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Social Media

Q: How many companies use Social Media software these days?

Around the world in 2025, over 6,656,182 companies are currently using one or more Social Media software. Out of these, there are 4,931,902 companies using Social Media tools that are originally from the United States.

Q: Which company has the most significant market share in the Social Media software space?

The top few companies that have the most significant market share in the Social Media space are Twitter with 76.44% of market share, Facebook with 13.29% of market share, Instagram with 4.51% of market share. Check for other Social Media technologies market share here.

Q: What are the top industries that usually use Social Media softwares?

The top industries that use Social Media software are Marketing (92,562), Social Media (67,718), Digital Marketing (63,309).

Gain market share and customer base information about the top Social Media software. Check out our list of Social Media Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

115

Technologies Tracked

12229154

Companies Tracked

Categories related to Social Media

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Social Media technologies in 2025

Over 12229154 companies are using Social Media tools. Twitter with 76.44% market share (9348447 customers), Facebook with 13.29% market share (1625715 customers), Instagram with 4.51% market share (551697 customers).

Technology

Market Share (Est.)

Customers

Twitter

76.44%

9348447

Facebook

13.29%

1625715

Instagram

4.51%

551697

TikTok

1.31%

159592

HubSpot Marketing Hub

1.23%

150054

Others

3.22%

393649

Social Media Customers by Employee Size

The majority of Social Media category falls in the company size of 0 - 9 employees (6860679 companies), 20 - 49 employees (2734270 companies), 100 - 249 employees (980553 companies).

Employee Size

Social Media Customers by Geography

Companies using Social Media technology software are majorly from the United States with 4931902 (52.87%), United Kingdom with 919047 (9.85%), Germany with 643035 (6.89%) customers respectively.

Customers

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Social Media Customers by Industry

Top industries that use Social Media for Marketing (92562), Social Media (67718), Digital Marketing (63309).

Customers

Market Share for Top Social Media Technologies

Analyze the market share of popular Social Media technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Twitter	9348447	76.44
2	Facebook	1625715	13.29
3	Instagram	551697	4.51
4	TikTok	159592	1.31
5	HubSpot Marketing Hub	150054	1.23
6	Adobe Marketing Cloud	71120	0.58
7	Ahrefs	50294	0.41
8	Agile CRM	42898	0.35
9	Hootsuite	30410	0.25
10	Marketo	24171	0.20
11	monday.com	21753	0.18
12	Yotpo	21367	0.17
13	Cision	21319	0.17
14	Sprout Social	18211	0.15
15	OneAll	14688	0.12
16	Salesforce Marketing Cloud	13317	0.11
17	Buffer	4266	0.03
18	Meltwater	4172	0.03
19	Universe	3990	0.03
20	iContact Email Marketing	3895	0.03
21	Zoho Social	3474	0.03
22	Sprinklr	2923	0.02
23	NiceJob	2804	0.02
24	Powtoon	2760	0.02
25	Kentico	2626	0.02
26	TweetDeck	2541	0.02
27	Wishpond	2481	0.02
28	Synup	2431	0.02
29	Crimson Hexagon	2149	0.02
30	LinkedIn Premium	2004	0.02
31	Brandwatch	1918	0.02
32	Marketing 360	1420	0.01
33	Uscreen	1107	0.01
34	GetSocial	1098	0.01
35	BuzzSumo	992	0.01
36	Agorapulse	771	0.01
37	Justuno	739	0.01
38	TINT	692	0.01
39	Sendible	610	0.00
40	Clubhouse	587	0.00
41	Tagboard	559	0.00
42	Spredfast	532	0.00
43	NetBase	529	0.00
44	Percolate	511	0.00
45	Qualifio	438	0.00
46	ONEsite	434	0.00
47	Lithium	426	0.00
48	SocialEngine Cloud	426	0.00
49	Janrain	406	0.00
50	Apptus	404	0.00
51	Mention	377	0.00
52	Marin Software	375	0.00
53	BuzzStream	371	0.00
54	Stackla	367	0.00
55	CoSchedule	358	0.00
56	Easypromos	345	0.00
57	Simply Measured	322	0.00
58	LoginRadius	313	0.00
59	Clarabridge CX Social	278	0.00
60	Falcon.io	263	0.00
61	StoreYa	223	0.00
62	Newscred	219	0.00
63	Oktopost	201	0.00
64	SocialFlow	199	0.00
65	NUVI	184	0.00
66	Audiense	176	0.00
67	TapClicks	170	0.00
68	uStudio	159	0.00
69	AgencyAnalytics	147	0.00
70	Digitaleo	130	0.00
71	ReviewTrackers	119	0.00
72	SocialPilot	116	0.00
73	Acquisio	99	0.00
74	quintly	96	0.00
75	Sked Social	94	0.00
76	Hearsay Social	94	0.00
77	eClincher	93	0.00
78	Sniply	71	0.00
79	GoBig, Inc.	70	0.00
80	Yodle	67	0.00
81	Kontentino	66	0.00
82	LeadsBridge	65	0.00
83	Viewbix	59	0.00
84	PromoRepublic	58	0.00
85	Digital Air Strike	51	0.00
86	Locowise	42	0.00
87	SocialOomph	41	0.00
88	Qzzr	41	0.00
89	Mediatoolkit	41	0.00
90	Tour Builder	39	0.00
91	Awario	38	0.00
92	Bottlenose	38	0.00
93	Zoomph	34	0.00
94	SalesSeek	29	0.00
95	Qwaya	26	0.00
96	Aitarget	24	0.00
97	Send Social Media	23	0.00
98	Kompyte	19	0.00
99	emfluence	19	0.00
100	MavSocial	14	0.00
101	Post Planner	13	0.00
102	inboundli	12	0.00
103	Reputology	12	0.00
104	AdStage	12	0.00
105	POSTOPLAN	12	0.00
106	Storefront Social	10	0.00
107	Zuberance	9	0.00
108	Social Ads Tool	8	0.00
109	Hopper	8	0.00
110	CrowdControlHQ	7	0.00
111	SMhack	7	0.00
112	ATOMIZED	6	0.00
113	Pixelshop	3	0.00
114	Geotoko	2	0.00
115	Allin1Social	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Social Media software market leaders?

Top leaders in the category for Social Media software are Twitter, Facebook, Instagram. Here, you can view a full list of Social Media tools in the market.