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Online Marketing

Q: How many companies use Online Marketing software these days?

Around the world in 2026, over 999,514 companies are currently using one or more Online Marketing software. Out of these, there are 892,064 companies using Online Marketing tools that are originally from the United States.

Q: Which company has the most significant market share in the Online Marketing software space?

The top few companies that have the most significant market share in the Online Marketing space are MailChimp with 39.86% of market share, Klaviyo with 11.48% of market share, Intercom with 8.66% of market share. Check for other Online Marketing technologies market share here.

Q: What are the top industries that usually use Online Marketing softwares?

The top industries that use Online Marketing software are Marketing (16,077), Digital Marketing (11,189), Social Media (10,716).

Gain market share and customer base information about the top Online Marketing software. Check out our list of Online Marketing Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

159

Technologies Tracked

1984673

Companies Tracked

Categories related to Online Marketing

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Online Marketing technologies in 2026

Over 1984673 companies are using Online Marketing tools. MailChimp with 39.86% market share (791033 customers), Klaviyo with 11.48% market share (227921 customers), Intercom with 8.66% market share (171870 customers).

Technology

Market Share (Est.)

Customers

MailChimp

39.86%

791033

Klaviyo

11.48%

227921

Intercom

8.66%

171870

HubSpot Marketing Hub

8.07%

160156

Adobe Marketing Cloud

4.87%

96699

Others

27.06%

536994

Online Marketing Customers by Employee Size

The majority of Online Marketing category falls in the company size of 0 - 9 employees (1017527 companies), 20 - 49 employees (422637 companies), 100 - 249 employees (173388 companies).

Employee Size

Online Marketing Customers by Geography

Companies using Online Marketing technology software are majorly from the United States with 892064 (57.34%), United Kingdom with 173175 (11.13%), Canada with 91273 (5.87%) customers respectively.

Customers

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Online Marketing Customers by Industry

Top industries that use Online Marketing for Marketing (16077), Digital Marketing (11189), Social Media (10716).

Customers

Market Share for Top Online Marketing Technologies

Analyze the market share of popular Online Marketing technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	MailChimp	791033	39.86
2	Klaviyo	227921	11.48
3	Intercom	171870	8.66
4	HubSpot Marketing Hub	160156	8.07
5	Adobe Marketing Cloud	96699	4.87
6	Vidyard	80149	4.04
7	MailerLite	57081	2.88
8	ActiveCampaign	55568	2.80
9	AdRoll	42804	2.16
10	MyTime	35283	1.78
11	Pardot	31651	1.59
12	Marketo	30345	1.53
13	ComScore	28752	1.45
14	Omnisend	26077	1.31
15	MailMunch	24205	1.22
16	Drift	12810	0.65
17	Infusionsoft	11459	0.58
18	SharpSpring	10718	0.54
19	GetResponse	7595	0.38
20	Drip	6391	0.32
21	Ceros	6034	0.30
22	Workfront	4590	0.23
23	Autopilot	4387	0.22
24	Sleeknote	3894	0.20
25	iContact Email Marketing	3855	0.19
26	NiceJob	2886	0.15
27	Act-On	2735	0.14
28	Wishpond	2650	0.13
29	Benchmark Email	2549	0.13
30	Moosend	2456	0.12
31	Salesfusion	2283	0.12
32	Wisepops	2242	0.11
33	iZooto	2139	0.11
34	Bizible	1816	0.09
35	dotmailer	1787	0.09
36	Sailthru	1766	0.09
37	Instapage	1707	0.09
38	Iterable	1696	0.09
39	Exponea	1685	0.08
40	Compete	1457	0.07
41	Bronto Marketing Platform	1299	0.07
42	Marketing 360	1296	0.07
43	Campaigner	906	0.05
44	Envoke	776	0.04
45	Hatchbuck	750	0.04
46	Appforma	750	0.04
47	eSputnik	734	0.04
48	Upsales CRM	702	0.04
49	Sarbacane	680	0.03
50	Lead Liaison	661	0.03
51	ActiveDEMAND	567	0.03
52	Nextiva	543	0.03
53	LeadsRx	524	0.03
54	LeadSquared	523	0.03
55	LeadLander	484	0.02
56	Qzzr	481	0.02
57	Mautic	450	0.02
58	Percolate	415	0.02
59	Affise	396	0.02
60	LeadFox	380	0.02
61	Bannerflow	368	0.02
62	ContactPigeon	352	0.02
63	ActiveTrail	292	0.01
64	GreenRope	287	0.01
65	Localytics	286	0.01
66	bpm'online marketing	282	0.01
67	Blitz	274	0.01
68	Wigzo	269	0.01
69	Xtremepush	253	0.01
70	Web.com	248	0.01
71	Dealer.com	239	0.01
72	idomoo	225	0.01
73	VisitorTrack	207	0.01
74	SALESmanago Marketing Automation	187	0.01
75	Fresh Relevance	183	0.01
76	Tenfold	178	0.01
77	Newscred	178	0.01
78	Silverpop	172	0.01
79	Hitwise	170	0.01
80	ShippingEasy	159	0.01
81	Pure360	135	0.01
82	Wheel of Popups	131	0.01
83	Optmyzr	128	0.01
84	AgencyAnalytics	127	0.01
85	Delivra	126	0.01
86	OutboundEngine	126	0.01
87	BrandMaker	125	0.01
88	Digioh	110	0.01
89	Reachdesk	104	0.01
90	SimplyCast	98	0.00
91	Skyword	88	0.00
92	GrooveJar	82	0.00
93	LeadByte	82	0.00
94	Personyze	75	0.00
95	Voucherify	74	0.00
96	G2 Marketing Solutions	72	0.00
97	eTrigue	68	0.00
98	UserEngage	65	0.00
99	Radius	64	0.00
100	eClincher	63	0.00
101	GoBig, Inc.	58	0.00
102	hubsell	56	0.00
103	ConnectAndSell	55	0.00
104	EverString	55	0.00
105	SnapApp	51	0.00
106	Pixability	50	0.00
107	Yodle	46	0.00
108	emfluence	46	0.00
109	Tackle.io	46	0.00
110	Zaius	45	0.00
111	SalesNexus	44	0.00
112	Genoo	42	0.00
113	Picreel	42	0.00
114	ActiveConversion	41	0.00
115	Propago	38	0.00
116	OptiMine	36	0.00
117	JangoMail	35	0.00
118	Gold Lasso	35	0.00
119	Boost Commerce	34	0.00
120	Mailigen	32	0.00
121	SimilarWeb PRO	31	0.00
122	Net-Results	30	0.00
123	Mintigo	28	0.00
124	Kompyte	27	0.00
125	Colibri SEO	26	0.00
126	Contactually	26	0.00
127	Authoritas	23	0.00
128	SalesSeek	23	0.00
129	Real Magnet	22	0.00
130	Mailify	19	0.00
131	Katabat	19	0.00
132	Evolvin Agency Software	18	0.00
133	Qwaya	18	0.00
134	Colabo	18	0.00
135	HitPath	17	0.00
136	Experiture	16	0.00
137	GleanView	14	0.00
138	Retainly	14	0.00
139	EverThere	14	0.00
140	atEvent	12	0.00
141	Pyze	12	0.00
142	MOBIT	12	0.00
143	Carts Guru	11	0.00
144	MoonMail	11	0.00
145	Usermind	11	0.00
146	Leadberry	9	0.00
147	Lead Guerrilla	9	0.00
148	SwiftERM	6	0.00
149	Direct Mail Manager	6	0.00
150	SutiCRM	6	0.00
151	Infer	5	0.00
152	Wired Plus	4	0.00
153	Pixelshop	4	0.00
154	FunnelMaker	3	0.00
155	Geotoko	3	0.00
156	PushAd	3	0.00
157	WinningWare QuickLaunch	2	0.00
158	OpenBack	2	0.00
159	AD-Pure	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Online Marketing software market leaders?

Top leaders in the category for Online Marketing software are MailChimp, Klaviyo, Intercom. Here, you can view a full list of Online Marketing tools in the market.