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Search Marketing

Q: How many companies use Search Marketing software these days?

Around the world in 2025, over 3,345,572 companies are currently using one or more Search Marketing software. Out of these, there are 2,127,154 companies using Search Marketing tools that are originally from the United States.

Q: Which company has the most significant market share in the Search Marketing software space?

The top few companies that have the most significant market share in the Search Marketing space are Google Maps with 62.50% of market share, Wix with 26.35% of market share, Google Ads with 4.14% of market share. Check for other Search Marketing technologies market share here.

Q: What are the top industries that usually use Search Marketing softwares?

The top industries that use Search Marketing software are Marketing (27,141), Digital Marketing (20,895), Seo (19,166).

Gain market share and customer base information about the top Search Marketing software. Check out our list of Search Marketing Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies Tracked

5764744

Companies Tracked

Categories related to Search Marketing

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Search Marketing technologies in 2025

Over 5764744 companies are using Search Marketing tools. Google Maps with 62.50% market share (3602866 customers), Wix with 26.35% market share (1518834 customers), Google Ads with 4.14% market share (238876 customers).

Technology

Market Share (Est.)

Customers

Google Maps

62.50%

3602866

Wix

26.35%

1518834

Google Ads

4.14%

238876

HubSpot Marketing Hub

2.76%

158999

Bing Ads

1.78%

102474

Others

2.48%

142695

Search Marketing Customers by Employee Size

The majority of Search Marketing category falls in the company size of 0 - 9 employees (3348217 companies), 20 - 49 employees (1176382 companies), 10 - 19 employees (401443 companies).

Employee Size

Search Marketing Customers by Geography

Companies using Search Marketing technology software are majorly from the United States with 2127154 (49.41%), United Kingdom with 433122 (10.06%), Germany with 284909 (6.62%) customers respectively.

Customers

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Search Marketing Customers by Industry

Top industries that use Search Marketing for Marketing (27141), Digital Marketing (20895), Seo (19166).

Customers

Market Share for Top Search Marketing Technologies

Analyze the market share of popular Search Marketing technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Google Maps	3602866	62.50
2	Wix	1518834	26.35
3	Google Ads	238876	4.14
4	HubSpot Marketing Hub	158999	2.76
5	Bing Ads	102474	1.78
6	Optimizely	56310	0.98
7	Outbrain	29783	0.52
8	SEMrush	24028	0.42
9	Waze	9138	0.16
10	Moz	5274	0.09
11	SE Ranking	3148	0.05
12	Synup	2425	0.04
13	Brightedge	2060	0.04
14	Apple Search Ads	1586	0.03
15	Kukui	1478	0.03
16	Marketing 360	1455	0.03
17	SpyFu	817	0.01
18	Conductor	559	0.01
19	Amazon Cloud Search	516	0.01
20	Yandex.Direct	516	0.01
21	Google Search Ads 360	491	0.01
22	Unbxd	424	0.01
23	Searchmetrics Suite	417	0.01
24	Botify	398	0.01
25	Clearscope	238	0.00
26	WordStream	225	0.00
27	Advanced Web Ranking	203	0.00
28	AgencyAnalytics	131	0.00
29	Yahoo! Advertising	117	0.00
30	Crealytics camato	65	0.00
31	Adlucent	61	0.00
32	adCore	57	0.00
33	Web CEO	52	0.00
34	Haystak	52	0.00
35	UpCity	46	0.00
36	Prediggo	44	0.00
37	adMarketplace	42	0.00
38	iSpionage	39	0.00
39	Sokrati	36	0.00
40	Podium Advertising	36	0.00
41	Reputation VIP	34	0.00
42	Yieldbot	34	0.00
43	Cybba	32	0.00
44	BrandRep	31	0.00
45	Rio SEO	28	0.00
46	Adswerve	19	0.00
47	Balihoo	19	0.00
48	Clickable	19	0.00
49	Adobe SearchCenter+	18	0.00
50	ReportGarden	16	0.00
51	Authoritas	15	0.00
52	OpenMoves	15	0.00
53	SearchForce	15	0.00
54	Linkody	13	0.00
55	Topvisor	13	0.00
56	AdStage	12	0.00
57	Unamo SEO	12	0.00
58	QuanticMind	12	0.00
59	SearchMan	12	0.00
60	cClearly	9	0.00
61	SunnyReports	9	0.00
62	SEOmator	7	0.00
63	Funnel Science	6	0.00
64	SERPWatcher	6	0.00
65	Webtexttool	5	0.00
66	LXRGuide	4	0.00
67	Tenscores	4	0.00
68	YourAmigo	4	0.00
69	Adboozter	3	0.00
70	Longtail UX	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Search Marketing software market leaders?

Top leaders in the category for Search Marketing software are Google Maps, Wix, Google Ads. Here, you can view a full list of Search Marketing tools in the market.