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Online Marketing

Q: How many companies use Online Marketing software these days?

Around the world in 2025, over 1,080,622 companies are currently using one or more Online Marketing software. Out of these, there are 786,678 companies using Online Marketing tools that are originally from the United States.

Q: Which company has the most significant market share in the Online Marketing software space?

The top few companies that have the most significant market share in the Online Marketing space are MailChimp with 41.43% of market share, Klaviyo with 9.87% of market share, HubSpot Marketing Hub with 8.87% of market share. Check for other Online Marketing technologies market share here.

Q: What are the top industries that usually use Online Marketing softwares?

The top industries that use Online Marketing software are Marketing (17,523), Digital Marketing (12,352), Social Media (11,885).

Gain market share and customer base information about the top Online Marketing software. Check out our list of Online Marketing Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

159

Technologies Tracked

1726743

Companies Tracked

Categories related to Online Marketing

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Online Marketing technologies in 2025

Over 1726743 companies are using Online Marketing tools. MailChimp with 41.43% market share (715446 customers), Klaviyo with 9.87% market share (170412 customers), HubSpot Marketing Hub with 8.87% market share (153125 customers).

Technology

Market Share (Est.)

Customers

MailChimp

41.43%

715446

Klaviyo

9.87%

170412

HubSpot Marketing Hub

8.87%

153125

Intercom

7.80%

134626

Adobe Marketing Cloud

4.23%

73024

Others

27.80%

480110

Online Marketing Customers by Employee Size

The majority of Online Marketing category falls in the company size of 0 - 9 employees (861204 companies), 20 - 49 employees (412185 companies), 100 - 249 employees (174841 companies).

Employee Size

Online Marketing Customers by Geography

Companies using Online Marketing technology software are majorly from the United States with 786678 (57.33%), United Kingdom with 151328 (11.03%), Canada with 87790 (6.40%) customers respectively.

Customers

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Online Marketing Customers by Industry

Top industries that use Online Marketing for Marketing (17523), Digital Marketing (12352), Social Media (11885).

Customers

Market Share for Top Online Marketing Technologies

Analyze the market share of popular Online Marketing technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	MailChimp	715446	41.43
2	Klaviyo	170412	9.87
3	HubSpot Marketing Hub	153125	8.87
4	Intercom	134626	7.80
5	Adobe Marketing Cloud	73024	4.23
6	ActiveCampaign	58208	3.37
7	Vidyard	54093	3.13
8	MailerLite	43833	2.54
9	AdRoll	40526	2.35
10	MyTime	37818	2.19
11	Pardot	29654	1.72
12	Marketo	24832	1.44
13	ComScore	23226	1.35
14	MailMunch	23019	1.33
15	Omnisend	17286	1.00
16	Infusionsoft	13537	0.78
17	Drift	11697	0.68
18	SharpSpring	11434	0.66
19	GetResponse	7987	0.46
20	Drip	6878	0.40
21	Ceros	5375	0.31
22	Workfront	4744	0.27
23	iContact Email Marketing	3966	0.23
24	Benchmark Email	3930	0.23
25	Autopilot	3823	0.22
26	Sleeknote	3515	0.20
27	Act-On	3148	0.18
28	Salesfusion	3127	0.18
29	NiceJob	2878	0.17
30	Wishpond	2567	0.15
31	Wisepops	2542	0.15
32	Moosend	2359	0.14
33	dotmailer	2138	0.12
34	Instapage	1974	0.11
35	Bizible	1855	0.11
36	Sailthru	1702	0.10
37	iZooto	1691	0.10
38	Exponea	1428	0.08
39	Marketing 360	1427	0.08
40	Compete	1385	0.08
41	Iterable	1326	0.08
42	Campaigner	1077	0.06
43	Sarbacane	693	0.04
44	Appforma	663	0.04
45	Hatchbuck	661	0.04
46	Nextiva	657	0.04
47	Bronto Marketing Platform	645	0.04
48	Upsales CRM	627	0.04
49	ActiveDEMAND	577	0.03
50	LeadSquared	569	0.03
51	eSputnik	559	0.03
52	LeadsRx	549	0.03
53	Percolate	523	0.03
54	LeadLander	523	0.03
55	Mautic	521	0.03
56	Envoke	460	0.03
57	ActiveTrail	440	0.03
58	Affise	423	0.02
59	Lead Liaison	411	0.02
60	LeadFox	394	0.02
61	ContactPigeon	365	0.02
62	Web.com	346	0.02
63	Localytics	345	0.02
64	Dealer.com	337	0.02
65	GreenRope	313	0.02
66	Bannerflow	293	0.02
67	bpm'online marketing	273	0.02
68	VisitorTrack	273	0.02
69	Zaius	271	0.02
70	Blitz	270	0.02
71	Fresh Relevance	234	0.01
72	Newscred	223	0.01
73	SALESmanago Marketing Automation	219	0.01
74	Pure360	203	0.01
75	Tenfold	202	0.01
76	Hitwise	192	0.01
77	ShippingEasy	182	0.01
78	BrandMaker	179	0.01
79	Silverpop	167	0.01
80	Wigzo	151	0.01
81	Delivra	149	0.01
82	AgencyAnalytics	140	0.01
83	Xtremepush	138	0.01
84	Wheel of Popups	122	0.01
85	OutboundEngine	121	0.01
86	SimplyCast	112	0.01
87	Reachdesk	108	0.01
88	Optmyzr	104	0.01
89	LeadByte	100	0.01
90	Skyword	97	0.01
91	UserEngage	82	0.00
92	GrooveJar	80	0.00
93	Voucherify	78	0.00
94	GoBig, Inc.	76	0.00
95	eClincher	74	0.00
96	SnapApp	69	0.00
97	EverString	69	0.00
98	Yodle	68	0.00
99	eTrigue	67	0.00
100	ConnectAndSell	65	0.00
101	Personyze	59	0.00
102	Mintigo	56	0.00
103	Digioh	56	0.00
104	Mailigen	50	0.00
105	Radius	45	0.00
106	Qzzr	42	0.00
107	ActiveConversion	42	0.00
108	JangoMail	41	0.00
109	SalesNexus	40	0.00
110	Genoo	39	0.00
111	Propago	39	0.00
112	Boost Commerce	39	0.00
113	Contactually	38	0.00
114	OptiMine	36	0.00
115	Net-Results	33	0.00
116	SimilarWeb PRO	31	0.00
117	HitPath	31	0.00
118	SalesSeek	30	0.00
119	Colibri SEO	28	0.00
120	Katabat	26	0.00
121	Qwaya	26	0.00
122	Colabo	26	0.00
123	Picreel	24	0.00
124	atEvent	20	0.00
125	hubsell	19	0.00
126	emfluence	19	0.00
127	Mailify	19	0.00
128	Kompyte	19	0.00
129	idomoo	18	0.00
130	Real Magnet	17	0.00
131	Lead Guerrilla	16	0.00
132	Pixability	16	0.00
133	Tackle.io	16	0.00
134	Authoritas	15	0.00
135	Usermind	15	0.00
136	MOBIT	15	0.00
137	GleanView	14	0.00
138	Evolvin Agency Software	14	0.00
139	Kutenda	14	0.00
140	Carts Guru	13	0.00
141	SalesPanda	12	0.00
142	Retainly	11	0.00
143	Infer	8	0.00
144	MoonMail	8	0.00
145	Pyze	7	0.00
146	Direct Mail Manager	7	0.00
147	Experiture	6	0.00
148	Leadberry	4	0.00
149	Wired Plus	4	0.00
150	OpenBack	4	0.00
151	Pixelshop	4	0.00
152	Gold Lasso	4	0.00
153	EverThere	4	0.00
154	FunnelMaker	3	0.00
155	LeadRocket	3	0.00
156	WinningWare QuickLaunch	2	0.00
157	Geotoko	2	0.00
158	AD-Pure	2	0.00
159	PushAd	2	0.00