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PubMatic

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PubMatic is the marketing automation software that powers the advertising strategy for premium publishers.

Supply Side Platform (SSP)
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Market Share of PubMatic

Current Customer(s)

41568

Market Share (Est.)

79.85%

Ranking

#1

Top Competitors and Alternatives of PubMatic

The top three of PubMatic’s competitors in the Supply Side Platform (SSP) category are AppNexus with 9.34%, Sharethrough with 7.72%, OpenX with 1.54% market share.

TechnologyDomainsMarket Share (Est.)Versus page
AppNexus48629.34%PubMatic vs AppNexus
Sharethrough40207.72%PubMatic vs Sharethrough
OpenX8031.54%PubMatic vs OpenX
AdStir2550.49%PubMatic vs AdStir
Beachfront2280.44%PubMatic vs Beachfront
LiveRail1560.30%PubMatic vs LiveRail
Vdopia660.13%PubMatic vs Vdopia
Index Exchange220.04%PubMatic vs Index Exchange
SmartyAds200.04%PubMatic vs SmartyAds
Sulvo Surge180.03%PubMatic vs Sulvo Surge
GetIntent150.03%PubMatic vs GetIntent
Virool110.02%PubMatic vs Virool
Brightcom90.02%PubMatic vs Brightcom
Rubicon Buyer Cloud20.00%PubMatic vs Rubicon Buyer Cloud
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Popular Comparisons

Top Competitors and Alternatives of PubMatic

The top three of PubMatic’s competitors in the Supply Side Platform (SSP) category are AppNexus with 9.34%, Sharethrough with 7.72%, OpenX with 1.54% market share.

PubMatic vs AppNexus

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PubMatic vs Sharethrough

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PubMatic vs OpenX

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PubMatic vs AdStir

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PubMatic vs Beachfront

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PubMatic vs LiveRail

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PubMatic vs Vdopia

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PubMatic vs Index Exchange

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Customers of PubMatic

Around the world in 2024, over 41549 companies have started using PubMatic as Supply Side Platform (SSP) tool.

CustomersEmployee RangeCityRegionCountrySocial Links
Dai-ichi Life Holdings Inc10,000+TokyoTokyoJapan
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Sun Life Financial10,000+TorontoOntarioCanada
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Rite Aid Corporation10,000+Camp HillPennsylvaniaUnited States
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The Hong Kong Jockey Club10,000+Hong KongHong Kong SARPeople's Republic of China
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Berkshire Hathaway Automotive10,000+IrvingTexasUnited States
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The Ritz - Carlton Hotel Company, L.L.C.10,000+BethesdaMarylandUnited States
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Dignity Health10,000+San FranciscoCaliforniaUnited States
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Winn - Dixie10,000+JacksonvilleFloridaUnited States
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Xfinity10,000+PhiladelphiaPennsylvaniaUnited States
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Geodis10,000+Levallois-PerretIle-de-FranceFrance
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PubMatic Customers by Products and Services

The top three products and services offering customers that use PubMatic for Supply Side Platform (SSP) are Marketing (630), Social Media (478), Advertising (465).

Customers

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PubMatic Customers by Employee Size

The majority of PubMatic's customers for the supply-side-platform-ssp category fall in the company size of 0 - 9 employees (15662 companies), 20 - 49 employees (7784 companies), 100 - 249 employees (4826 companies).

Employee Size

PubMatic Customers by Geography

The top three geographies of PubMatic for supply-side-platform-ssp are the United States with 28007(76.24%), United Kingdom with 2166(5.90%), Canada with 1545(4.21%) customers respectively.

Customers

Employees of PubMatic

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Also see other Products/Services by PubMatic in:

Supply Side Platform (SSP)

FAQ

Find answers to the most often asked questions by users.

Who are the top PubMatic competitors?

PubMatic’s Top competitors in the supply-side-platform-ssp category are AppNexus, Sharethrough, OpenX. You can view a full list of PubMatic competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of PubMatic and 40,000 other technologies on the internet. You can also compare PubMatic and its feature with top competitors here : PubMatic vs AppNexus PubMatic vs Sharethrough PubMatic vs OpenX.

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What is PubMatic customer distribution based on company size?

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What is PubMatic market share in the supply-side-platform-ssp?

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What are the top countries that use PubMatic?

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What are the top industries that use PubMatic?

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Justine Lyon

Justine Lyon

Senior VP of Sales, Ally

At my previous organization we used Zoominfo and LInkedIn Navigator for contact, Bombora for intent and DiscoverOrg for account info. When I joined Ally where we use 6sense, I found it to be as valuable as all the other tools combined!

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