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Social Media

Q: How many companies use Social Media software these days?

Around the world in 2025, over 6,684,074 companies are currently using one or more Social Media software. Out of these, there are 4,842,293 companies using Social Media tools that are originally from the United States.

Q: Which company has the most significant market share in the Social Media software space?

The top few companies that have the most significant market share in the Social Media space are Twitter with 78.84% of market share, Facebook with 12.45% of market share, Instagram with 3.43% of market share. Check for other Social Media technologies market share here.

Q: What are the top industries that usually use Social Media softwares?

The top industries that use Social Media software are Marketing (81,081), Social Media (57,568), Digital Marketing (54,896).

Gain market share and customer base information about the top Social Media software. Check out our list of Social Media Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

115

Technologies Tracked

12021311

Companies Tracked

Categories related to Social Media

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Social Media technologies in 2025

Over 12021311 companies are using Social Media tools. Twitter with 78.84% market share (9478128 customers), Facebook with 12.45% market share (1497100 customers), Instagram with 3.43% market share (412101 customers).

Technology

Market Share (Est.)

Customers

Twitter

78.84%

9478128

Facebook

12.45%

1497100

Instagram

3.43%

412101

HubSpot Marketing Hub

1.27%

152975

TikTok

1.08%

129689

Others

2.92%

351318

Social Media Customers by Employee Size

The majority of Social Media category falls in the company size of 0 - 9 employees (6882093 companies), 20 - 49 employees (2638185 companies), 100 - 249 employees (898115 companies).

Employee Size

Social Media Customers by Geography

Companies using Social Media technology software are majorly from the United States with 4842293 (52.63%), United Kingdom with 914799 (9.94%), Germany with 646293 (7.02%) customers respectively.

Customers

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Social Media Customers by Industry

Top industries that use Social Media for Marketing (81081), Social Media (57568), Digital Marketing (54896).

Customers

Market Share for Top Social Media Technologies

Analyze the market share of popular Social Media technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Twitter	9478128	78.84
2	Facebook	1497100	12.45
3	Instagram	412101	3.43
4	HubSpot Marketing Hub	152975	1.27
5	TikTok	129689	1.08
6	Adobe Marketing Cloud	71471	0.59
7	Ahrefs	47289	0.39
8	Agile CRM	43113	0.36
9	Marketo	23044	0.19
10	Yotpo	21730	0.18
11	Cision	20362	0.17
12	Hootsuite	18636	0.16
13	monday.com	17944	0.15
14	OneAll	14836	0.12
15	Sprout Social	14823	0.12
16	Salesforce Marketing Cloud	8562	0.07
17	iContact Email Marketing	3796	0.03
18	Buffer	3400	0.03
19	Universe	3284	0.03
20	NiceJob	2870	0.02
21	Meltwater	2772	0.02
22	Wishpond	2549	0.02
23	Synup	2442	0.02
24	Powtoon	2266	0.02
25	Kentico	1799	0.01
26	Sprinklr	1762	0.01
27	Zoho Social	1555	0.01
28	TweetDeck	1443	0.01
29	Marketing 360	1433	0.01
30	Crimson Hexagon	1291	0.01
31	Uscreen	1153	0.01
32	GetSocial	1125	0.01
33	Brandwatch	1098	0.01
34	LinkedIn Premium	756	0.01
35	Justuno	735	0.01
36	TINT	667	0.01
37	BuzzSumo	661	0.01
38	Lithium	639	0.01
39	Clubhouse	618	0.01
40	Tagboard	528	0.00
41	Sendible	494	0.00
42	SocialEngine Cloud	455	0.00
43	Qualifio	422	0.00
44	Janrain	417	0.00
45	Agorapulse	408	0.00
46	Stackla	363	0.00
47	Mention	357	0.00
48	Spredfast	344	0.00
49	NetBase	341	0.00
50	Easypromos	329	0.00
51	ONEsite	310	0.00
52	Percolate	302	0.00
53	Marin Software	283	0.00
54	StoreYa	229	0.00
55	BuzzStream	219	0.00
56	CoSchedule	210	0.00
57	Apptus	208	0.00
58	Simply Measured	202	0.00
59	Clarabridge CX Social	177	0.00
60	Falcon.io	162	0.00
61	Newscred	153	0.00
62	uStudio	150	0.00
63	Oktopost	137	0.00
64	SocialFlow	137	0.00
65	ReviewTrackers	123	0.00
66	AgencyAnalytics	120	0.00
67	LoginRadius	118	0.00
68	NUVI	106	0.00
69	Audiense	106	0.00
70	Digitaleo	106	0.00
71	TapClicks	105	0.00
72	Acquisio	101	0.00
73	GoBig, Inc.	77	0.00
74	Sniply	64	0.00
75	eClincher	62	0.00
76	quintly	61	0.00
77	Sked Social	57	0.00
78	Viewbix	57	0.00
79	Hearsay Social	56	0.00
80	SocialPilot	53	0.00
81	PromoRepublic	52	0.00
82	Yodle	46	0.00
83	LeadsBridge	45	0.00
84	Digital Air Strike	44	0.00
85	Tour Builder	41	0.00
86	Bottlenose	37	0.00
87	Qzzr	36	0.00
88	Locowise	34	0.00
89	Zoomph	33	0.00
90	Mediatoolkit	33	0.00
91	SalesSeek	27	0.00
92	Kontentino	26	0.00
93	Send Social Media	23	0.00
94	SocialOomph	22	0.00
95	Awario	21	0.00
96	Aitarget	20	0.00
97	Qwaya	14	0.00
98	inboundli	13	0.00
99	emfluence	13	0.00
100	Storefront Social	11	0.00
101	Reputology	10	0.00
102	Kompyte	9	0.00
103	Post Planner	9	0.00
104	SMhack	9	0.00
105	Social Ads Tool	8	0.00
106	CrowdControlHQ	7	0.00
107	Zuberance	7	0.00
108	MavSocial	6	0.00
109	ATOMIZED	6	0.00
110	AdStage	6	0.00
111	POSTOPLAN	5	0.00
112	Hopper	4	0.00
113	Pixelshop	4	0.00
114	Geotoko	2	0.00
115	Allin1Social	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Social Media software market leaders?

Top leaders in the category for Social Media software are Twitter, Facebook, Instagram. Here, you can view a full list of Social Media tools in the market.