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Online Marketing

Q: How many companies use Online Marketing software these days?

Around the world in 2025, over 1,052,945 companies are currently using one or more Online Marketing software. Out of these, there are 847,037 companies using Online Marketing tools that are originally from the United States.

Q: Which company has the most significant market share in the Online Marketing software space?

The top few companies that have the most significant market share in the Online Marketing space are MailChimp with 42.09% of market share, Klaviyo with 10.51% of market share, HubSpot Marketing Hub with 8.18% of market share. Check for other Online Marketing technologies market share here.

Q: What are the top industries that usually use Online Marketing softwares?

The top industries that use Online Marketing software are Marketing (17,288), Digital Marketing (12,172), Social Media (11,521).

Gain market share and customer base information about the top Online Marketing software. Check out our list of Online Marketing Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

159

Technologies Tracked

1908929

Companies Tracked

Categories related to Online Marketing

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Online Marketing technologies in 2025

Over 1908929 companies are using Online Marketing tools. MailChimp with 42.09% market share (803438 customers), Klaviyo with 10.51% market share (200634 customers), HubSpot Marketing Hub with 8.18% market share (156088 customers).

Technology

Market Share (Est.)

Customers

MailChimp

42.09%

803438

Klaviyo

10.51%

200634

HubSpot Marketing Hub

8.18%

156088

Intercom

7.99%

152583

Adobe Marketing Cloud

4.32%

82498

Others

26.91%

513688

Online Marketing Customers by Employee Size

The majority of Online Marketing category falls in the company size of 0 - 9 employees (997603 companies), 20 - 49 employees (422229 companies), 100 - 249 employees (173936 companies).

Employee Size

Online Marketing Customers by Geography

Companies using Online Marketing technology software are majorly from the United States with 847037 (56.28%), United Kingdom with 171322 (11.38%), Canada with 91762 (6.10%) customers respectively.

Customers

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Online Marketing Customers by Industry

Top industries that use Online Marketing for Marketing (17288), Digital Marketing (12172), Social Media (11521).

Customers

Market Share for Top Online Marketing Technologies

Analyze the market share of popular Online Marketing technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	MailChimp	803438	42.09
2	Klaviyo	200634	10.51
3	HubSpot Marketing Hub	156088	8.18
4	Intercom	152583	7.99
5	Adobe Marketing Cloud	82498	4.32
6	Vidyard	67175	3.52
7	ActiveCampaign	58298	3.05
8	MailerLite	53867	2.82
9	AdRoll	41165	2.16
10	MyTime	36000	1.89
11	Pardot	29247	1.53
12	ComScore	27354	1.43
13	Marketo	26071	1.37
14	MailMunch	24644	1.29
15	Omnisend	22261	1.17
16	Infusionsoft	12764	0.67
17	Drift	11414	0.60
18	SharpSpring	11125	0.58
19	GetResponse	8182	0.43
20	Drip	6556	0.34
21	Ceros	5694	0.30
22	Workfront	4515	0.24
23	Benchmark Email	4189	0.22
24	iContact Email Marketing	4099	0.21
25	Autopilot	3867	0.20
26	Sleeknote	3854	0.20
27	Salesfusion	3016	0.16
28	Act-On	2955	0.15
29	NiceJob	2940	0.15
30	Wishpond	2648	0.14
31	Moosend	2456	0.13
32	Wisepops	2395	0.13
33	dotmailer	2156	0.11
34	iZooto	1995	0.10
35	Instapage	1901	0.10
36	Sailthru	1852	0.10
37	Bizible	1738	0.09
38	Exponea	1527	0.08
39	Marketing 360	1395	0.07
40	Iterable	1385	0.07
41	Compete	1325	0.07
42	Campaigner	979	0.05
43	Hatchbuck	807	0.04
44	Appforma	741	0.04
45	Upsales CRM	661	0.03
46	Sarbacane	651	0.03
47	Envoke	647	0.03
48	eSputnik	644	0.03
49	LeadSquared	588	0.03
50	Nextiva	580	0.03
51	Bronto Marketing Platform	564	0.03
52	ActiveDEMAND	562	0.03
53	LeadsRx	536	0.03
54	Mautic	522	0.03
55	Percolate	506	0.03
56	LeadLander	480	0.03
57	ActiveTrail	467	0.02
58	Lead Liaison	460	0.02
59	Affise	413	0.02
60	LeadFox	412	0.02
61	ContactPigeon	382	0.02
62	Bannerflow	368	0.02
63	Dealer.com	347	0.02
64	Web.com	335	0.02
65	Localytics	329	0.02
66	Blitz	327	0.02
67	GreenRope	309	0.02
68	bpm'online marketing	294	0.02
69	Zaius	291	0.02
70	VisitorTrack	253	0.01
71	Fresh Relevance	250	0.01
72	SALESmanago Marketing Automation	226	0.01
73	Tenfold	215	0.01
74	Newscred	208	0.01
75	Delivra	197	0.01
76	Silverpop	192	0.01
77	Xtremepush	189	0.01
78	Hitwise	180	0.01
79	Pure360	179	0.01
80	ShippingEasy	174	0.01
81	Wigzo	171	0.01
82	BrandMaker	168	0.01
83	AgencyAnalytics	146	0.01
84	Optmyzr	124	0.01
85	Wheel of Popups	122	0.01
86	Reachdesk	115	0.01
87	OutboundEngine	109	0.01
88	SimplyCast	105	0.01
89	LeadByte	94	0.00
90	eClincher	90	0.00
91	Skyword	86	0.00
92	Voucherify	83	0.00
93	UserEngage	73	0.00
94	SnapApp	68	0.00
95	GrooveJar	68	0.00
96	EverString	68	0.00
97	Digioh	68	0.00
98	Personyze	67	0.00
99	Yodle	63	0.00
100	G2 Marketing Solutions	63	0.00
101	ConnectAndSell	62	0.00
102	eTrigue	62	0.00
103	GoBig, Inc.	51	0.00
104	Genoo	46	0.00
105	SalesNexus	45	0.00
106	Tackle.io	43	0.00
107	JangoMail	42	0.00
108	Radius	41	0.00
109	Mintigo	40	0.00
110	Mailigen	39	0.00
111	Propago	39	0.00
112	Qzzr	38	0.00
113	Net-Results	38	0.00
114	SimilarWeb PRO	37	0.00
115	Contactually	35	0.00
116	OptiMine	35	0.00
117	ActiveConversion	32	0.00
118	HitPath	31	0.00
119	Colibri SEO	29	0.00
120	SalesSeek	28	0.00
121	Qwaya	26	0.00
122	Katabat	22	0.00
123	Kompyte	22	0.00
124	Colabo	22	0.00
125	atEvent	20	0.00
126	emfluence	20	0.00
127	Real Magnet	20	0.00
128	hubsell	19	0.00
129	Picreel	19	0.00
130	Mailify	18	0.00
131	idomoo	18	0.00
132	Authoritas	17	0.00
133	Pixability	16	0.00
134	Evolvin Agency Software	16	0.00
135	Lead Guerrilla	15	0.00
136	Usermind	15	0.00
137	MOBIT	14	0.00
138	GleanView	13	0.00
139	Carts Guru	13	0.00
140	Retainly	12	0.00
141	Infer	8	0.00
142	Boost Commerce	8	0.00
143	Pyze	7	0.00
144	MoonMail	5	0.00
145	Pixelshop	5	0.00
146	Experiture	4	0.00
147	LeadRocket	4	0.00
148	Wired Plus	4	0.00
149	Direct Mail Manager	4	0.00
150	Gold Lasso	4	0.00
151	EverThere	4	0.00
152	WinningWare QuickLaunch	3	0.00
153	FunnelMaker	3	0.00
154	Leadberry	3	0.00
155	OpenBack	3	0.00
156	SalesPanda	2	0.00
157	Geotoko	2	0.00
158	AD-Pure	2	0.00
159	PushAd	2	0.00