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Online Marketing

Q: How many companies use Online Marketing software these days?

Around the world in 2025, over 1,073,575 companies are currently using one or more Online Marketing software. Out of these, there are 842,428 companies using Online Marketing tools that are originally from the United States.

Q: Which company has the most significant market share in the Online Marketing software space?

The top few companies that have the most significant market share in the Online Marketing space are MailChimp with 41.65% of market share, Klaviyo with 10.18% of market share, HubSpot Marketing Hub with 8.56% of market share. Check for other Online Marketing technologies market share here.

Q: What are the top industries that usually use Online Marketing softwares?

The top industries that use Online Marketing software are Marketing (17,410), Digital Marketing (12,261), Social Media (11,796).

Gain market share and customer base information about the top Online Marketing software. Check out our list of Online Marketing Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

159

Technologies Tracked

1856494

Companies Tracked

Categories related to Online Marketing

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Online Marketing technologies in 2025

Over 1856494 companies are using Online Marketing tools. MailChimp with 41.65% market share (773188 customers), Klaviyo with 10.18% market share (188981 customers), HubSpot Marketing Hub with 8.56% market share (158999 customers).

Technology

Market Share (Est.)

Customers

MailChimp

41.65%

773188

Klaviyo

10.18%

188981

HubSpot Marketing Hub

8.56%

158999

Intercom

7.89%

146477

Adobe Marketing Cloud

4.19%

77709

Others

27.53%

511140

Online Marketing Customers by Employee Size

The majority of Online Marketing category falls in the company size of 0 - 9 employees (937806 companies), 20 - 49 employees (426090 companies), 100 - 249 employees (176441 companies).

Employee Size

Online Marketing Customers by Geography

Companies using Online Marketing technology software are majorly from the United States with 842428 (56.85%), United Kingdom with 163901 (11.06%), Canada with 91993 (6.21%) customers respectively.

Customers

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Online Marketing Customers by Industry

Top industries that use Online Marketing for Marketing (17410), Digital Marketing (12261), Social Media (11796).

Customers

Market Share for Top Online Marketing Technologies

Analyze the market share of popular Online Marketing technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	MailChimp	773188	41.65
2	Klaviyo	188981	10.18
3	HubSpot Marketing Hub	158999	8.56
4	Intercom	146477	7.89
5	Adobe Marketing Cloud	77709	4.19
6	Vidyard	62287	3.36
7	ActiveCampaign	60033	3.23
8	MailerLite	50693	2.73
9	AdRoll	42521	2.29
10	MyTime	37292	2.01
11	Pardot	30217	1.63
12	ComScore	26369	1.42
13	Marketo	26262	1.41
14	MailMunch	24722	1.33
15	Omnisend	20058	1.08
16	Infusionsoft	13540	0.73
17	Drift	11862	0.64
18	SharpSpring	11773	0.63
19	GetResponse	8324	0.45
20	Drip	7060	0.38
21	Ceros	5556	0.30
22	Workfront	4699	0.25
23	iContact Email Marketing	4158	0.22
24	Benchmark Email	4149	0.22
25	Sleeknote	3839	0.21
26	Autopilot	3838	0.21
27	Act-On	3107	0.17
28	Salesfusion	3046	0.16
29	NiceJob	3030	0.16
30	Wishpond	2659	0.14
31	Wisepops	2517	0.14
32	Moosend	2430	0.13
33	dotmailer	2141	0.12
34	Instapage	1994	0.11
35	Sailthru	1896	0.10
36	iZooto	1850	0.10
37	Bizible	1826	0.10
38	Exponea	1516	0.08
39	Marketing 360	1455	0.08
40	Compete	1411	0.08
41	Iterable	1364	0.07
42	Campaigner	1004	0.05
43	Hatchbuck	761	0.04
44	Appforma	713	0.04
45	Sarbacane	674	0.04
46	Upsales CRM	639	0.03
47	Nextiva	633	0.03
48	ActiveDEMAND	622	0.03
49	Bronto Marketing Platform	613	0.03
50	eSputnik	598	0.03
51	LeadSquared	573	0.03
52	Envoke	573	0.03
53	LeadsRx	564	0.03
54	Mautic	525	0.03
55	LeadLander	524	0.03
56	Percolate	504	0.03
57	ActiveTrail	454	0.02
58	Lead Liaison	434	0.02
59	Affise	427	0.02
60	LeadFox	414	0.02
61	ContactPigeon	377	0.02
62	Dealer.com	346	0.02
63	Localytics	344	0.02
64	Bannerflow	342	0.02
65	Web.com	341	0.02
66	GreenRope	318	0.02
67	Blitz	296	0.02
68	bpm'online marketing	280	0.02
69	VisitorTrack	275	0.01
70	Zaius	244	0.01
71	Fresh Relevance	243	0.01
72	SALESmanago Marketing Automation	217	0.01
73	Newscred	216	0.01
74	Tenfold	203	0.01
75	BrandMaker	187	0.01
76	Delivra	185	0.01
77	Hitwise	184	0.01
78	Pure360	181	0.01
79	ShippingEasy	179	0.01
80	Xtremepush	176	0.01
81	Silverpop	171	0.01
82	Wigzo	164	0.01
83	AgencyAnalytics	131	0.01
84	Optmyzr	127	0.01
85	Wheel of Popups	126	0.01
86	SimplyCast	112	0.01
87	Reachdesk	112	0.01
88	OutboundEngine	111	0.01
89	LeadByte	96	0.01
90	Skyword	95	0.01
91	eClincher	88	0.00
92	GrooveJar	78	0.00
93	UserEngage	78	0.00
94	Digioh	70	0.00
95	SnapApp	69	0.00
96	Personyze	69	0.00
97	EverString	69	0.00
98	eTrigue	65	0.00
99	Yodle	64	0.00
100	Voucherify	64	0.00
101	G2 Marketing Solutions	64	0.00
102	ConnectAndSell	60	0.00
103	GoBig, Inc.	57	0.00
104	Mintigo	47	0.00
105	Genoo	44	0.00
106	SalesNexus	43	0.00
107	Qzzr	42	0.00
108	Radius	42	0.00
109	Mailigen	41	0.00
110	JangoMail	41	0.00
111	ActiveConversion	40	0.00
112	Net-Results	39	0.00
113	Propago	39	0.00
114	Boost Commerce	38	0.00
115	SimilarWeb PRO	37	0.00
116	Contactually	37	0.00
117	OptiMine	35	0.00
118	Tackle.io	33	0.00
119	HitPath	31	0.00
120	SalesSeek	31	0.00
121	Colibri SEO	28	0.00
122	Qwaya	26	0.00
123	Colabo	23	0.00
124	Katabat	22	0.00
125	Real Magnet	21	0.00
126	atEvent	20	0.00
127	Picreel	20	0.00
128	Kompyte	20	0.00
129	hubsell	19	0.00
130	emfluence	19	0.00
131	Mailify	19	0.00
132	idomoo	18	0.00
133	Lead Guerrilla	16	0.00
134	Pixability	16	0.00
135	MOBIT	16	0.00
136	Authoritas	15	0.00
137	Usermind	15	0.00
138	GleanView	14	0.00
139	Evolvin Agency Software	14	0.00
140	Carts Guru	13	0.00
141	SalesPanda	12	0.00
142	Retainly	12	0.00
143	Pyze	7	0.00
144	Experiture	6	0.00
145	Infer	6	0.00
146	MoonMail	5	0.00
147	Pixelshop	5	0.00
148	Leadberry	4	0.00
149	Wired Plus	4	0.00
150	Direct Mail Manager	4	0.00
151	Gold Lasso	4	0.00
152	EverThere	4	0.00
153	FunnelMaker	3	0.00
154	LeadRocket	3	0.00
155	WinningWare QuickLaunch	2	0.00
156	OpenBack	2	0.00
157	Geotoko	2	0.00
158	AD-Pure	2	0.00
159	PushAd	2	0.00