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Social Media

Q: How many companies use Social Media software these days?

Around the world in 2025, over 6,732,261 companies are currently using one or more Social Media software. Out of these, there are 5,603,697 companies using Social Media tools that are originally from the United States.

Q: Which company has the most significant market share in the Social Media software space?

The top few companies that have the most significant market share in the Social Media space are Twitter with 78.09% of market share, Facebook with 12.56% of market share, Instagram with 4.11% of market share. Check for other Social Media technologies market share here.

Q: What are the top industries that usually use Social Media softwares?

The top industries that use Social Media software are Marketing (92,655), Social Media (67,613), Digital Marketing (63,255).

Gain market share and customer base information about the top Social Media software. Check out our list of Social Media Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

115

Technologies Tracked

14195702

Companies Tracked

Categories related to Social Media

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Social Media technologies in 2025

Over 14195702 companies are using Social Media tools. Twitter with 78.09% market share (11085232 customers), Facebook with 12.56% market share (1782861 customers), Instagram with 4.11% market share (583942 customers).

Technology

Market Share (Est.)

Customers

Twitter

78.09%

11085232

Facebook

12.56%

1782861

Instagram

4.11%

583942

TikTok

1.24%

176596

HubSpot Marketing Hub

1.12%

158999

Others

2.87%

408072

Social Media Customers by Employee Size

The majority of Social Media category falls in the company size of 0 - 9 employees (8194292 companies), 20 - 49 employees (2921699 companies), 100 - 249 employees (1003596 companies).

Employee Size

Social Media Customers by Geography

Companies using Social Media technology software are majorly from the United States with 5603697 (51.54%), United Kingdom with 1090232 (10.03%), Germany with 811873 (7.47%) customers respectively.

Customers

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Social Media Customers by Industry

Top industries that use Social Media for Marketing (92655), Social Media (67613), Digital Marketing (63255).

Customers

Market Share for Top Social Media Technologies

Analyze the market share of popular Social Media technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Twitter	11085232	78.09
2	Facebook	1782861	12.56
3	Instagram	583942	4.11
4	TikTok	176596	1.24
5	HubSpot Marketing Hub	158999	1.12
6	Adobe Marketing Cloud	77709	0.55
7	Ahrefs	53665	0.38
8	Agile CRM	42763	0.30
9	Hootsuite	30205	0.21
10	Marketo	26262	0.18
11	monday.com	23179	0.16
12	Yotpo	22973	0.16
13	Cision	20028	0.14
14	Sprout Social	17924	0.13
15	OneAll	14817	0.10
16	Salesforce Marketing Cloud	13361	0.09
17	Buffer	4426	0.03
18	Meltwater	4181	0.03
19	iContact Email Marketing	4158	0.03
20	Universe	4088	0.03
21	Zoho Social	3438	0.02
22	NiceJob	3030	0.02
23	Sprinklr	2877	0.02
24	Powtoon	2784	0.02
25	Wishpond	2659	0.02
26	Kentico	2597	0.02
27	TweetDeck	2514	0.02
28	Synup	2425	0.02
29	Crimson Hexagon	2191	0.02
30	LinkedIn Premium	1984	0.01
31	Brandwatch	1938	0.01
32	Marketing 360	1455	0.01
33	Uscreen	1182	0.01
34	GetSocial	1172	0.01
35	BuzzSumo	969	0.01
36	Agorapulse	777	0.01
37	Justuno	728	0.01
38	TINT	718	0.01
39	Tagboard	638	0.00
40	Sendible	608	0.00
41	Clubhouse	601	0.00
42	NetBase	527	0.00
43	Spredfast	524	0.00
44	Percolate	504	0.00
45	SocialEngine Cloud	487	0.00
46	Qualifio	466	0.00
47	ONEsite	436	0.00
48	Apptus	421	0.00
49	Lithium	406	0.00
50	BuzzStream	371	0.00
51	Janrain	365	0.00
52	Mention	354	0.00
53	Stackla	354	0.00
54	CoSchedule	346	0.00
55	Easypromos	341	0.00
56	Falcon.io	329	0.00
57	Simply Measured	316	0.00
58	Marin Software	312	0.00
59	LoginRadius	310	0.00
60	Clarabridge CX Social	275	0.00
61	StoreYa	226	0.00
62	Newscred	216	0.00
63	Oktopost	213	0.00
64	SocialFlow	197	0.00
65	NUVI	181	0.00
66	Audiense	175	0.00
67	uStudio	171	0.00
68	TapClicks	168	0.00
69	AgencyAnalytics	131	0.00
70	ReviewTrackers	124	0.00
71	Digitaleo	124	0.00
72	SocialPilot	120	0.00
73	Acquisio	106	0.00
74	quintly	94	0.00
75	Hearsay Social	93	0.00
76	Sked Social	90	0.00
77	eClincher	88	0.00
78	Sniply	71	0.00
79	LeadsBridge	68	0.00
80	Kontentino	66	0.00
81	Yodle	64	0.00
82	PromoRepublic	61	0.00
83	GoBig, Inc.	57	0.00
84	Viewbix	56	0.00
85	Digital Air Strike	50	0.00
86	Tour Builder	45	0.00
87	Locowise	43	0.00
88	Qzzr	42	0.00
89	SocialOomph	39	0.00
90	Mediatoolkit	39	0.00
91	Awario	37	0.00
92	Bottlenose	36	0.00
93	Zoomph	32	0.00
94	SalesSeek	31	0.00
95	Qwaya	26	0.00
96	Send Social Media	24	0.00
97	Aitarget	23	0.00
98	Kompyte	20	0.00
99	emfluence	19	0.00
100	Post Planner	14	0.00
101	inboundli	12	0.00
102	MavSocial	12	0.00
103	AdStage	12	0.00
104	POSTOPLAN	12	0.00
105	Reputology	11	0.00
106	Storefront Social	9	0.00
107	Social Ads Tool	8	0.00
108	Hopper	8	0.00
109	SMhack	8	0.00
110	Zuberance	8	0.00
111	CrowdControlHQ	7	0.00
112	ATOMIZED	6	0.00
113	Pixelshop	5	0.00
114	Allin1Social	4	0.00
115	Geotoko	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Social Media software market leaders?

Top leaders in the category for Social Media software are Twitter, Facebook, Instagram. Here, you can view a full list of Social Media tools in the market.