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Online Marketing

Q: How many companies use Online Marketing software these days?

Around the world in 2026, over 1,031,569 companies are currently using one or more Online Marketing software. Out of these, there are 876,993 companies using Online Marketing tools that are originally from the United States.

Q: Which company has the most significant market share in the Online Marketing software space?

The top few companies that have the most significant market share in the Online Marketing space are MailChimp with 41.42% of market share, Klaviyo with 11.20% of market share, Intercom with 8.31% of market share. Check for other Online Marketing technologies market share here.

Q: What are the top industries that usually use Online Marketing softwares?

The top industries that use Online Marketing software are Marketing (16,521), Digital Marketing (11,438), Social Media (10,894).

Gain market share and customer base information about the top Online Marketing software. Check out our list of Online Marketing Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

158

Technologies Tracked

1988175

Companies Tracked

Categories related to Online Marketing

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Online Marketing technologies in 2026

Over 1988175 companies are using Online Marketing tools. MailChimp with 41.42% market share (823431 customers), Klaviyo with 11.20% market share (222661 customers), Intercom with 8.31% market share (165242 customers).

Technology

Market Share (Est.)

Customers

MailChimp

41.42%

823431

Klaviyo

11.20%

222661

Intercom

8.31%

165242

HubSpot Marketing Hub

8.11%

161149

Adobe Marketing Cloud

4.39%

87367

Others

26.57%

528325

Online Marketing Customers by Employee Size

The majority of Online Marketing category falls in the company size of 0 - 9 employees (1027294 companies), 20 - 49 employees (429156 companies), 100 - 249 employees (177590 companies).

Employee Size

Online Marketing Customers by Geography

Companies using Online Marketing technology software are majorly from the United States with 876993 (56.56%), United Kingdom with 175724 (11.33%), Canada with 91898 (5.93%) customers respectively.

Customers

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Online Marketing Customers by Industry

Top industries that use Online Marketing for Marketing (16521), Digital Marketing (11438), Social Media (10894).

Customers

Market Share for Top Online Marketing Technologies

Analyze the market share of popular Online Marketing technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	MailChimp	823431	41.42
2	Klaviyo	222661	11.20
3	Intercom	165242	8.31
4	HubSpot Marketing Hub	161149	8.11
5	Adobe Marketing Cloud	87367	4.39
6	Vidyard	72674	3.66
7	ActiveCampaign	58676	2.95
8	MailerLite	57701	2.90
9	AdRoll	41630	2.09
10	MyTime	35573	1.79
11	Pardot	28792	1.45
12	ComScore	28458	1.43
13	Marketo	26147	1.32
14	Omnisend	25802	1.30
15	MailMunch	25444	1.28
16	Infusionsoft	12165	0.61
17	Drift	11740	0.59
18	SharpSpring	11023	0.55
19	GetResponse	8103	0.41
20	Drip	6612	0.33
21	Ceros	6062	0.30
22	Workfront	4475	0.23
23	Autopilot	4145	0.21
24	Benchmark Email	4051	0.20
25	Sleeknote	4023	0.20
26	iContact Email Marketing	3970	0.20
27	NiceJob	3045	0.15
28	Wishpond	2824	0.14
29	Act-On	2722	0.14
30	Moosend	2515	0.13
31	Wisepops	2359	0.12
32	Salesfusion	2334	0.12
33	iZooto	2250	0.11
34	dotmailer	1966	0.10
35	Instapage	1868	0.09
36	Sailthru	1836	0.09
37	Bizible	1802	0.09
38	Exponea	1611	0.08
39	Compete	1462	0.07
40	Bronto Marketing Platform	1430	0.07
41	Marketing 360	1403	0.07
42	Iterable	1328	0.07
43	Campaigner	906	0.05
44	Hatchbuck	800	0.04
45	Appforma	750	0.04
46	Envoke	705	0.04
47	Upsales CRM	676	0.03
48	eSputnik	671	0.03
49	Sarbacane	636	0.03
50	ActiveDEMAND	602	0.03
51	LeadSquared	527	0.03
52	LeadsRx	527	0.03
53	Nextiva	516	0.03
54	LeadLander	460	0.02
55	Mautic	455	0.02
56	ActiveTrail	440	0.02
57	Percolate	422	0.02
58	LeadFox	416	0.02
59	Lead Liaison	410	0.02
60	Affise	398	0.02
61	ContactPigeon	380	0.02
62	Bannerflow	369	0.02
63	Blitz	332	0.02
64	bpm'online marketing	303	0.02
65	GreenRope	298	0.01
66	Localytics	280	0.01
67	Zaius	278	0.01
68	Fresh Relevance	249	0.01
69	Web.com	249	0.01
70	VisitorTrack	247	0.01
71	Dealer.com	246	0.01
72	idomoo	199	0.01
73	Xtremepush	194	0.01
74	Tenfold	193	0.01
75	SALESmanago Marketing Automation	191	0.01
76	Silverpop	189	0.01
77	Hitwise	179	0.01
78	Wigzo	173	0.01
79	Newscred	173	0.01
80	Delivra	172	0.01
81	ShippingEasy	167	0.01
82	Pure360	143	0.01
83	Wheel of Popups	135	0.01
84	BrandMaker	124	0.01
85	AgencyAnalytics	121	0.01
86	Optmyzr	119	0.01
87	Digioh	110	0.01
88	OutboundEngine	104	0.01
89	SimplyCast	102	0.01
90	Reachdesk	99	0.00
91	Skyword	87	0.00
92	Voucherify	87	0.00
93	LeadByte	77	0.00
94	UserEngage	71	0.00
95	Personyze	69	0.00
96	GrooveJar	68	0.00
97	G2 Marketing Solutions	65	0.00
98	eClincher	61	0.00
99	GoBig, Inc.	59	0.00
100	EverString	55	0.00
101	SnapApp	54	0.00
102	Radius	53	0.00
103	eTrigue	50	0.00
104	ConnectAndSell	47	0.00
105	Yodle	46	0.00
106	Genoo	46	0.00
107	Qzzr	41	0.00
108	Tackle.io	40	0.00
109	Mailigen	38	0.00
110	Mintigo	38	0.00
111	SalesNexus	37	0.00
112	Propago	37	0.00
113	JangoMail	37	0.00
114	Boost Commerce	36	0.00
115	SimilarWeb PRO	31	0.00
116	Net-Results	31	0.00
117	OptiMine	29	0.00
118	Colibri SEO	28	0.00
119	ActiveConversion	28	0.00
120	Contactually	27	0.00
121	SalesSeek	23	0.00
122	Picreel	22	0.00
123	Real Magnet	22	0.00
124	HitPath	20	0.00
125	hubsell	19	0.00
126	Katabat	19	0.00
127	Kompyte	19	0.00
128	Qwaya	18	0.00
129	Mailify	17	0.00
130	Colabo	17	0.00
131	Evolvin Agency Software	16	0.00
132	Authoritas	15	0.00
133	emfluence	15	0.00
134	MOBIT	14	0.00
135	GleanView	13	0.00
136	Retainly	13	0.00
137	atEvent	12	0.00
138	Carts Guru	12	0.00
139	Lead Guerrilla	11	0.00
140	Pixability	11	0.00
141	Usermind	11	0.00
142	Infer	6	0.00
143	Pyze	6	0.00
144	MoonMail	6	0.00
145	Experiture	4	0.00
146	Pixelshop	4	0.00
147	WinningWare QuickLaunch	3	0.00
148	FunnelMaker	3	0.00
149	Leadberry	3	0.00
150	LeadRocket	3	0.00
151	Wired Plus	3	0.00
152	Direct Mail Manager	3	0.00
153	Gold Lasso	3	0.00
154	SalesPanda	2	0.00
155	OpenBack	2	0.00
156	Geotoko	2	0.00
157	AD-Pure	2	0.00
158	EverThere	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Online Marketing software market leaders?

Top leaders in the category for Online Marketing software are MailChimp, Klaviyo, Intercom. Here, you can view a full list of Online Marketing tools in the market.