Question 1

What are the different markets in which
        Certona and
        Apptus compete against each other?

Accepted Answer

Certona and
        Apptus compete against each other in
        the Product Recommendations, Development Tools, Ecommerce Marketing, Personalization, Personalization Behavioral Targeting.

Question 2

How does the market share of
        Certona
        and Apptus compare in the
        Product Recommendations market?

Accepted Answer

In the Product Recommendations market,
        Certona has a
        0.67%
        market share in comparison to
        Apptus’s
        0.17%.
        Since it has a better market share coverage,
        Certona holds the
        8th
        spot in 6sense's Market Share Ranking Index for
        the Product Recommendations category, while
        Apptus holds the
        20th spot.

Question 3

How many customers are acquired by
        Certona and
        Apptus in the
        Product Recommendations segment?

Accepted Answer

Certona has
        889 customers and
        Apptus has
        221 customers in the
        Product Recommendations
        segment. Certona has
        668 more customers than
        Apptus in this category.

Question 4

What are the countries in which
        Certona and
        Apptus has more customers?

Accepted Answer

Certona has more customers in United States, United Kingdom and Canada.
Apptus has more customers in United States, Sweden and India.

Certona Vs Apptus : In-Depth Comparison

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Comparing the customer bases of Certona and Apptus

Comparing the market share of Certona and Apptus

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