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Google Analytics

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Google Analytics allows users to measure sales & conversions, plus gain fresh insights into how visitors use sites, & how they arrived on site.

Reporting
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Market Share of Google Analytics

Current Customer(s)

7425826

Market Share (Est.)

94.78%

Ranking

#1

Top Competitors and Alternatives of Google Analytics

The top three of Google Analytics’s competitors in the Reporting category are Datadog with 1.52%, Tableau Software with 1.20%, Notion with 0.42% market share.

TechnologyDomainsMarket Share (Est.)Versus page
Datadog1189011.52%Google Analytics vs Datadog
Tableau Software943041.20%Google Analytics vs Tableau Software
Notion330420.42%Google Analytics vs Notion
HeapAnalytics266050.34%Google Analytics vs HeapAnalytics
Cognos205880.26%Google Analytics vs Cognos
Looker181600.23%Google Analytics vs Looker
QlikView157500.20%Google Analytics vs QlikView
Microsoft SQL Server Reporting Service142500.18%Google Analytics vs Microsoft SQL Server Reporting Service
Pentaho78360.10%Google Analytics vs Pentaho
Caspio76360.10%Google Analytics vs Caspio
Alteryx74820.10%Google Analytics vs Alteryx
MicroStrategy68730.09%Google Analytics vs MicroStrategy
Zoho Analytics68040.09%Google Analytics vs Zoho Analytics
Wrike43600.06%Google Analytics vs Wrike
Domo39290.05%Google Analytics vs Domo
Operational Insights30830.04%Google Analytics vs Operational Insights
Sumo Logic24350.03%Google Analytics vs Sumo Logic
ManageEngine ADAudit Plus18430.02%Google Analytics vs ManageEngine ADAudit Plus
Sisense14130.02%Google Analytics vs Sisense
WebFOCUS12000.02%Google Analytics vs WebFOCUS
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Popular Comparisons

Top Competitors and Alternatives of Google Analytics

The top three of Google Analytics’s competitors in the Reporting category are Datadog with 1.52%, Tableau Software with 1.20%, Notion with 0.42% market share.

Google Analytics vs Datadog

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Google Analytics vs Tableau Software

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Google Analytics vs Notion

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Google Analytics vs HeapAnalytics

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Google Analytics vs Cognos

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Google Analytics vs Looker

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Google Analytics vs QlikView

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Google Analytics vs Microsoft SQL Server Reporting Service

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Customers of Google Analytics

Around the world in 2025, over 7407927 companies have started using Google Analytics as Reporting tool.

CustomersEmployee RangeCityRegionCountrySocial Links
Al Dhannah Hospital10,000+Abu DhabiAbu DhabiUnited Arab Emirates
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NIU Digital Marketing Programs10,000+DeKalbIllinoisUnited States
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Macquarie Group10,000+SydneyNew South WalesAustralia
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CP All PCL10,000+Phra Nakhon Si AyutthayaPhra Nakhon Si AyutthayaThailand
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Xerox10,000+NorwalkConnecticutUnited States
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WSP In The U.S.10,000+New York CityNew YorkUnited States
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msg Insurance10,000+BramptonOntarioCanada
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IKEA10,000+DelftSouth HollandNetherlands
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Goodwill Industries International10,000+RockvilleMarylandUnited States
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Alsea10,000+Mexico CityMexico CityMexico
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Google Analytics Customers by Products and Services

The top three products and services offering customers that use Google Analytics for Reporting are Marketing (35050), Digital Marketing (22552), Social Media (22140).

Customers

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Google Analytics Customers by Employee Size

The majority of Google Analytics's customers for the reporting category fall in the company size of 0 - 9 employees (4351412 companies), 20 - 49 employees (1535825 companies), 100 - 249 employees (510202 companies).

Employee Size

Google Analytics Customers by Geography

The top three geographies of Google Analytics for reporting are the United States with 2440055(46.71%), United Kingdom with 564493(10.81%), France with 314459(6.02%) customers respectively.

Customers

Employees of Google Analytics

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Also see other Products/Services by Google Analytics in:

Reporting
Web Analytics
Analytics
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FAQ

Find answers to the most often asked questions by users.

Who are the top Google Analytics competitors?

Google Analytics’s Top competitors in the reporting category are Datadog, Tableau Software, Notion. You can view a full list of Google Analytics competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Google Analytics and 40,000 other technologies on the internet. You can also compare Google Analytics and its feature with top competitors here : Google Analytics vs Datadog Google Analytics vs Tableau Software Google Analytics vs Notion.

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What is Google Analytics customer distribution based on company size?

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What is Google Analytics market share in the reporting?

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What are the top countries that use Google Analytics?

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What are the top industries that use Google Analytics?

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