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Online Marketing

Q: How many companies use Online Marketing software these days?

Around the world in 2026, over 976,902 companies are currently using one or more Online Marketing software. Out of these, there are 859,190 companies using Online Marketing tools that are originally from the United States.

Q: Which company has the most significant market share in the Online Marketing software space?

The top few companies that have the most significant market share in the Online Marketing space are MailChimp with 40.60% of market share, Klaviyo with 10.69% of market share, Intercom with 8.55% of market share. Check for other Online Marketing technologies market share here.

Q: What are the top industries that usually use Online Marketing softwares?

The top industries that use Online Marketing software are Marketing (17,390), Digital Marketing (12,900), Social Media (11,983).

Gain market share and customer base information about the top Online Marketing software. Check out our list of Online Marketing Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

159

Technologies Tracked

1887199

Companies Tracked

Categories related to Online Marketing

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Online Marketing technologies in 2026

Over 1887199 companies are using Online Marketing tools. MailChimp with 40.60% market share (766278 customers), Klaviyo with 10.69% market share (201701 customers), Intercom with 8.55% market share (161360 customers).

Technology

Market Share (Est.)

Customers

MailChimp

40.60%

766278

Klaviyo

10.69%

201701

Intercom

8.55%

161360

HubSpot Marketing Hub

7.73%

145911

Adobe Marketing Cloud

4.56%

86000

Others

27.87%

525949

Online Marketing Customers by Employee Size

The majority of Online Marketing category falls in the company size of 0 - 9 employees (953378 companies), 20 - 49 employees (412051 companies), 100 - 249 employees (177688 companies).

Employee Size

Online Marketing Customers by Geography

Companies using Online Marketing technology software are majorly from the United States with 859190 (57.48%), United Kingdom with 168049 (11.24%), Canada with 88288 (5.91%) customers respectively.

Customers

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Online Marketing Customers by Industry

Top industries that use Online Marketing for Marketing (17390), Digital Marketing (12900), Social Media (11983).

Customers

Market Share for Top Online Marketing Technologies

Analyze the market share of popular Online Marketing technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	MailChimp	766278	40.60
2	Klaviyo	201701	10.69
3	Intercom	161360	8.55
4	HubSpot Marketing Hub	145911	7.73
5	Adobe Marketing Cloud	86000	4.56
6	Vidyard	73275	3.88
7	MailerLite	54079	2.87
8	ActiveCampaign	53603	2.84
9	AdRoll	40167	2.13
10	MyTime	34981	1.85
11	Pardot	34155	1.81
12	Marketo	33183	1.76
13	ComScore	28270	1.50
14	Omnisend	22014	1.17
15	MailMunch	21923	1.16
16	Infusionsoft	12215	0.65
17	Drift	11895	0.63
18	SharpSpring	10302	0.55
19	GetResponse	7573	0.40
20	Drip	5886	0.31
21	Ceros	5685	0.30
22	Workfront	5174	0.27
23	Autopilot	4395	0.23
24	Salesfusion	4198	0.22
25	iContact Email Marketing	3955	0.21
26	Sleeknote	3599	0.19
27	Act-On	3278	0.17
28	NiceJob	2640	0.14
29	dotmailer	2586	0.14
30	Benchmark Email	2489	0.13
31	Wishpond	2374	0.13
32	Moosend	2351	0.12
33	Iterable	2237	0.12
34	Wisepops	2049	0.11
35	iZooto	2012	0.11
36	Sailthru	1896	0.10
37	Instapage	1891	0.10
38	Bizible	1796	0.10
39	Exponea	1574	0.08
40	Compete	1325	0.07
41	Marketing 360	1237	0.07
42	LeadSquared	998	0.05
43	Sarbacane	998	0.05
44	Nextiva	973	0.05
45	Mautic	917	0.05
46	Campaigner	843	0.04
47	Lead Liaison	815	0.04
48	Envoke	741	0.04
49	Percolate	725	0.04
50	eSputnik	724	0.04
51	Appforma	721	0.04
52	Bronto Marketing Platform	698	0.04
53	Upsales CRM	678	0.04
54	Hatchbuck	606	0.03
55	LeadLander	529	0.03
56	ActiveDEMAND	527	0.03
57	Qzzr	526	0.03
58	Dealer.com	473	0.03
59	Localytics	470	0.02
60	LeadsRx	468	0.02
61	Affise	450	0.02
62	Web.com	435	0.02
63	Bannerflow	399	0.02
64	SALESmanago Marketing Automation	372	0.02
65	LeadFox	365	0.02
66	Tenfold	349	0.02
67	ContactPigeon	329	0.02
68	Newscred	328	0.02
69	ActiveTrail	304	0.02
70	GreenRope	285	0.02
71	Wigzo	267	0.01
72	bpm'online marketing	265	0.01
73	Xtremepush	262	0.01
74	Blitz	252	0.01
75	idomoo	235	0.01
76	Pure360	225	0.01
77	BrandMaker	206	0.01
78	VisitorTrack	205	0.01
79	ShippingEasy	201	0.01
80	Optmyzr	199	0.01
81	Fresh Relevance	193	0.01
82	Reachdesk	187	0.01
83	AgencyAnalytics	171	0.01
84	Delivra	168	0.01
85	Hitwise	167	0.01
86	Silverpop	158	0.01
87	Digioh	147	0.01
88	OutboundEngine	130	0.01
89	eClincher	116	0.01
90	Wheel of Popups	116	0.01
91	Voucherify	114	0.01
92	SimplyCast	105	0.01
93	Skyword	100	0.01
94	ConnectAndSell	97	0.01
95	EverString	90	0.00
96	LeadByte	87	0.00
97	Yodle	85	0.00
98	Radius	82	0.00
99	SnapApp	81	0.00
100	Personyze	79	0.00
101	eTrigue	77	0.00
102	GrooveJar	75	0.00
103	G2 Marketing Solutions	73	0.00
104	SimilarWeb PRO	71	0.00
105	Propago	67	0.00
106	UserEngage	62	0.00
107	Tackle.io	61	0.00
108	emfluence	59	0.00
109	hubsell	57	0.00
110	Pixability	57	0.00
111	SalesNexus	53	0.00
112	GoBig, Inc.	53	0.00
113	OptiMine	51	0.00
114	Net-Results	50	0.00
115	JangoMail	49	0.00
116	Contactually	47	0.00
117	Picreel	46	0.00
118	Genoo	44	0.00
119	Boost Commerce	43	0.00
120	SalesSeek	42	0.00
121	ActiveConversion	40	0.00
122	Gold Lasso	40	0.00
123	Colabo	38	0.00
124	HitPath	36	0.00
125	Authoritas	35	0.00
126	Katabat	35	0.00
127	Kompyte	35	0.00
128	atEvent	32	0.00
129	Qwaya	32	0.00
130	Mailify	30	0.00
131	Mailigen	28	0.00
132	Mintigo	23	0.00
133	Usermind	23	0.00
134	Colibri SEO	22	0.00
135	Lead Guerrilla	21	0.00
136	Carts Guru	21	0.00
137	Real Magnet	21	0.00
138	Infer	19	0.00
139	EverThere	18	0.00
140	Experiture	17	0.00
141	Evolvin Agency Software	16	0.00
142	Pyze	14	0.00
143	GleanView	13	0.00
144	MoonMail	13	0.00
145	MOBIT	12	0.00
146	SutiCRM	11	0.00
147	Leadberry	10	0.00
148	Retainly	10	0.00
149	Wired Plus	9	0.00
150	PushAd	8	0.00
151	SwiftERM	6	0.00
152	Direct Mail Manager	6	0.00
153	FunnelMaker	5	0.00
154	Pixelshop	4	0.00
155	Geotoko	3	0.00
156	WinningWare QuickLaunch	2	0.00
157	SalesPanda	2	0.00
158	OpenBack	2	0.00
159	AD-Pure	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Online Marketing software market leaders?

Top leaders in the category for Online Marketing software are MailChimp, Klaviyo, Intercom. Here, you can view a full list of Online Marketing tools in the market.