Question 1

Who are the top Google Ads competitors?

Accepted Answer

Google Ads’s Top competitors in the ppc category are Outbrain, SEMrush, Ptengine. You can view a full list of Google Ads competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Google Ads and 40,000 other technologies on the internet. You can also compare Google Ads and its feature with top competitors here : Google Ads vs Outbrain Google Ads vs SEMrush Google Ads vs Ptengine.

Question 2

What is Google Ads customer distribution based on
            company size?

Accepted Answer

The majority of Google Ads’s customers for the ppc category fall in the company size of 0 - 9 employees (89,244 companies). You can view a distribution chart of Google Ads customers by company size here.

Question 3

What is Google Ads market share in the
            ppc?

Accepted Answer

Google Ads has market share of
            78.56%
            in ppc market.
            Google Ads competes
            with 11 competitor tools in
            ppc category. The top alternatives for
            Google Ads ppc tool are
            Outbrain with
                14.07%, SEMrush with
                6.78%, Ptengine with
                0.25% market share.

Question 4

What are the top countries that use Google Ads?

Accepted Answer

Around the world in 2025, over
          172,231 companies
          have started using Google Ads as
          ppc tool. Companies using
          Google Ads for ppc are majorly
          from United States with
          70,936 customers.
          53.57% of Google Ads
          customers are from the United States. Other top countries
          using Google Ads are
          United Kingdom and Germany with 12,784(9.66%) and 10,696(8.08%) customers respectively.

Question 5

What are the top industries that use Google Ads?

Accepted Answer

Top industries that use Google Ads for
            ppc are Digital Marketing (3043), Seo (2741), Marketing (2620).

Technology	Domains	Market Share (Est.)	Versus page
Outbrain	30835	14.07%	Google Ads vs Outbrain
SEMrush	14860	6.78%	Google Ads vs SEMrush
Ptengine	543	0.25%	Google Ads vs Ptengine
SpyFu	384	0.18%	Google Ads vs SpyFu
AgencyAnalytics	120	0.05%	Google Ads vs AgencyAnalytics
Acquisio	101	0.05%	Google Ads vs Acquisio
NinjaCat	85	0.04%	Google Ads vs NinjaCat
adCore	46	0.02%	Google Ads vs adCore
ReportGarden	10	0.00%	Google Ads vs ReportGarden
AdStage	6	0.00%	Google Ads vs AdStage
Funnel Science	2	0.00%	Google Ads vs Funnel Science

Customers	Employee Range	City	Region	Country
Reply	10,000+	Turin	Piedmont	Italy
U.S. Bancorp	10,000+	Minneapolis	Minnesota	United States
Rentokil	10,000+	Reading	Pennsylvania	United States
City Of Cape Town	10,000+	Cape Town	Western Cape	South Africa
Pfizer Inc	10,000+	Lake Forest	Illinois	United States
Jeep	10,000+	Kernersville	North Carolina	United States
CIC	10,000+	Paris	Ile-de-France	France
HDFC Bank Ltd	10,000+	Mumbai	Maharashtra	India
Altitude Aerospace Interiors	10,000+	Richmond	British Columbia	Canada
Magazine Luiza	10,000+	Sao Paulo	Sao Paulo	Brazil

Google Ads

Market Share of Google Ads

172231

78.56%

#1

Top Competitors and Alternatives of Google Ads

Top Competitors and Alternatives of Google Ads

Customers of Google Ads

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Google Ads Customers by Products and Services

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Google Ads Customers by Employee Size

Google Ads Customers by Geography

Employees of Google Ads

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