Google Ads Vs Apple Search Ads : In-Depth Comparison

What are the different markets in which Google Ads and Apple Search Ads compete against each other?

Google Ads and Apple Search Ads compete against each other in the Search Marketing, Advertising, Campaign Management, Mobile App Marketing, Pay Per Click.

How does the market share of Google Ads and Apple Search Ads compare in the Search Marketing market?

In the Search Marketing market, Google Ads has a 1.24% market share in comparison to Apple Search Ads’s 0.03%. Since it has a better market share coverage, Google Ads holds the 5th spot in 6sense's Market Share Ranking Index for the Search Marketing category, while Apple Search Ads holds the 16th spot.

How many customers are acquired by Google Ads and Apple Search Ads in the Search Marketing segment?

Google Ads has 52,235 customers and Apple Search Ads has 1,164 customers in the Search Marketing segment. Google Ads has 51071 more customers than Apple Search Ads in this category.

What are the countries in which Google Ads and Apple Search Ads has more customers?

Google Ads has more customers in United States, India and United Kingdom.
Apple Search Ads has more customers in United States, United Kingdom and Germany.