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Social Media

Q: How many companies use Social Media software these days?

Around the world in 2026, over 6,710,228 companies are currently using one or more Social Media software. Out of these, there are 6,301,443 companies using Social Media tools that are originally from the United States.

Q: Which company has the most significant market share in the Social Media software space?

The top few companies that have the most significant market share in the Social Media space are Twitter with 80.31% of market share, Facebook with 11.40% of market share, Instagram with 3.58% of market share. Check for other Social Media technologies market share here.

Q: What are the top industries that usually use Social Media softwares?

The top industries that use Social Media software are Marketing (88,713), Social Media (63,559), Digital Marketing (60,269).

Gain market share and customer base information about the top Social Media software. Check out our list of Social Media Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

116

Technologies Tracked

16206010

Companies Tracked

Categories related to Social Media

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Social Media technologies in 2026

Over 16206010 companies are using Social Media tools. Twitter with 80.31% market share (13015661 customers), Facebook with 11.40% market share (1847536 customers), Instagram with 3.58% market share (579782 customers).

Technology

Market Share (Est.)

Customers

Twitter

80.31%

13015661

Facebook

11.40%

1847536

Instagram

3.58%

579782

TikTok

1.25%

202518

HubSpot Marketing Hub

0.99%

161149

Others

2.46%

399364

Social Media Customers by Employee Size

The majority of Social Media category falls in the company size of 0 - 9 employees (9608675 companies), 20 - 49 employees (3062440 companies), 100 - 249 employees (1057341 companies).

Employee Size

Social Media Customers by Geography

Companies using Social Media technology software are majorly from the United States with 6301443 (51.66%), United Kingdom with 1250430 (10.25%), Germany with 901606 (7.39%) customers respectively.

Customers

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Social Media Customers by Industry

Top industries that use Social Media for Marketing (88713), Social Media (63559), Digital Marketing (60269).

Customers

Market Share for Top Social Media Technologies

Analyze the market share of popular Social Media technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Twitter	13015661	80.31
2	Facebook	1847536	11.40
3	Instagram	579782	3.58
4	TikTok	202518	1.25
5	HubSpot Marketing Hub	161149	0.99
6	Adobe Marketing Cloud	87367	0.54
7	Ahrefs	55905	0.34
8	Agile CRM	40934	0.25
9	Marketo	26147	0.16
10	monday.com	25125	0.16
11	Yotpo	23128	0.14
12	Hootsuite	23019	0.14
13	Cision	16523	0.10
14	Sprout Social	16276	0.10
15	OneAll	13969	0.09
16	Salesforce Marketing Cloud	12393	0.08
17	Buffer	3996	0.02
18	Universe	3979	0.02
19	iContact Email Marketing	3970	0.02
20	Meltwater	3594	0.02
21	NiceJob	3045	0.02
22	Wishpond	2824	0.02
23	Zoho Social	2726	0.02
24	Sprinklr	2601	0.02
25	Powtoon	2546	0.02
26	Synup	2214	0.01
27	Kentico	2152	0.01
28	Crimson Hexagon	2025	0.01
29	Brandwatch	1819	0.01
30	TweetDeck	1764	0.01
31	LinkedIn Premium	1618	0.01
32	Marketing 360	1403	0.01
33	Uscreen	1238	0.01
34	GetSocial	1116	0.01
35	BuzzSumo	810	0.00
36	Agorapulse	648	0.00
37	Tagboard	601	0.00
38	Clubhouse	597	0.00
39	Sendible	571	0.00
40	Justuno	562	0.00
41	Qualifio	528	0.00
42	SocialEngine Cloud	457	0.00
43	Lithium	455	0.00
44	TINT	430	0.00
45	Percolate	422	0.00
46	NetBase	421	0.00
47	ONEsite	399	0.00
48	Spredfast	382	0.00
49	Apptus	382	0.00
50	Stackla	364	0.00
51	Easypromos	327	0.00
52	Mention	309	0.00
53	Janrain	309	0.00
54	BuzzStream	303	0.00
55	LoginRadius	288	0.00
56	Falcon.io	272	0.00
57	CoSchedule	256	0.00
58	Marin Software	251	0.00
59	Clarabridge CX Social	236	0.00
60	StoreYa	228	0.00
61	Simply Measured	213	0.00
62	Oktopost	186	0.00
63	uStudio	174	0.00
64	Newscred	173	0.00
65	Audiense	165	0.00
66	TapClicks	149	0.00
67	SocialFlow	141	0.00
68	NUVI	133	0.00
69	AgencyAnalytics	121	0.00
70	SocialPilot	115	0.00
71	ReviewTrackers	114	0.00
72	Digitaleo	113	0.00
73	Acquisio	106	0.00
74	LeadsBridge	75	0.00
75	Hearsay Social	75	0.00
76	quintly	71	0.00
77	Sniply	66	0.00
78	Sked Social	65	0.00
79	eClincher	61	0.00
80	GoBig, Inc.	59	0.00
81	Kontentino	58	0.00
82	Digital Air Strike	56	0.00
83	PromoRepublic	53	0.00
84	Tour Builder	50	0.00
85	Yodle	46	0.00
86	Viewbix	45	0.00
87	Qzzr	41	0.00
88	Mediatoolkit	41	0.00
89	Bottlenose	36	0.00
90	Locowise	33	0.00
91	Awario	27	0.00
92	SocialOomph	27	0.00
93	SalesSeek	23	0.00
94	Zoomph	23	0.00
95	Kompyte	19	0.00
96	inboundli	18	0.00
97	Qwaya	18	0.00
98	Send Social Media	17	0.00
99	Aitarget	15	0.00
100	emfluence	15	0.00
101	MavSocial	10	0.00
102	Post Planner	10	0.00
103	Reputology	9	0.00
104	Hopper	9	0.00
105	CrowdControlHQ	8	0.00
106	SMhack	8	0.00
107	POSTOPLAN	8	0.00
108	ATOMIZED	7	0.00
109	Storefront Social	7	0.00
110	Zuberance	6	0.00
111	AdStage	6	0.00
112	Social Ads Tool	5	0.00
113	Pixelshop	4	0.00
114	Allin1Social	3	0.00
115	ProWorkflow	2	0.00
116	Geotoko	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Social Media software market leaders?

Top leaders in the category for Social Media software are Twitter, Facebook, Instagram. Here, you can view a full list of Social Media tools in the market.