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Social Media

Q: How many companies use Social Media software these days?

Around the world in 2024, over 5,612,905 companies are currently using one or more Social Media software. Out of these, there are 4,336,011 companies using Social Media tools that are originally from the United States.

Q: Which company has the most significant market share in the Social Media software space?

The top few companies that have the most significant market share in the Social Media space are Twitter with 75.44% of market share, Facebook with 14.34% of market share, Instagram with 4.08% of market share. Check for other Social Media technologies market share here.

Q: What are the top industries that usually use Social Media softwares?

The top industries that use Social Media software are Marketing (95,748), Social Media (68,070), Digital Marketing (65,891).

Gain market share and customer base information about the top Social Media software. Check out our list of Social Media Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

120

Technologies Tracked

9566462

Companies Tracked

Categories related to Social Media

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Social Media technologies in 2024

Over 9566462 companies are using Social Media tools. Twitter with 75.44% market share (7216663 customers), Facebook with 14.34% market share (1371375 customers), Instagram with 4.08% market share (389976 customers).

Technology

Market Share (Est.)

Customers

Twitter

75.44%

7216663

Facebook

14.34%

1371375

Instagram

4.08%

389976

HubSpot Marketing Hub

1.53%

146800

TikTok

1.11%

105735

Others

3.51%

335913

Social Media Customers by Employee Size

The majority of Social Media category falls in the company size of 0 - 9 employees (4797344 companies), 20 - 49 employees (1659961 companies), 10 - 19 employees (1375976 companies).

Employee Size

Social Media Customers by Geography

Companies using Social Media technology software are majorly from the United States with 4336011 (56.82%), United Kingdom with 750301 (9.83%), Germany with 510281 (6.69%) customers respectively.

Customers

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Social Media Customers by Industry

Top industries that use Social Media for Marketing (95748), Social Media (68070), Digital Marketing (65891).

Customers

Market Share for Top Social Media Technologies

Analyze the market share of popular Social Media technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Twitter	7216663	75.44
2	Facebook	1371375	14.34
3	Instagram	389976	4.08
4	HubSpot Marketing Hub	146800	1.53
5	TikTok	105735	1.11
6	Adobe Marketing Cloud	72819	0.76
7	Ahrefs	42868	0.45
8	Agile CRM	31719	0.33
9	Marketo	28633	0.30
10	Yotpo	23718	0.25
11	Hootsuite	22421	0.23
12	Sprout Social	15528	0.16
13	monday.com	14969	0.16
14	Salesforce Marketing Cloud	11641	0.12
15	OneAll	11359	0.12
16	iContact Email Marketing	4402	0.05
17	Buffer	3920	0.04
18	Cision	3816	0.04
19	Universe	3061	0.03
20	Meltwater	3028	0.03
21	NiceJob	2440	0.03
22	Sprinklr	2299	0.02
23	Wishpond	2258	0.02
24	Kentico	2209	0.02
25	Qzzr	2185	0.02
26	Marketing 360	2078	0.02
27	Zoho Social	1840	0.02
28	Powtoon	1820	0.02
29	TweetDeck	1687	0.02
30	Crimson Hexagon	1536	0.02
31	Synup	1334	0.01
32	Brandwatch	1319	0.01
33	GetSocial	1262	0.01
34	Justuno	1089	0.01
35	LinkedIn Premium	886	0.01
36	Uscreen	865	0.01
37	TINT	846	0.01
38	BuzzSumo	825	0.01
39	Lithium	686	0.01
40	Tagboard	681	0.01
41	Sendible	607	0.01
42	Perch	587	0.01
43	Janrain	578	0.01
44	Stackla	530	0.01
45	SocialEngine Cloud	526	0.01
46	Qualifio	523	0.01
47	Clubhouse	522	0.01
48	Mention	497	0.01
49	Agorapulse	433	0.00
50	NetBase	416	0.00
51	Spredfast	397	0.00
52	ONEsite	396	0.00
53	Easypromos	310	0.00
54	StoreYa	292	0.00
55	Percolate	280	0.00
56	BuzzStream	268	0.00
57	Marin Software	266	0.00
58	Newscred	252	0.00
59	Simply Measured	245	0.00
60	CoSchedule	244	0.00
61	uStudio	228	0.00
62	Apptus	221	0.00
63	Clarabridge CX Social	209	0.00
64	Falcon.io	201	0.00
65	Acquisio	163	0.00
66	Oktopost	161	0.00
67	SocialFlow	157	0.00
68	LoginRadius	139	0.00
69	GoBig, Inc.	130	0.00
70	TapClicks	127	0.00
71	Audiense	126	0.00
72	Digitaleo	123	0.00
73	AgencyAnalytics	120	0.00
74	NUVI	116	0.00
75	Sniply	98	0.00
76	ReviewTrackers	97	0.00
77	Viewbix	87	0.00
78	eClincher	84	0.00
79	PromoRepublic	81	0.00
80	quintly	80	0.00
81	Sked Social	71	0.00
82	Hearsay Social	67	0.00
83	Yodle	62	0.00
84	SocialPilot	60	0.00
85	Bottlenose	54	0.00
86	LeadsBridge	54	0.00
87	Digital Air Strike	54	0.00
88	Tour Builder	45	0.00
89	Locowise	43	0.00
90	Zoomph	42	0.00
91	SalesSeek	34	0.00
92	Mediatoolkit	34	0.00
93	Kontentino	30	0.00
94	InfoCaptor Dashboard	29	0.00
95	SocialOomph	24	0.00
96	Send Social Media	24	0.00
97	Awario	23	0.00
98	Aitarget	20	0.00
99	emfluence	16	0.00
100	Qwaya	15	0.00
101	inboundli	14	0.00
102	Reputology	12	0.00
103	Post Planner	11	0.00
104	CrowdControlHQ	10	0.00
105	Social Ads Tool	10	0.00
106	Storefront Social	10	0.00
107	Kompyte	9	0.00
108	SMhack	9	0.00
109	Zuberance	8	0.00
110	AdStage	8	0.00
111	Hopper	7	0.00
112	MavSocial	6	0.00
113	Geotoko	6	0.00
114	Allin1Social	6	0.00
115	ATOMIZED	5	0.00
116	Pixelshop	5	0.00
117	ProWorkflow	4	0.00
118	POSTOPLAN	4	0.00
119	LeadSift	2	0.00
120	IdealPath	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Social Media software market leaders?

Top leaders in the category for Social Media software are Twitter, Facebook, Instagram. Here, you can view a full list of Social Media tools in the market.