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Social Media

Q: How many companies use Social Media software these days?

Around the world in 2026, over 6,720,378 companies are currently using one or more Social Media software. Out of these, there are 6,308,825 companies using Social Media tools that are originally from the United States.

Q: Which company has the most significant market share in the Social Media software space?

The top few companies that have the most significant market share in the Social Media space are Twitter with 80.29% of market share, Facebook with 11.37% of market share, Instagram with 3.59% of market share. Check for other Social Media technologies market share here.

Q: What are the top industries that usually use Social Media softwares?

The top industries that use Social Media software are Marketing (88,353), Social Media (63,265), Digital Marketing (59,918).

Gain market share and customer base information about the top Social Media software. Check out our list of Social Media Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

116

Technologies Tracked

16303219

Companies Tracked

Categories related to Social Media

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Social Media technologies in 2026

Over 16303219 companies are using Social Media tools. Twitter with 80.29% market share (13089908 customers), Facebook with 11.37% market share (1853407 customers), Instagram with 3.59% market share (585681 customers).

Technology

Market Share (Est.)

Customers

Twitter

80.29%

13089908

Facebook

11.37%

1853407

Instagram

3.59%

585681

TikTok

1.29%

211016

HubSpot Marketing Hub

0.99%

162129

Others

2.46%

401078

Social Media Customers by Employee Size

The majority of Social Media category falls in the company size of 0 - 9 employees (9649437 companies), 20 - 49 employees (3063065 companies), 100 - 249 employees (1057100 companies).

Employee Size

Social Media Customers by Geography

Companies using Social Media technology software are majorly from the United States with 6308825 (51.63%), United Kingdom with 1253107 (10.26%), Germany with 903573 (7.40%) customers respectively.

Customers

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Social Media Customers by Industry

Top industries that use Social Media for Marketing (88353), Social Media (63265), Digital Marketing (59918).

Customers

Market Share for Top Social Media Technologies

Analyze the market share of popular Social Media technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Twitter	13089908	80.29
2	Facebook	1853407	11.37
3	Instagram	585681	3.59
4	TikTok	211016	1.29
5	HubSpot Marketing Hub	162129	0.99
6	Adobe Marketing Cloud	88002	0.54
7	Ahrefs	56133	0.34
8	Agile CRM	41657	0.26
9	monday.com	25713	0.16
10	Marketo	24571	0.15
11	Hootsuite	22888	0.14
12	Yotpo	22737	0.14
13	Cision	16675	0.10
14	Sprout Social	16556	0.10
15	OneAll	14246	0.09
16	Salesforce Marketing Cloud	12327	0.08
17	Universe	4240	0.03
18	Buffer	4039	0.02
19	iContact Email Marketing	4011	0.02
20	Meltwater	3577	0.02
21	NiceJob	3082	0.02
22	Wishpond	2821	0.02
23	Zoho Social	2726	0.02
24	Sprinklr	2590	0.02
25	Powtoon	2565	0.02
26	Synup	2252	0.01
27	Kentico	2150	0.01
28	Crimson Hexagon	2010	0.01
29	Brandwatch	1794	0.01
30	TweetDeck	1763	0.01
31	LinkedIn Premium	1616	0.01
32	Marketing 360	1387	0.01
33	Uscreen	1337	0.01
34	GetSocial	1102	0.01
35	Clubhouse	909	0.01
36	BuzzSumo	814	0.00
37	Agorapulse	654	0.00
38	Sendible	589	0.00
39	Justuno	567	0.00
40	Qualifio	540	0.00
41	Tagboard	522	0.00
42	SocialEngine Cloud	468	0.00
43	Lithium	448	0.00
44	TINT	427	0.00
45	NetBase	421	0.00
46	Percolate	420	0.00
47	ONEsite	404	0.00
48	Stackla	389	0.00
49	Spredfast	382	0.00
50	Apptus	382	0.00
51	Easypromos	362	0.00
52	Janrain	314	0.00
53	BuzzStream	308	0.00
54	Mention	306	0.00
55	LoginRadius	284	0.00
56	CoSchedule	258	0.00
57	Marin Software	250	0.00
58	Falcon.io	236	0.00
59	Clarabridge CX Social	234	0.00
60	StoreYa	232	0.00
61	Simply Measured	213	0.00
62	Digitaleo	203	0.00
63	Oktopost	188	0.00
64	Newscred	181	0.00
65	uStudio	180	0.00
66	Audiense	165	0.00
67	TapClicks	150	0.00
68	SocialFlow	141	0.00
69	ReviewTrackers	135	0.00
70	NUVI	133	0.00
71	AgencyAnalytics	121	0.00
72	SocialPilot	114	0.00
73	Acquisio	110	0.00
74	Sked Social	82	0.00
75	Sniply	78	0.00
76	quintly	77	0.00
77	Hearsay Social	75	0.00
78	LeadsBridge	72	0.00
79	GoBig, Inc.	63	0.00
80	eClincher	62	0.00
81	PromoRepublic	59	0.00
82	Kontentino	57	0.00
83	Digital Air Strike	56	0.00
84	Tour Builder	50	0.00
85	Qzzr	49	0.00
86	Viewbix	47	0.00
87	Yodle	46	0.00
88	Mediatoolkit	41	0.00
89	Zoomph	36	0.00
90	Bottlenose	36	0.00
91	Locowise	34	0.00
92	emfluence	33	0.00
93	Kompyte	31	0.00
94	Awario	30	0.00
95	SocialOomph	27	0.00
96	SalesSeek	23	0.00
97	inboundli	18	0.00
98	Qwaya	18	0.00
99	Send Social Media	17	0.00
100	Post Planner	14	0.00
101	Aitarget	14	0.00
102	Zuberance	12	0.00
103	POSTOPLAN	12	0.00
104	MavSocial	10	0.00
105	ProWorkflow	10	0.00
106	Reputology	9	0.00
107	Hopper	9	0.00
108	CrowdControlHQ	8	0.00
109	SMhack	8	0.00
110	Storefront Social	7	0.00
111	AdStage	7	0.00
112	ATOMIZED	6	0.00
113	Social Ads Tool	5	0.00
114	Pixelshop	4	0.00
115	Allin1Social	3	0.00
116	Geotoko	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Social Media software market leaders?

Top leaders in the category for Social Media software are Twitter, Facebook, Instagram. Here, you can view a full list of Social Media tools in the market.