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Search Marketing

Q: How many companies use Search Marketing software these days?

Around the world in 2025, over 3,345,488 companies are currently using one or more Search Marketing software. Out of these, there are 1,900,810 companies using Search Marketing tools that are originally from the United States.

Q: Which company has the most significant market share in the Search Marketing software space?

The top few companies that have the most significant market share in the Search Marketing space are Google Maps with 64.56% of market share, Wix with 24.66% of market share, Google Ads with 3.46% of market share. Check for other Search Marketing technologies market share here.

Q: What are the top industries that usually use Search Marketing softwares?

The top industries that use Search Marketing software are Marketing (24,454), Digital Marketing (17,231), Social Media (15,324).

Gain market share and customer base information about the top Search Marketing software. Check out our list of Search Marketing Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies Tracked

4981040

Companies Tracked

Categories related to Search Marketing

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Search Marketing technologies in 2025

Over 4981040 companies are using Search Marketing tools. Google Maps with 64.56% market share (3215748 customers), Wix with 24.66% market share (1228321 customers), Google Ads with 3.46% market share (172231 customers).

Technology

Market Share (Est.)

Customers

Google Maps

64.56%

3215748

Wix

24.66%

1228321

Google Ads

3.46%

172231

HubSpot Marketing Hub

3.07%

152975

Bing Ads

1.79%

89394

Others

2.46%

122371

Search Marketing Customers by Employee Size

The majority of Search Marketing category falls in the company size of 0 - 9 employees (2847516 companies), 20 - 49 employees (1095910 companies), 100 - 249 employees (364684 companies).

Employee Size

Search Marketing Customers by Geography

Companies using Search Marketing technology software are majorly from the United States with 1900810 (51.45%), United Kingdom with 362405 (9.81%), Germany with 229081 (6.20%) customers respectively.

Customers

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Search Marketing Customers by Industry

Top industries that use Search Marketing for Marketing (24454), Digital Marketing (17231), Social Media (15324).

Customers

Market Share for Top Search Marketing Technologies

Analyze the market share of popular Search Marketing technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Google Maps	3215748	64.56
2	Wix	1228321	24.66
3	Google Ads	172231	3.46
4	HubSpot Marketing Hub	152975	3.07
5	Bing Ads	89394	1.79
6	Optimizely	52170	1.05
7	Outbrain	30835	0.62
8	SEMrush	14860	0.30
9	Waze	7778	0.16
10	Moz	2870	0.06
11	Synup	2442	0.05
12	SE Ranking	1898	0.04
13	Brightedge	1591	0.03
14	Marketing 360	1433	0.03
15	Kukui	1409	0.03
16	Apple Search Ads	1085	0.02
17	Unbxd	442	0.01
18	SpyFu	384	0.01
19	Conductor	384	0.01
20	Yandex.Direct	339	0.01
21	Botify	297	0.01
22	Google Search Ads 360	286	0.01
23	Amazon Cloud Search	256	0.01
24	Searchmetrics Suite	230	0.00
25	Advanced Web Ranking	162	0.00
26	Clearscope	152	0.00
27	WordStream	135	0.00
28	AgencyAnalytics	120	0.00
29	BrandRep	77	0.00
30	Yahoo! Advertising	65	0.00
31	Crealytics camato	64	0.00
32	Haystak	55	0.00
33	Adlucent	55	0.00
34	Web CEO	52	0.00
35	adCore	46	0.00
36	Prediggo	34	0.00
37	Yieldbot	32	0.00
38	Reputation VIP	30	0.00
39	adMarketplace	26	0.00
40	Cybba	22	0.00
41	UpCity	22	0.00
42	iSpionage	22	0.00
43	Balihoo	21	0.00
44	Sokrati	18	0.00
45	SearchForce	17	0.00
46	Kutenda	14	0.00
47	SunnyReports	11	0.00
48	OpenMoves	11	0.00
49	ReportGarden	10	0.00
50	QuanticMind	10	0.00
51	cClearly	10	0.00
52	Adobe SearchCenter+	10	0.00
53	Adswerve	9	0.00
54	Rio SEO	8	0.00
55	AdStage	6	0.00
56	Linkody	6	0.00
57	Topvisor	6	0.00
58	SEOmator	5	0.00
59	Unamo SEO	5	0.00
60	Authoritas	5	0.00
61	Clickable	5	0.00
62	LXRGuide	4	0.00
63	YourAmigo	4	0.00
64	Webtexttool	3	0.00
65	SERPWatcher	3	0.00
66	Adboozter	3	0.00
67	SearchMan	3	0.00
68	Funnel Science	2	0.00
69	Longtail UX	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Search Marketing software market leaders?

Top leaders in the category for Search Marketing software are Google Maps, Wix, Google Ads. Here, you can view a full list of Search Marketing tools in the market.