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Google Analytics

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Google Analytics allows users to measure sales & conversions, plus gain fresh insights into how visitors use sites, & how they arrived on site.

Reporting
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Market Share of Google Analytics

Current Customer(s)

7201287

Market Share (Est.)

94.13%

Ranking

#1

Top Competitors and Alternatives of Google Analytics

The top three of Google Analytics’s competitors in the Reporting category are Datadog with 1.41%, Tableau Software with 1.22%, Notion with 1.19% market share.

TechnologyDomainsMarket Share (Est.)Versus page
Datadog1082001.41%Google Analytics vs Datadog
Tableau Software935831.22%Google Analytics vs Tableau Software
Notion907811.19%Google Analytics vs Notion
HeapAnalytics281400.37%Google Analytics vs HeapAnalytics
Cognos207940.27%Google Analytics vs Cognos
QlikView159150.21%Google Analytics vs QlikView
Looker149330.20%Google Analytics vs Looker
Microsoft SQL Server Reporting Service142520.19%Google Analytics vs Microsoft SQL Server Reporting Service
Pentaho79160.10%Google Analytics vs Pentaho
Alteryx72560.09%Google Analytics vs Alteryx
Caspio72310.09%Google Analytics vs Caspio
MicroStrategy68500.09%Google Analytics vs MicroStrategy
Zoho Analytics63860.08%Google Analytics vs Zoho Analytics
Wrike43060.06%Google Analytics vs Wrike
Domo38500.05%Google Analytics vs Domo
Sumo Logic22160.03%Google Analytics vs Sumo Logic
ManageEngine ADAudit Plus17480.02%Google Analytics vs ManageEngine ADAudit Plus
Sisense14310.02%Google Analytics vs Sisense
WebFOCUS12180.02%Google Analytics vs WebFOCUS
BOARD10590.01%Google Analytics vs BOARD
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Popular Comparisons

Top Competitors and Alternatives of Google Analytics

The top three of Google Analytics’s competitors in the Reporting category are Datadog with 1.41%, Tableau Software with 1.22%, Notion with 1.19% market share.

Google Analytics vs Datadog

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Google Analytics vs Tableau Software

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Google Analytics vs Notion

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Google Analytics vs HeapAnalytics

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Google Analytics vs Cognos

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Google Analytics vs QlikView

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Google Analytics vs Looker

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Google Analytics vs Microsoft SQL Server Reporting Service

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Customers of Google Analytics

Around the world in 2025, over 7201287 companies have started using Google Analytics as Reporting tool.

CustomersEmployee RangeCityRegionCountrySocial Links
City Of Amsterdam10,000+AmsterdamNorth HollandNetherlands
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Korian Deutschland10,000+MunichBavariaGermany
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The Border Stop10,000+Post FallsIdahoUnited States
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Rangpur Foundry Ltd10,000+DhakaDhakaBangladesh
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TSYS10,000+ColumbusGeorgiaUnited States
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POIZON Global10,000+ShanghaiShanghaiPeople's Republic of China
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National Security Framework10,000+LondonEnglandUnited Kingdom
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BNL BNP Paribas10,000+RomeLatiumItaly
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VISTAS-PHARMACY10,000+ChennaiTamil NaduIndia
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UNIVERSITE LYON 3 JEAN MOULIN10,000+LyonAuvergne-Rhone-AlpesFrance
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Google Analytics Customers by Products and Services

The top three products and services offering customers that use Google Analytics for Reporting are Marketing (35249), Digital Marketing (22542), Social Media (22360).

Customers

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Google Analytics Customers by Employee Size

The majority of Google Analytics's customers for the reporting category fall in the company size of 0 - 9 employees (4120509 companies), 20 - 49 employees (1542984 companies), 100 - 249 employees (511100 companies).

Employee Size

Google Analytics Customers by Geography

The top three geographies of Google Analytics for reporting are the United States with 2441494(47.47%), United Kingdom with 540298(10.50%), Germany with 300531(5.84%) customers respectively.

Customers

Employees of Google Analytics

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Also see other Products/Services by Google Analytics in:

Reporting
Analytics
Dashboard
Web Analytics

FAQ

Find answers to the most often asked questions by users.

Who are the top Google Analytics competitors?

Google Analytics’s Top competitors in the reporting category are Datadog, Tableau Software, Notion. You can view a full list of Google Analytics competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Google Analytics and 40,000 other technologies on the internet. You can also compare Google Analytics and its feature with top competitors here : Google Analytics vs Datadog Google Analytics vs Tableau Software Google Analytics vs Notion.

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What is Google Analytics customer distribution based on company size?

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What is Google Analytics market share in the reporting?

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What are the top countries that use Google Analytics?

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What are the top industries that use Google Analytics?

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