Pardot
Pardot is a automate sales & marketing activities - nurture leads, assign leads, qualify leads, track prospect activity, & set up alerts & reports.
Market Share of Pardot
Current Customer(s)
27175
Market Share (Est.)
6.76%
Ranking
#4
Top Competitors and Alternatives of Pardot
The top three of Pardot’s competitors in the Sales Force Automation category are Salesforce CRM with 32.65%, ActiveCampaign with 14.19%, QuickBase with 8.74% market share.
| Technology | Domains | Market Share (Est.) | Versus page |
|---|---|---|---|
| Salesforce CRM | 131297 | 32.65% | Pardot vs Salesforce CRM |
| ActiveCampaign | 57060 | 14.19% | Pardot vs ActiveCampaign |
| QuickBase | 35131 | 8.74% | Pardot vs QuickBase |
| Leadfeeder | 26993 | 6.71% | Pardot vs Leadfeeder |
| Marketo | 23044 | 5.73% | Pardot vs Marketo |
| NetSuite | 18844 | 4.69% | Pardot vs NetSuite |
| Pipedrive | 14481 | 3.60% | Pardot vs Pipedrive |
| Infusionsoft | 12758 | 3.17% | Pardot vs Infusionsoft |
| Lattice | 5148 | 1.28% | Pardot vs Lattice |
| Salesforce Sales Cloud | 4656 | 1.16% | Pardot vs Salesforce Sales Cloud |
| Salesforce App Exchange | 4474 | 1.11% | Pardot vs Salesforce App Exchange |
| SalesLoft | 4224 | 1.05% | Pardot vs SalesLoft |
| SugarCRM | 3586 | 0.89% | Pardot vs SugarCRM |
| Verloop | 3259 | 0.81% | Pardot vs Verloop |
| Five9 | 2694 | 0.67% | Pardot vs Five9 |
| ONTRAPORT | 2680 | 0.67% | Pardot vs ONTRAPORT |
| Sage CRM | 2401 | 0.60% | Pardot vs Sage CRM |
| LeadDyno | 1390 | 0.35% | Pardot vs LeadDyno |
| Nimble | 1219 | 0.30% | Pardot vs Nimble |
| Implisit | 1011 | 0.25% | Pardot vs Implisit |
Popular Comparisons
Top Competitors and Alternatives of Pardot
The top three of Pardot’s competitors in the Sales Force Automation category are Salesforce CRM with 32.65%, ActiveCampaign with 14.19%, QuickBase with 8.74% market share.
Pardot vs Salesforce CRM
Pardot vs ActiveCampaign
Pardot vs QuickBase
Pardot vs Leadfeeder
Pardot vs Marketo
Pardot vs NetSuite
Pardot vs Pipedrive
Pardot vs Infusionsoft
Customers of Pardot
Around the world in 2025, over 27175 companies have started using Pardot as Sales Force Automation tool.
| Customers | Employee Range | City | Region | Country | Social Links |
|---|---|---|---|---|---|
| Smith & Nephew | 10,000+ | Watford | England | United Kingdom |     |
| Salesforce | 10,000+ | San Francisco | California | United States | |
| Dentsu | 10,000+ | Tokyo | Tokyo | Japan | |
| Prysmian SpA | 10,000+ | Milan | Lombardy | Italy | |
| The HEINEKEN Company | 10,000+ | Amsterdam | North Holland | Netherlands | |
| NTT DATA | 10,000+ | Plano | Texas | United States | |
| Marsh McLennan Agency | 10,000+ | New York City | New York | United States | |
| Terram | 10,000+ | London | England | United Kingdom | |
| Cognizant | 10,000+ | Teaneck | New Jersey | United States | |
| Persistent | 10,000+ | Pune | Maharashtra | India | |
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Pardot Customers by Products and Services
The top three products and services offering customers that use Pardot for Sales Force Automation are Marketing (424), Saas (360), Consulting (353).
Customers
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Pardot Customers by Employee Size
The majority of Pardot's customers for the sales-force-automation category fall in the company size of 100 - 249 employees (7177 companies), 20 - 49 employees (7024 companies), 0 - 9 employees (4351 companies).
Employee Size
Pardot Customers by Geography
The top three geographies of Pardot for sales-force-automation are the United States with 15322(63.41%), United Kingdom with 1987(8.22%), Japan with 1836(7.60%) customers respectively.
Customers
Employees of Pardot
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FAQ
Find answers to the most often asked questions by users.
Who are the top Pardot competitors?
Pardot’s Top competitors in the sales-force-automation category are Salesforce CRM, ActiveCampaign, QuickBase. You can view a full list of Pardot competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Pardot and 40,000 other technologies on the internet. You can also compare Pardot and its feature with top competitors here : Pardot vs Salesforce CRM Pardot vs ActiveCampaign Pardot vs QuickBase.
What is Pardot customer distribution based on company size?
What is Pardot market share in the sales-force-automation?
What are the top countries that use Pardot?
What are the top industries that use Pardot?
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