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Online Marketing

Q: How many companies use Online Marketing software these days?

Around the world in 2025, over 1,078,129 companies are currently using one or more Online Marketing software. Out of these, there are 873,083 companies using Online Marketing tools that are originally from the United States.

Q: Which company has the most significant market share in the Online Marketing software space?

The top few companies that have the most significant market share in the Online Marketing space are MailChimp with 41.57% of market share, Klaviyo with 10.47% of market share, HubSpot Marketing Hub with 8.49% of market share. Check for other Online Marketing technologies market share here.

Q: What are the top industries that usually use Online Marketing softwares?

The top industries that use Online Marketing software are Marketing (17,322), Digital Marketing (12,143), Social Media (11,699).

Gain market share and customer base information about the top Online Marketing software. Check out our list of Online Marketing Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

159

Technologies Tracked

1968846

Companies Tracked

Categories related to Online Marketing

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Online Marketing technologies in 2025

Over 1968846 companies are using Online Marketing tools. MailChimp with 41.57% market share (818398 customers), Klaviyo with 10.47% market share (206072 customers), HubSpot Marketing Hub with 8.49% market share (167165 customers).

Technology

Market Share (Est.)

Customers

MailChimp

41.57%

818398

Klaviyo

10.47%

206072

HubSpot Marketing Hub

8.49%

167165

Intercom

8.00%

157463

Adobe Marketing Cloud

4.36%

85783

Others

27.12%

533965

Online Marketing Customers by Employee Size

The majority of Online Marketing category falls in the company size of 0 - 9 employees (1021613 companies), 20 - 49 employees (433687 companies), 100 - 249 employees (178981 companies).

Employee Size

Online Marketing Customers by Geography

Companies using Online Marketing technology software are majorly from the United States with 873083 (56.56%), United Kingdom with 174723 (11.32%), Canada with 93818 (6.08%) customers respectively.

Customers

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Online Marketing Customers by Industry

Top industries that use Online Marketing for Marketing (17322), Digital Marketing (12143), Social Media (11699).

Customers

Market Share for Top Online Marketing Technologies

Analyze the market share of popular Online Marketing technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	MailChimp	818398	41.57
2	Klaviyo	206072	10.47
3	HubSpot Marketing Hub	167165	8.49
4	Intercom	157463	8.00
5	Adobe Marketing Cloud	85783	4.36
6	Vidyard	69545	3.53
7	ActiveCampaign	61538	3.13
8	MailerLite	55295	2.81
9	AdRoll	43290	2.20
10	MyTime	37268	1.89
11	Pardot	30430	1.55
12	ComScore	28069	1.43
13	Marketo	26822	1.36
14	MailMunch	25455	1.29
15	Omnisend	22922	1.16
16	Infusionsoft	13558	0.69
17	Drift	11966	0.61
18	SharpSpring	11814	0.60
19	GetResponse	8491	0.43
20	Drip	7093	0.36
21	Ceros	6107	0.31
22	Workfront	4721	0.24
23	Benchmark Email	4255	0.22
24	iContact Email Marketing	4253	0.22
25	Sleeknote	3973	0.20
26	Autopilot	3957	0.20
27	NiceJob	3118	0.16
28	Act-On	3103	0.16
29	Salesfusion	3044	0.15
30	Wishpond	2759	0.14
31	Moosend	2529	0.13
32	Wisepops	2508	0.13
33	dotmailer	2187	0.11
34	iZooto	2051	0.10
35	Instapage	2023	0.10
36	Sailthru	1898	0.10
37	Bizible	1892	0.10
38	Exponea	1570	0.08
39	Marketing 360	1460	0.07
40	Compete	1429	0.07
41	Iterable	1381	0.07
42	Campaigner	997	0.05
43	Hatchbuck	818	0.04
44	Appforma	750	0.04
45	Upsales CRM	684	0.03
46	Sarbacane	666	0.03
47	Envoke	663	0.03
48	eSputnik	662	0.03
49	Nextiva	645	0.03
50	ActiveDEMAND	618	0.03
51	LeadSquared	597	0.03
52	Bronto Marketing Platform	589	0.03
53	LeadsRx	534	0.03
54	Mautic	521	0.03
55	LeadLander	511	0.03
56	Percolate	507	0.03
57	ActiveTrail	476	0.02
58	Lead Liaison	452	0.02
59	LeadFox	427	0.02
60	Affise	426	0.02
61	ContactPigeon	381	0.02
62	Bannerflow	361	0.02
63	Dealer.com	348	0.02
64	Blitz	340	0.02
65	Web.com	339	0.02
66	Localytics	332	0.02
67	GreenRope	323	0.02
68	Zaius	308	0.02
69	bpm'online marketing	302	0.02
70	VisitorTrack	264	0.01
71	Fresh Relevance	254	0.01
72	SALESmanago Marketing Automation	224	0.01
73	Newscred	215	0.01
74	Tenfold	209	0.01
75	Silverpop	201	0.01
76	Delivra	198	0.01
77	Xtremepush	198	0.01
78	Hitwise	191	0.01
79	ShippingEasy	183	0.01
80	Pure360	182	0.01
81	Wigzo	179	0.01
82	BrandMaker	171	0.01
83	AgencyAnalytics	147	0.01
84	Wheel of Popups	128	0.01
85	Optmyzr	125	0.01
86	OutboundEngine	115	0.01
87	Reachdesk	115	0.01
88	SimplyCast	113	0.01
89	LeadByte	99	0.01
90	Skyword	95	0.00
91	eClincher	88	0.00
92	Voucherify	84	0.00
93	UserEngage	74	0.00
94	GrooveJar	73	0.00
95	Personyze	73	0.00
96	SnapApp	70	0.00
97	EverString	69	0.00
98	Digioh	67	0.00
99	Yodle	64	0.00
100	eTrigue	64	0.00
101	G2 Marketing Solutions	63	0.00
102	ConnectAndSell	60	0.00
103	GoBig, Inc.	56	0.00
104	Genoo	49	0.00
105	SalesNexus	46	0.00
106	Mintigo	45	0.00
107	Tackle.io	43	0.00
108	JangoMail	42	0.00
109	Radius	41	0.00
110	Qzzr	40	0.00
111	Net-Results	40	0.00
112	Mailigen	40	0.00
113	Propago	39	0.00
114	ActiveConversion	38	0.00
115	SimilarWeb PRO	37	0.00
116	Contactually	36	0.00
117	OptiMine	34	0.00
118	HitPath	31	0.00
119	SalesSeek	30	0.00
120	Colibri SEO	29	0.00
121	Qwaya	26	0.00
122	Colabo	23	0.00
123	Kompyte	22	0.00
124	Katabat	21	0.00
125	Picreel	21	0.00
126	hubsell	20	0.00
127	atEvent	20	0.00
128	emfluence	20	0.00
129	Real Magnet	20	0.00
130	Mailify	19	0.00
131	idomoo	18	0.00
132	Authoritas	16	0.00
133	Pixability	16	0.00
134	Evolvin Agency Software	16	0.00
135	MOBIT	16	0.00
136	Lead Guerrilla	15	0.00
137	Usermind	15	0.00
138	GleanView	14	0.00
139	Retainly	13	0.00
140	Carts Guru	13	0.00
141	Infer	8	0.00
142	Boost Commerce	8	0.00
143	Pyze	7	0.00
144	MoonMail	5	0.00
145	Pixelshop	5	0.00
146	Experiture	4	0.00
147	Leadberry	4	0.00
148	LeadRocket	4	0.00
149	Wired Plus	4	0.00
150	OpenBack	4	0.00
151	Direct Mail Manager	4	0.00
152	Gold Lasso	4	0.00
153	EverThere	4	0.00
154	WinningWare QuickLaunch	3	0.00
155	FunnelMaker	3	0.00
156	SalesPanda	2	0.00
157	Geotoko	2	0.00
158	AD-Pure	2	0.00
159	PushAd	2	0.00