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Online Marketing

Q: How many companies use Online Marketing software these days?

Around the world in 2025, over 1,083,193 companies are currently using one or more Online Marketing software. Out of these, there are 878,584 companies using Online Marketing tools that are originally from the United States.

Q: Which company has the most significant market share in the Online Marketing software space?

The top few companies that have the most significant market share in the Online Marketing space are MailChimp with 41.53% of market share, Klaviyo with 10.43% of market share, HubSpot Marketing Hub with 8.47% of market share. Check for other Online Marketing technologies market share here.

Q: What are the top industries that usually use Online Marketing softwares?

The top industries that use Online Marketing software are Marketing (17,400), Digital Marketing (12,233), Social Media (11,724).

Gain market share and customer base information about the top Online Marketing software. Check out our list of Online Marketing Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

159

Technologies Tracked

1966705

Companies Tracked

Categories related to Online Marketing

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Online Marketing technologies in 2025

Over 1966705 companies are using Online Marketing tools. MailChimp with 41.53% market share (816778 customers), Klaviyo with 10.43% market share (205212 customers), HubSpot Marketing Hub with 8.47% market share (166490 customers).

Technology

Market Share (Est.)

Customers

MailChimp

41.53%

816778

Klaviyo

10.43%

205212

HubSpot Marketing Hub

8.47%

166490

Intercom

8.00%

157392

Adobe Marketing Cloud

4.32%

84976

Others

27.25%

535857

Online Marketing Customers by Employee Size

The majority of Online Marketing category falls in the company size of 0 - 9 employees (996090 companies), 20 - 49 employees (439823 companies), 100 - 249 employees (180318 companies).

Employee Size

Online Marketing Customers by Geography

Companies using Online Marketing technology software are majorly from the United States with 878584 (56.49%), United Kingdom with 176229 (11.33%), Canada with 95643 (6.15%) customers respectively.

Customers

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Online Marketing Customers by Industry

Top industries that use Online Marketing for Marketing (17400), Digital Marketing (12233), Social Media (11724).

Customers

Market Share for Top Online Marketing Technologies

Analyze the market share of popular Online Marketing technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	MailChimp	816778	41.53
2	Klaviyo	205212	10.43
3	HubSpot Marketing Hub	166490	8.47
4	Intercom	157392	8.00
5	Adobe Marketing Cloud	84976	4.32
6	Vidyard	68571	3.49
7	ActiveCampaign	62451	3.18
8	MailerLite	55093	2.80
9	AdRoll	43836	2.23
10	MyTime	37286	1.90
11	Pardot	30675	1.56
12	ComScore	28252	1.44
13	Marketo	26897	1.37
14	MailMunch	25842	1.31
15	Omnisend	22525	1.15
16	Infusionsoft	13764	0.70
17	Drift	12229	0.62
18	SharpSpring	11981	0.61
19	GetResponse	8609	0.44
20	Drip	7231	0.37
21	Ceros	6186	0.31
22	Workfront	4709	0.24
23	iContact Email Marketing	4276	0.22
24	Benchmark Email	4245	0.22
25	Sleeknote	3969	0.20
26	Autopilot	3837	0.20
27	NiceJob	3168	0.16
28	Act-On	3115	0.16
29	Salesfusion	3038	0.15
30	Wishpond	2779	0.14
31	Wisepops	2554	0.13
32	Moosend	2535	0.13
33	dotmailer	2184	0.11
34	iZooto	2068	0.11
35	Instapage	2053	0.10
36	Bizible	1919	0.10
37	Sailthru	1904	0.10
38	Exponea	1596	0.08
39	Marketing 360	1475	0.07
40	Compete	1455	0.07
41	Iterable	1372	0.07
42	Campaigner	1002	0.05
43	Hatchbuck	817	0.04
44	Appforma	752	0.04
45	Sarbacane	675	0.03
46	Upsales CRM	673	0.03
47	eSputnik	664	0.03
48	Envoke	647	0.03
49	ActiveDEMAND	636	0.03
50	Nextiva	628	0.03
51	Bronto Marketing Platform	594	0.03
52	LeadSquared	575	0.03
53	LeadsRx	555	0.03
54	LeadLander	524	0.03
55	Mautic	522	0.03
56	Percolate	502	0.03
57	ActiveTrail	469	0.02
58	Lead Liaison	437	0.02
59	Affise	429	0.02
60	LeadFox	427	0.02
61	ContactPigeon	390	0.02
62	Bannerflow	353	0.02
63	Dealer.com	347	0.02
64	Web.com	340	0.02
65	Blitz	338	0.02
66	Localytics	335	0.02
67	GreenRope	327	0.02
68	bpm'online marketing	310	0.02
69	Zaius	309	0.02
70	VisitorTrack	270	0.01
71	Fresh Relevance	266	0.01
72	SALESmanago Marketing Automation	220	0.01
73	Newscred	218	0.01
74	Tenfold	201	0.01
75	Xtremepush	201	0.01
76	Hitwise	194	0.01
77	Delivra	193	0.01
78	Pure360	183	0.01
79	ShippingEasy	182	0.01
80	BrandMaker	180	0.01
81	Wigzo	177	0.01
82	Silverpop	173	0.01
83	Wheel of Popups	130	0.01
84	AgencyAnalytics	128	0.01
85	Optmyzr	126	0.01
86	OutboundEngine	118	0.01
87	SimplyCast	116	0.01
88	Reachdesk	111	0.01
89	LeadByte	99	0.01
90	Skyword	95	0.00
91	eClincher	88	0.00
92	Voucherify	86	0.00
93	UserEngage	76	0.00
94	GrooveJar	75	0.00
95	Digioh	73	0.00
96	Personyze	72	0.00
97	SnapApp	71	0.00
98	EverString	69	0.00
99	eTrigue	65	0.00
100	Yodle	64	0.00
101	G2 Marketing Solutions	63	0.00
102	ConnectAndSell	59	0.00
103	GoBig, Inc.	59	0.00
104	Genoo	49	0.00
105	SalesNexus	47	0.00
106	Mintigo	47	0.00
107	Mailigen	43	0.00
108	JangoMail	41	0.00
109	Radius	41	0.00
110	Net-Results	40	0.00
111	ActiveConversion	40	0.00
112	Qzzr	39	0.00
113	Propago	39	0.00
114	SimilarWeb PRO	37	0.00
115	Contactually	36	0.00
116	OptiMine	36	0.00
117	Tackle.io	34	0.00
118	HitPath	31	0.00
119	SalesSeek	31	0.00
120	Colibri SEO	30	0.00
121	Qwaya	26	0.00
122	Colabo	23	0.00
123	Kompyte	22	0.00
124	Katabat	21	0.00
125	Real Magnet	21	0.00
126	hubsell	20	0.00
127	atEvent	20	0.00
128	Mailify	20	0.00
129	emfluence	19	0.00
130	Picreel	19	0.00
131	idomoo	18	0.00
132	Lead Guerrilla	16	0.00
133	Pixability	16	0.00
134	Evolvin Agency Software	16	0.00
135	MOBIT	16	0.00
136	Authoritas	15	0.00
137	Usermind	15	0.00
138	GleanView	14	0.00
139	Carts Guru	13	0.00
140	Retainly	12	0.00
141	Infer	7	0.00
142	Pyze	7	0.00
143	Boost Commerce	7	0.00
144	Experiture	5	0.00
145	MoonMail	5	0.00
146	Pixelshop	5	0.00
147	Leadberry	4	0.00
148	LeadRocket	4	0.00
149	Wired Plus	4	0.00
150	OpenBack	4	0.00
151	Gold Lasso	4	0.00
152	EverThere	4	0.00
153	WinningWare QuickLaunch	3	0.00
154	FunnelMaker	3	0.00
155	Direct Mail Manager	3	0.00
156	SalesPanda	2	0.00
157	Geotoko	2	0.00
158	AD-Pure	2	0.00
159	PushAd	2	0.00