Online Marketing

Gain market share and customer base information about the top Online Marketing software. Check out our list of Online Marketing Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

168

Technologies

1557947

Companies

7493

Movements

Categories related to Online Marketing

Top 5 Online Marketing technologies in 2023

Over 1,557,947 companies are using Online Marketing tools. MailChimp with 42.18% market share (657,195 customers), HubSpot Marketing Hub with 8.93% market share (139,099 customers), Klaviyo with 6.02% market share (93,769 customers),

MailChimp

42.18 %

Market Share

657195

Customers
HubSpot Marketing Hub

8.93 %

Market Share

139099

Customers
Klaviyo

6.02 %

Market Share

93769

Customers
Adobe Marketing Cloud

4.75 %

Market Share

73994

Customers
Intercom

4.72 %

Market Share

73493

Customers
Others

33.40 %

Market Share

520397

Customers

Online Marketing Customers by Employee Size

The majority of Online Marketing category falls in the company size of 0 - 9 employees (552,350 companies), 20 - 49 employees (318,807 companies), 10 - 19 employees (123,334 companies).

Online Marketing Customers by Geography

Companies using Online Marketing technology software are majorly from the United States with 690,918 (62.86%), United Kingdom with 117,838 (10.72%), Canada with 63,110 (5.74%) customers respectively.

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Online Marketing Customers by Industry

Top industries that use Online Marketing for Professional Services (336,655), Retail and CPG (142,172), Technology (116,797).

Market Share for Top Online Marketing Technologies

Analyze the market share of popular Online Marketing technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share
1	MailChimp	657195	42.18 (%)
2	HubSpot Marketing Hub	139099	8.93 (%)
3	Klaviyo	93769	6.02 (%)
4	Adobe Marketing Cloud	73994	4.75 (%)
5	Intercom	73493	4.72 (%)
6	ActiveCampaign	55667	3.57 (%)
7	AdRoll	46497	2.98 (%)
8	MyTime	42035	2.70 (%)
9	Pardot	39636	2.54 (%)
10	Marketo	33550	2.15 (%)
11	ComScore	26525	1.70 (%)
12	Sarbacane	24341	1.56 (%)
13	Vidyard	24137	1.55 (%)
14	MailerLite	24038	1.54 (%)
15	MailMunch	23914	1.53 (%)
16	Drift	18493	1.19 (%)
17	Infusionsoft	16613	1.07 (%)
18	SharpSpring	16138	1.04 (%)
19	WordStream Advisor	13107	0.84 (%)
20	Drip	7921	0.51 (%)
21	Ceros	7716	0.50 (%)
22	GetResponse	6722	0.43 (%)
23	iContact Email Marketing	6178	0.40 (%)
24	Autopilot	5678	0.36 (%)
25	Sleeknote	5283	0.34 (%)
26	Wisepops	4914	0.32 (%)
27	Act-On	4626	0.30 (%)
28	Workfront	4393	0.28 (%)
29	Qzzr	4075	0.26 (%)
30	Benchmark Email	3932	0.25 (%)
31	Salesfusion	3024	0.19 (%)
32	Bizible	2955	0.19 (%)
33	Instapage	2628	0.17 (%)
34	Marketing 360	2593	0.17 (%)
35	Omnisend	2515	0.16 (%)
36	Sailthru	2213	0.14 (%)
37	Wishpond	2170	0.14 (%)
38	NiceJob	1922	0.12 (%)
39	Compete	1863	0.12 (%)
40	dotmailer	1807	0.12 (%)
41	Moosend	1744	0.11 (%)
42	Exponea	1650	0.11 (%)
43	Bronto Marketing Platform	1447	0.09 (%)
44	Campaigner	1302	0.08 (%)
45	iZooto	1219	0.08 (%)
46	ActiveDEMAND	1162	0.07 (%)
47	Newscred	1092	0.07 (%)
48	Picreel	1022	0.07 (%)
49	Iterable	951	0.06 (%)
50	Upsales CRM	929	0.06 (%)
51	Hatchbuck	865	0.06 (%)
52	LeadLander	827	0.05 (%)
53	Appforma	690	0.04 (%)
54	LeadsRx	644	0.04 (%)
55	VisitorTrack	622	0.04 (%)
56	Lead Liaison	523	0.03 (%)
57	ActiveTrail	502	0.03 (%)
58	Localytics	492	0.03 (%)
59	LeadFox	463	0.03 (%)
60	Leadberry	434	0.03 (%)
61	OutboundEngine	412	0.03 (%)
62	bpm'online marketing	402	0.03 (%)
63	Hitwise	387	0.02 (%)
64	Nextiva	363	0.02 (%)
65	Percolate	361	0.02 (%)
66	LeadSquared	358	0.02 (%)
67	Batch	344	0.02 (%)
68	eSputnik	336	0.02 (%)
69	ContactPigeon	318	0.02 (%)
70	Silverpop	305	0.02 (%)
71	Mautic	305	0.02 (%)
72	Dealer.com	299	0.02 (%)
73	Pure360	293	0.02 (%)
74	Bannerflow	281	0.02 (%)
75	Blitz	277	0.02 (%)
76	Web.com	265	0.02 (%)
77	ShippingEasy	263	0.02 (%)
78	Xtremepush	254	0.02 (%)
79	GreenRope	238	0.02 (%)
80	Jumplead	237	0.02 (%)
81	Envoke	217	0.01 (%)
82	Kompyte	213	0.01 (%)
83	Carts Guru	196	0.01 (%)
84	BrandMaker	186	0.01 (%)
85	SimplyCast	176	0.01 (%)
86	MOBIT	173	0.01 (%)
87	Affise	166	0.01 (%)
88	Delivra	166	0.01 (%)
89	Wigzo	164	0.01 (%)
90	Wheel of Popups	154	0.01 (%)
91	idomoo	138	0.01 (%)
92	GoBig, Inc.	117	0.01 (%)
93	JangoMail	117	0.01 (%)
94	PushAd	115	0.01 (%)
95	Evolvin Agency Software	114	0.01 (%)
96	Tenfold	113	0.01 (%)
97	GrooveJar	110	0.01 (%)
98	Digioh	106	0.01 (%)
99	SalesNexus	104	0.01 (%)
100	Personyze	103	0.01 (%)
101	UserEngage	100	0.01 (%)
102	SALESmanago Marketing Automation	98	0.01 (%)
103	Mailigen	97	0.01 (%)
104	SnapApp	96	0.01 (%)
105	Optmyzr	90	0.01 (%)
106	Mintigo	87	0.01 (%)
107	Qwaya	86	0.01 (%)
108	Skyword	86	0.01 (%)
109	FunnelMaker	86	0.01 (%)
110	ActiveConversion	85	0.01 (%)
111	eClincher	85	0.01 (%)
112	eTrigue	83	0.01 (%)
113	Voucherify	82	0.01 (%)
114	Mailify	75	0.00 (%)
115	Fresh Relevance	74	0.00 (%)
116	Yodle	74	0.00 (%)
117	Reachdesk	66	0.00 (%)
118	Authoritas	62	0.00 (%)
119	Propago	61	0.00 (%)
120	Net-Results	54	0.00 (%)
121	ConnectAndSell	53	0.00 (%)
122	EverString	52	0.00 (%)
123	SalesSeek	50	0.00 (%)
124	Colibri SEO	49	0.00 (%)
125	Genoo	48	0.00 (%)
126	AgencyAnalytics	46	0.00 (%)
127	Zaius	46	0.00 (%)
128	Pyze	41	0.00 (%)
129	Radius	39	0.00 (%)
130	Wired Plus	39	0.00 (%)
131	Usermind	38	0.00 (%)
132	hubsell	38	0.00 (%)
133	HitPath	33	0.00 (%)
134	On Brand	32	0.00 (%)
135	DOTS Lead Validation	30	0.00 (%)
136	atEvent	30	0.00 (%)
137	GleanView	29	0.00 (%)
138	Katabat	29	0.00 (%)
139	Experiture	27	0.00 (%)
140	Marketing Optimizer	26	0.00 (%)
141	Kutenda	26	0.00 (%)
142	Captavi Platform	26	0.00 (%)
143	LeadByte	26	0.00 (%)
144	Colabo	25	0.00 (%)
145	Real Magnet	24	0.00 (%)
146	OptiMine	21	0.00 (%)
147	SimilarWeb PRO	21	0.00 (%)
148	EverThere	19	0.00 (%)
149	emfluence	18	0.00 (%)
150	Retainly	17	0.00 (%)
151	Pleisty	17	0.00 (%)
152	Direct Mail Manager	13	0.00 (%)
153	SalesPanda	13	0.00 (%)
154	OpenBack	11	0.00 (%)
155	MoonMail	10	0.00 (%)
156	Pixability	10	0.00 (%)
157	SutiCRM	10	0.00 (%)
158	Lead Guerrilla	8	0.00 (%)
159	Infer	7	0.00 (%)
160	Gold Lasso	5	0.00 (%)
161	IdealPath	4	0.00 (%)
162	LeadRocket	4	0.00 (%)
163	Pixelshop	3	0.00 (%)
164	Geotoko	3	0.00 (%)
165	WinningWare QuickLaunch	3	0.00 (%)
166	G2 Marketing Solutions	2	0.00 (%)
167	AD-Pure	2	0.00 (%)
168	MarketingLeo	2	0.00 (%)

Technology	Market share
MailChimp	42.18 (%)
HubSpot Marketing Hub	8.93 (%)
Klaviyo	6.02 (%)
Adobe Marketing Cloud	4.75 (%)
Intercom	4.72 (%)
ActiveCampaign	3.57 (%)
AdRoll	2.98 (%)
MyTime	2.70 (%)
Pardot	2.54 (%)
Marketo	2.15 (%)
ComScore	1.70 (%)
Sarbacane	1.56 (%)
Vidyard	1.55 (%)
MailerLite	1.54 (%)
MailMunch	1.53 (%)
Drift	1.19 (%)
Infusionsoft	1.07 (%)
SharpSpring	1.04 (%)
WordStream Advisor	0.84 (%)
Drip	0.51 (%)
Ceros	0.50 (%)
GetResponse	0.43 (%)
iContact Email Marketing	0.40 (%)
Autopilot	0.36 (%)
Sleeknote	0.34 (%)
Wisepops	0.32 (%)
Act-On	0.30 (%)
Workfront	0.28 (%)
Qzzr	0.26 (%)
Benchmark Email	0.25 (%)
Salesfusion	0.19 (%)
Bizible	0.19 (%)
Instapage	0.17 (%)
Marketing 360	0.17 (%)
Omnisend	0.16 (%)
Sailthru	0.14 (%)
Wishpond	0.14 (%)
NiceJob	0.12 (%)
Compete	0.12 (%)
dotmailer	0.12 (%)
Moosend	0.11 (%)
Exponea	0.11 (%)
Bronto Marketing Platform	0.09 (%)
Campaigner	0.08 (%)
iZooto	0.08 (%)
ActiveDEMAND	0.07 (%)
Newscred	0.07 (%)
Picreel	0.07 (%)
Iterable	0.06 (%)
Upsales CRM	0.06 (%)
Hatchbuck	0.06 (%)
LeadLander	0.05 (%)
Appforma	0.04 (%)
LeadsRx	0.04 (%)
VisitorTrack	0.04 (%)
Lead Liaison	0.03 (%)
ActiveTrail	0.03 (%)
Localytics	0.03 (%)
LeadFox	0.03 (%)
Leadberry	0.03 (%)
OutboundEngine	0.03 (%)
bpm'online marketing	0.03 (%)
Hitwise	0.02 (%)
Nextiva	0.02 (%)
Percolate	0.02 (%)
LeadSquared	0.02 (%)
Batch	0.02 (%)
eSputnik	0.02 (%)
ContactPigeon	0.02 (%)
Silverpop	0.02 (%)
Mautic	0.02 (%)
Dealer.com	0.02 (%)
Pure360	0.02 (%)
Bannerflow	0.02 (%)
Blitz	0.02 (%)
Web.com	0.02 (%)
ShippingEasy	0.02 (%)
Xtremepush	0.02 (%)
GreenRope	0.02 (%)
Jumplead	0.02 (%)
Envoke	0.01 (%)
Kompyte	0.01 (%)
Carts Guru	0.01 (%)
BrandMaker	0.01 (%)
SimplyCast	0.01 (%)
MOBIT	0.01 (%)
Affise	0.01 (%)
Delivra	0.01 (%)
Wigzo	0.01 (%)
Wheel of Popups	0.01 (%)
idomoo	0.01 (%)
GoBig, Inc.	0.01 (%)
JangoMail	0.01 (%)
PushAd	0.01 (%)
Evolvin Agency Software	0.01 (%)
Tenfold	0.01 (%)
GrooveJar	0.01 (%)
Digioh	0.01 (%)
SalesNexus	0.01 (%)
Personyze	0.01 (%)
UserEngage	0.01 (%)
SALESmanago Marketing Automation	0.01 (%)
Mailigen	0.01 (%)
SnapApp	0.01 (%)
Optmyzr	0.01 (%)
Mintigo	0.01 (%)
Qwaya	0.01 (%)
Skyword	0.01 (%)
FunnelMaker	0.01 (%)
ActiveConversion	0.01 (%)
eClincher	0.01 (%)
eTrigue	0.01 (%)
Voucherify	0.01 (%)
Mailify	0.00 (%)
Fresh Relevance	0.00 (%)
Yodle	0.00 (%)
Reachdesk	0.00 (%)
Authoritas	0.00 (%)
Propago	0.00 (%)
Net-Results	0.00 (%)
ConnectAndSell	0.00 (%)
EverString	0.00 (%)
SalesSeek	0.00 (%)
Colibri SEO	0.00 (%)
Genoo	0.00 (%)
AgencyAnalytics	0.00 (%)
Zaius	0.00 (%)
Pyze	0.00 (%)
Radius	0.00 (%)
Wired Plus	0.00 (%)
Usermind	0.00 (%)
hubsell	0.00 (%)
HitPath	0.00 (%)
On Brand	0.00 (%)
DOTS Lead Validation	0.00 (%)
atEvent	0.00 (%)
GleanView	0.00 (%)
Katabat	0.00 (%)
Experiture	0.00 (%)
Marketing Optimizer	0.00 (%)
Kutenda	0.00 (%)
Captavi Platform	0.00 (%)
LeadByte	0.00 (%)
Colabo	0.00 (%)
Real Magnet	0.00 (%)
OptiMine	0.00 (%)
SimilarWeb PRO	0.00 (%)
EverThere	0.00 (%)
emfluence	0.00 (%)
Retainly	0.00 (%)
Pleisty	0.00 (%)
Direct Mail Manager	0.00 (%)
SalesPanda	0.00 (%)
OpenBack	0.00 (%)
MoonMail	0.00 (%)
Pixability	0.00 (%)
SutiCRM	0.00 (%)
Lead Guerrilla	0.00 (%)
Infer	0.00 (%)
Gold Lasso	0.00 (%)
IdealPath	0.00 (%)
LeadRocket	0.00 (%)
Pixelshop	0.00 (%)
Geotoko	0.00 (%)
WinningWare QuickLaunch	0.00 (%)
G2 Marketing Solutions	0.00 (%)
AD-Pure	0.00 (%)
MarketingLeo	0.00 (%)

FAQ

Find answers to the most often asked questions by users.

Who are the top Online Marketing software market leaders?

Top leaders in the category for Online Marketing software are MailChimp, HubSpot Marketing Hub, Klaviyo. Here, you can view a full list of Online Marketing tools in the market.

How many companies use Online Marketing software these days?

Around the world in 2023, over 1,305,452 companies are currently using one or more Online Marketing software. Out of these, there are 690,918 companies using Online Marketing tools that are originally from the United States .

Which company has the most significant market share in the Online Marketing software space?

The top few companies that have the most significant market share in the Online Marketing space are MailChimp with 42.18 % of market share, and HubSpot Marketing Hub with 8.93 % of market share and Klaviyo with 6.02 % of market share . Check for other Online Marketing technologies market share here.