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Google Analytics

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Google Analytics allows users to measure sales & conversions, plus gain fresh insights into how visitors use sites, & how they arrived on site.

Reporting
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Market Share of Google Analytics

Current Customer(s)

7635194

Market Share (Est.)

94.85%

Ranking

#1

Top Competitors and Alternatives of Google Analytics

The top three of Google Analytics’s competitors in the Reporting category are Datadog with 1.52%, Tableau Software with 1.17%, Notion with 0.43% market share.

TechnologyDomainsMarket Share (Est.)Versus page
Datadog1225001.52%Google Analytics vs Datadog
Tableau Software945281.17%Google Analytics vs Tableau Software
Notion344240.43%Google Analytics vs Notion
HeapAnalytics286140.36%Google Analytics vs HeapAnalytics
Cognos207380.26%Google Analytics vs Cognos
Looker173580.22%Google Analytics vs Looker
QlikView159040.20%Google Analytics vs QlikView
Microsoft SQL Server Reporting Service142250.18%Google Analytics vs Microsoft SQL Server Reporting Service
Pentaho78900.10%Google Analytics vs Pentaho
Alteryx73930.09%Google Analytics vs Alteryx
Caspio71150.09%Google Analytics vs Caspio
MicroStrategy68790.09%Google Analytics vs MicroStrategy
Zoho Analytics66080.08%Google Analytics vs Zoho Analytics
Wrike43600.05%Google Analytics vs Wrike
Domo39060.05%Google Analytics vs Domo
Operational Insights33610.04%Google Analytics vs Operational Insights
Sumo Logic24600.03%Google Analytics vs Sumo Logic
ManageEngine ADAudit Plus16800.02%Google Analytics vs ManageEngine ADAudit Plus
Sisense14060.02%Google Analytics vs Sisense
WebFOCUS12100.02%Google Analytics vs WebFOCUS
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Popular Comparisons

Top Competitors and Alternatives of Google Analytics

The top three of Google Analytics’s competitors in the Reporting category are Datadog with 1.52%, Tableau Software with 1.17%, Notion with 0.43% market share.

Google Analytics vs Datadog

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Google Analytics vs Tableau Software

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Google Analytics vs Notion

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Google Analytics vs HeapAnalytics

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Google Analytics vs Cognos

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Google Analytics vs Looker

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Google Analytics vs QlikView

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Google Analytics vs Microsoft SQL Server Reporting Service

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Customers of Google Analytics

Around the world in 2025, over 7571685 companies have started using Google Analytics as Reporting tool.

CustomersEmployee RangeCityRegionCountrySocial Links
Amber Enterprises India Limited10,000+GurgaonHaryanaIndia
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GOODRICH INGREDIENTS & CHEMICALS LIMITED10,000+ChennaiTamil NaduIndia
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ASA International10,000+AmsterdamNorth HollandNetherlands
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ITA Software By Google10,000+NewtonMassachusettsUnited States
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USF Alumni Association10,000+TampaFloridaUnited States
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CIPD10,000+LondonEnglandUnited Kingdom
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ABS Trade International10,000+Bangladesh
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Renata PLC10,000+DhakaDhakaBangladesh
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Africorp Petroleum Development Company Limited10,000+Portugal
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United States Dept Of State10,000+Washington, D.C.Washington, D.C.United States
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Google Analytics Customers by Products and Services

The top three products and services offering customers that use Google Analytics for Reporting are Marketing (35236), Digital Marketing (22479), Social Media (22268).

Customers

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Google Analytics Customers by Employee Size

The majority of Google Analytics's customers for the reporting category fall in the company size of 0 - 9 employees (4450080 companies), 20 - 49 employees (1574029 companies), 100 - 249 employees (523400 companies).

Employee Size

Google Analytics Customers by Geography

The top three geographies of Google Analytics for reporting are the United States with 2530630(47.21%), United Kingdom with 576362(10.75%), France with 318214(5.94%) customers respectively.

Customers

Employees of Google Analytics

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Also see other Products/Services by Google Analytics in:

Reporting
Analytics
Web Analytics
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FAQ

Find answers to the most often asked questions by users.

Who are the top Google Analytics competitors?

Google Analytics’s Top competitors in the reporting category are Datadog, Tableau Software, Notion. You can view a full list of Google Analytics competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Google Analytics and 40,000 other technologies on the internet. You can also compare Google Analytics and its feature with top competitors here : Google Analytics vs Datadog Google Analytics vs Tableau Software Google Analytics vs Notion.

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What is Google Analytics customer distribution based on company size?

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What is Google Analytics market share in the reporting?

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What are the top countries that use Google Analytics?

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What are the top industries that use Google Analytics?

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