Social Media

Gain market share and customer base information about the top Social Media software. Check out our list of Social Media Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

116

Technologies Tracked

15937400

Companies Tracked

Categories related to Social Media

Event Marketing And Management
Marketing Automation Platforms
Social Marketing
Content Marketing Tools
Campaign Management

Top 5 Social Media technologies in 2026

Over 15937400 companies are using Social Media tools. Twitter with 80.36% market share (12807969 customers), Facebook with 11.32% market share (1804747 customers), Instagram with 3.59% market share (571784 customers).

Technology

Market Share (Est.)

Customers

  • Twitter

    80.36%

    12807969

  • Facebook

    11.32%

    1804747

  • Instagram

    3.59%

    571784

  • TikTok

    1.29%

    205666

  • HubSpot Marketing Hub

    0.97%

    155302

  • Others

    2.46%

    391932

  • Social Media Customers by Employee Size

    The majority of Social Media category falls in the company size of 0 - 9 employees (9535490 companies), 20 - 49 employees (3002433 companies), 10 - 19 employees (1115396 companies).

    Employee Size

    Social Media Customers by Geography

    Companies using Social Media technology software are majorly from the United States with 6257938 (51.70%), United Kingdom with 1233276 (10.19%), Germany with 900974 (7.44%) customers respectively.

    Customers

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    Social Media Customers by Industry

    Top industries that use Social Media for Marketing (87976), Social Media (63110), Digital Marketing (59633).

    Customers

    Market Share for Top Social Media Technologies

    Analyze the market share of popular Social Media technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

    Ranking
    Technology
    Customers
    Market share(Est.)(%)
    1Twitter1280796980.36
    2Facebook180474711.32
    3Instagram5717843.59
    4TikTok2056661.29
    5HubSpot Marketing Hub1553020.97
    6Adobe Marketing Cloud841860.53
    7Ahrefs543520.34
    8Agile CRM411500.26
    9monday.com260210.16
    10Marketo241960.15
    11Hootsuite225160.14
    12Yotpo216690.14
    13Sprout Social166550.10
    14Cision145270.09
    15OneAll139420.09
    16Salesforce Marketing Cloud122430.08
    17Universe44400.03
    18Buffer39300.02
    19iContact Email Marketing38860.02
    20LinkedIn Premium37830.02
    21Meltwater35410.02
    22NiceJob28960.02
    23Zoho Social26770.02
    24Wishpond26730.02
    25Sprinklr26610.02
    26Powtoon25330.02
    27Synup22290.01
    28Kentico21390.01
    29Crimson Hexagon19940.01
    30Brandwatch17600.01
    31TweetDeck17320.01
    32Marketing 36013090.01
    33Uscreen12560.01
    34GetSocial9910.01
    35Clubhouse8520.01
    36BuzzSumo7900.00
    37Agorapulse6330.00
    38Justuno5740.00
    39Sendible5660.00
    40Qualifio5250.00
    41Tagboard4830.00
    42Percolate4230.00
    43NetBase4160.00
    44ONEsite4080.00
    45SocialEngine Cloud4030.00
    46TINT3980.00
    47Spredfast3730.00
    48Stackla3710.00
    49Apptus3600.00
    50Lithium3380.00
    51Easypromos3290.00
    52LoginRadius3010.00
    53BuzzStream3000.00
    54Janrain2910.00
    55Mention2840.00
    56CoSchedule2580.00
    57Marin Software2560.00
    58Falcon.io2290.00
    59Clarabridge CX Social2290.00
    60StoreYa2200.00
    61Simply Measured2100.00
    62Digitaleo1910.00
    63uStudio1900.00
    64Oktopost1870.00
    65Newscred1740.00
    66Audiense1720.00
    67SocialPilot1540.00
    68TapClicks1520.00
    69SocialFlow1390.00
    70NUVI1330.00
    71AgencyAnalytics1270.00
    72ReviewTrackers1260.00
    73Acquisio1050.00
    74Qzzr980.00
    75Sked Social810.00
    76quintly810.00
    77Hearsay Social750.00
    78Sniply730.00
    79Kontentino700.00
    80LeadsBridge660.00
    81eClincher620.00
    82GoBig, Inc.590.00
    83Digital Air Strike560.00
    84PromoRepublic550.00
    85Yodle460.00
    86Viewbix440.00
    87Mediatoolkit410.00
    88Tour Builder400.00
    89Zoomph350.00
    90Bottlenose340.00
    91Locowise340.00
    92emfluence330.00
    93Awario300.00
    94Kompyte260.00
    95SocialOomph250.00
    96SalesSeek220.00
    97Qwaya180.00
    98Send Social Media160.00
    99inboundli150.00
    100Aitarget140.00
    101Post Planner130.00
    102Zuberance120.00
    103POSTOPLAN120.00
    104ProWorkflow110.00
    105MavSocial100.00
    106Hopper100.00
    107Reputology90.00
    108SMhack80.00
    109CrowdControlHQ70.00
    110Storefront Social70.00
    111AdStage70.00
    112ATOMIZED60.00
    113Social Ads Tool50.00
    114Pixelshop40.00
    115Allin1Social30.00
    116Geotoko20.00

    FAQ

    Find answers to the most often asked questions by users.

    Who are the top Social Media software market leaders?

    Top leaders in the category for Social Media software are Twitter, Facebook, Instagram. Here, you can view a full list of Social Media tools in the market.

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    How many companies use Social Media software these days?

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    Which company has the most significant market share in the Social Media software space?

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    What are the top industries that usually use Social Media softwares?

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