Bing Ads Vs Google Ads : In-Depth Comparison

What are the different markets in which Bing Ads and Google Ads compete against each other?

Bing Ads and Google Ads compete against each other in the Search Marketing, Ad Exchange, Advertising, Campaign Management, Pay Per Click.

How does the market share of Bing Ads and Google Ads compare in the Search Marketing market?

In the Search Marketing market, Bing Ads has a 1.60% market share in comparison to Google Ads’s 1.55%. Since it has a better market share coverage, Bing Ads holds the 4th spot in 6sense's Market Share Ranking Index for the Search Marketing category, while Google Ads holds the 5th spot.

How many customers are acquired by Bing Ads and Google Ads in the Search Marketing segment?

Bing Ads has 67,606 customers and Google Ads has 65,758 customers in the Search Marketing segment. Bing Ads has 1848 more customers than Google Ads in this category.

What are the countries in which Bing Ads and Google Ads has more customers?

Bing Ads has more customers in United States, United Kingdom and Canada.
Google Ads has more customers in United States, India and United Kingdom.