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Social Media

Q: How many companies use Social Media software these days?

Around the world in 2025, over 6,885,008 companies are currently using one or more Social Media software. Out of these, there are 6,042,062 companies using Social Media tools that are originally from the United States.

Q: Which company has the most significant market share in the Social Media software space?

The top few companies that have the most significant market share in the Social Media space are Twitter with 78.95% of market share, Facebook with 12.09% of market share, Instagram with 3.93% of market share. Check for other Social Media technologies market share here.

Q: What are the top industries that usually use Social Media softwares?

The top industries that use Social Media software are Marketing (93,111), Social Media (67,778), Digital Marketing (63,384).

Gain market share and customer base information about the top Social Media software. Check out our list of Social Media Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

115

Technologies Tracked

15529081

Companies Tracked

Categories related to Social Media

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Social Media technologies in 2025

Over 15529081 companies are using Social Media tools. Twitter with 78.95% market share (12259726 customers), Facebook with 12.09% market share (1877925 customers), Instagram with 3.93% market share (610126 customers).

Technology

Market Share (Est.)

Customers

Twitter

78.95%

12259726

Facebook

12.09%

1877925

Instagram

3.93%

610126

TikTok

1.23%

191574

HubSpot Marketing Hub

1.08%

167165

Others

2.72%

422565

Social Media Customers by Employee Size

The majority of Social Media category falls in the company size of 0 - 9 employees (9201633 companies), 20 - 49 employees (3033364 companies), 100 - 249 employees (1037114 companies).

Employee Size

Social Media Customers by Geography

Companies using Social Media technology software are majorly from the United States with 6042062 (51.58%), United Kingdom with 1205926 (10.30%), Germany with 874111 (7.46%) customers respectively.

Customers

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Social Media Customers by Industry

Top industries that use Social Media for Marketing (93111), Social Media (67778), Digital Marketing (63384).

Customers

Market Share for Top Social Media Technologies

Analyze the market share of popular Social Media technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Twitter	12259726	78.95
2	Facebook	1877925	12.09
3	Instagram	610126	3.93
4	TikTok	191574	1.23
5	HubSpot Marketing Hub	167165	1.08
6	Adobe Marketing Cloud	85783	0.55
7	Ahrefs	56828	0.37
8	Agile CRM	42853	0.28
9	Hootsuite	30213	0.19
10	Marketo	26822	0.17
11	monday.com	24580	0.16
12	Yotpo	23392	0.15
13	Cision	19562	0.13
14	Sprout Social	18062	0.12
15	OneAll	14890	0.10
16	Salesforce Marketing Cloud	13636	0.09
17	Buffer	4511	0.03
18	Universe	4259	0.03
19	iContact Email Marketing	4253	0.03
20	Meltwater	4230	0.03
21	Zoho Social	3445	0.02
22	NiceJob	3118	0.02
23	Sprinklr	2886	0.02
24	Powtoon	2813	0.02
25	Wishpond	2759	0.02
26	Kentico	2586	0.02
27	TweetDeck	2511	0.02
28	Synup	2420	0.02
29	Crimson Hexagon	2255	0.01
30	Brandwatch	2004	0.01
31	LinkedIn Premium	1980	0.01
32	Marketing 360	1460	0.01
33	Uscreen	1253	0.01
34	GetSocial	1183	0.01
35	BuzzSumo	963	0.01
36	Agorapulse	765	0.00
37	TINT	745	0.00
38	Tagboard	655	0.00
39	Clubhouse	614	0.00
40	Sendible	607	0.00
41	Justuno	590	0.00
42	Spredfast	525	0.00
43	NetBase	522	0.00
44	Percolate	507	0.00
45	Qualifio	500	0.00
46	SocialEngine Cloud	470	0.00
47	Lithium	445	0.00
48	ONEsite	430	0.00
49	Apptus	427	0.00
50	BuzzStream	370	0.00
51	Stackla	370	0.00
52	Mention	364	0.00
53	CoSchedule	345	0.00
54	Easypromos	338	0.00
55	Falcon.io	326	0.00
56	Janrain	322	0.00
57	Simply Measured	313	0.00
58	LoginRadius	311	0.00
59	Marin Software	297	0.00
60	Clarabridge CX Social	278	0.00
61	StoreYa	232	0.00
62	Newscred	215	0.00
63	Oktopost	214	0.00
64	SocialFlow	197	0.00
65	NUVI	181	0.00
66	uStudio	181	0.00
67	Audiense	176	0.00
68	TapClicks	167	0.00
69	AgencyAnalytics	147	0.00
70	ReviewTrackers	122	0.00
71	Digitaleo	121	0.00
72	SocialPilot	120	0.00
73	Acquisio	104	0.00
74	quintly	95	0.00
75	Hearsay Social	95	0.00
76	eClincher	88	0.00
77	Sked Social	85	0.00
78	Sniply	72	0.00
79	LeadsBridge	69	0.00
80	Kontentino	68	0.00
81	Yodle	64	0.00
82	PromoRepublic	62	0.00
83	GoBig, Inc.	56	0.00
84	Viewbix	53	0.00
85	Digital Air Strike	50	0.00
86	Tour Builder	48	0.00
87	Locowise	43	0.00
88	Qzzr	40	0.00
89	SocialOomph	39	0.00
90	Bottlenose	39	0.00
91	Mediatoolkit	39	0.00
92	Awario	35	0.00
93	SalesSeek	30	0.00
94	Qwaya	26	0.00
95	Zoomph	26	0.00
96	Kompyte	22	0.00
97	Aitarget	22	0.00
98	emfluence	20	0.00
99	Send Social Media	18	0.00
100	inboundli	17	0.00
101	Post Planner	13	0.00
102	POSTOPLAN	12	0.00
103	MavSocial	11	0.00
104	Reputology	11	0.00
105	AdStage	11	0.00
106	Social Ads Tool	8	0.00
107	Hopper	8	0.00
108	SMhack	8	0.00
109	Zuberance	8	0.00
110	CrowdControlHQ	7	0.00
111	Storefront Social	7	0.00
112	ATOMIZED	6	0.00
113	Pixelshop	5	0.00
114	Allin1Social	4	0.00
115	Geotoko	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Social Media software market leaders?

Top leaders in the category for Social Media software are Twitter, Facebook, Instagram. Here, you can view a full list of Social Media tools in the market.