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Online Marketing

Q: How many companies use Online Marketing software these days?

Around the world in 2026, over 1,006,058 companies are currently using one or more Online Marketing software. Out of these, there are 853,242 companies using Online Marketing tools that are originally from the United States.

Q: Which company has the most significant market share in the Online Marketing software space?

The top few companies that have the most significant market share in the Online Marketing space are MailChimp with 41.61% of market share, Klaviyo with 11.25% of market share, Intercom with 8.41% of market share. Check for other Online Marketing technologies market share here.

Q: What are the top industries that usually use Online Marketing softwares?

The top industries that use Online Marketing software are Marketing (16,050), Digital Marketing (11,157), Social Media (10,620).

Gain market share and customer base information about the top Online Marketing software. Check out our list of Online Marketing Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

157

Technologies Tracked

1917081

Companies Tracked

Categories related to Online Marketing

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Online Marketing technologies in 2026

Over 1917081 companies are using Online Marketing tools. MailChimp with 41.61% market share (797713 customers), Klaviyo with 11.25% market share (215708 customers), Intercom with 8.41% market share (161261 customers).

Technology

Market Share (Est.)

Customers

MailChimp

41.61%

797713

Klaviyo

11.25%

215708

Intercom

8.41%

161261

HubSpot Marketing Hub

8.02%

153811

Adobe Marketing Cloud

4.31%

82720

Others

26.39%

505868

Online Marketing Customers by Employee Size

The majority of Online Marketing category falls in the company size of 0 - 9 employees (1002536 companies), 20 - 49 employees (414350 companies), 100 - 249 employees (169411 companies).

Employee Size

Online Marketing Customers by Geography

Companies using Online Marketing technology software are majorly from the United States with 853242 (56.54%), United Kingdom with 171443 (11.36%), Canada with 89885 (5.96%) customers respectively.

Customers

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Online Marketing Customers by Industry

Top industries that use Online Marketing for Marketing (16050), Digital Marketing (11157), Social Media (10620).

Customers

Market Share for Top Online Marketing Technologies

Analyze the market share of popular Online Marketing technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	MailChimp	797713	41.61
2	Klaviyo	215708	11.25
3	Intercom	161261	8.41
4	HubSpot Marketing Hub	153811	8.02
5	Adobe Marketing Cloud	82720	4.31
6	Vidyard	68110	3.55
7	ActiveCampaign	56589	2.95
8	MailerLite	54945	2.87
9	AdRoll	39459	2.06
10	MyTime	35832	1.87
11	ComScore	27629	1.44
12	Pardot	27198	1.42
13	Omnisend	24610	1.28
14	MailMunch	24477	1.28
15	Marketo	24065	1.26
16	Infusionsoft	11695	0.61
17	Drift	10803	0.56
18	SharpSpring	10523	0.55
19	GetResponse	7807	0.41
20	Drip	6303	0.33
21	Ceros	5564	0.29
22	Workfront	4555	0.24
23	Autopilot	4097	0.21
24	Benchmark Email	3966	0.21
25	iContact Email Marketing	3883	0.20
26	Sleeknote	3851	0.20
27	NiceJob	2917	0.15
28	Wishpond	2686	0.14
29	Act-On	2616	0.14
30	Moosend	2442	0.13
31	Salesfusion	2294	0.12
32	Wisepops	2257	0.12
33	iZooto	2143	0.11
34	dotmailer	1885	0.10
35	Instapage	1767	0.09
36	Sailthru	1723	0.09
37	Iterable	1633	0.09
38	Bizible	1625	0.08
39	Exponea	1527	0.08
40	Compete	1388	0.07
41	Marketing 360	1335	0.07
42	Bronto Marketing Platform	1329	0.07
43	Campaigner	877	0.05
44	Hatchbuck	761	0.04
45	Appforma	744	0.04
46	Envoke	722	0.04
47	eSputnik	683	0.04
48	Upsales CRM	682	0.04
49	Sarbacane	677	0.04
50	Lead Liaison	609	0.03
51	ActiveDEMAND	558	0.03
52	Nextiva	513	0.03
53	LeadSquared	506	0.03
54	LeadsRx	497	0.03
55	LeadLander	457	0.02
56	Mautic	445	0.02
57	ActiveTrail	432	0.02
58	Percolate	425	0.02
59	Affise	399	0.02
60	LeadFox	398	0.02
61	Bannerflow	357	0.02
62	ContactPigeon	357	0.02
63	Blitz	310	0.02
64	GreenRope	290	0.02
65	bpm'online marketing	287	0.01
66	Localytics	278	0.01
67	Zaius	273	0.01
68	Web.com	244	0.01
69	Dealer.com	235	0.01
70	VisitorTrack	220	0.01
71	Xtremepush	215	0.01
72	idomoo	207	0.01
73	Tenfold	193	0.01
74	Fresh Relevance	192	0.01
75	SALESmanago Marketing Automation	181	0.01
76	Silverpop	179	0.01
77	Hitwise	178	0.01
78	Newscred	178	0.01
79	Wigzo	175	0.01
80	ShippingEasy	164	0.01
81	Delivra	152	0.01
82	Pure360	138	0.01
83	Wheel of Popups	136	0.01
84	BrandMaker	127	0.01
85	Optmyzr	124	0.01
86	AgencyAnalytics	124	0.01
87	Digioh	121	0.01
88	OutboundEngine	116	0.01
89	SimplyCast	100	0.01
90	Reachdesk	100	0.01
91	Skyword	87	0.00
92	Voucherify	82	0.00
93	LeadByte	77	0.00
94	GrooveJar	75	0.00
95	Personyze	71	0.00
96	UserEngage	68	0.00
97	G2 Marketing Solutions	64	0.00
98	eClincher	62	0.00
99	eTrigue	62	0.00
100	hubsell	58	0.00
101	GoBig, Inc.	57	0.00
102	EverString	55	0.00
103	Radius	55	0.00
104	Qzzr	52	0.00
105	ConnectAndSell	52	0.00
106	SnapApp	52	0.00
107	Yodle	46	0.00
108	Genoo	44	0.00
109	SalesNexus	42	0.00
110	Tackle.io	40	0.00
111	Picreel	39	0.00
112	Propago	38	0.00
113	JangoMail	36	0.00
114	OptiMine	35	0.00
115	Boost Commerce	35	0.00
116	SimilarWeb PRO	34	0.00
117	emfluence	34	0.00
118	Mailigen	34	0.00
119	Mintigo	32	0.00
120	Net-Results	29	0.00
121	ActiveConversion	28	0.00
122	Kompyte	28	0.00
123	Colibri SEO	26	0.00
124	Contactually	26	0.00
125	SalesSeek	23	0.00
126	Real Magnet	23	0.00
127	Pixability	21	0.00
128	Katabat	20	0.00
129	Authoritas	19	0.00
130	Mailify	18	0.00
131	Qwaya	18	0.00
132	HitPath	17	0.00
133	Evolvin Agency Software	17	0.00
134	Colabo	17	0.00
135	MOBIT	14	0.00
136	GleanView	13	0.00
137	Retainly	13	0.00
138	atEvent	12	0.00
139	Lead Guerrilla	11	0.00
140	Carts Guru	11	0.00
141	Usermind	11	0.00
142	MoonMail	10	0.00
143	Leadberry	9	0.00
144	Experiture	7	0.00
145	Pyze	7	0.00
146	SwiftERM	6	0.00
147	Infer	5	0.00
148	Wired Plus	4	0.00
149	FunnelMaker	3	0.00
150	Direct Mail Manager	3	0.00
151	Pixelshop	3	0.00
152	Gold Lasso	3	0.00
153	EverThere	3	0.00
154	WinningWare QuickLaunch	2	0.00
155	OpenBack	2	0.00
156	Geotoko	2	0.00
157	AD-Pure	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Online Marketing software market leaders?

Top leaders in the category for Online Marketing software are MailChimp, Klaviyo, Intercom. Here, you can view a full list of Online Marketing tools in the market.