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Google Analytics

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Google Analytics allows users to measure sales & conversions, plus gain fresh insights into how visitors use sites, & how they arrived on site.

Reporting
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Market Share of Google Analytics

Current Customer(s)

7883014

Market Share (Est.)

95.05%

Ranking

#1

Top Competitors and Alternatives of Google Analytics

The top three of Google Analytics’s competitors in the Reporting category are Datadog with 1.70%, Tableau Software with 1.05%, Notion with 0.44% market share.

TechnologyDomainsMarket Share (Est.)Versus page
Datadog1412791.70%Google Analytics vs Datadog
Tableau Software874621.05%Google Analytics vs Tableau Software
Notion365720.44%Google Analytics vs Notion
HeapAnalytics250760.30%Google Analytics vs HeapAnalytics
Looker180010.22%Google Analytics vs Looker
Cognos174240.21%Google Analytics vs Cognos
QlikView135860.16%Google Analytics vs QlikView
Microsoft SQL Server Reporting Service115420.14%Google Analytics vs Microsoft SQL Server Reporting Service
Alteryx68340.08%Google Analytics vs Alteryx
Pentaho68120.08%Google Analytics vs Pentaho
Caspio66130.08%Google Analytics vs Caspio
Zoho Analytics62180.07%Google Analytics vs Zoho Analytics
MicroStrategy59710.07%Google Analytics vs MicroStrategy
Wrike40080.05%Google Analytics vs Wrike
Domo35280.04%Google Analytics vs Domo
Operational Insights26520.03%Google Analytics vs Operational Insights
Sumo Logic22940.03%Google Analytics vs Sumo Logic
ManageEngine ADAudit Plus17740.02%Google Analytics vs ManageEngine ADAudit Plus
Sisense12150.01%Google Analytics vs Sisense
BOARD10310.01%Google Analytics vs BOARD
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Popular Comparisons

Top Competitors and Alternatives of Google Analytics

The top three of Google Analytics’s competitors in the Reporting category are Datadog with 1.70%, Tableau Software with 1.05%, Notion with 0.44% market share.

Google Analytics vs Datadog

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Google Analytics vs Tableau Software

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Google Analytics vs Notion

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Google Analytics vs HeapAnalytics

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Google Analytics vs Looker

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Google Analytics vs Cognos

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Google Analytics vs QlikView

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Google Analytics vs Microsoft SQL Server Reporting Service

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Customers of Google Analytics

Around the world in 2026, over 7780558 companies have started using Google Analytics as Reporting tool.

CustomersEmployee RangeCityRegionCountrySocial Links
Lumax World10,000+GurgaonHaryanaIndia
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Medizinische Laboratorien Schweiz10,000+BernBernSwitzerland
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IET Services Ltd10,000+LondonEnglandUnited Kingdom
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Busmanity.com10,000+New York CityNew YorkUnited States
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Rotary Club Sevilla International10,000+SevillaAndalusiaSpain
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Associated General Contractors of Kansas, Inc.10,000+TopekaKansasUnited States
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Departamento Administrativo del Servicio Civil Distrital10,000+BogotaBogota D.C.Colombia
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Combine Will International Holdings Limited10,000+Hong KongHong Kong SARPeople's Republic of China
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Lincoln Paper & Tissue, LLC.10,000+Lake MaryFloridaUnited States
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Cushman & Wakefield10,000+ChicagoIllinoisUnited States
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Google Analytics Customers by Products and Services

The top three products and services offering customers that use Google Analytics for Reporting are Marketing (34384), Digital Marketing (21986), Social Media (21538).

Customers

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Google Analytics Customers by Employee Size

The majority of Google Analytics's customers for the reporting category fall in the company size of 0 - 9 employees (4553005 companies), 20 - 49 employees (1588749 companies), 100 - 249 employees (538938 companies).

Employee Size

Google Analytics Customers by Geography

The top three geographies of Google Analytics for reporting are the United States with 2563782(46.73%), United Kingdom with 591908(10.79%), France with 331438(6.04%) customers respectively.

Customers

Employees of Google Analytics

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Also see other Products/Services by Google Analytics in:

Reporting
Dashboard
Web Analytics
Analytics

FAQ

Find answers to the most often asked questions by users.

Who are the top Google Analytics competitors?

Google Analytics’s Top competitors in the reporting category are Datadog, Tableau Software, Notion. You can view a full list of Google Analytics competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Google Analytics and 40,000 other technologies on the internet. You can also compare Google Analytics and its feature with top competitors here : Google Analytics vs Datadog Google Analytics vs Tableau Software Google Analytics vs Notion.

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What is Google Analytics customer distribution based on company size?

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What is Google Analytics market share in the reporting?

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What are the top countries that use Google Analytics?

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What are the top industries that use Google Analytics?

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