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Online Marketing

Q: How many companies use Online Marketing software these days?

Around the world in 2026, over 1,010,487 companies are currently using one or more Online Marketing software. Out of these, there are 909,584 companies using Online Marketing tools that are originally from the United States.

Q: Which company has the most significant market share in the Online Marketing software space?

The top few companies that have the most significant market share in the Online Marketing space are MailChimp with 40.07% of market share, Klaviyo with 11.50% of market share, Intercom with 8.72% of market share. Check for other Online Marketing technologies market share here.

Q: What are the top industries that usually use Online Marketing softwares?

The top industries that use Online Marketing software are Marketing (15,967), Digital Marketing (11,140), Social Media (10,571).

Gain market share and customer base information about the top Online Marketing software. Check out our list of Online Marketing Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

159

Technologies Tracked

1996055

Companies Tracked

Categories related to Online Marketing

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Online Marketing technologies in 2026

Over 1996055 companies are using Online Marketing tools. MailChimp with 40.07% market share (799833 customers), Klaviyo with 11.50% market share (229548 customers), Intercom with 8.72% market share (174015 customers).

Technology

Market Share (Est.)

Customers

MailChimp

40.07%

799833

Klaviyo

11.50%

229548

Intercom

8.72%

174015

HubSpot Marketing Hub

8.02%

159998

Adobe Marketing Cloud

4.89%

97597

Others

26.81%

535064

Online Marketing Customers by Employee Size

The majority of Online Marketing category falls in the company size of 0 - 9 employees (1044547 companies), 20 - 49 employees (419289 companies), 100 - 249 employees (171426 companies).

Employee Size

Online Marketing Customers by Geography

Companies using Online Marketing technology software are majorly from the United States with 909584 (57.53%), United Kingdom with 176465 (11.16%), Canada with 91151 (5.77%) customers respectively.

Customers

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Online Marketing Customers by Industry

Top industries that use Online Marketing for Marketing (15967), Digital Marketing (11140), Social Media (10571).

Customers

Market Share for Top Online Marketing Technologies

Analyze the market share of popular Online Marketing technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	MailChimp	799833	40.07
2	Klaviyo	229548	11.50
3	Intercom	174015	8.72
4	HubSpot Marketing Hub	159998	8.02
5	Adobe Marketing Cloud	97597	4.89
6	Vidyard	80289	4.02
7	MailerLite	57641	2.89
8	ActiveCampaign	55994	2.81
9	AdRoll	41348	2.07
10	MyTime	35987	1.80
11	Pardot	30350	1.52
12	ComScore	28908	1.45
13	Marketo	28537	1.43
14	Omnisend	26210	1.31
15	MailMunch	24421	1.22
16	Drift	13322	0.67
17	Infusionsoft	11521	0.58
18	SharpSpring	10648	0.53
19	GetResponse	7687	0.39
20	Drip	6389	0.32
21	Ceros	6016	0.30
22	Workfront	4598	0.23
23	Autopilot	4246	0.21
24	iContact Email Marketing	3885	0.19
25	Sleeknote	3878	0.19
26	NiceJob	2913	0.15
27	Wishpond	2670	0.13
28	Act-On	2669	0.13
29	Benchmark Email	2567	0.13
30	Moosend	2484	0.12
31	Salesfusion	2282	0.11
32	Wisepops	2221	0.11
33	iZooto	2176	0.11
34	dotmailer	1806	0.09
35	Bizible	1781	0.09
36	Sailthru	1736	0.09
37	Instapage	1721	0.09
38	Exponea	1650	0.08
39	Iterable	1646	0.08
40	Compete	1489	0.07
41	Bronto Marketing Platform	1314	0.07
42	Marketing 360	1303	0.07
43	Campaigner	914	0.05
44	Envoke	779	0.04
45	Appforma	757	0.04
46	Hatchbuck	742	0.04
47	eSputnik	741	0.04
48	Upsales CRM	709	0.04
49	Sarbacane	685	0.03
50	Lead Liaison	669	0.03
51	LeadsRx	555	0.03
52	Nextiva	543	0.03
53	ActiveDEMAND	537	0.03
54	LeadSquared	524	0.03
55	Qzzr	469	0.02
56	LeadLander	468	0.02
57	Mautic	447	0.02
58	Percolate	414	0.02
59	Affise	400	0.02
60	LeadFox	390	0.02
61	Bannerflow	361	0.02
62	ContactPigeon	351	0.02
63	ActiveTrail	296	0.01
64	GreenRope	291	0.01
65	Localytics	287	0.01
66	bpm'online marketing	282	0.01
67	Blitz	279	0.01
68	Xtremepush	258	0.01
69	Web.com	248	0.01
70	Dealer.com	240	0.01
71	idomoo	224	0.01
72	VisitorTrack	202	0.01
73	Wigzo	196	0.01
74	Fresh Relevance	186	0.01
75	SALESmanago Marketing Automation	184	0.01
76	Newscred	182	0.01
77	Silverpop	178	0.01
78	Tenfold	176	0.01
79	Hitwise	171	0.01
80	ShippingEasy	159	0.01
81	Pure360	137	0.01
82	Wheel of Popups	131	0.01
83	Delivra	128	0.01
84	Optmyzr	128	0.01
85	AgencyAnalytics	126	0.01
86	OutboundEngine	126	0.01
87	BrandMaker	119	0.01
88	Digioh	110	0.01
89	Reachdesk	102	0.01
90	SimplyCast	100	0.01
91	Skyword	88	0.00
92	GrooveJar	82	0.00
93	LeadByte	82	0.00
94	Personyze	75	0.00
95	Voucherify	74	0.00
96	eTrigue	69	0.00
97	UserEngage	66	0.00
98	Radius	64	0.00
99	eClincher	62	0.00
100	GoBig, Inc.	58	0.00
101	ConnectAndSell	55	0.00
102	EverString	55	0.00
103	hubsell	54	0.00
104	SnapApp	52	0.00
105	Pixability	50	0.00
106	emfluence	47	0.00
107	Yodle	46	0.00
108	Zaius	45	0.00
109	Tackle.io	45	0.00
110	SalesNexus	44	0.00
111	Picreel	42	0.00
112	ActiveConversion	41	0.00
113	Genoo	41	0.00
114	Propago	38	0.00
115	Gold Lasso	36	0.00
116	JangoMail	35	0.00
117	Boost Commerce	34	0.00
118	Mintigo	33	0.00
119	OptiMine	33	0.00
120	Mailigen	32	0.00
121	SimilarWeb PRO	31	0.00
122	Net-Results	28	0.00
123	Colibri SEO	27	0.00
124	Contactually	26	0.00
125	Kompyte	26	0.00
126	SalesSeek	23	0.00
127	Real Magnet	22	0.00
128	Authoritas	19	0.00
129	Mailify	19	0.00
130	Katabat	19	0.00
131	Evolvin Agency Software	18	0.00
132	Qwaya	18	0.00
133	Colabo	18	0.00
134	HitPath	17	0.00
135	GleanView	14	0.00
136	Retainly	14	0.00
137	atEvent	12	0.00
138	MOBIT	12	0.00
139	Carts Guru	11	0.00
140	MoonMail	11	0.00
141	Usermind	11	0.00
142	Leadberry	9	0.00
143	Lead Guerrilla	9	0.00
144	Experiture	7	0.00
145	Pyze	7	0.00
146	SwiftERM	6	0.00
147	Direct Mail Manager	6	0.00
148	SutiCRM	6	0.00
149	G2 Marketing Solutions	6	0.00
150	Infer	4	0.00
151	Wired Plus	4	0.00
152	Pixelshop	4	0.00
153	FunnelMaker	3	0.00
154	Geotoko	3	0.00
155	EverThere	3	0.00
156	PushAd	3	0.00
157	WinningWare QuickLaunch	2	0.00
158	OpenBack	2	0.00
159	AD-Pure	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Online Marketing software market leaders?

Top leaders in the category for Online Marketing software are MailChimp, Klaviyo, Intercom. Here, you can view a full list of Online Marketing tools in the market.