Social Media

Gain market share and customer base information about the top Social Media software. Check out our list of Social Media Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

125

Technologies

8927031

Companies

23672

Movements

Categories related to Social Media

Top 5 Social Media technologies in 2023

Over 8,927,031 companies are using Social Media tools. Twitter with 70.76% market share (6,317,147 customers), Facebook with 15.46% market share (1,379,940 customers), Instagram with 4.64% market share (413,932 customers),

Twitter

70.76 %

Market Share

6317147

Customers
Facebook

15.46 %

Market Share

1379940

Customers
Instagram

4.64 %

Market Share

413932

Customers
TikTok

3.17 %

Market Share

282792

Customers
HubSpot Marketing Hub

1.57 %

Market Share

140444

Customers
Others

4.40 %

Market Share

392776

Customers

Social Media Customers by Employee Size

The majority of Social Media category falls in the company size of 0 - 9 employees (5,307,762 companies), 20 - 49 employees (2,520,797 companies), 10 - 19 employees (1,121,102 companies).

Social Media Customers by Geography

Companies using Social Media technology software are majorly from the United States with 5,481,982 (59.53%), United Kingdom with 1,042,168 (11.32%), Germany with 477,535 (5.19%) customers respectively.

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Social Media Customers by Industry

Top industries that use Social Media for Professional Services (1,660,888), Retail and CPG (578,087), Technology (412,058).

Market Share for Top Social Media Technologies

Analyze the market share of popular Social Media technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share
1	Twitter	6317147	70.76 (%)
2	Facebook	1379940	15.46 (%)
3	Instagram	413932	4.64 (%)
4	TikTok	282792	3.17 (%)
5	HubSpot Marketing Hub	140444	1.57 (%)
6	Adobe Marketing Cloud	74477	0.83 (%)
7	Ahrefs	35770	0.40 (%)
8	Marketo	33584	0.38 (%)
9	Agile CRM	32769	0.37 (%)
10	Hootsuite	28694	0.32 (%)
11	uStudio	24422	0.27 (%)
12	Yotpo	24001	0.27 (%)
13	Sprout Social	15980	0.18 (%)
14	Salesforce Marketing Cloud	13398	0.15 (%)
15	OneAll	12972	0.15 (%)
16	monday.com	11390	0.13 (%)
17	iContact Email Marketing	6152	0.07 (%)
18	SocialFlow	5032	0.06 (%)
19	Cision	4814	0.05 (%)
20	Justuno	4419	0.05 (%)
21	Qzzr	4143	0.05 (%)
22	Buffer	4132	0.05 (%)
23	Meltwater	3871	0.04 (%)
24	Marketing 360	2568	0.03 (%)
25	Universe	2559	0.03 (%)
26	Sprinklr	2530	0.03 (%)
27	CoSchedule	2514	0.03 (%)
28	Kentico	2471	0.03 (%)
29	TweetDeck	2348	0.03 (%)
30	Wishpond	2174	0.02 (%)
31	Zoho Social	2006	0.02 (%)
32	Powtoon	1959	0.02 (%)
33	NiceJob	1957	0.02 (%)
34	Stackla	1864	0.02 (%)
35	Crimson Hexagon	1846	0.02 (%)
36	Tagboard	1775	0.02 (%)
37	GetSocial	1389	0.02 (%)
38	Brandwatch	1358	0.02 (%)
39	Synup	1194	0.01 (%)
40	Perch	1127	0.01 (%)
41	LinkedIn Premium	1115	0.01 (%)
42	LoginRadius	1051	0.01 (%)
43	Newscred	1026	0.01 (%)
44	BuzzSumo	961	0.01 (%)
45	Uscreen	919	0.01 (%)
46	Lithium	838	0.01 (%)
47	SocialEngine Cloud	829	0.01 (%)
48	Sendible	659	0.01 (%)
49	NetBase	657	0.01 (%)
50	TINT	629	0.01 (%)
51	Clubhouse	598	0.01 (%)
52	Spredfast	559	0.01 (%)
53	Mention	507	0.01 (%)
54	Qualifio	493	0.01 (%)
55	Agorapulse	486	0.01 (%)
56	Janrain	473	0.01 (%)
57	Easypromos	451	0.01 (%)
58	Marin Software	384	0.00 (%)
59	Percolate	363	0.00 (%)
60	Simply Measured	358	0.00 (%)
61	StoreYa	346	0.00 (%)
62	BuzzStream	338	0.00 (%)
63	ONEsite	305	0.00 (%)
64	Clarabridge CX Social	288	0.00 (%)
65	Falcon.io	253	0.00 (%)
66	Apptus	250	0.00 (%)
67	Jumplead	237	0.00 (%)
68	Kompyte	212	0.00 (%)
69	Acquisio	177	0.00 (%)
70	NUVI	171	0.00 (%)
71	Oktopost	168	0.00 (%)
72	Cortex	166	0.00 (%)
73	TapClicks	142	0.00 (%)
74	ReviewTrackers	138	0.00 (%)
75	LeadsBridge	137	0.00 (%)
76	Sniply	126	0.00 (%)
77	Locowise	124	0.00 (%)
78	GoBig, Inc.	121	0.00 (%)
79	Digitaleo	118	0.00 (%)
80	Zoomph	115	0.00 (%)
81	Audiense	104	0.00 (%)
82	Hearsay Social	103	0.00 (%)
83	quintly	98	0.00 (%)
84	Hashtag'd	93	0.00 (%)
85	Viraltag	91	0.00 (%)
86	Viewbix	90	0.00 (%)
87	eClincher	87	0.00 (%)
88	Qwaya	85	0.00 (%)
89	Driftrock Flow	81	0.00 (%)
90	Yodle	76	0.00 (%)
91	Sked Social	68	0.00 (%)
92	Tour Builder	66	0.00 (%)
93	Bottlenose	65	0.00 (%)
94	Digital Air Strike	56	0.00 (%)
95	SocialPilot	56	0.00 (%)
96	PromoRepublic	52	0.00 (%)
97	SalesSeek	50	0.00 (%)
98	Zuberance	48	0.00 (%)
99	AgencyAnalytics	45	0.00 (%)
100	Kontentino	42	0.00 (%)
101	AdStage	38	0.00 (%)
102	InfoCaptor Dashboard	36	0.00 (%)
103	Mediatoolkit	33	0.00 (%)
104	SocialOomph	29	0.00 (%)
105	Awario	27	0.00 (%)
106	Aitarget	19	0.00 (%)
107	MavSocial	19	0.00 (%)
108	emfluence	18	0.00 (%)
109	Send Social Media	16	0.00 (%)
110	inboundli	16	0.00 (%)
111	CrowdControlHQ	14	0.00 (%)
112	Reputology	13	0.00 (%)
113	Post Planner	12	0.00 (%)
114	Storefront Social	11	0.00 (%)
115	ATOMIZED	10	0.00 (%)
116	Hopper	10	0.00 (%)
117	SMhack	9	0.00 (%)
118	Social Ads Tool	9	0.00 (%)
119	Allin1Social	8	0.00 (%)
120	ProWorkflow	8	0.00 (%)
121	POSTOPLAN	5	0.00 (%)
122	IdealPath	4	0.00 (%)
123	LeadSift	3	0.00 (%)
124	Pixelshop	3	0.00 (%)
125	Geotoko	3	0.00 (%)

Technology	Market share
Twitter	70.76 (%)
Facebook	15.46 (%)
Instagram	4.64 (%)
TikTok	3.17 (%)
HubSpot Marketing Hub	1.57 (%)
Adobe Marketing Cloud	0.83 (%)
Ahrefs	0.40 (%)
Marketo	0.38 (%)
Agile CRM	0.37 (%)
Hootsuite	0.32 (%)
uStudio	0.27 (%)
Yotpo	0.27 (%)
Sprout Social	0.18 (%)
Salesforce Marketing Cloud	0.15 (%)
OneAll	0.15 (%)
monday.com	0.13 (%)
iContact Email Marketing	0.07 (%)
SocialFlow	0.06 (%)
Cision	0.05 (%)
Justuno	0.05 (%)
Qzzr	0.05 (%)
Buffer	0.05 (%)
Meltwater	0.04 (%)
Marketing 360	0.03 (%)
Universe	0.03 (%)
Sprinklr	0.03 (%)
CoSchedule	0.03 (%)
Kentico	0.03 (%)
TweetDeck	0.03 (%)
Wishpond	0.02 (%)
Zoho Social	0.02 (%)
Powtoon	0.02 (%)
NiceJob	0.02 (%)
Stackla	0.02 (%)
Crimson Hexagon	0.02 (%)
Tagboard	0.02 (%)
GetSocial	0.02 (%)
Brandwatch	0.02 (%)
Synup	0.01 (%)
Perch	0.01 (%)
LinkedIn Premium	0.01 (%)
LoginRadius	0.01 (%)
Newscred	0.01 (%)
BuzzSumo	0.01 (%)
Uscreen	0.01 (%)
Lithium	0.01 (%)
SocialEngine Cloud	0.01 (%)
Sendible	0.01 (%)
NetBase	0.01 (%)
TINT	0.01 (%)
Clubhouse	0.01 (%)
Spredfast	0.01 (%)
Mention	0.01 (%)
Qualifio	0.01 (%)
Agorapulse	0.01 (%)
Janrain	0.01 (%)
Easypromos	0.01 (%)
Marin Software	0.00 (%)
Percolate	0.00 (%)
Simply Measured	0.00 (%)
StoreYa	0.00 (%)
BuzzStream	0.00 (%)
ONEsite	0.00 (%)
Clarabridge CX Social	0.00 (%)
Falcon.io	0.00 (%)
Apptus	0.00 (%)
Jumplead	0.00 (%)
Kompyte	0.00 (%)
Acquisio	0.00 (%)
NUVI	0.00 (%)
Oktopost	0.00 (%)
Cortex	0.00 (%)
TapClicks	0.00 (%)
ReviewTrackers	0.00 (%)
LeadsBridge	0.00 (%)
Sniply	0.00 (%)
Locowise	0.00 (%)
GoBig, Inc.	0.00 (%)
Digitaleo	0.00 (%)
Zoomph	0.00 (%)
Audiense	0.00 (%)
Hearsay Social	0.00 (%)
quintly	0.00 (%)
Hashtag'd	0.00 (%)
Viraltag	0.00 (%)
Viewbix	0.00 (%)
eClincher	0.00 (%)
Qwaya	0.00 (%)
Driftrock Flow	0.00 (%)
Yodle	0.00 (%)
Sked Social	0.00 (%)
Tour Builder	0.00 (%)
Bottlenose	0.00 (%)
Digital Air Strike	0.00 (%)
SocialPilot	0.00 (%)
PromoRepublic	0.00 (%)
SalesSeek	0.00 (%)
Zuberance	0.00 (%)
AgencyAnalytics	0.00 (%)
Kontentino	0.00 (%)
AdStage	0.00 (%)
InfoCaptor Dashboard	0.00 (%)
Mediatoolkit	0.00 (%)
SocialOomph	0.00 (%)
Awario	0.00 (%)
Aitarget	0.00 (%)
MavSocial	0.00 (%)
emfluence	0.00 (%)
Send Social Media	0.00 (%)
inboundli	0.00 (%)
CrowdControlHQ	0.00 (%)
Reputology	0.00 (%)
Post Planner	0.00 (%)
Storefront Social	0.00 (%)
ATOMIZED	0.00 (%)
Hopper	0.00 (%)
SMhack	0.00 (%)
Social Ads Tool	0.00 (%)
Allin1Social	0.00 (%)
ProWorkflow	0.00 (%)
POSTOPLAN	0.00 (%)
IdealPath	0.00 (%)
LeadSift	0.00 (%)
Pixelshop	0.00 (%)
Geotoko	0.00 (%)

FAQ

Find answers to the most often asked questions by users.

Who are the top Social Media software market leaders?

Top leaders in the category for Social Media software are Twitter, Facebook, Instagram. Here, you can view a full list of Social Media tools in the market.

How many companies use Social Media software these days?

Around the world in 2023, over 11,158,978 companies are currently using one or more Social Media software. Out of these, there are 5,481,982 companies using Social Media tools that are originally from the United States .

Which company has the most significant market share in the Social Media software space?

The top few companies that have the most significant market share in the Social Media space are Twitter with 70.76 % of market share, and Facebook with 15.46 % of market share and Instagram with 4.64 % of market share . Check for other Social Media technologies market share here.