckon	175	0.00
107	TapClicks	168	0.00
108	Cyfe	160	0.00
109	SumAll	139	0.00
110	AgencyAnalytics	131	0.00
111	SEO PowerSuite	130	0.00
112	TeamQuest	109	0.00
113	Acquisio	106	0.00
114	DashThis	88	0.00
115	siteAnalyser	85	0.00
116	ContentKing	81	0.00
117	Countly	77	0.00
118	Apptopia	73	0.00
119	HarePoint	72	0.00
120	Econda	67	0.00
121	adCore	57	0.00
122	Roambi Analytics	41	0.00
123	AT Internet Web Analytics	38	0.00
124	SimilarWeb PRO	37	0.00
125	A1WebStats	36	0.00
126	3DStats.com	34	0.00
127	Rooster	32	0.00
128	Improvado	30	0.00
129	Colibri SEO	28	0.00
130	Calq	27	0.00
131	Trendify	26	0.00
132	Ruler Analytics	25	0.00
133	Snoobi	24	0.00
134	Lumio	23	0.00
135	SmarterStats	23	0.00
136	Netmonitor	22	0.00
137	Site Search 360	20	0.00
138	Core Web Analytics Engine	20	0.00
139	Convertize	19	0.00
140	gShift	18	0.00
141	EmbeddedAnalytics	17	0.00
142	eAnalytics	17	0.00
143	LessChurn	17	0.00
144	Analytify	16	0.00
145	Authoritas	15	0.00
146	Sticky	15	0.00
147	Keepify	15	0.00
148	Quill Engage	14	0.00
149	Linkody	13	0.00
150	Open Web Analytics	13	0.00
151	SearchMan	12	0.00
152	Linkpulse	12	0.00
153	Cloudlytics	12	0.00
154	SeeVolution	11	0.00
155	MapMyUser	11	0.00
156	Peek	11	0.00
157	Viavoo	10	0.00
158	ipapi	8	0.00
159	FireStats	8	0.00
160	Intempt	8	0.00
161	SEOmator	7	0.00
162	DemandJump	7	0.00
163	Angelfish	7	0.00
164	Cxense Insight	6	0.00
165	Funnel Science	6	0.00
166	Glassbeam	6	0.00
167	Applause Analytics	5	0.00
168	Badgeville	5	0.00
169	3PMobile	5	0.00
170	Logaholic Web Analytics	5	0.00
171	Needl	5	0.00
172	WebDNA.io	5	0.00
173	Brainify Analytics	5	0.00
174	Instaclique	3	0.00
175	WAO	3	0.00
176	CEP Analytics	3	0.00
177	eGain Analytics	3	0.00
178	Amberloom Website Checker	3	0.00
179	WebMeUp	3	0.00
180	Serptracker	3	0.00
181	Smol	3	0.00
182	HCL Unica NetInsight	3	0.00
183	Clixtell	2	0.00
184	VueData	2	0.00
185	PaveIQ	2	0.00
186	OneStat	2	0.00
187	Motigo	2	0.00
188	SeoHighLighter.com	2	0.00
189	Ometrics	2	0.00
190	EngageMaster	2	0.00
191	IBM Digital Analytics (Coremetrics)	2	0.00
192	LeaDroid	2	0.00
193	HeatMapCo	2	0.00
194	SearchMax	2	0.00