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Online Marketing

Q: How many companies use Online Marketing software these days?

Around the world in 2026, over 1,032,609 companies are currently using one or more Online Marketing software. Out of these, there are 878,717 companies using Online Marketing tools that are originally from the United States.

Q: Which company has the most significant market share in the Online Marketing software space?

The top few companies that have the most significant market share in the Online Marketing space are MailChimp with 41.51% of market share, Klaviyo with 11.11% of market share, Intercom with 8.46% of market share. Check for other Online Marketing technologies market share here.

Q: What are the top industries that usually use Online Marketing softwares?

The top industries that use Online Marketing software are Marketing (16,312), Digital Marketing (11,280), Social Media (10,782).

Gain market share and customer base information about the top Online Marketing software. Check out our list of Online Marketing Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

159

Technologies Tracked

2000593

Companies Tracked

Categories related to Online Marketing

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Online Marketing technologies in 2026

Over 2000593 companies are using Online Marketing tools. MailChimp with 41.51% market share (830524 customers), Klaviyo with 11.11% market share (222187 customers), Intercom with 8.46% market share (169307 customers).

Technology

Market Share (Est.)

Customers

MailChimp

41.51%

830524

Klaviyo

11.11%

222187

Intercom

8.46%

169307

HubSpot Marketing Hub

8.10%

162129

Adobe Marketing Cloud

4.40%

88002

Others

26.41%

528444

Online Marketing Customers by Employee Size

The majority of Online Marketing category falls in the company size of 0 - 9 employees (1036880 companies), 20 - 49 employees (428192 companies), 100 - 249 employees (175985 companies).

Employee Size

Online Marketing Customers by Geography

Companies using Online Marketing technology software are majorly from the United States with 878717 (56.54%), United Kingdom with 176421 (11.35%), Canada with 92155 (5.93%) customers respectively.

Customers

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Online Marketing Customers by Industry

Top industries that use Online Marketing for Marketing (16312), Digital Marketing (11280), Social Media (10782).

Customers

Market Share for Top Online Marketing Technologies

Analyze the market share of popular Online Marketing technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	MailChimp	830524	41.51
2	Klaviyo	222187	11.11
3	Intercom	169307	8.46
4	HubSpot Marketing Hub	162129	8.10
5	Adobe Marketing Cloud	88002	4.40
6	Vidyard	73045	3.65
7	ActiveCampaign	59236	2.96
8	MailerLite	58750	2.94
9	AdRoll	40902	2.04
10	MyTime	36359	1.82
11	ComScore	28709	1.44
12	Pardot	27869	1.39
13	Omnisend	25909	1.30
14	MailMunch	25355	1.27
15	Marketo	24571	1.23
16	Infusionsoft	12202	0.61
17	Drift	11637	0.58
18	SharpSpring	10892	0.54
19	GetResponse	8190	0.41
20	Drip	6579	0.33
21	Ceros	6019	0.30
22	Workfront	4524	0.23
23	Autopilot	4076	0.20
24	Benchmark Email	4072	0.20
25	Sleeknote	4042	0.20
26	iContact Email Marketing	4011	0.20
27	NiceJob	3082	0.15
28	Wishpond	2821	0.14
29	Act-On	2664	0.13
30	Moosend	2545	0.13
31	Wisepops	2353	0.12
32	Salesfusion	2329	0.12
33	iZooto	2260	0.11
34	dotmailer	1959	0.10
35	Instapage	1889	0.09
36	Sailthru	1783	0.09
37	Bizible	1740	0.09
38	Exponea	1628	0.08
39	Compete	1483	0.07
40	Marketing 360	1387	0.07
41	Bronto Marketing Platform	1363	0.07
42	Iterable	1322	0.07
43	Campaigner	922	0.05
44	Hatchbuck	783	0.04
45	Appforma	756	0.04
46	Envoke	746	0.04
47	eSputnik	716	0.04
48	Upsales CRM	701	0.04
49	Sarbacane	692	0.03
50	Lead Liaison	617	0.03
51	ActiveDEMAND	585	0.03
52	LeadSquared	526	0.03
53	Nextiva	514	0.03
54	LeadsRx	502	0.03
55	Mautic	453	0.02
56	LeadLander	451	0.02
57	ActiveTrail	443	0.02
58	Percolate	420	0.02
59	LeadFox	417	0.02
60	Affise	412	0.02
61	ContactPigeon	385	0.02
62	Bannerflow	360	0.02
63	Blitz	336	0.02
64	bpm'online marketing	308	0.02
65	GreenRope	298	0.01
66	Localytics	281	0.01
67	Zaius	273	0.01
68	Fresh Relevance	252	0.01
69	Web.com	249	0.01
70	Dealer.com	247	0.01
71	VisitorTrack	227	0.01
72	Xtremepush	223	0.01
73	idomoo	201	0.01
74	Silverpop	191	0.01
75	Tenfold	190	0.01
76	SALESmanago Marketing Automation	190	0.01
77	Hitwise	189	0.01
78	Newscred	181	0.01
79	Wigzo	175	0.01
80	Delivra	170	0.01
81	ShippingEasy	167	0.01
82	Pure360	144	0.01
83	Wheel of Popups	143	0.01
84	Digioh	131	0.01
85	BrandMaker	123	0.01
86	OutboundEngine	123	0.01
87	Optmyzr	121	0.01
88	AgencyAnalytics	121	0.01
89	SimplyCast	102	0.01
90	Reachdesk	101	0.01
91	Skyword	88	0.00
92	Voucherify	87	0.00
93	GrooveJar	78	0.00
94	LeadByte	78	0.00
95	UserEngage	72	0.00
96	Personyze	68	0.00
97	G2 Marketing Solutions	64	0.00
98	eTrigue	63	0.00
99	GoBig, Inc.	63	0.00
100	eClincher	62	0.00
101	hubsell	56	0.00
102	SnapApp	55	0.00
103	EverString	55	0.00
104	Radius	54	0.00
105	ConnectAndSell	51	0.00
106	Qzzr	49	0.00
107	Yodle	46	0.00
108	SalesNexus	44	0.00
109	Genoo	43	0.00
110	Picreel	40	0.00
111	Tackle.io	40	0.00
112	Mailigen	38	0.00
113	Mintigo	38	0.00
114	Propago	37	0.00
115	JangoMail	37	0.00
116	Boost Commerce	35	0.00
117	emfluence	33	0.00
118	SimilarWeb PRO	31	0.00
119	Kompyte	31	0.00
120	Net-Results	29	0.00
121	OptiMine	29	0.00
122	Colibri SEO	28	0.00
123	ActiveConversion	28	0.00
124	Contactually	27	0.00
125	SalesSeek	23	0.00
126	Real Magnet	23	0.00
127	Pixability	21	0.00
128	HitPath	19	0.00
129	Katabat	19	0.00
130	Mailify	18	0.00
131	Qwaya	18	0.00
132	Evolvin Agency Software	17	0.00
133	Colabo	17	0.00
134	Authoritas	16	0.00
135	Retainly	14	0.00
136	MOBIT	14	0.00
137	GleanView	13	0.00
138	atEvent	12	0.00
139	Carts Guru	12	0.00
140	Lead Guerrilla	11	0.00
141	Usermind	11	0.00
142	MoonMail	10	0.00
143	Leadberry	9	0.00
144	Pyze	7	0.00
145	Infer	6	0.00
146	SwiftERM	6	0.00
147	Experiture	4	0.00
148	Wired Plus	4	0.00
149	Pixelshop	4	0.00
150	WinningWare QuickLaunch	3	0.00
151	FunnelMaker	3	0.00
152	Direct Mail Manager	3	0.00
153	Gold Lasso	3	0.00
154	SalesPanda	2	0.00
155	LeadRocket	2	0.00
156	OpenBack	2	0.00
157	Geotoko	2	0.00
158	AD-Pure	2	0.00
159	EverThere	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Online Marketing software market leaders?

Top leaders in the category for Online Marketing software are MailChimp, Klaviyo, Intercom. Here, you can view a full list of Online Marketing tools in the market.