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Marketing Automation Platforms

Q: How many companies use Marketing Automation Platforms software these days?

Around the world in 2024, over 1,100,428 companies are currently using one or more Marketing Automation Platforms software. Out of these, there are 901,991 companies using Marketing Automation Platforms tools that are originally from the United States.

Q: Which company has the most significant market share in the Marketing Automation Platforms software space?

The top few companies that have the most significant market share in the Marketing Automation Platforms space are MailChimp with 42.03% of market share, HubSpot Marketing Hub with 9.39% of market share, Klaviyo with 7.59% of market share. Check for other Marketing Automation Platforms technologies market share here.

Q: What are the top industries that usually use Marketing Automation Platforms softwares?

The top industries that use Marketing Automation Platforms software are Marketing (27,947), Digital Marketing (22,161), Social Media (18,829).

Gain market share and customer base information about the top Marketing Automation Platforms software. Check out our list of Marketing Automation Platforms Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

329

Technologies Tracked

1547361

Companies Tracked

Categories related to Marketing Automation Platforms

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Marketing Automation Platforms technologies in 2024

Over 1547361 companies are using Marketing Automation Platforms tools. MailChimp with 42.03% market share (650304 customers), HubSpot Marketing Hub with 9.39% market share (145354 customers), Klaviyo with 7.59% market share (117482 customers).

Technology

Market Share (Est.)

Customers

MailChimp

42.03%

650304

HubSpot Marketing Hub

9.39%

145354

Klaviyo

7.59%

117482

Intercom

4.55%

70448

ActiveCampaign

3.49%

53998

Others

32.94%

509775

Marketing Automation Platforms Customers by Employee Size

The majority of Marketing Automation Platforms category falls in the company size of 0 - 9 employees (782937 companies), 20 - 49 employees (377976 companies), 10 - 19 employees (276916 companies).

Employee Size

Marketing Automation Platforms Customers by Geography

Companies using Marketing Automation Platforms technology software are majorly from the United States with 901991 (59.82%), United Kingdom with 163805 (10.86%), Canada with 92946 (6.16%) customers respectively.

Customers

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Marketing Automation Platforms Customers by Industry

Top industries that use Marketing Automation Platforms for Marketing (27947), Digital Marketing (22161), Social Media (18829).

Customers

Market Share for Top Marketing Automation Platforms Technologies

Analyze the market share of popular Marketing Automation Platforms technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	MailChimp	650304	42.03
2	HubSpot Marketing Hub	145354	9.39
3	Klaviyo	117482	7.59
4	Intercom	70448	4.55
5	ActiveCampaign	53998	3.49
6	AdRoll	45853	2.96
7	Pardot	35499	2.29
8	OptinMonster	33959	2.19
9	Agile CRM	31749	2.05
10	MailerLite	28731	1.86
11	Marketo	28174	1.82
12	ConvertKit	18193	1.18
13	Infusionsoft	15146	0.98
14	Drift	15030	0.97
15	SharpSpring	14569	0.94
16	ClickFunnels	13229	0.85
17	WordStream Advisor	12368	0.80
18	Salesforce Marketing Cloud	11667	0.75
19	AWeber	11553	0.75
20	Zumvu	8755	0.57
21	RD Station	8394	0.54
22	Braze (Formerly Appboy)	8313	0.54
23	Drip	8008	0.52
24	PushOwl	7081	0.46
25	SendPulse	6198	0.40
26	Salsa Labs Nonprofit Marketing	5750	0.37
27	Autopilot	5276	0.34
28	Email It	5141	0.33
29	Launchpad	4458	0.29
30	iContact Email Marketing	4427	0.29
31	Sleeknote	4356	0.28
32	Workfront	4243	0.27
33	Benchmark Email	4141	0.27
34	Wisepops	4070	0.26
35	SugarCRM	4055	0.26
36	Kartra	3974	0.26
37	Omnisend	3940	0.25
38	Act-On	3875	0.25
39	WalkMe	3189	0.21
40	ONTRAPORT	2919	0.19
41	Nosto	2853	0.18
42	Simpleview	2601	0.17
43	Visitor Queue	2527	0.16
44	NiceJob	2414	0.16
45	Beamer	2354	0.15
46	Bizible	2314	0.15
47	Instapage	2310	0.15
48	Wishpond	2293	0.15
49	Cliengo	2261	0.15
50	Salesfusion	2203	0.14
51	Qzzr	2148	0.14
52	Marketing 360	2131	0.14
53	Sailthru	2117	0.14
54	Deadline Funnel	2055	0.13
55	Moosend	1941	0.13
56	GoSquared	1833	0.12
57	dotmailer	1789	0.12
58	Entrata ILS Portal	1737	0.11
59	Appointedd	1708	0.11
60	Exponea	1482	0.10
61	Force24	1435	0.09
62	iZooto	1385	0.09
63	Campaigner	1374	0.09
64	MasterBase	1068	0.07
65	smoove	1033	0.07
66	Iterable	965	0.06
67	Viral Loops	917	0.06
68	Encharge	889	0.06
69	CommuniGator	778	0.05
70	Hatchbuck	765	0.05
71	LeadsRx	731	0.05
72	ActiveDEMAND	710	0.05
73	Appforma	697	0.05
74	Boomtrain	659	0.04
75	Supermetrics	650	0.04
76	LeadLander	635	0.04
77	Frederick	625	0.04
78	Mailrelay	621	0.04
79	Referrizer	613	0.04
80	Upsales CRM	606	0.04
81	EngageBay	589	0.04
82	Webtrekk	564	0.04
83	CallidusCloud	536	0.03
84	IBM Omni Channel Marketing (Unica)	517	0.03
85	Sarbacane	501	0.03
86	FreshMail	476	0.03
87	ActiveTrail	437	0.03
88	MyGuestlist	432	0.03
89	OptimalBlue LoanSifter	424	0.03
90	Localytics	423	0.03
91	Plezi	415	0.03
92	LeadSquared	409	0.03
93	Pageflex Pando	408	0.03
94	Lead Liaison	403	0.03
95	Envoke	396	0.03
96	eSputnik	395	0.03
97	Siteglide	389	0.03
98	Optimove	382	0.02
99	Action Recorder	376	0.02
100	bpm'online marketing	366	0.02
101	GreenRope	361	0.02
102	ContactPigeon	361	0.02
103	Nextiva	341	0.02
104	Net Atlantic	340	0.02
105	Greenrope Journeys	335	0.02
106	Affise	334	0.02
107	Retargeting	331	0.02
108	Kapost	324	0.02
109	LeadFox	317	0.02
110	Percolate	280	0.02
111	Metadata.io	263	0.02
112	Pure360	251	0.02
113	Remarkety	250	0.02
114	CoSchedule	247	0.02
115	Mautic	247	0.02
116	Audience.to	247	0.02
117	Oracle Responsys Interact	247	0.02
118	Jifflenow	246	0.02
119	Hunter	243	0.02
120	Bannerflow	236	0.02
121	Silverpop	228	0.01
122	Passle	210	0.01
123	Vuture	205	0.01
124	Dialog Insight	202	0.01
125	Bizo	191	0.01
126	RecastAI	187	0.01
127	Allocadia	172	0.01
128	Wigzo	161	0.01
129	Fresh Relevance	159	0.01
130	Delivra	154	0.01
131	Conversio	153	0.01
132	BrandMaker	145	0.01
133	GrooveJar	145	0.01
134	Xtremepush	144	0.01
135	Sendloop	133	0.01
136	Maropost Marketing Cloud	132	0.01
137	ShippingEasy	131	0.01
138	Oktopost	130	0.01
139	GoBig, Inc.	129	0.01
140	Digitaleo	124	0.01
141	SAS Marketing Automation	121	0.01
142	Tenfold	120	0.01
143	Sugar Market	117	0.01
144	TechValidate	115	0.01
145	BEYABLE	114	0.01
146	ProProfs Survey Maker	113	0.01
147	SyncApps	112	0.01
148	Microsoft Dynamics 365 Marketing	112	0.01
149	SALESmanago Marketing Automation	101	0.01
150	Miin	96	0.01
151	ActiveConversion	93	0.01
152	Rejoiner	90	0.01
153	BySide	83	0.01
154	Skyword	82	0.01
155	Listagram	81	0.01
156	UserEngage	80	0.01
157	Movio	79	0.01
158	Digioh	77	0.00
159	Como	77	0.00
160	Personyze	76	0.00
161	SalesGenius	70	0.00
162	Planable	69	0.00
163	LeadByte	67	0.00
164	eTrigue	64	0.00
165	InTouch	63	0.00
166	Yodle	62	0.00
167	Localist	61	0.00
168	ReachEdge	59	0.00
169	Mailigen	58	0.00
170	eClincher	57	0.00
171	Leanplum	54	0.00
172	Ranked SEO	53	0.00
173	Optmyzr	52	0.00
174	Automational	52	0.00
175	atEvent	51	0.00
176	Colabo	51	0.00
177	BigMarker	51	0.00
178	QGraph	51	0.00
179	366 Degrees	49	0.00
180	JumpCrew	48	0.00
181	crmboost	46	0.00
182	LeadMaster	46	0.00
183	Net-Results	45	0.00
184	Genoo	44	0.00
185	Inkit	44	0.00
186	Leadsius	44	0.00
187	Carts Guru	43	0.00
188	ConnectAndSell	43	0.00
189	Ungapped	41	0.00
190	Katabat	40	0.00
191	Wired Plus	39	0.00
192	JangoMail	38	0.00
193	Amazingmail	38	0.00
194	INinbox	37	0.00
195	EverString	36	0.00
196	Makesbridge	36	0.00
197	RedEye	36	0.00
198	MOBIT	35	0.00
199	Picreel	34	0.00
200	SalesSeek	34	0.00
201	MatchCraft	34	0.00
202	Bungee	33	0.00
203	Zaius	33	0.00
204	Pyze	33	0.00
205	SalesNexus	33	0.00
206	SalezShark	33	0.00
207	4Cite	33	0.00
208	Synergy 8	33	0.00
209	Oempro	32	0.00
210	SocialBee	31	0.00
211	SeedLogix	31	0.00
212	NetProspex	30	0.00
213	Fulcrumapp	29	0.00
214	Boingnet	28	0.00
215	Venntive	27	0.00
216	Resulticks	26	0.00
217	Synerise	25	0.00
218	Mailify	25	0.00
219	Marketing1by1	25	0.00
220	Traqli	24	0.00
221	Marera	24	0.00
222	Contactually	23	0.00
223	Radius	23	0.00
224	User.com	22	0.00
225	Platformly	22	0.00
226	SimplyCast	21	0.00
227	Inspired Mobile	21	0.00
228	Triggerbee	20	0.00
229	Infer	19	0.00
230	Kutenda	19	0.00
231	Voucherify	18	0.00
232	Real Magnet	18	0.00
233	Captavi	18	0.00
234	Antavo	17	0.00
235	GleanView	16	0.00
236	Retainly	16	0.00
237	emfluence	16	0.00
238	OptiMine	16	0.00
239	Loyalistic	16	0.00
240	Direct Mail Manager	15	0.00
241	Lead Guerrilla	15	0.00
242	ExpertSender	15	0.00
243	Mothernode CRM	14	0.00
244	AgencyAnalytics	14	0.00
245	DeskGod	13	0.00
246	Markitude	13	0.00
247	REES46 eCommerce Marketing Personalization Suite	13	0.00
248	Post Planner	12	0.00
249	Propago	12	0.00
250	Ampliz Marketing Software	12	0.00
251	Webpower	12	0.00
252	Click2Mail Mailing Online	11	0.00
253	hubsell	11	0.00
254	ReadPeak	11	0.00
255	SutiCRM	10	0.00
256	Experiture	10	0.00
257	Big Purple Dot	10	0.00
258	SmartMessage	10	0.00
259	Usermind	9	0.00
260	REES46	9	0.00
261	BrandSpot	9	0.00
262	eMailPlatform	9	0.00
263	Webmecanik	8	0.00
264	Amplero	8	0.00
265	Linked Helper	8	0.00
266	IBM Customer Experience	7	0.00
267	MoonMail	7	0.00
268	Marketfox	7	0.00
269	Aline	7	0.00
270	Impactia	6	0.00
271	Gold Lasso	6	0.00
272	OpenBack	6	0.00
273	Antics DMS	6	0.00
274	Geotoko	6	0.00
275	Pipz	6	0.00
276	ChannelNet	6	0.00
277	MindFire Studio	6	0.00
278	Dashcord	6	0.00
279	Systeme	6	0.00
280	Aritic PinPoint	6	0.00
281	C2CRM	5	0.00
282	searchfuse	5	0.00
283	Hypegrowth	5	0.00
284	iPresso	5	0.00
285	VYPER	5	0.00
286	Wemark	5	0.00
287	erxes Inc	5	0.00
288	Adapti	5	0.00
289	Uzeli	5	0.00
290	Mailendo	5	0.00
291	Agilic	5	0.00
292	Missinglettr	5	0.00
293	Prisync	4	0.00
294	AD-Pure	4	0.00
295	EverThere	4	0.00
296	PUBLITRAC	4	0.00
297	Carrrot	4	0.00
298	SendOut	4	0.00
299	Email List Verify	4	0.00
300	Mariana	4	0.00
301	Zymplify	4	0.00
302	Beeketing for Shopify	4	0.00
303	FunnelMaker	3	0.00
304	WinningWare QuickLaunch	3	0.00
305	Womplify	3	0.00
306	MediaVoice by Polar	3	0.00
307	SAM.ai	3	0.00
308	LiveTechnology	3	0.00
309	Direxxis	3	0.00
310	AllProWebTools	2	0.00
311	BuzzBoard	2	0.00
312	IdealPath	2	0.00
313	ConvergeHub	2	0.00
314	PostHelpers	2	0.00
315	CASA	2	0.00
316	Real Strategic	2	0.00
317	Indition	2	0.00
318	Wylei	2	0.00
319	Plainflow	2	0.00
320	SmartNotify Me	2	0.00
321	Vibetrace	2	0.00
322	Hiplay	2	0.00
323	Fyoosion	2	0.00
324	TruCadence	2	0.00
325	Limelight Platform	2	0.00
326	Indition Customer Relationship Automation	2	0.00
327	Automatr	2	0.00
328	Lockstep Collect	2	0.00
329	Eightfold Logic	2	0.00