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Online Marketing

Q: How many companies use Online Marketing software these days?

Around the world in 2026, over 1,032,749 companies are currently using one or more Online Marketing software. Out of these, there are 827,949 companies using Online Marketing tools that are originally from the United States.

Q: Which company has the most significant market share in the Online Marketing software space?

The top few companies that have the most significant market share in the Online Marketing space are MailChimp with 41.88% of market share, Klaviyo with 10.63% of market share, HubSpot Marketing Hub with 8.27% of market share. Check for other Online Marketing technologies market share here.

Q: What are the top industries that usually use Online Marketing softwares?

The top industries that use Online Marketing software are Marketing (16,536), Digital Marketing (11,476), Social Media (10,921).

Gain market share and customer base information about the top Online Marketing software. Check out our list of Online Marketing Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

158

Technologies Tracked

1882238

Companies Tracked

Categories related to Online Marketing

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Online Marketing technologies in 2026

Over 1882238 companies are using Online Marketing tools. MailChimp with 41.88% market share (788201 customers), Klaviyo with 10.63% market share (200108 customers), HubSpot Marketing Hub with 8.27% market share (155718 customers).

Technology

Market Share (Est.)

Customers

MailChimp

41.88%

788201

Klaviyo

10.63%

200108

HubSpot Marketing Hub

8.27%

155718

Intercom

8.04%

151307

Adobe Marketing Cloud

4.35%

81957

Others

26.83%

504947

Online Marketing Customers by Employee Size

The majority of Online Marketing category falls in the company size of 0 - 9 employees (966016 companies), 20 - 49 employees (419117 companies), 100 - 249 employees (173830 companies).

Employee Size

Online Marketing Customers by Geography

Companies using Online Marketing technology software are majorly from the United States with 827949 (56.13%), United Kingdom with 168608 (11.43%), Canada with 89742 (6.08%) customers respectively.

Customers

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Online Marketing Customers by Industry

Top industries that use Online Marketing for Marketing (16536), Digital Marketing (11476), Social Media (10921).

Customers

Market Share for Top Online Marketing Technologies

Analyze the market share of popular Online Marketing technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	MailChimp	788201	41.88
2	Klaviyo	200108	10.63
3	HubSpot Marketing Hub	155718	8.27
4	Intercom	151307	8.04
5	Adobe Marketing Cloud	81957	4.35
6	Vidyard	66274	3.52
7	ActiveCampaign	58016	3.08
8	MailerLite	53894	2.86
9	AdRoll	40390	2.15
10	MyTime	36340	1.93
11	Pardot	28152	1.50
12	ComScore	26844	1.43
13	Marketo	25108	1.33
14	MailMunch	24251	1.29
15	Omnisend	22329	1.19
16	Infusionsoft	12079	0.64
17	Drift	11233	0.60
18	SharpSpring	10946	0.58
19	GetResponse	7938	0.42
20	Drip	6481	0.34
21	Ceros	5484	0.29
22	Workfront	4531	0.24
23	Benchmark Email	4088	0.22
24	Autopilot	3981	0.21
25	iContact Email Marketing	3957	0.21
26	Sleeknote	3855	0.20
27	NiceJob	2914	0.15
28	Act-On	2738	0.15
29	Wishpond	2616	0.14
30	Moosend	2430	0.13
31	Salesfusion	2329	0.12
32	Wisepops	2320	0.12
33	iZooto	1972	0.10
34	dotmailer	1968	0.10
35	Instapage	1803	0.10
36	Sailthru	1770	0.09
37	Bizible	1704	0.09
38	Exponea	1527	0.08
39	Marketing 360	1389	0.07
40	Compete	1343	0.07
41	Iterable	1297	0.07
42	Campaigner	943	0.05
43	Hatchbuck	790	0.04
44	Appforma	730	0.04
45	Upsales CRM	662	0.04
46	eSputnik	646	0.03
47	Envoke	638	0.03
48	Sarbacane	637	0.03
49	ActiveDEMAND	578	0.03
50	LeadSquared	543	0.03
51	LeadsRx	518	0.03
52	Nextiva	509	0.03
53	Bronto Marketing Platform	482	0.03
54	LeadLander	461	0.02
55	Mautic	460	0.02
56	ActiveTrail	447	0.02
57	Percolate	422	0.02
58	LeadFox	414	0.02
59	Lead Liaison	410	0.02
60	Affise	394	0.02
61	ContactPigeon	379	0.02
62	Bannerflow	362	0.02
63	Blitz	323	0.02
64	Zaius	303	0.02
65	bpm'online marketing	297	0.02
66	GreenRope	292	0.02
67	Localytics	271	0.01
68	Fresh Relevance	253	0.01
69	Web.com	250	0.01
70	VisitorTrack	247	0.01
71	Dealer.com	244	0.01
72	Tenfold	202	0.01
73	idomoo	199	0.01
74	SALESmanago Marketing Automation	195	0.01
75	Silverpop	186	0.01
76	Delivra	184	0.01
77	Xtremepush	181	0.01
78	Hitwise	178	0.01
79	Newscred	173	0.01
80	Wigzo	165	0.01
81	ShippingEasy	163	0.01
82	BrandMaker	148	0.01
83	Pure360	146	0.01
84	AgencyAnalytics	143	0.01
85	Optmyzr	130	0.01
86	Wheel of Popups	124	0.01
87	Digioh	111	0.01
88	OutboundEngine	105	0.01
89	Reachdesk	99	0.01
90	SimplyCast	98	0.01
91	Voucherify	87	0.00
92	LeadByte	87	0.00
93	G2 Marketing Solutions	76	0.00
94	UserEngage	72	0.00
95	Skyword	71	0.00
96	eClincher	69	0.00
97	Personyze	68	0.00
98	GrooveJar	66	0.00
99	EverString	55	0.00
100	SnapApp	54	0.00
101	eTrigue	50	0.00
102	GoBig, Inc.	50	0.00
103	ConnectAndSell	47	0.00
104	Yodle	45	0.00
105	Genoo	45	0.00
106	Tackle.io	40	0.00
107	Qzzr	38	0.00
108	SalesNexus	38	0.00
109	Mailigen	38	0.00
110	Mintigo	38	0.00
111	Propago	36	0.00
112	JangoMail	36	0.00
113	SimilarWeb PRO	33	0.00
114	Radius	33	0.00
115	Net-Results	31	0.00
116	OptiMine	31	0.00
117	Contactually	29	0.00
118	ActiveConversion	29	0.00
119	Colibri SEO	28	0.00
120	SalesSeek	23	0.00
121	HitPath	21	0.00
122	hubsell	20	0.00
123	Picreel	20	0.00
124	Real Magnet	20	0.00
125	Katabat	19	0.00
126	Kompyte	19	0.00
127	Qwaya	18	0.00
128	Mailify	17	0.00
129	Colabo	17	0.00
130	Evolvin Agency Software	16	0.00
131	Authoritas	15	0.00
132	emfluence	15	0.00
133	GleanView	13	0.00
134	Carts Guru	13	0.00
135	MOBIT	13	0.00
136	atEvent	12	0.00
137	Retainly	11	0.00
138	Pixability	11	0.00
139	Usermind	11	0.00
140	Lead Guerrilla	10	0.00
141	Boost Commerce	9	0.00
142	Infer	6	0.00
143	Pyze	6	0.00
144	MoonMail	6	0.00
145	Experiture	4	0.00
146	Pixelshop	4	0.00
147	WinningWare QuickLaunch	3	0.00
148	FunnelMaker	3	0.00
149	Leadberry	3	0.00
150	LeadRocket	3	0.00
151	Wired Plus	3	0.00
152	OpenBack	3	0.00
153	Direct Mail Manager	3	0.00
154	Gold Lasso	3	0.00
155	SalesPanda	2	0.00
156	Geotoko	2	0.00
157	AD-Pure	2	0.00
158	EverThere	2	0.00