Social Media

Gain market share and customer base information about the top Social Media software. Check out our list of Social Media Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

125
Technologies
8927031
Companies
23672
Movements
Categories related to Social Media

Top 5 Social Media technologies in 2023

Over 8,927,031 companies are using Social Media tools. Twitter with 70.76% market share (6,317,147 customers), Facebook with 15.46% market share (1,379,940 customers), Instagram with 4.64% market share (413,932 customers),

Social Media Customers by Employee Size

The majority of Social Media category falls in the company size of 0 - 9 employees (5,307,762 companies), 20 - 49 employees (2,520,797 companies), 10 - 19 employees (1,121,102 companies).

Social Media Customers by Geography

Companies using Social Media technology software are majorly from the United States with 5,481,982 (59.53%), United Kingdom with 1,042,168 (11.32%), Germany with 477,535 (5.19%) customers respectively.

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Social Media Customers by Industry

Top industries that use Social Media for Professional Services (1,660,888), Retail and CPG (578,087), Technology (412,058).

Market Share for Top Social Media Technologies

Analyze the market share of popular Social Media technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking Technology Customers Market share
1 Twitter 6317147 70.76 (%)
2 Facebook 1379940 15.46 (%)
3 Instagram 413932 4.64 (%)
4 TikTok 282792 3.17 (%)
5 HubSpot Marketing Hub 140444 1.57 (%)
6 Adobe Marketing Cloud 74477 0.83 (%)
7 Ahrefs 35770 0.40 (%)
8 Marketo 33584 0.38 (%)
9 Agile CRM 32769 0.37 (%)
10 Hootsuite 28694 0.32 (%)
11 uStudio 24422 0.27 (%)
12 Yotpo 24001 0.27 (%)
13 Sprout Social 15980 0.18 (%)
14 Salesforce Marketing Cloud 13398 0.15 (%)
15 OneAll 12972 0.15 (%)
16 monday.com 11390 0.13 (%)
17 iContact Email Marketing 6152 0.07 (%)
18 SocialFlow 5032 0.06 (%)
19 Cision 4814 0.05 (%)
20 Justuno 4419 0.05 (%)
21 Qzzr 4143 0.05 (%)
22 Buffer 4132 0.05 (%)
23 Meltwater 3871 0.04 (%)
24 Marketing 360 2568 0.03 (%)
25 Universe 2559 0.03 (%)
26 Sprinklr 2530 0.03 (%)
27 CoSchedule 2514 0.03 (%)
28 Kentico 2471 0.03 (%)
29 TweetDeck 2348 0.03 (%)
30 Wishpond 2174 0.02 (%)
31 Zoho Social 2006 0.02 (%)
32 Powtoon 1959 0.02 (%)
33 NiceJob 1957 0.02 (%)
34 Stackla 1864 0.02 (%)
35 Crimson Hexagon 1846 0.02 (%)
36 Tagboard 1775 0.02 (%)
37 GetSocial 1389 0.02 (%)
38 Brandwatch 1358 0.02 (%)
39 Synup 1194 0.01 (%)
40 Perch 1127 0.01 (%)
41 LinkedIn Premium 1115 0.01 (%)
42 LoginRadius 1051 0.01 (%)
43 Newscred 1026 0.01 (%)
44 BuzzSumo 961 0.01 (%)
45 Uscreen 919 0.01 (%)
46 Lithium 838 0.01 (%)
47 SocialEngine Cloud 829 0.01 (%)
48 Sendible 659 0.01 (%)
49 NetBase 657 0.01 (%)
50 TINT 629 0.01 (%)
51 Clubhouse 598 0.01 (%)
52 Spredfast 559 0.01 (%)
53 Mention 507 0.01 (%)
54 Qualifio 493 0.01 (%)
55 Agorapulse 486 0.01 (%)
56 Janrain 473 0.01 (%)
57 Easypromos 451 0.01 (%)
58 Marin Software 384 0.00 (%)
59 Percolate 363 0.00 (%)
60 Simply Measured 358 0.00 (%)
61 StoreYa 346 0.00 (%)
62 BuzzStream 338 0.00 (%)
63 ONEsite 305 0.00 (%)
64 Clarabridge CX Social 288 0.00 (%)
65 Falcon.io 253 0.00 (%)
66 Apptus 250 0.00 (%)
67 Jumplead 237 0.00 (%)
68 Kompyte 212 0.00 (%)
69 Acquisio 177 0.00 (%)
70 NUVI 171 0.00 (%)
71 Oktopost 168 0.00 (%)
72 Cortex 166 0.00 (%)
73 TapClicks 142 0.00 (%)
74 ReviewTrackers 138 0.00 (%)
75 LeadsBridge 137 0.00 (%)
76 Sniply 126 0.00 (%)
77 Locowise 124 0.00 (%)
78 GoBig, Inc. 121 0.00 (%)
79 Digitaleo 118 0.00 (%)
80 Zoomph 115 0.00 (%)
81 Audiense 104 0.00 (%)
82 Hearsay Social 103 0.00 (%)
83 quintly 98 0.00 (%)
84 Hashtag'd 93 0.00 (%)
85 Viraltag 91 0.00 (%)
86 Viewbix 90 0.00 (%)
87 eClincher 87 0.00 (%)
88 Qwaya 85 0.00 (%)
89 Driftrock Flow 81 0.00 (%)
90 Yodle 76 0.00 (%)
91 Sked Social 68 0.00 (%)
92 Tour Builder 66 0.00 (%)
93 Bottlenose 65 0.00 (%)
94 Digital Air Strike 56 0.00 (%)
95 SocialPilot 56 0.00 (%)
96 PromoRepublic 52 0.00 (%)
97 SalesSeek 50 0.00 (%)
98 Zuberance 48 0.00 (%)
99 AgencyAnalytics 45 0.00 (%)
100 Kontentino 42 0.00 (%)
101 AdStage 38 0.00 (%)
102 InfoCaptor Dashboard 36 0.00 (%)
103 Mediatoolkit 33 0.00 (%)
104 SocialOomph 29 0.00 (%)
105 Awario 27 0.00 (%)
106 Aitarget 19 0.00 (%)
107 MavSocial 19 0.00 (%)
108 emfluence 18 0.00 (%)
109 Send Social Media 16 0.00 (%)
110 inboundli 16 0.00 (%)
111 CrowdControlHQ 14 0.00 (%)
112 Reputology 13 0.00 (%)
113 Post Planner 12 0.00 (%)
114 Storefront Social 11 0.00 (%)
115 ATOMIZED 10 0.00 (%)
116 Hopper 10 0.00 (%)
117 SMhack 9 0.00 (%)
118 Social Ads Tool 9 0.00 (%)
119 Allin1Social 8 0.00 (%)
120 ProWorkflow 8 0.00 (%)
121 POSTOPLAN 5 0.00 (%)
122 IdealPath 4 0.00 (%)
123 LeadSift 3 0.00 (%)
124 Pixelshop 3 0.00 (%)
125 Geotoko 3 0.00 (%)
Technology Market share
Twitter 70.76 (%)
Facebook 15.46 (%)
Instagram 4.64 (%)
TikTok 3.17 (%)
HubSpot Marketing Hub 1.57 (%)
Adobe Marketing Cloud 0.83 (%)
Ahrefs 0.40 (%)
Marketo 0.38 (%)
Agile CRM 0.37 (%)
Hootsuite 0.32 (%)
uStudio 0.27 (%)
Yotpo 0.27 (%)
Sprout Social 0.18 (%)
Salesforce Marketing Cloud 0.15 (%)
OneAll 0.15 (%)
monday.com 0.13 (%)
iContact Email Marketing 0.07 (%)
SocialFlow 0.06 (%)
Cision 0.05 (%)
Justuno 0.05 (%)
Qzzr 0.05 (%)
Buffer 0.05 (%)
Meltwater 0.04 (%)
Marketing 360 0.03 (%)
Universe 0.03 (%)
Sprinklr 0.03 (%)
CoSchedule 0.03 (%)
Kentico 0.03 (%)
TweetDeck 0.03 (%)
Wishpond 0.02 (%)
Zoho Social 0.02 (%)
Powtoon 0.02 (%)
NiceJob 0.02 (%)
Stackla 0.02 (%)
Crimson Hexagon 0.02 (%)
Tagboard 0.02 (%)
GetSocial 0.02 (%)
Brandwatch 0.02 (%)
Synup 0.01 (%)
Perch 0.01 (%)
LinkedIn Premium 0.01 (%)
LoginRadius 0.01 (%)
Newscred 0.01 (%)
BuzzSumo 0.01 (%)
Uscreen 0.01 (%)
Lithium 0.01 (%)
SocialEngine Cloud 0.01 (%)
Sendible 0.01 (%)
NetBase 0.01 (%)
TINT 0.01 (%)
Clubhouse 0.01 (%)
Spredfast 0.01 (%)
Mention 0.01 (%)
Qualifio 0.01 (%)
Agorapulse 0.01 (%)
Janrain 0.01 (%)
Easypromos 0.01 (%)
Marin Software 0.00 (%)
Percolate 0.00 (%)
Simply Measured 0.00 (%)
StoreYa 0.00 (%)
BuzzStream 0.00 (%)
ONEsite 0.00 (%)
Clarabridge CX Social 0.00 (%)
Falcon.io 0.00 (%)
Apptus 0.00 (%)
Jumplead 0.00 (%)
Kompyte 0.00 (%)
Acquisio 0.00 (%)
NUVI 0.00 (%)
Oktopost 0.00 (%)
Cortex 0.00 (%)
TapClicks 0.00 (%)
ReviewTrackers 0.00 (%)
LeadsBridge 0.00 (%)
Sniply 0.00 (%)
Locowise 0.00 (%)
GoBig, Inc. 0.00 (%)
Digitaleo 0.00 (%)
Zoomph 0.00 (%)
Audiense 0.00 (%)
Hearsay Social 0.00 (%)
quintly 0.00 (%)
Hashtag'd 0.00 (%)
Viraltag 0.00 (%)
Viewbix 0.00 (%)
eClincher 0.00 (%)
Qwaya 0.00 (%)
Driftrock Flow 0.00 (%)
Yodle 0.00 (%)
Sked Social 0.00 (%)
Tour Builder 0.00 (%)
Bottlenose 0.00 (%)
Digital Air Strike 0.00 (%)
SocialPilot 0.00 (%)
PromoRepublic 0.00 (%)
SalesSeek 0.00 (%)
Zuberance 0.00 (%)
AgencyAnalytics 0.00 (%)
Kontentino 0.00 (%)
AdStage 0.00 (%)
InfoCaptor Dashboard 0.00 (%)
Mediatoolkit 0.00 (%)
SocialOomph 0.00 (%)
Awario 0.00 (%)
Aitarget 0.00 (%)
MavSocial 0.00 (%)
emfluence 0.00 (%)
Send Social Media 0.00 (%)
inboundli 0.00 (%)
CrowdControlHQ 0.00 (%)
Reputology 0.00 (%)
Post Planner 0.00 (%)
Storefront Social 0.00 (%)
ATOMIZED 0.00 (%)
Hopper 0.00 (%)
SMhack 0.00 (%)
Social Ads Tool 0.00 (%)
Allin1Social 0.00 (%)
ProWorkflow 0.00 (%)
POSTOPLAN 0.00 (%)
IdealPath 0.00 (%)
LeadSift 0.00 (%)
Pixelshop 0.00 (%)
Geotoko 0.00 (%)

FAQ

Find answers to the most often asked questions by users.

Who are the top Social Media software market leaders?

Top leaders in the category for Social Media software are Twitter, Facebook, Instagram. Here, you can view a full list of Social Media tools in the market.

How many companies use Social Media software these days?

Around the world in 2023, over 11,158,978 companies are currently using one or more Social Media software. Out of these, there are 5,481,982 companies using Social Media tools that are originally from the United States .

Which company has the most significant market share in the Social Media software space?

The top few companies that have the most significant market share in the Social Media space are Twitter with 70.76 % of market share, and Facebook with 15.46 % of market share and Instagram with 4.64 % of market share . Check for other Social Media technologies market share here.

What are the top industries that usually use Social Media softwares?

The top industries that use Social Media software are Professional Services (1,660,888) , Retail and CPG (578,087) , Technology (412,058) .

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