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Search Marketing

Q: How many companies use Search Marketing software these days?

Around the world in 2025, over 3,389,100 companies are currently using one or more Search Marketing software. Out of these, there are 1,923,848 companies using Search Marketing tools that are originally from the United States.

Q: Which company has the most significant market share in the Search Marketing software space?

The top few companies that have the most significant market share in the Search Marketing space are Google Maps with 63.72% of market share, Wix with 24.28% of market share, Google Ads with 4.35% of market share. Check for other Search Marketing technologies market share here.

Q: What are the top industries that usually use Search Marketing softwares?

The top industries that use Search Marketing software are Marketing (27,341), Digital Marketing (21,058), Seo (19,323).

Gain market share and customer base information about the top Search Marketing software. Check out our list of Search Marketing Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies Tracked

5061983

Companies Tracked

Categories related to Search Marketing

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Search Marketing technologies in 2025

Over 5061983 companies are using Search Marketing tools. Google Maps with 63.72% market share (3225616 customers), Wix with 24.28% market share (1229123 customers), Google Ads with 4.35% market share (220300 customers).

Technology

Market Share (Est.)

Customers

Google Maps

63.72%

3225616

Wix

24.28%

1229123

Google Ads

4.35%

220300

HubSpot Marketing Hub

3.03%

153125

Bing Ads

1.84%

93070

Others

2.78%

140749

Search Marketing Customers by Employee Size

The majority of Search Marketing category falls in the company size of 0 - 9 employees (2861273 companies), 20 - 49 employees (1121100 companies), 100 - 249 employees (383542 companies).

Employee Size

Search Marketing Customers by Geography

Companies using Search Marketing technology software are majorly from the United States with 1923848 (51.26%), United Kingdom with 367350 (9.79%), Germany with 231030 (6.16%) customers respectively.

Customers

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Search Marketing Customers by Industry

Top industries that use Search Marketing for Marketing (27341), Digital Marketing (21058), Seo (19323).

Customers

Market Share for Top Search Marketing Technologies

Analyze the market share of popular Search Marketing technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Google Maps	3225616	63.72
2	Wix	1229123	24.28
3	Google Ads	220300	4.35
4	HubSpot Marketing Hub	153125	3.03
5	Bing Ads	93070	1.84
6	Optimizely	53140	1.05
7	Outbrain	31485	0.62
8	SEMrush	24752	0.49
9	Waze	7772	0.15
10	Moz	5363	0.11
11	SE Ranking	3169	0.06
12	Synup	2454	0.05
13	Brightedge	2054	0.04
14	Apple Search Ads	1590	0.03
15	Marketing 360	1427	0.03
16	Kukui	1414	0.03
17	SpyFu	824	0.02
18	Conductor	581	0.01
19	Amazon Cloud Search	517	0.01
20	Google Search Ads 360	490	0.01
21	Yandex.Direct	484	0.01
22	Unbxd	457	0.01
23	Searchmetrics Suite	436	0.01
24	Botify	418	0.01
25	Clearscope	232	0.00
26	WordStream	224	0.00
27	Advanced Web Ranking	210	0.00
28	AgencyAnalytics	140	0.00
29	Yahoo! Advertising	120	0.00
30	BrandRep	80	0.00
31	Crealytics camato	64	0.00
32	Adlucent	60	0.00
33	adCore	59	0.00
34	Haystak	55	0.00
35	Web CEO	52	0.00
36	UpCity	47	0.00
37	Prediggo	45	0.00
38	adMarketplace	43	0.00
39	Yieldbot	39	0.00
40	iSpionage	39	0.00
41	Sokrati	32	0.00
42	Reputation VIP	30	0.00
43	Cybba	29	0.00
44	Rio SEO	29	0.00
45	Balihoo	21	0.00
46	Adswerve	20	0.00
47	Clickable	18	0.00
48	Adobe SearchCenter+	18	0.00
49	ReportGarden	17	0.00
50	SearchForce	17	0.00
51	Authoritas	15	0.00
52	Kutenda	14	0.00
53	OpenMoves	14	0.00
54	Topvisor	14	0.00
55	Linkody	13	0.00
56	QuanticMind	13	0.00
57	AdStage	12	0.00
58	Unamo SEO	12	0.00
59	SearchMan	12	0.00
60	SunnyReports	11	0.00
61	cClearly	10	0.00
62	SEOmator	8	0.00
63	Funnel Science	6	0.00
64	SERPWatcher	6	0.00
65	Webtexttool	5	0.00
66	LXRGuide	4	0.00
67	Tenscores	4	0.00
68	YourAmigo	4	0.00
69	Adboozter	3	0.00
70	Longtail UX	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Search Marketing software market leaders?

Top leaders in the category for Search Marketing software are Google Maps, Wix, Google Ads. Here, you can view a full list of Search Marketing tools in the market.