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Marketing Automation Platforms

Q: How many companies use Marketing Automation Platforms software these days?

Around the world in 2025, over 1,164,600 companies are currently using one or more Marketing Automation Platforms software. Out of these, there are 1,024,022 companies using Marketing Automation Platforms tools that are originally from the United States.

Q: Which company has the most significant market share in the Marketing Automation Platforms software space?

The top few companies that have the most significant market share in the Marketing Automation Platforms space are MailChimp with 41.40% of market share, Klaviyo with 10.34% of market share, HubSpot Marketing Hub with 8.04% of market share. Check for other Marketing Automation Platforms technologies market share here.

Q: What are the top industries that usually use Marketing Automation Platforms softwares?

The top industries that use Marketing Automation Platforms software are Marketing (24,559), Digital Marketing (19,630), Social Media (16,655).

Gain market share and customer base information about the top Marketing Automation Platforms software. Check out our list of Marketing Automation Platforms Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

328

Technologies Tracked

1940739

Companies Tracked

Categories related to Marketing Automation Platforms

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Marketing Automation Platforms technologies in 2025

Over 1940739 companies are using Marketing Automation Platforms tools. MailChimp with 41.40% market share (803438 customers), Klaviyo with 10.34% market share (200634 customers), HubSpot Marketing Hub with 8.04% market share (156088 customers).

Technology

Market Share (Est.)

Customers

MailChimp

41.40%

803438

Klaviyo

10.34%

200634

HubSpot Marketing Hub

8.04%

156088

Intercom

7.86%

152583

ActiveCampaign

3.00%

58298

Others

29.35%

569698

Marketing Automation Platforms Customers by Employee Size

The majority of Marketing Automation Platforms category falls in the company size of 0 - 9 employees (1136780 companies), 20 - 49 employees (538572 companies), 100 - 249 employees (235841 companies).

Employee Size

Marketing Automation Platforms Customers by Geography

Companies using Marketing Automation Platforms technology software are majorly from the United States with 1024022 (56.56%), United Kingdom with 200535 (11.08%), Canada with 108604 (6.00%) customers respectively.

Customers

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Marketing Automation Platforms Customers by Industry

Top industries that use Marketing Automation Platforms for Marketing (24559), Digital Marketing (19630), Social Media (16655).

Customers

Market Share for Top Marketing Automation Platforms Technologies

Analyze the market share of popular Marketing Automation Platforms technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	MailChimp	803438	41.40
2	Klaviyo	200634	10.34
3	HubSpot Marketing Hub	156088	8.04
4	Intercom	152583	7.86
5	ActiveCampaign	58298	3.00
6	MailerLite	53867	2.78
7	Agile CRM	41301	2.13
8	AdRoll	41165	2.12
9	OptinMonster	31266	1.61
10	Pardot	29247	1.51
11	Marketo	26071	1.34
12	ConvertKit	25571	1.32
13	Omnisend	22261	1.15
14	Zumvu	18260	0.94
15	ClickFunnels	16268	0.84
16	Retargeting	14698	0.76
17	Salesforce Marketing Cloud	13507	0.70
18	Infusionsoft	12764	0.66
19	AWeber	12096	0.62
20	Braze (Formerly Appboy)	11973	0.62
21	RD Station	11527	0.59
22	Drift	11414	0.59
23	SendPulse	11240	0.58
24	SharpSpring	11125	0.57
25	Email It	6835	0.35
26	Drip	6556	0.34
27	SugarCRM	5330	0.27
28	Kartra	4853	0.25
29	Workfront	4515	0.23
30	Benchmark Email	4189	0.22
31	Launchpad	4147	0.21
32	iContact Email Marketing	4099	0.21
33	Salsa Labs Nonprofit Marketing	3882	0.20
34	Autopilot	3867	0.20
35	Sleeknote	3854	0.20
36	WalkMe	3356	0.17
37	PushOwl	3246	0.17
38	Salesfusion	3016	0.16
39	Act-On	2955	0.15
40	Deadline Funnel	2951	0.15
41	NiceJob	2940	0.15
42	ONTRAPORT	2735	0.14
43	Visitor Queue	2730	0.14
44	Wishpond	2648	0.14
45	Cliengo	2573	0.13
46	Nosto	2565	0.13
47	Simpleview	2508	0.13
48	Moosend	2456	0.13
49	Wisepops	2395	0.12
50	dotmailer	2156	0.11
51	Beamer	2009	0.10
52	iZooto	1995	0.10
53	Instapage	1901	0.10
54	Sailthru	1852	0.10
55	GoSquared	1755	0.09
56	Bizible	1738	0.09
57	Exponea	1527	0.08
58	Force24	1414	0.07
59	Marketing 360	1395	0.07
60	Iterable	1385	0.07
61	smoove	1285	0.07
62	Encharge	1278	0.07
63	Systeme	1228	0.06
64	Supermetrics	1168	0.06
65	Entrata Marketing Strategy Hub	1045	0.05
66	MasterBase	1028	0.05
67	Campaigner	979	0.05
68	Viral Loops	973	0.05
69	Leadsquared Marketing Automation	939	0.05
70	Mailrelay	817	0.04
71	Hatchbuck	807	0.04
72	Appointedd	807	0.04
73	Appforma	741	0.04
74	IBM Omni Channel Marketing (Unica)	668	0.03
75	Upsales CRM	661	0.03
76	Frederick	653	0.03
77	Sarbacane	651	0.03
78	Envoke	647	0.03
79	CallidusCloud	645	0.03
80	eSputnik	644	0.03
81	Referrizer	619	0.03
82	Microsoft Dynamics 365 Marketing	609	0.03
83	LeadSquared	588	0.03
84	Nextiva	580	0.03
85	ActiveDEMAND	562	0.03
86	CommuniGator	549	0.03
87	EngageBay	544	0.03
88	Webtrekk	538	0.03
89	LeadsRx	536	0.03
90	Mautic	522	0.03
91	FreshMail	507	0.03
92	Percolate	506	0.03
93	LeadLander	480	0.02
94	OptimalBlue LoanSifter	480	0.02
95	ActiveTrail	467	0.02
96	Lead Liaison	460	0.02
97	Hunter	455	0.02
98	MyGuestlist	453	0.02
99	Optimove	437	0.02
100	Action Recorder	427	0.02
101	Affise	413	0.02
102	LeadFox	412	0.02
103	ContactPigeon	382	0.02
104	Pageflex Pando	374	0.02
105	Bannerflow	368	0.02
106	CoSchedule	343	0.02
107	Oracle Responsys Interact	343	0.02
108	Siteglide	338	0.02
109	Localytics	329	0.02
110	Plezi	317	0.02
111	GreenRope	309	0.02
112	Greenrope Journeys	300	0.02
113	bpm'online marketing	294	0.02
114	Zaius	291	0.01
115	Jifflenow	288	0.01
116	Passle	286	0.01
117	Kapost	271	0.01
118	Dialog Insight	260	0.01
119	Allocadia	255	0.01
120	Fresh Relevance	250	0.01
121	SALESmanago Marketing Automation	226	0.01
122	Metadata.io	225	0.01
123	Remarkety	218	0.01
124	Tenfold	215	0.01
125	Oktopost	214	0.01
126	Delivra	197	0.01
127	Silverpop	192	0.01
128	Vuture	191	0.01
129	Xtremepush	189	0.01
130	Pure360	179	0.01
131	ShippingEasy	174	0.01
132	Wigzo	171	0.01
133	RecastAI	169	0.01
134	BrandMaker	168	0.01
135	Sugar Market	168	0.01
136	Bizo	166	0.01
137	SAS Marketing Automation	164	0.01
138	AgencyAnalytics	146	0.01
139	Dashly	144	0.01
140	Conversio	134	0.01
141	BigMarker	132	0.01
142	Net Atlantic	130	0.01
143	Optmyzr	124	0.01
144	Sendloop	124	0.01
145	Digitaleo	117	0.01
146	ProProfs Survey Maker	117	0.01
147	Maropost Marketing Cloud	116	0.01
148	Webmecanik	114	0.01
149	InTouch	113	0.01
150	Como	110	0.01
151	BEYABLE	105	0.01
152	SimplyCast	105	0.01
153	LeadByte	94	0.00
154	Planable	92	0.00
155	TechValidate	91	0.00
156	Clay	91	0.00
157	eClincher	90	0.00
158	Skyword	86	0.00
159	Localist	86	0.00
160	SalesAutoPilot	86	0.00
161	Listagram	85	0.00
162	Voucherify	83	0.00
163	Miin	82	0.00
164	Inkit	79	0.00
165	Movio	74	0.00
166	UserEngage	73	0.00
167	Ranked SEO	72	0.00
168	Antavo	71	0.00
169	Digioh	68	0.00
170	EverString	68	0.00
171	GrooveJar	68	0.00
172	Rejoiner	67	0.00
173	Personyze	67	0.00
174	Yodle	63	0.00
175	QGraph	63	0.00
176	eTrigue	62	0.00
177	ConnectAndSell	62	0.00
178	Synerise	61	0.00
179	User.com	57	0.00
180	MatchCraft	55	0.00
181	GoBig, Inc.	51	0.00
182	RedEye	51	0.00
183	Fulcrumapp	51	0.00
184	LeadMaster	50	0.00
185	Genoo	46	0.00
186	SocialBee	46	0.00
187	SalesNexus	45	0.00
188	JangoMail	42	0.00
189	Mothernode CRM	42	0.00
190	Radius	41	0.00
191	BySide	41	0.00
192	SalesGenius	40	0.00
193	Mailigen	39	0.00
194	Propago	39	0.00
195	Net-Results	38	0.00
196	Bungee	38	0.00
197	Qzzr	38	0.00
198	ReachEdge	38	0.00
199	Oempro	37	0.00
200	Leadsius	37	0.00
201	ExpertSender	36	0.00
202	Contactually	35	0.00
203	OptiMine	35	0.00
204	Automational	33	0.00
205	ActiveConversion	32	0.00
206	SeedLogix	32	0.00
207	SalesSeek	28	0.00
208	Pipz	28	0.00
209	SmartMessage	28	0.00
210	Resulticks	28	0.00
211	Synergy 8	27	0.00
212	Inflection	26	0.00
213	Leanplum	25	0.00
214	Triggerbee	25	0.00
215	366 Degrees	25	0.00
216	C2CRM	24	0.00
217	NetProspex	23	0.00
218	Katabat	22	0.00
219	Colabo	22	0.00
220	atEvent	20	0.00
221	emfluence	20	0.00
222	Real Magnet	20	0.00
223	Makesbridge	20	0.00
224	Platformly	20	0.00
225	Picreel	19	0.00
226	hubsell	19	0.00
227	Mailify	18	0.00
228	4Cite	18	0.00
229	Click2Mail Mailing Online	17	0.00
230	ReadPeak	17	0.00
231	Ampliz Marketing Software	16	0.00
232	Usermind	15	0.00
233	Lead Guerrilla	15	0.00
234	Audience.to	15	0.00
235	Inspired Mobile	15	0.00
236	Big Purple Dot	15	0.00
237	MOBIT	14	0.00
238	Post Planner	13	0.00
239	GleanView	13	0.00
240	Prisync	13	0.00
241	Carts Guru	13	0.00
242	Factoreal	13	0.00
243	Sageflo Archiver	13	0.00
244	Retainly	12	0.00
245	REES46	12	0.00
246	iPresso	12	0.00
247	Linked Helper	12	0.00
248	Traqli	11	0.00
249	DeskGod	11	0.00
250	MindFire Studio	11	0.00
251	eMailPlatform	11	0.00
252	ChannelNet	10	0.00
253	Ungapped	10	0.00
254	Mailendo	10	0.00
255	JumpCrew	9	0.00
256	REES46 eCommerce Marketing Personalization Suite	9	0.00
257	Zymplify	9	0.00
258	Infer	8	0.00
259	Wemark	8	0.00
260	Amplero	8	0.00
261	Missinglettr	8	0.00
262	Pyze	7	0.00
263	IBM Customer Experience	7	0.00
264	SalezShark	7	0.00
265	erxes Inc	7	0.00
266	BrandSpot	7	0.00
267	Direxxis	7	0.00
268	Aline	7	0.00
269	Sailplay	7	0.00
270	Email List Verify	6	0.00
271	MoonMail	5	0.00
272	ConvergeHub	5	0.00
273	Limelight Platform	5	0.00
274	SAM.ai	5	0.00
275	Agilic	5	0.00
276	LiveTechnology	5	0.00
277	SyncApps	5	0.00
278	Spotler Mail+	5	0.00
279	Direct Mail Manager	4	0.00
280	Gold Lasso	4	0.00
281	Wired Plus	4	0.00
282	EverThere	4	0.00
283	Experiture	4	0.00
284	Hypegrowth	4	0.00
285	Marera	4	0.00
286	MediaVoice by Polar	4	0.00
287	Aritic PinPoint	4	0.00
288	Lockstep Collect	4	0.00
289	FunnelMaker	3	0.00
290	WinningWare QuickLaunch	3	0.00
291	OpenBack	3	0.00
292	Leadberry	3	0.00
293	Rezza	3	0.00
294	VYPER	3	0.00
295	SendOut	3	0.00
296	Captavi	3	0.00
297	MagNews	3	0.00
298	S&P BigDough	3	0.00
299	Munvo	3	0.00
300	Kulea.ma	3	0.00
301	AD-Pure	2	0.00
302	SimpleFeed	2	0.00
303	Amazingmail	2	0.00
304	PUBLITRAC	2	0.00
305	AllClients	2	0.00
306	Womplify	2	0.00
307	Aritic Marketing Automation	2	0.00
308	SalesPanda	2	0.00
309	Geotoko	2	0.00
310	Indition	2	0.00
311	Wylei	2	0.00
312	Carrrot	2	0.00
313	SmartNotify Me	2	0.00
314	Boingnet	2	0.00
315	Marketing1by1	2	0.00
316	Adapti	2	0.00
317	TruCadence	2	0.00
318	Venntive	2	0.00
319	Leadworx	2	0.00
320	Qebot	2	0.00
321	Uzeli	2	0.00
322	LeadGrabber Pro	2	0.00
323	Loyalistic	2	0.00
324	Mariana	2	0.00
325	Eightfold Logic	2	0.00
326	Beeketing for Shopify	2	0.00
327	Taptobook	2	0.00
328	Wrench.ai	2	0.00