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Technologies / Google Tag Manager Vs Adobe DTM
Last update : Mar 15 2023

Google Tag Manager Vs Adobe DTM : In-Depth Comparison

Not sure if Google Tag Manager, or Adobe DTM is the better choice for your needs? No problem! 6sense comparison helps you make the best decision. Take a look at categories where Google Tag Manager and Adobe DTM compete, current customers, market share, category ranking. Still uncertain? Compare the similarities and differences between Google Tag Manager vs Adobe DTM customers by industry, by geography and by buying patterns.

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  • Overview
  • Current Customers
  • Market Share
  • Geography
  • Customer Movements
  • FAQs
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Google Tag Manager
Yes, I use this too
No, I don't use this
Google Tag Manager competes with other products in the categories. It has a market share in the Tag Management category, and Google Tag Manager has 3370543 customers in 241 countries.
Adobe DTM
Yes, I use this too
No, I don't use this
Adobe DTM competes with other products in the Project Collaboration, Tag Management categories. It has a market share in the Tag Management category, and Adobe DTM has 649 customers in 45 countries.

Categories where Google Tag Manager and Adobe DTM compete

  • Tag Management

Choose Technologies to compare

  • Google Tag Manager
  • Adobe DTM
Divider Divider

    Comparing the customer bases of Google Tag Manager and Adobe DTM

    Comparing the customer bases of Google Tag Manager and Adobe DTM, we can see that Google Tag Manager has 3370543 customer(s), while Adobe DTM has 649 customer(s). In the Tag Management category, with 3370543 customer(s) Google Tag Manager stands at 1st place by ranking, while Adobe DTM with 649 customer(s), is at the 12th place.

    Google Tag Manager
    1 st
    3370543 Customer
    Adobe DTM
    12 th
    649 Customer

    Comparing the market share of Google Tag Manager and Adobe DTM

    Google Tag Manager has a 86.55% market share in the Tag Management category, while Adobe DTM has a 0.02% market share in the same space.

    86.55%

    Google Tag Manager

    0.02%

    Adobe DTM

    Compare Google Tag Manager vs Adobe DTM customers by geography

    Comparing Google Tag Manager and Adobe DTM customers based on their geographic location, we can see that Google Tag Manager has more customers in United States, United Kingdom and Canada, while Adobe DTM has more customers in United States , India and United Kingdom .

    Google Tag Manager
    Adobe DTM

    Customer Movements for this month

    Gain actionable insights about the buying patterns of Google Tag Manager vs Adobe DTM’s target audience.

    Google Tag Manager
    New
    3 Customer
    Lost
    2 Customer
    Adobe DTM

    FAQ

    Find answers to the most often asked questions by users.

    What are the different markets in which Google Tag Manager and Adobe DTM compete against each other?

    Google Tag Manager and Adobe DTM compete against each other in the Tag Management .

    How does the market share of Google Tag Manager and Adobe DTM compare in the Tag Management market?

    In the Tag Management market, Google Tag Manager has a 86.55% market share in comparison to Adobe DTM’s 0.02%. Since it has a better market share coverage, Google Tag Manager holds the 1st spot in 6sense’s Market Share Ranking Index for the Tag Management category, while Adobe DTM holds the 12th spot.

    How many customers are acquired by Google Tag Manager and Adobe DTM in the Tag Management segment?

    Google Tag Manager has 3370543 customers and Adobe DTM has 649 customers in the Tag Management segment. Google Tag Manager has 3369894 more customers than Adobe DTM in this category.

    What are the countries in which Google Tag Manager and Adobe DTM has more customers?

    Google Tag Manager has more customers in United States , United Kingdom and Canada .
    Adobe DTM has more customers in United States , India and United Kingdom .

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