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Google Analytics

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Google Analytics allows users to measure sales & conversions, plus gain fresh insights into how visitors use sites, & how they arrived on site.

Reporting
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Market Share of Google Analytics

Current Customer(s)

6477017

Market Share (Est.)

93.76%

Ranking

#1

Top Competitors and Alternatives of Google Analytics

The top three of Google Analytics’s competitors in the Reporting category are Tableau Software with 1.37%, Datadog with 1.35%, Notion with 1.31% market share.

TechnologyDomainsMarket Share (Est.)Versus page
Tableau Software944801.37%Google Analytics vs Tableau Software
Datadog932681.35%Google Analytics vs Datadog
Notion906011.31%Google Analytics vs Notion
HeapAnalytics253480.37%Google Analytics vs HeapAnalytics
Cognos213020.31%Google Analytics vs Cognos
QlikView163090.24%Google Analytics vs QlikView
Microsoft SQL Server Reporting Service145060.21%Google Analytics vs Microsoft SQL Server Reporting Service
Looker143910.21%Google Analytics vs Looker
Pentaho80820.12%Google Analytics vs Pentaho
Alteryx73030.11%Google Analytics vs Alteryx
MicroStrategy70480.10%Google Analytics vs MicroStrategy
Zoho Analytics62660.09%Google Analytics vs Zoho Analytics
Caspio56700.08%Google Analytics vs Caspio
Wrike43100.06%Google Analytics vs Wrike
Domo38790.06%Google Analytics vs Domo
Sumo Logic20770.03%Google Analytics vs Sumo Logic
Sisense14610.02%Google Analytics vs Sisense
ManageEngine ADAudit Plus13550.02%Google Analytics vs ManageEngine ADAudit Plus
WebFOCUS12400.02%Google Analytics vs WebFOCUS
BOARD11170.02%Google Analytics vs BOARD
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Popular Comparisons

Top Competitors and Alternatives of Google Analytics

The top three of Google Analytics’s competitors in the Reporting category are Tableau Software with 1.37%, Datadog with 1.35%, Notion with 1.31% market share.

Google Analytics vs Tableau Software

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Google Analytics vs Datadog

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Google Analytics vs Notion

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Google Analytics vs HeapAnalytics

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Google Analytics vs Cognos

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Google Analytics vs QlikView

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Google Analytics vs Microsoft SQL Server Reporting Service

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Google Analytics vs Looker

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Customers of Google Analytics

Around the world in 2025, over 6477004 companies have started using Google Analytics as Reporting tool.

CustomersEmployee RangeCityRegionCountrySocial Links
FAST Logistics Group10,000+Mandaue CityCentral VisayasPhilippines
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Camber Pharmaceuticals10,000+PiscatawayNew JerseyUnited States
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Insight10,000+ChandlerArizonaUnited States
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U.S. Department Of Transportation10,000+Washington, D.C.Washington, D.C.United States
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台北市政府10,000+TaipeiTaiwanTaiwan
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D2rtaxes LLC10,000+AthensAtticaGreece
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BizLink Group10,000+FremontCaliforniaUnited States
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Okanagan College10,000+KelownaBritish ColumbiaCanada
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Research Reports World10,000+PuneMaharashtraIndia
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Universitas Riau Kepulauan10,000+Riau IslandsIndonesia
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Google Analytics Customers by Products and Services

The top three products and services offering customers that use Google Analytics for Reporting are Marketing (35646), Digital Marketing (22912), Social Media (22594).

Customers

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Google Analytics Customers by Employee Size

The majority of Google Analytics's customers for the reporting category fall in the company size of 0 - 9 employees (3634502 companies), 20 - 49 employees (1478633 companies), 100 - 249 employees (498494 companies).

Employee Size

Google Analytics Customers by Geography

The top three geographies of Google Analytics for reporting are the United States with 2264163(48.81%), United Kingdom with 486976(10.50%), Canada with 259085(5.59%) customers respectively.

Customers

Employees of Google Analytics

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Also see other Products/Services by Google Analytics in:

Reporting
Analytics
Web Analytics
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FAQ

Find answers to the most often asked questions by users.

Who are the top Google Analytics competitors?

Google Analytics’s Top competitors in the reporting category are Tableau Software, Datadog, Notion. You can view a full list of Google Analytics competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Google Analytics and 40,000 other technologies on the internet. You can also compare Google Analytics and its feature with top competitors here : Google Analytics vs Tableau Software Google Analytics vs Datadog Google Analytics vs Notion.

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What is Google Analytics customer distribution based on company size?

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What is Google Analytics market share in the reporting?

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What are the top countries that use Google Analytics?

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What are the top industries that use Google Analytics?

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