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Social Media

Q: How many companies use Social Media software these days?

Around the world in 2025, over 6,751,945 companies are currently using one or more Social Media software. Out of these, there are 5,884,787 companies using Social Media tools that are originally from the United States.

Q: Which company has the most significant market share in the Social Media software space?

The top few companies that have the most significant market share in the Social Media space are Twitter with 79.00% of market share, Facebook with 12.07% of market share, Instagram with 3.96% of market share. Check for other Social Media technologies market share here.

Q: What are the top industries that usually use Social Media softwares?

The top industries that use Social Media software are Marketing (93,578), Social Media (67,971), Digital Marketing (64,157).

Gain market share and customer base information about the top Social Media software. Check out our list of Social Media Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

115

Technologies Tracked

15152426

Companies Tracked

Categories related to Social Media

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Social Media technologies in 2025

Over 15152426 companies are using Social Media tools. Twitter with 79.00% market share (11970925 customers), Facebook with 12.07% market share (1828807 customers), Instagram with 3.96% market share (599408 customers).

Technology

Market Share (Est.)

Customers

Twitter

79.00%

11970925

Facebook

12.07%

1828807

Instagram

3.96%

599408

TikTok

1.24%

187857

HubSpot Marketing Hub

1.03%

156008

Others

2.70%

409421

Social Media Customers by Employee Size

The majority of Social Media category falls in the company size of 0 - 9 employees (9035783 companies), 20 - 49 employees (2972610 companies), 100 - 249 employees (1015479 companies).

Employee Size

Social Media Customers by Geography

Companies using Social Media technology software are majorly from the United States with 5884787 (51.25%), United Kingdom with 1187540 (10.34%), Germany with 868413 (7.56%) customers respectively.

Customers

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Social Media Customers by Industry

Top industries that use Social Media for Marketing (93578), Social Media (67971), Digital Marketing (64157).

Customers

Market Share for Top Social Media Technologies

Analyze the market share of popular Social Media technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Twitter	11970925	79.00
2	Facebook	1828807	12.07
3	Instagram	599408	3.96
4	TikTok	187857	1.24
5	HubSpot Marketing Hub	156008	1.03
6	Adobe Marketing Cloud	82518	0.54
7	Ahrefs	54439	0.36
8	Agile CRM	41670	0.28
9	Hootsuite	30245	0.20
10	Marketo	26075	0.17
11	monday.com	24262	0.16
12	Yotpo	22814	0.15
13	Cision	17963	0.12
14	Sprout Social	17421	0.11
15	OneAll	14160	0.09
16	Salesforce Marketing Cloud	13617	0.09
17	Buffer	4465	0.03
18	Meltwater	4221	0.03
19	iContact Email Marketing	4098	0.03
20	Universe	4064	0.03
21	Zoho Social	3438	0.02
22	NiceJob	2941	0.02
23	Sprinklr	2914	0.02
24	Powtoon	2724	0.02
25	Wishpond	2648	0.02
26	Kentico	2571	0.02
27	TweetDeck	2494	0.02
28	Crimson Hexagon	2277	0.02
29	Synup	2268	0.01
30	Brandwatch	2040	0.01
31	LinkedIn Premium	1970	0.01
32	Marketing 360	1402	0.01
33	Uscreen	1182	0.01
34	GetSocial	1140	0.01
35	BuzzSumo	939	0.01
36	Agorapulse	770	0.01
37	Tagboard	621	0.00
38	Sendible	583	0.00
39	Clubhouse	583	0.00
40	Justuno	578	0.00
41	NetBase	529	0.00
42	Spredfast	519	0.00
43	Percolate	511	0.00
44	Qualifio	456	0.00
45	SocialEngine Cloud	445	0.00
46	TINT	439	0.00
47	ONEsite	435	0.00
48	Apptus	418	0.00
49	Lithium	387	0.00
50	BuzzStream	373	0.00
51	Stackla	352	0.00
52	CoSchedule	346	0.00
53	Mention	342	0.00
54	Falcon.io	332	0.00
55	Easypromos	320	0.00
56	LoginRadius	320	0.00
57	Marin Software	312	0.00
58	Simply Measured	311	0.00
59	Janrain	304	0.00
60	Clarabridge CX Social	276	0.00
61	StoreYa	228	0.00
62	Oktopost	219	0.00
63	Newscred	207	0.00
64	SocialFlow	196	0.00
65	Audiense	189	0.00
66	NUVI	181	0.00
67	uStudio	174	0.00
68	TapClicks	168	0.00
69	AgencyAnalytics	145	0.00
70	SocialPilot	122	0.00
71	ReviewTrackers	119	0.00
72	Digitaleo	117	0.00
73	Acquisio	99	0.00
74	Hearsay Social	95	0.00
75	quintly	94	0.00
76	eClincher	90	0.00
77	Sked Social	83	0.00
78	Sniply	70	0.00
79	Kontentino	69	0.00
80	LeadsBridge	69	0.00
81	Yodle	63	0.00
82	Digital Air Strike	61	0.00
83	PromoRepublic	59	0.00
84	GoBig, Inc.	51	0.00
85	Viewbix	47	0.00
86	Tour Builder	47	0.00
87	Locowise	42	0.00
88	SocialOomph	40	0.00
89	Mediatoolkit	39	0.00
90	Qzzr	38	0.00
91	Bottlenose	37	0.00
92	Awario	34	0.00
93	SalesSeek	28	0.00
94	Qwaya	26	0.00
95	Zoomph	24	0.00
96	Kompyte	22	0.00
97	emfluence	20	0.00
98	inboundli	17	0.00
99	Send Social Media	17	0.00
100	Aitarget	15	0.00
101	Post Planner	13	0.00
102	POSTOPLAN	12	0.00
103	MavSocial	11	0.00
104	Reputology	11	0.00
105	AdStage	11	0.00
106	Hopper	8	0.00
107	SMhack	8	0.00
108	Zuberance	8	0.00
109	Social Ads Tool	7	0.00
110	Storefront Social	7	0.00
111	ATOMIZED	6	0.00
112	CrowdControlHQ	5	0.00
113	Pixelshop	5	0.00
114	Allin1Social	4	0.00
115	Geotoko	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Social Media software market leaders?

Top leaders in the category for Social Media software are Twitter, Facebook, Instagram. Here, you can view a full list of Social Media tools in the market.