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Online Marketing

Q: How many companies use Online Marketing software these days?

Around the world in 2026, over 1,023,739 companies are currently using one or more Online Marketing software. Out of these, there are 866,183 companies using Online Marketing tools that are originally from the United States.

Q: Which company has the most significant market share in the Online Marketing software space?

The top few companies that have the most significant market share in the Online Marketing space are MailChimp with 41.50% of market share, Klaviyo with 11.18% of market share, Intercom with 8.22% of market share. Check for other Online Marketing technologies market share here.

Q: What are the top industries that usually use Online Marketing softwares?

The top industries that use Online Marketing software are Marketing (16,451), Digital Marketing (11,390), Social Media (10,845).

Gain market share and customer base information about the top Online Marketing software. Check out our list of Online Marketing Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

158

Technologies Tracked

1963228

Companies Tracked

Categories related to Online Marketing

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Online Marketing technologies in 2026

Over 1963228 companies are using Online Marketing tools. MailChimp with 41.50% market share (814824 customers), Klaviyo with 11.18% market share (219472 customers), Intercom with 8.22% market share (161417 customers).

Technology

Market Share (Est.)

Customers

MailChimp

41.50%

814824

Klaviyo

11.18%

219472

Intercom

8.22%

161417

HubSpot Marketing Hub

8.11%

159241

Adobe Marketing Cloud

4.39%

86124

Others

26.60%

522150

Online Marketing Customers by Employee Size

The majority of Online Marketing category falls in the company size of 0 - 9 employees (1012282 companies), 20 - 49 employees (424889 companies), 100 - 249 employees (176212 companies).

Employee Size

Online Marketing Customers by Geography

Companies using Online Marketing technology software are majorly from the United States with 866183 (56.54%), United Kingdom with 173813 (11.35%), Canada with 90999 (5.94%) customers respectively.

Customers

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Online Marketing Customers by Industry

Top industries that use Online Marketing for Marketing (16451), Digital Marketing (11390), Social Media (10845).

Customers

Market Share for Top Online Marketing Technologies

Analyze the market share of popular Online Marketing technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	MailChimp	814824	41.50
2	Klaviyo	219472	11.18
3	Intercom	161417	8.22
4	HubSpot Marketing Hub	159241	8.11
5	Adobe Marketing Cloud	86124	4.39
6	Vidyard	70757	3.60
7	ActiveCampaign	58487	2.98
8	MailerLite	56801	2.89
9	AdRoll	41038	2.09
10	MyTime	36340	1.85
11	Pardot	28528	1.45
12	ComScore	27950	1.42
13	Marketo	25863	1.32
14	MailMunch	25320	1.29
15	Omnisend	25122	1.28
16	Infusionsoft	12083	0.62
17	Drift	11480	0.58
18	SharpSpring	10957	0.56
19	GetResponse	8013	0.41
20	Drip	6568	0.33
21	Ceros	5947	0.30
22	Workfront	4504	0.23
23	Autopilot	4034	0.21
24	Benchmark Email	4028	0.21
25	Sleeknote	3947	0.20
26	iContact Email Marketing	3940	0.20
27	NiceJob	3017	0.15
28	Wishpond	2803	0.14
29	Act-On	2712	0.14
30	Moosend	2482	0.13
31	Wisepops	2336	0.12
32	Salesfusion	2292	0.12
33	iZooto	2204	0.11
34	dotmailer	1959	0.10
35	Instapage	1839	0.09
36	Sailthru	1790	0.09
37	Bizible	1777	0.09
38	Exponea	1574	0.08
39	Bronto Marketing Platform	1434	0.07
40	Compete	1427	0.07
41	Marketing 360	1390	0.07
42	Iterable	1302	0.07
43	Campaigner	898	0.05
44	Hatchbuck	786	0.04
45	Appforma	750	0.04
46	Envoke	695	0.04
47	eSputnik	669	0.03
48	Upsales CRM	662	0.03
49	Sarbacane	631	0.03
50	ActiveDEMAND	594	0.03
51	LeadSquared	533	0.03
52	LeadsRx	524	0.03
53	Nextiva	506	0.03
54	LeadLander	460	0.02
55	Mautic	441	0.02
56	ActiveTrail	436	0.02
57	Percolate	418	0.02
58	LeadFox	415	0.02
59	Lead Liaison	402	0.02
60	Affise	395	0.02
61	ContactPigeon	377	0.02
62	Bannerflow	362	0.02
63	Blitz	326	0.02
64	bpm'online marketing	302	0.02
65	GreenRope	296	0.02
66	Zaius	276	0.01
67	Localytics	273	0.01
68	Fresh Relevance	247	0.01
69	Web.com	246	0.01
70	VisitorTrack	243	0.01
71	Dealer.com	243	0.01
72	idomoo	199	0.01
73	Tenfold	194	0.01
74	SALESmanago Marketing Automation	192	0.01
75	Silverpop	190	0.01
76	Hitwise	180	0.01
77	Xtremepush	177	0.01
78	Delivra	170	0.01
79	Newscred	170	0.01
80	Wigzo	168	0.01
81	ShippingEasy	167	0.01
82	Pure360	140	0.01
83	Wheel of Popups	132	0.01
84	BrandMaker	122	0.01
85	AgencyAnalytics	121	0.01
86	Optmyzr	117	0.01
87	Digioh	110	0.01
88	OutboundEngine	103	0.01
89	SimplyCast	100	0.01
90	Reachdesk	98	0.00
91	Skyword	88	0.00
92	LeadByte	87	0.00
93	Voucherify	85	0.00
94	UserEngage	72	0.00
95	Personyze	69	0.00
96	GrooveJar	67	0.00
97	G2 Marketing Solutions	65	0.00
98	eClincher	61	0.00
99	GoBig, Inc.	59	0.00
100	EverString	55	0.00
101	SnapApp	51	0.00
102	eTrigue	49	0.00
103	ConnectAndSell	46	0.00
104	Genoo	46	0.00
105	Yodle	45	0.00
106	Qzzr	40	0.00
107	Tackle.io	40	0.00
108	Mailigen	38	0.00
109	Mintigo	38	0.00
110	SalesNexus	37	0.00
111	Propago	36	0.00
112	JangoMail	36	0.00
113	Boost Commerce	36	0.00
114	Radius	33	0.00
115	SimilarWeb PRO	31	0.00
116	Net-Results	31	0.00
117	OptiMine	31	0.00
118	ActiveConversion	29	0.00
119	Colibri SEO	28	0.00
120	Contactually	27	0.00
121	SalesSeek	23	0.00
122	Picreel	22	0.00
123	Real Magnet	22	0.00
124	HitPath	20	0.00
125	hubsell	19	0.00
126	Katabat	19	0.00
127	Kompyte	19	0.00
128	Qwaya	18	0.00
129	Mailify	17	0.00
130	Colabo	17	0.00
131	Authoritas	15	0.00
132	emfluence	15	0.00
133	Evolvin Agency Software	15	0.00
134	MOBIT	14	0.00
135	GleanView	13	0.00
136	atEvent	12	0.00
137	Retainly	12	0.00
138	Lead Guerrilla	11	0.00
139	Carts Guru	11	0.00
140	Pixability	11	0.00
141	Usermind	11	0.00
142	Infer	6	0.00
143	Pyze	6	0.00
144	MoonMail	6	0.00
145	Experiture	4	0.00
146	Pixelshop	4	0.00
147	WinningWare QuickLaunch	3	0.00
148	FunnelMaker	3	0.00
149	Leadberry	3	0.00
150	LeadRocket	3	0.00
151	Wired Plus	3	0.00
152	Direct Mail Manager	3	0.00
153	Gold Lasso	3	0.00
154	SalesPanda	2	0.00
155	OpenBack	2	0.00
156	Geotoko	2	0.00
157	AD-Pure	2	0.00
158	EverThere	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Online Marketing software market leaders?

Top leaders in the category for Online Marketing software are MailChimp, Klaviyo, Intercom. Here, you can view a full list of Online Marketing tools in the market.