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Online Marketing

Q: How many companies use Online Marketing software these days?

Around the world in 2026, over 1,008,582 companies are currently using one or more Online Marketing software. Out of these, there are 863,210 companies using Online Marketing tools that are originally from the United States.

Q: Which company has the most significant market share in the Online Marketing software space?

The top few companies that have the most significant market share in the Online Marketing space are MailChimp with 41.42% of market share, Klaviyo with 11.30% of market share, Intercom with 8.47% of market share. Check for other Online Marketing technologies market share here.

Q: What are the top industries that usually use Online Marketing softwares?

The top industries that use Online Marketing software are Marketing (16,018), Digital Marketing (11,095), Social Media (10,563).

Gain market share and customer base information about the top Online Marketing software. Check out our list of Online Marketing Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

157

Technologies Tracked

1924147

Companies Tracked

Categories related to Online Marketing

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Online Marketing technologies in 2026

Over 1924147 companies are using Online Marketing tools. MailChimp with 41.42% market share (796889 customers), Klaviyo with 11.30% market share (217346 customers), Intercom with 8.47% market share (162948 customers).

Technology

Market Share (Est.)

Customers

MailChimp

41.42%

796889

Klaviyo

11.30%

217346

Intercom

8.47%

162948

HubSpot Marketing Hub

8.07%

155302

Adobe Marketing Cloud

4.38%

84186

Others

26.37%

507476

Online Marketing Customers by Employee Size

The majority of Online Marketing category falls in the company size of 0 - 9 employees (1004208 companies), 20 - 49 employees (413376 companies), 100 - 249 employees (167841 companies).

Employee Size

Online Marketing Customers by Geography

Companies using Online Marketing technology software are majorly from the United States with 863210 (56.81%), United Kingdom with 171729 (11.30%), Canada with 89092 (5.86%) customers respectively.

Customers

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Online Marketing Customers by Industry

Top industries that use Online Marketing for Marketing (16018), Digital Marketing (11095), Social Media (10563).

Customers

Market Share for Top Online Marketing Technologies

Analyze the market share of popular Online Marketing technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	MailChimp	796889	41.42
2	Klaviyo	217346	11.30
3	Intercom	162948	8.47
4	HubSpot Marketing Hub	155302	8.07
5	Adobe Marketing Cloud	84186	4.38
6	Vidyard	69861	3.63
7	ActiveCampaign	56495	2.94
8	MailerLite	55287	2.87
9	AdRoll	39549	2.06
10	MyTime	35988	1.87
11	ComScore	27612	1.44
12	Pardot	27293	1.42
13	Omnisend	24985	1.30
14	MailMunch	24282	1.26
15	Marketo	24196	1.26
16	Infusionsoft	11609	0.60
17	Drift	11357	0.59
18	SharpSpring	10633	0.55
19	GetResponse	7734	0.40
20	Drip	6356	0.33
21	Ceros	5630	0.29
22	Workfront	4535	0.24
23	Autopilot	4044	0.21
24	Sleeknote	3894	0.20
25	iContact Email Marketing	3886	0.20
26	NiceJob	2896	0.15
27	Wishpond	2673	0.14
28	Act-On	2620	0.14
29	Benchmark Email	2552	0.13
30	Moosend	2459	0.13
31	Salesfusion	2281	0.12
32	Wisepops	2241	0.12
33	iZooto	2128	0.11
34	dotmailer	1845	0.10
35	Instapage	1757	0.09
36	Sailthru	1739	0.09
37	Bizible	1662	0.09
38	Exponea	1632	0.08
39	Iterable	1576	0.08
40	Compete	1421	0.07
41	Bronto Marketing Platform	1324	0.07
42	Marketing 360	1309	0.07
43	Campaigner	861	0.04
44	Hatchbuck	755	0.04
45	Appforma	735	0.04
46	Envoke	724	0.04
47	eSputnik	705	0.04
48	Upsales CRM	703	0.04
49	Sarbacane	666	0.03
50	Lead Liaison	583	0.03
51	ActiveDEMAND	560	0.03
52	LeadsRx	548	0.03
53	Nextiva	538	0.03
54	LeadSquared	521	0.03
55	LeadLander	454	0.02
56	Mautic	449	0.02
57	Percolate	423	0.02
58	LeadFox	393	0.02
59	Affise	389	0.02
60	ContactPigeon	356	0.02
61	Bannerflow	349	0.02
62	Blitz	301	0.02
63	ActiveTrail	291	0.02
64	GreenRope	287	0.01
65	bpm'online marketing	286	0.01
66	Localytics	279	0.01
67	Web.com	246	0.01
68	Xtremepush	238	0.01
69	Dealer.com	233	0.01
70	VisitorTrack	219	0.01
71	idomoo	209	0.01
72	Zaius	199	0.01
73	Fresh Relevance	188	0.01
74	Wigzo	181	0.01
75	SALESmanago Marketing Automation	179	0.01
76	Tenfold	176	0.01
77	Newscred	174	0.01
78	Hitwise	173	0.01
79	ShippingEasy	165	0.01
80	Silverpop	140	0.01
81	Pure360	137	0.01
82	Delivra	131	0.01
83	Wheel of Popups	129	0.01
84	Optmyzr	127	0.01
85	AgencyAnalytics	127	0.01
86	BrandMaker	125	0.01
87	Digioh	122	0.01
88	OutboundEngine	109	0.01
89	Reachdesk	102	0.01
90	SimplyCast	100	0.01
91	Qzzr	98	0.01
92	Skyword	87	0.00
93	Voucherify	82	0.00
94	LeadByte	78	0.00
95	GrooveJar	76	0.00
96	Personyze	73	0.00
97	UserEngage	67	0.00
98	eTrigue	66	0.00
99	G2 Marketing Solutions	63	0.00
100	eClincher	62	0.00
101	GoBig, Inc.	59	0.00
102	hubsell	58	0.00
103	EverString	55	0.00
104	Radius	55	0.00
105	SnapApp	53	0.00
106	ConnectAndSell	52	0.00
107	Yodle	46	0.00
108	Genoo	44	0.00
109	Tackle.io	42	0.00
110	SalesNexus	41	0.00
111	Picreel	40	0.00
112	Propago	38	0.00
113	JangoMail	36	0.00
114	OptiMine	35	0.00
115	Boost Commerce	35	0.00
116	SimilarWeb PRO	33	0.00
117	emfluence	33	0.00
118	Mailigen	32	0.00
119	Mintigo	32	0.00
120	Net-Results	29	0.00
121	ActiveConversion	28	0.00
122	Colibri SEO	27	0.00
123	Contactually	26	0.00
124	Kompyte	26	0.00
125	Pixability	22	0.00
126	SalesSeek	22	0.00
127	Real Magnet	20	0.00
128	Authoritas	19	0.00
129	Katabat	19	0.00
130	Mailify	18	0.00
131	Qwaya	18	0.00
132	HitPath	17	0.00
133	Evolvin Agency Software	17	0.00
134	Colabo	17	0.00
135	Retainly	13	0.00
136	MOBIT	13	0.00
137	atEvent	12	0.00
138	GleanView	12	0.00
139	Lead Guerrilla	11	0.00
140	Carts Guru	11	0.00
141	Usermind	11	0.00
142	MoonMail	10	0.00
143	Leadberry	9	0.00
144	Experiture	7	0.00
145	Pyze	7	0.00
146	SwiftERM	6	0.00
147	Infer	4	0.00
148	Wired Plus	4	0.00
149	Pixelshop	4	0.00
150	FunnelMaker	3	0.00
151	Direct Mail Manager	3	0.00
152	Gold Lasso	3	0.00
153	EverThere	3	0.00
154	WinningWare QuickLaunch	2	0.00
155	OpenBack	2	0.00
156	Geotoko	2	0.00
157	AD-Pure	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Online Marketing software market leaders?

Top leaders in the category for Online Marketing software are MailChimp, Klaviyo, Intercom. Here, you can view a full list of Online Marketing tools in the market.