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Online Marketing

Q: How many companies use Online Marketing software these days?

Around the world in 2026, over 976,107 companies are currently using one or more Online Marketing software. Out of these, there are 864,672 companies using Online Marketing tools that are originally from the United States.

Q: Which company has the most significant market share in the Online Marketing software space?

The top few companies that have the most significant market share in the Online Marketing space are MailChimp with 40.09% of market share, Klaviyo with 11.63% of market share, Intercom with 8.59% of market share. Check for other Online Marketing technologies market share here.

Q: What are the top industries that usually use Online Marketing softwares?

The top industries that use Online Marketing software are Marketing (15,765), Digital Marketing (11,010), Social Media (10,528).

Gain market share and customer base information about the top Online Marketing software. Check out our list of Online Marketing Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

159

Technologies Tracked

1907752

Companies Tracked

Categories related to Online Marketing

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Online Marketing technologies in 2026

Over 1907752 companies are using Online Marketing tools. MailChimp with 40.09% market share (764830 customers), Klaviyo with 11.63% market share (221820 customers), Intercom with 8.59% market share (163913 customers).

Technology

Market Share (Est.)

Customers

MailChimp

40.09%

764830

Klaviyo

11.63%

221820

Intercom

8.59%

163913

HubSpot Marketing Hub

8.05%

153545

Adobe Marketing Cloud

4.48%

85520

Others

27.16%

518124

Online Marketing Customers by Employee Size

The majority of Online Marketing category falls in the company size of 0 - 9 employees (987859 companies), 20 - 49 employees (412562 companies), 100 - 249 employees (171824 companies).

Employee Size

Online Marketing Customers by Geography

Companies using Online Marketing technology software are majorly from the United States with 864672 (57.36%), United Kingdom with 169154 (11.22%), Canada with 89495 (5.94%) customers respectively.

Customers

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Online Marketing Customers by Industry

Top industries that use Online Marketing for Marketing (15765), Digital Marketing (11010), Social Media (10528).

Customers

Market Share for Top Online Marketing Technologies

Analyze the market share of popular Online Marketing technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	MailChimp	764830	40.09
2	Klaviyo	221820	11.63
3	Intercom	163913	8.59
4	HubSpot Marketing Hub	153545	8.05
5	Adobe Marketing Cloud	85520	4.48
6	Vidyard	75580	3.96
7	MailerLite	55314	2.90
8	ActiveCampaign	53682	2.81
9	AdRoll	41191	2.16
10	MyTime	35970	1.89
11	Pardot	30819	1.62
12	Marketo	29581	1.55
13	ComScore	27609	1.45
14	Omnisend	25050	1.31
15	MailMunch	23533	1.23
16	Drift	11723	0.61
17	Infusionsoft	11118	0.58
18	SharpSpring	10372	0.54
19	GetResponse	7337	0.38
20	Drip	6210	0.33
21	Ceros	5508	0.29
22	Workfront	4638	0.24
23	Autopilot	4337	0.23
24	Sleeknote	3739	0.20
25	iContact Email Marketing	3738	0.20
26	NiceJob	2729	0.14
27	Act-On	2691	0.14
28	Wishpond	2575	0.13
29	Benchmark Email	2489	0.13
30	Moosend	2358	0.12
31	Salesfusion	2278	0.12
32	Wisepops	2164	0.11
33	iZooto	2048	0.11
34	dotmailer	1726	0.09
35	Bizible	1709	0.09
36	Sailthru	1699	0.09
37	Iterable	1667	0.09
38	Instapage	1648	0.09
39	Exponea	1598	0.08
40	Compete	1391	0.07
41	Marketing 360	1267	0.07
42	Campaigner	876	0.05
43	Envoke	762	0.04
44	Appforma	732	0.04
45	Hatchbuck	720	0.04
46	eSputnik	714	0.04
47	Upsales CRM	670	0.04
48	Sarbacane	665	0.03
49	Lead Liaison	659	0.03
50	Nextiva	555	0.03
51	ActiveDEMAND	539	0.03
52	LeadSquared	535	0.03
53	Qzzr	508	0.03
54	LeadsRx	490	0.03
55	LeadLander	475	0.02
56	Bronto Marketing Platform	473	0.02
57	Mautic	446	0.02
58	Percolate	414	0.02
59	Affise	394	0.02
60	LeadFox	368	0.02
61	Bannerflow	355	0.02
62	ContactPigeon	335	0.02
63	ActiveTrail	284	0.01
64	Localytics	280	0.01
65	GreenRope	277	0.01
66	bpm'online marketing	277	0.01
67	Blitz	263	0.01
68	Wigzo	258	0.01
69	Web.com	249	0.01
70	Xtremepush	242	0.01
71	Dealer.com	240	0.01
72	idomoo	223	0.01
73	VisitorTrack	201	0.01
74	SALESmanago Marketing Automation	190	0.01
75	Tenfold	183	0.01
76	Newscred	175	0.01
77	Fresh Relevance	173	0.01
78	Hitwise	168	0.01
79	Silverpop	163	0.01
80	ShippingEasy	160	0.01
81	Pure360	135	0.01
82	AgencyAnalytics	133	0.01
83	Optmyzr	129	0.01
84	BrandMaker	125	0.01
85	Delivra	124	0.01
86	Wheel of Popups	122	0.01
87	OutboundEngine	121	0.01
88	Digioh	111	0.01
89	Reachdesk	105	0.01
90	SimplyCast	96	0.01
91	Skyword	88	0.00
92	LeadByte	82	0.00
93	GrooveJar	79	0.00
94	Voucherify	74	0.00
95	Personyze	74	0.00
96	G2 Marketing Solutions	72	0.00
97	eTrigue	66	0.00
98	Radius	64	0.00
99	UserEngage	64	0.00
100	eClincher	63	0.00
101	GoBig, Inc.	58	0.00
102	hubsell	56	0.00
103	ConnectAndSell	55	0.00
104	EverString	55	0.00
105	SnapApp	51	0.00
106	Pixability	50	0.00
107	Yodle	47	0.00
108	emfluence	46	0.00
109	Zaius	45	0.00
110	Tackle.io	45	0.00
111	SalesNexus	44	0.00
112	Picreel	42	0.00
113	ActiveConversion	41	0.00
114	Genoo	41	0.00
115	Gold Lasso	39	0.00
116	Propago	38	0.00
117	OptiMine	36	0.00
118	JangoMail	35	0.00
119	Boost Commerce	34	0.00
120	SimilarWeb PRO	31	0.00
121	Net-Results	30	0.00
122	Mailigen	29	0.00
123	Kompyte	28	0.00
124	Contactually	26	0.00
125	Authoritas	26	0.00
126	Mintigo	25	0.00
127	Colibri SEO	24	0.00
128	SalesSeek	22	0.00
129	Real Magnet	21	0.00
130	Katabat	19	0.00
131	Mailify	18	0.00
132	Qwaya	18	0.00
133	Colabo	18	0.00
134	HitPath	17	0.00
135	Evolvin Agency Software	17	0.00
136	Experiture	16	0.00
137	EverThere	15	0.00
138	GleanView	14	0.00
139	Pyze	13	0.00
140	atEvent	12	0.00
141	Retainly	12	0.00
142	Carts Guru	11	0.00
143	MoonMail	11	0.00
144	Usermind	11	0.00
145	MOBIT	11	0.00
146	SutiCRM	10	0.00
147	Leadberry	9	0.00
148	Lead Guerrilla	9	0.00
149	SwiftERM	6	0.00
150	Direct Mail Manager	6	0.00
151	Infer	4	0.00
152	Wired Plus	4	0.00
153	Pixelshop	4	0.00
154	FunnelMaker	3	0.00
155	Geotoko	3	0.00
156	PushAd	3	0.00
157	WinningWare QuickLaunch	2	0.00
158	OpenBack	2	0.00
159	AD-Pure	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Online Marketing software market leaders?

Top leaders in the category for Online Marketing software are MailChimp, Klaviyo, Intercom. Here, you can view a full list of Online Marketing tools in the market.