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Segment

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Segment collects, centralizes, organizes and analyzes all your customer data coming from multiple sources such as apps, websites, and various devices....Read more

Personalization Behavioral Targeting
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Market Share of Segment

Current Customer(s)

34273

Market Share (Est.)

9.09%

Ranking

#5

Top Competitors and Alternatives of Segment

The top three of Segment’s competitors in the Personalization Behavioral Targeting category are Qualtrics with 21.11%, Optimizely with 15.25%, Criteo with 11.24% market share.

TechnologyDomainsMarket Share (Est.)Versus page
Qualtrics7956421.11%Segment vs Qualtrics
Optimizely5749215.25%Segment vs Optimizely
Criteo4235711.24%Segment vs Criteo
AdRoll4113910.91%Segment vs AdRoll
Zoho CRM251756.68%Segment vs Zoho CRM
Campaign Monitor229766.09%Segment vs Campaign Monitor
Pipedrive187184.97%Segment vs Pipedrive
Retargeting139893.71%Segment vs Retargeting
LiveAgent70641.87%Segment vs LiveAgent
AB Tasty53571.42%Segment vs AB Tasty
Autopilot39301.04%Segment vs Autopilot
LiveRamp32230.85%Segment vs LiveRamp
Nosto25790.68%Segment vs Nosto
Survicate23630.63%Segment vs Survicate
Gigya20230.54%Segment vs Gigya
iZooto19950.53%Segment vs iZooto
Sailthru18450.49%Segment vs Sailthru
Monetate12630.34%Segment vs Monetate
Bounce Exchange12130.32%Segment vs Bounce Exchange
Yieldify10330.27%Segment vs Yieldify
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Popular Comparisons

Top Competitors and Alternatives of Segment

The top three of Segment’s competitors in the Personalization Behavioral Targeting category are Qualtrics with 21.11%, Optimizely with 15.25%, Criteo with 11.24% market share.

Segment vs Qualtrics

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Segment vs Optimizely

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Segment vs Criteo

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Segment vs AdRoll

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Segment vs Zoho CRM

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Segment vs Campaign Monitor

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Segment vs Pipedrive

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Segment vs Retargeting

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Customers of Segment

Around the world in 2025, over 34191 companies have started using Segment as Personalization Behavioral Targeting tool.

CustomersEmployee RangeCityRegionCountrySocial Links
Auburn University10,000+AuburnAlabamaUnited States
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Purina10,000+St. LouisMissouriUnited States
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Globo10,000+Sao PauloSao PauloBrazil
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Xerox10,000+NorwalkConnecticutUnited States
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Capgemini10,000+ParisIle-de-FranceFrance
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Rocket Mortgage10,000+DetroitMichiganUnited States
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Saint - Gobain10,000+CourbevoieIle-de-FranceFrance
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Home Instead10,000+OmahaNebraskaUnited States
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BOTOX Cosmetic10,000+IrvineCaliforniaUnited States
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Queensland Government10,000+BrisbaneQueenslandAustralia
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Segment Customers by Products and Services

The top three products and services offering customers that use Segment for Personalization Behavioral Targeting are Marketing (399), Technology (364), Saas (334).

Customers

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Segment Customers by Employee Size

The majority of Segment's customers for the personalization-behavioral-targeting category fall in the company size of 0 - 9 employees (16201 companies), 20 - 49 employees (7235 companies), 100 - 249 employees (3839 companies).

Employee Size

Segment Customers by Geography

The top three geographies of Segment for personalization-behavioral-targeting are the United States with 24282(80.16%), United Kingdom with 1539(5.08%), Canada with 1073(3.54%) customers respectively.

Customers

Employees of Segment

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Also see other Products/Services by Segment in:

Data Quality
Personalization Behavioral Targeting
Campaign Management
Data Extraction
Data Integration

FAQ

Find answers to the most often asked questions by users.

Who are the top Segment competitors?

Segment’s Top competitors in the personalization-behavioral-targeting category are Qualtrics, Optimizely, Criteo. You can view a full list of Segment competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Segment and 40,000 other technologies on the internet. You can also compare Segment and its feature with top competitors here : Segment vs Qualtrics Segment vs Optimizely Segment vs Criteo.

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What is Segment customer distribution based on company size?

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What is Segment market share in the personalization-behavioral-targeting?

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What are the top countries that use Segment?

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What are the top industries that use Segment?

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