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Tag Management

Q: How many companies use Tag Management software these days?

Around the world in 2025, over 3,794,864 companies are currently using one or more Tag Management software. Out of these, there are 2,061,362 companies using Tag Management tools that are originally from the United States.

Q: Which company has the most significant market share in the Tag Management software space?

The top few companies that have the most significant market share in the Tag Management space are Google Tag Manager with 93.41% of market share, AddThis with 4.56% of market share, Tealium with 0.61% of market share. Check for other Tag Management technologies market share here.

Q: What are the top industries that usually use Tag Management softwares?

The top industries that use Tag Management software are Marketing (32,476), Digital Marketing (21,131), Social Media (20,434).

Gain market share and customer base information about the top Tag Management software. Check out our list of Tag Management Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies Tracked

5661019

Companies Tracked

Categories related to Tag Management

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Tag Management technologies in 2025

Over 5661019 companies are using Tag Management tools. Google Tag Manager with 93.41% market share (5288175 customers), AddThis with 4.56% market share (257983 customers), Tealium with 0.61% market share (34572 customers).

Technology

Market Share (Est.)

Customers

Google Tag Manager

93.41%

5288175

AddThis

4.56%

257983

Tealium

0.61%

34572

Tealium iQ Tag Management

0.58%

33035

FlashTalking

0.38%

21258

Others

0.46%

25996

Tag Management Customers by Employee Size

The majority of Tag Management category falls in the company size of 0 - 9 employees (3106475 companies), 20 - 49 employees (1336753 companies), 100 - 249 employees (467843 companies).

Employee Size

Tag Management Customers by Geography

Companies using Tag Management technology software are majorly from the United States with 2061362 (50.29%), United Kingdom with 425784 (10.39%), Canada with 229811 (5.61%) customers respectively.

Customers

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Tag Management Customers by Industry

Top industries that use Tag Management for Marketing (32476), Digital Marketing (21131), Social Media (20434).

Customers

Market Share for Top Tag Management Technologies

Analyze the market share of popular Tag Management technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Google Tag Manager	5288175	93.41
2	AddThis	257983	4.56
3	Tealium	34572	0.61
4	Tealium iQ Tag Management	33035	0.58
5	FlashTalking	21258	0.38
6	Piwik PRO	13857	0.24
7	Yahoo! Tag Manager	5457	0.10
8	Signal	3151	0.06
9	TagCommander	1619	0.03
10	Action Recorder	404	0.01
11	Adobe DTM	399	0.01
12	Exactag	369	0.01
13	Relay42	351	0.01
14	Ensighten	213	0.00
15	Adobe Prelude	72	0.00
16	Convert Experiences	36	0.00
17	Tag Inspector	18	0.00
18	Google Tag (formerly Global Site Tag)	14	0.00
19	UberTags	13	0.00
20	Mezzobit	12	0.00
21	Hub'Scan	8	0.00
22	7suite	3	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Tag Management software market leaders?

Top leaders in the category for Tag Management software are Google Tag Manager, AddThis, Tealium. Here, you can view a full list of Tag Management tools in the market.