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Marketing Automation Platforms

Q: How many companies use Marketing Automation Platforms software these days?

Around the world in 2025, over 1,187,184 companies are currently using one or more Marketing Automation Platforms software. Out of these, there are 1,055,458 companies using Marketing Automation Platforms tools that are originally from the United States.

Q: Which company has the most significant market share in the Marketing Automation Platforms software space?

The top few companies that have the most significant market share in the Marketing Automation Platforms space are MailChimp with 40.94% of market share, Klaviyo with 10.26% of market share, HubSpot Marketing Hub with 8.30% of market share. Check for other Marketing Automation Platforms technologies market share here.

Q: What are the top industries that usually use Marketing Automation Platforms softwares?

The top industries that use Marketing Automation Platforms software are Marketing (24,379), Digital Marketing (19,477), Social Media (16,817).

Gain market share and customer base information about the top Marketing Automation Platforms software. Check out our list of Marketing Automation Platforms Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

326

Technologies Tracked

1979402

Companies Tracked

Categories related to Marketing Automation Platforms

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Marketing Automation Platforms technologies in 2025

Over 1979402 companies are using Marketing Automation Platforms tools. MailChimp with 40.94% market share (810430 customers), Klaviyo with 10.26% market share (203026 customers), HubSpot Marketing Hub with 8.30% market share (164210 customers).

Technology

Market Share (Est.)

Customers

MailChimp

40.94%

810430

Klaviyo

10.26%

203026

HubSpot Marketing Hub

8.30%

164210

Intercom

7.83%

154965

ActiveCampaign

3.10%

61302

Others

29.58%

585469

Marketing Automation Platforms Customers by Employee Size

The majority of Marketing Automation Platforms category falls in the company size of 0 - 9 employees (1126267 companies), 20 - 49 employees (556165 companies), 100 - 249 employees (241914 companies).

Employee Size

Marketing Automation Platforms Customers by Geography

Companies using Marketing Automation Platforms technology software are majorly from the United States with 1055458 (56.90%), United Kingdom with 204600 (11.03%), Canada with 112075 (6.04%) customers respectively.

Customers

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Marketing Automation Platforms Customers by Industry

Top industries that use Marketing Automation Platforms for Marketing (24379), Digital Marketing (19477), Social Media (16817).

Customers

Market Share for Top Marketing Automation Platforms Technologies

Analyze the market share of popular Marketing Automation Platforms technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	MailChimp	810430	40.94
2	Klaviyo	203026	10.26
3	HubSpot Marketing Hub	164210	8.30
4	Intercom	154965	7.83
5	ActiveCampaign	61302	3.10
6	MailerLite	54419	2.75
7	AdRoll	43001	2.17
8	Agile CRM	42670	2.16
9	OptinMonster	32762	1.66
10	Pardot	30169	1.52
11	ConvertKit	26574	1.34
12	Marketo	26482	1.34
13	Omnisend	22170	1.12
14	Zumvu	18840	0.95
15	ClickFunnels	16969	0.86
16	Retargeting	14962	0.76
17	Infusionsoft	13490	0.68
18	Salesforce Marketing Cloud	13324	0.67
19	AWeber	12466	0.63
20	Braze (Formerly Appboy)	12055	0.61
21	Drift	12045	0.61
22	SharpSpring	11782	0.60
23	RD Station	11468	0.58
24	SendPulse	11372	0.57
25	Drip	7040	0.36
26	Email It	6918	0.35
27	SugarCRM	5400	0.27
28	Kartra	5007	0.25
29	Workfront	4660	0.24
30	Launchpad	4259	0.22
31	Benchmark Email	4233	0.21
32	iContact Email Marketing	4231	0.21
33	Salsa Labs Nonprofit Marketing	4173	0.21
34	Sleeknote	3907	0.20
35	Autopilot	3700	0.19
36	WalkMe	3690	0.19
37	PushOwl	3280	0.17
38	NiceJob	3104	0.16
39	Deadline Funnel	3085	0.16
40	Act-On	3053	0.15
41	Salesfusion	3030	0.15
42	ONTRAPORT	2903	0.15
43	Visitor Queue	2812	0.14
44	Wishpond	2721	0.14
45	Cliengo	2648	0.13
46	Nosto	2584	0.13
47	Simpleview	2557	0.13
48	Wisepops	2493	0.13
49	Moosend	2486	0.13
50	Beamer	2285	0.12
51	dotmailer	2151	0.11
52	iZooto	2034	0.10
53	Instapage	2006	0.10
54	GoSquared	1966	0.10
55	Bizible	1879	0.09
56	Sailthru	1873	0.09
57	Exponea	1553	0.08
58	Force24	1456	0.07
59	Marketing 360	1441	0.07
60	Iterable	1347	0.07
61	smoove	1313	0.07
62	Encharge	1282	0.06
63	Systeme	1205	0.06
64	Supermetrics	1148	0.06
65	MasterBase	1059	0.05
66	Entrata ILS Portal	1030	0.05
67	Viral Loops	996	0.05
68	Appointedd	993	0.05
69	Campaigner	981	0.05
70	Leadsquared Marketing Automation	958	0.05
71	Mailrelay	816	0.04
72	Hatchbuck	812	0.04
73	Appforma	749	0.04
74	Frederick	673	0.03
75	Upsales CRM	669	0.03
76	IBM Omni Channel Marketing (Unica)	668	0.03
77	Sarbacane	661	0.03
78	eSputnik	650	0.03
79	Referrizer	645	0.03
80	Envoke	642	0.03
81	CallidusCloud	635	0.03
82	Nextiva	624	0.03
83	ActiveDEMAND	611	0.03
84	CommuniGator	590	0.03
85	Microsoft Dynamics 365 Marketing	589	0.03
86	LeadSquared	568	0.03
87	EngageBay	557	0.03
88	LeadsRx	536	0.03
89	Webtrekk	533	0.03
90	FreshMail	519	0.03
91	Mautic	519	0.03
92	OptimalBlue LoanSifter	517	0.03
93	LeadLander	512	0.03
94	Percolate	499	0.03
95	MyGuestlist	473	0.02
96	ActiveTrail	469	0.02
97	Hunter	447	0.02
98	Optimove	440	0.02
99	Action Recorder	437	0.02
100	Lead Liaison	423	0.02
101	LeadFox	422	0.02
102	Affise	420	0.02
103	ContactPigeon	379	0.02
104	Pageflex Pando	373	0.02
105	Bannerflow	349	0.02
106	CoSchedule	345	0.02
107	Siteglide	339	0.02
108	Oracle Responsys Interact	333	0.02
109	Localytics	331	0.02
110	Plezi	321	0.02
111	GreenRope	320	0.02
112	Greenrope Journeys	317	0.02
113	Passle	314	0.02
114	Zaius	309	0.02
115	bpm'online marketing	305	0.02
116	Jifflenow	295	0.01
117	Kapost	280	0.01
118	Allocadia	255	0.01
119	Dialog Insight	254	0.01
120	Fresh Relevance	251	0.01
121	Metadata.io	237	0.01
122	Remarkety	223	0.01
123	SALESmanago Marketing Automation	220	0.01
124	Oktopost	210	0.01
125	Tenfold	197	0.01
126	Xtremepush	193	0.01
127	Delivra	189	0.01
128	Vuture	187	0.01
129	Pure360	182	0.01
130	BrandMaker	180	0.01
131	Sugar Market	180	0.01
132	ShippingEasy	178	0.01
133	Bizo	178	0.01
134	Silverpop	173	0.01
135	RecastAI	173	0.01
136	Wigzo	171	0.01
137	SAS Marketing Automation	168	0.01
138	Dashly	148	0.01
139	Conversio	133	0.01
140	Net Atlantic	132	0.01
141	AgencyAnalytics	128	0.01
142	Sendloop	126	0.01
143	Optmyzr	124	0.01
144	BigMarker	123	0.01
145	Digitaleo	121	0.01
146	Maropost Marketing Cloud	120	0.01
147	ProProfs Survey Maker	116	0.01
148	Como	115	0.01
149	Webmecanik	114	0.01
150	SimplyCast	112	0.01
151	InTouch	111	0.01
152	BEYABLE	108	0.01
153	TechValidate	100	0.01
154	LeadByte	98	0.00
155	Skyword	95	0.00
156	Clay	91	0.00
157	Planable	90	0.00
158	eClincher	88	0.00
159	Listagram	88	0.00
160	SalesAutoPilot	87	0.00
161	Localist	86	0.00
162	Voucherify	84	0.00
163	SyncApps	83	0.00
164	Inkit	82	0.00
165	Miin	82	0.00
166	Ranked SEO	77	0.00
167	GrooveJar	74	0.00
168	UserEngage	74	0.00
169	Personyze	71	0.00
170	EverString	69	0.00
171	Movio	68	0.00
172	Digioh	67	0.00
173	Rejoiner	66	0.00
174	eTrigue	65	0.00
175	Yodle	64	0.00
176	QGraph	63	0.00
177	ConnectAndSell	59	0.00
178	GoBig, Inc.	57	0.00
179	User.com	57	0.00
180	Synerise	56	0.00
181	Antavo	56	0.00
182	MatchCraft	56	0.00
183	Prisync	55	0.00
184	Fulcrumapp	52	0.00
185	LeadMaster	50	0.00
186	RedEye	50	0.00
187	Genoo	49	0.00
188	SalesNexus	46	0.00
189	SocialBee	46	0.00
190	BySide	44	0.00
191	Bungee	42	0.00
192	Leadsius	42	0.00
193	JangoMail	41	0.00
194	Radius	41	0.00
195	SalesGenius	41	0.00
196	Net-Results	40	0.00
197	Mailigen	40	0.00
198	ActiveConversion	39	0.00
199	Propago	39	0.00
200	ReachEdge	39	0.00
201	Qzzr	38	0.00
202	Oempro	37	0.00
203	Contactually	36	0.00
204	ExpertSender	36	0.00
205	SeedLogix	35	0.00
206	Mothernode CRM	34	0.00
207	OptiMine	34	0.00
208	Automational	32	0.00
209	Inspired Mobile	31	0.00
210	SalesSeek	29	0.00
211	Pipz	28	0.00
212	SmartMessage	28	0.00
213	Synergy 8	28	0.00
214	Resulticks	28	0.00
215	Leanplum	25	0.00
216	Triggerbee	25	0.00
217	NetProspex	24	0.00
218	Colabo	23	0.00
219	C2CRM	22	0.00
220	366 Degrees	22	0.00
221	Katabat	21	0.00
222	Platformly	21	0.00
223	Inflection	21	0.00
224	atEvent	20	0.00
225	hubsell	20	0.00
226	Real Magnet	20	0.00
227	Makesbridge	20	0.00
228	emfluence	19	0.00
229	Mailify	19	0.00
230	Picreel	18	0.00
231	4Cite	18	0.00
232	Click2Mail Mailing Online	17	0.00
233	MOBIT	16	0.00
234	Lead Guerrilla	16	0.00
235	Ampliz Marketing Software	16	0.00
236	ReadPeak	16	0.00
237	Factoreal	16	0.00
238	Usermind	15	0.00
239	Audience.to	15	0.00
240	GleanView	14	0.00
241	Post Planner	13	0.00
242	Carts Guru	13	0.00
243	DeskGod	13	0.00
244	Sageflo Archiver	13	0.00
245	Retainly	12	0.00
246	REES46	12	0.00
247	Traqli	12	0.00
248	iPresso	12	0.00
249	Big Purple Dot	12	0.00
250	REES46 eCommerce Marketing Personalization Suite	11	0.00
251	MindFire Studio	11	0.00
252	ChannelNet	10	0.00
253	JumpCrew	9	0.00
254	Ungapped	9	0.00
255	Mailendo	9	0.00
256	eMailPlatform	9	0.00
257	Amplero	8	0.00
258	Missinglettr	8	0.00
259	Zymplify	8	0.00
260	Pyze	7	0.00
261	Infer	7	0.00
262	IBM Customer Experience	7	0.00
263	SalezShark	7	0.00
264	Wemark	7	0.00
265	erxes Inc	7	0.00
266	BrandSpot	7	0.00
267	Direxxis	7	0.00
268	Sailplay	7	0.00
269	Hypegrowth	6	0.00
270	Email List Verify	6	0.00
271	Linked Helper	6	0.00
272	Aline	6	0.00
273	Spotler Mail+	6	0.00
274	MoonMail	5	0.00
275	ConvergeHub	5	0.00
276	Limelight Platform	5	0.00
277	SAM.ai	5	0.00
278	Agilic	5	0.00
279	LiveTechnology	5	0.00
280	Gold Lasso	4	0.00
281	Wired Plus	4	0.00
282	OpenBack	4	0.00
283	EverThere	4	0.00
284	Experiture	4	0.00
285	Marera	4	0.00
286	MediaVoice by Polar	4	0.00
287	Aritic PinPoint	4	0.00
288	Lockstep Collect	4	0.00
289	FunnelMaker	3	0.00
290	Direct Mail Manager	3	0.00
291	WinningWare QuickLaunch	3	0.00
292	Leadberry	3	0.00
293	Carrrot	3	0.00
294	VYPER	3	0.00
295	SendOut	3	0.00
296	Captavi	3	0.00
297	MagNews	3	0.00
298	Mariana	3	0.00
299	S&P BigDough	3	0.00
300	Munvo	3	0.00
301	Kulea.ma	3	0.00
302	AD-Pure	2	0.00
303	SimpleFeed	2	0.00
304	Amazingmail	2	0.00
305	PUBLITRAC	2	0.00
306	AllClients	2	0.00
307	Rezza	2	0.00
308	Womplify	2	0.00
309	Aritic Marketing Automation	2	0.00
310	SalesPanda	2	0.00
311	Geotoko	2	0.00
312	Indition	2	0.00
313	Wylei	2	0.00
314	SmartNotify Me	2	0.00
315	Boingnet	2	0.00
316	Marketing1by1	2	0.00
317	Adapti	2	0.00
318	TruCadence	2	0.00
319	Venntive	2	0.00
320	Qebot	2	0.00
321	Uzeli	2	0.00
322	LeadGrabber Pro	2	0.00
323	Loyalistic	2	0.00
324	Eightfold Logic	2	0.00
325	Beeketing for Shopify	2	0.00
326	Taptobook	2	0.00