Question 1

What are the different markets in which
        Tapad and
        BizProspex compete against each other?

Accepted Answer

Tapad and
        BizProspex compete against each other in
        the Online Audience Data, Cross-Device Targeting, Customer Data Enrichment, Salesforce Data Maintenance.

Question 2

How does the market share of
        Tapad
        and BizProspex compare in the
        Online Audience Data market?

Accepted Answer

In the Online Audience Data market,
        Tapad has a
        24.06%
        market share in comparison to
        BizProspex’s
        0.45%.
        Since it has a better market share coverage,
        Tapad holds the
        2nd
        spot in 6sense's Market Share Ranking Index for
        the Online Audience Data category, while
        BizProspex holds the
        16th spot.

Question 3

How many customers are acquired by
        Tapad and
        BizProspex in the
        Online Audience Data segment?

Accepted Answer

Tapad has
        2,698 customers and
        BizProspex has
        51 customers in the
        Online Audience Data
        segment. Tapad has
        2647 more customers than
        BizProspex in this category.

Question 4

What are the countries in which
        Tapad and
        BizProspex has more customers?

Accepted Answer

Tapad has more customers in United States, Brazil and France.
BizProspex has more customers in United States, Canada and India.

Tapad Vs BizProspex : In-Depth Comparison

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Comparing the customer bases of Tapad and BizProspex

Comparing the market share of Tapad and BizProspex

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