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Marketing Automation Platforms

Q: How many companies use Marketing Automation Platforms software these days?

Around the world in 2025, over 1,192,952 companies are currently using one or more Marketing Automation Platforms software. Out of these, there are 1,060,709 companies using Marketing Automation Platforms tools that are originally from the United States.

Q: Which company has the most significant market share in the Marketing Automation Platforms software space?

The top few companies that have the most significant market share in the Marketing Automation Platforms space are MailChimp with 40.85% of market share, Klaviyo with 10.29% of market share, HubSpot Marketing Hub with 8.34% of market share. Check for other Marketing Automation Platforms technologies market share here.

Q: What are the top industries that usually use Marketing Automation Platforms softwares?

The top industries that use Marketing Automation Platforms software are Marketing (24,531), Digital Marketing (19,537), Social Media (16,888).

Gain market share and customer base information about the top Marketing Automation Platforms software. Check out our list of Marketing Automation Platforms Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

328

Technologies Tracked

2003402

Companies Tracked

Categories related to Marketing Automation Platforms

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Marketing Automation Platforms technologies in 2025

Over 2003402 companies are using Marketing Automation Platforms tools. MailChimp with 40.85% market share (818398 customers), Klaviyo with 10.29% market share (206072 customers), HubSpot Marketing Hub with 8.34% market share (167165 customers).

Technology

Market Share (Est.)

Customers

MailChimp

40.85%

818398

Klaviyo

10.29%

206072

HubSpot Marketing Hub

8.34%

167165

Intercom

7.86%

157463

ActiveCampaign

3.07%

61538

Others

29.59%

592766

Marketing Automation Platforms Customers by Employee Size

The majority of Marketing Automation Platforms category falls in the company size of 0 - 9 employees (1168798 companies), 20 - 49 employees (555304 companies), 100 - 249 employees (242937 companies).

Employee Size

Marketing Automation Platforms Customers by Geography

Companies using Marketing Automation Platforms technology software are majorly from the United States with 1060709 (56.92%), United Kingdom with 205162 (11.01%), Australia with 111724 (6.00%) customers respectively.

Customers

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Marketing Automation Platforms Customers by Industry

Top industries that use Marketing Automation Platforms for Marketing (24531), Digital Marketing (19537), Social Media (16888).

Customers

Market Share for Top Marketing Automation Platforms Technologies

Analyze the market share of popular Marketing Automation Platforms technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	MailChimp	818398	40.85
2	Klaviyo	206072	10.29
3	HubSpot Marketing Hub	167165	8.34
4	Intercom	157463	7.86
5	ActiveCampaign	61538	3.07
6	MailerLite	55295	2.76
7	AdRoll	43290	2.16
8	Agile CRM	42853	2.14
9	OptinMonster	33135	1.65
10	Pardot	30430	1.52
11	ConvertKit	26964	1.35
12	Marketo	26822	1.34
13	Omnisend	22922	1.14
14	Zumvu	18924	0.94
15	ClickFunnels	17006	0.85
16	Retargeting	14916	0.74
17	Salesforce Marketing Cloud	13636	0.68
18	Infusionsoft	13558	0.68
19	AWeber	12508	0.62
20	Braze (Formerly Appboy)	12329	0.62
21	Drift	11966	0.60
22	SharpSpring	11814	0.59
23	RD Station	11706	0.58
24	SendPulse	11456	0.57
25	Email It	7155	0.36
26	Drip	7093	0.35
27	SugarCRM	5418	0.27
28	Kartra	5054	0.25
29	Workfront	4721	0.24
30	Launchpad	4673	0.23
31	Benchmark Email	4255	0.21
32	iContact Email Marketing	4253	0.21
33	Salsa Labs Nonprofit Marketing	4223	0.21
34	Sleeknote	3973	0.20
35	Autopilot	3957	0.20
36	WalkMe	3749	0.19
37	PushOwl	3336	0.17
38	Deadline Funnel	3125	0.16
39	NiceJob	3118	0.16
40	Act-On	3103	0.15
41	Salesfusion	3044	0.15
42	ONTRAPORT	2916	0.15
43	Visitor Queue	2854	0.14
44	Wishpond	2759	0.14
45	Cliengo	2656	0.13
46	Nosto	2650	0.13
47	Simpleview	2643	0.13
48	Moosend	2529	0.13
49	Wisepops	2508	0.13
50	Beamer	2364	0.12
51	dotmailer	2187	0.11
52	iZooto	2051	0.10
53	Instapage	2023	0.10
54	GoSquared	1959	0.10
55	Sailthru	1898	0.09
56	Bizible	1892	0.09
57	Exponea	1570	0.08
58	Marketing 360	1460	0.07
59	Force24	1460	0.07
60	Iterable	1381	0.07
61	smoove	1316	0.07
62	Encharge	1303	0.07
63	Systeme	1265	0.06
64	Supermetrics	1166	0.06
65	Entrata ILS Portal	1119	0.06
66	MasterBase	1059	0.05
67	Viral Loops	1020	0.05
68	Campaigner	997	0.05
69	Leadsquared Marketing Automation	970	0.05
70	Appointedd	945	0.05
71	Mailrelay	847	0.04
72	Hatchbuck	818	0.04
73	Appforma	750	0.04
74	Frederick	685	0.03
75	Upsales CRM	684	0.03
76	IBM Omni Channel Marketing (Unica)	670	0.03
77	Sarbacane	666	0.03
78	Envoke	663	0.03
79	eSputnik	662	0.03
80	Referrizer	653	0.03
81	CallidusCloud	647	0.03
82	Nextiva	645	0.03
83	ActiveDEMAND	618	0.03
84	LeadSquared	597	0.03
85	Microsoft Dynamics 365 Marketing	594	0.03
86	CommuniGator	589	0.03
87	EngageBay	564	0.03
88	Webtrekk	554	0.03
89	LeadsRx	534	0.03
90	Mautic	521	0.03
91	FreshMail	518	0.03
92	OptimalBlue LoanSifter	517	0.03
93	LeadLander	511	0.03
94	Percolate	507	0.03
95	ActiveTrail	476	0.02
96	MyGuestlist	471	0.02
97	Hunter	459	0.02
98	Action Recorder	453	0.02
99	Lead Liaison	452	0.02
100	Optimove	452	0.02
101	LeadFox	427	0.02
102	Affise	426	0.02
103	ContactPigeon	381	0.02
104	Pageflex Pando	375	0.02
105	Bannerflow	361	0.02
106	CoSchedule	345	0.02
107	Siteglide	342	0.02
108	Oracle Responsys Interact	341	0.02
109	Localytics	332	0.02
110	Plezi	327	0.02
111	GreenRope	323	0.02
112	Passle	323	0.02
113	Greenrope Journeys	320	0.02
114	Zaius	308	0.02
115	bpm'online marketing	302	0.02
116	Jifflenow	297	0.01
117	Kapost	277	0.01
118	Dialog Insight	276	0.01
119	Allocadia	254	0.01
120	Fresh Relevance	254	0.01
121	Metadata.io	236	0.01
122	Remarkety	224	0.01
123	SALESmanago Marketing Automation	224	0.01
124	Oktopost	214	0.01
125	Tenfold	209	0.01
126	Silverpop	201	0.01
127	Xtremepush	198	0.01
128	Delivra	198	0.01
129	Vuture	191	0.01
130	ShippingEasy	183	0.01
131	Sugar Market	183	0.01
132	Pure360	182	0.01
133	Wigzo	179	0.01
134	Bizo	179	0.01
135	RecastAI	173	0.01
136	BrandMaker	171	0.01
137	SAS Marketing Automation	167	0.01
138	Dashly	151	0.01
139	AgencyAnalytics	147	0.01
140	Conversio	133	0.01
141	Net Atlantic	132	0.01
142	BigMarker	132	0.01
143	Sendloop	126	0.01
144	Optmyzr	125	0.01
145	Digitaleo	121	0.01
146	Maropost Marketing Cloud	120	0.01
147	Webmecanik	117	0.01
148	ProProfs Survey Maker	115	0.01
149	SimplyCast	113	0.01
150	Como	113	0.01
151	BEYABLE	112	0.01
152	InTouch	112	0.01
153	LeadByte	99	0.00
154	TechValidate	99	0.00
155	Skyword	95	0.00
156	Planable	94	0.00
157	Clay	92	0.00
158	SalesAutoPilot	90	0.00
159	Listagram	89	0.00
160	eClincher	88	0.00
161	Miin	86	0.00
162	Localist	86	0.00
163	Voucherify	84	0.00
164	SyncApps	83	0.00
165	Inkit	81	0.00
166	Ranked SEO	80	0.00
167	UserEngage	74	0.00
168	GrooveJar	73	0.00
169	Personyze	73	0.00
170	Antavo	73	0.00
171	Movio	71	0.00
172	EverString	69	0.00
173	Digioh	67	0.00
174	QGraph	65	0.00
175	eTrigue	64	0.00
176	Yodle	64	0.00
177	Synerise	60	0.00
178	ConnectAndSell	60	0.00
179	User.com	58	0.00
180	Prisync	56	0.00
181	GoBig, Inc.	56	0.00
182	MatchCraft	55	0.00
183	Fulcrumapp	52	0.00
184	RedEye	51	0.00
185	LeadMaster	50	0.00
186	Genoo	49	0.00
187	SalesNexus	46	0.00
188	SocialBee	46	0.00
189	Rejoiner	45	0.00
190	Mothernode CRM	44	0.00
191	JangoMail	42	0.00
192	BySide	42	0.00
193	Leadsius	42	0.00
194	Bungee	41	0.00
195	Radius	41	0.00
196	SalesGenius	41	0.00
197	Net-Results	40	0.00
198	Mailigen	40	0.00
199	Qzzr	40	0.00
200	Propago	39	0.00
201	ActiveConversion	38	0.00
202	Oempro	38	0.00
203	ReachEdge	38	0.00
204	Contactually	36	0.00
205	ExpertSender	36	0.00
206	OptiMine	34	0.00
207	SeedLogix	34	0.00
208	Automational	33	0.00
209	Inspired Mobile	31	0.00
210	SalesSeek	30	0.00
211	Pipz	29	0.00
212	Resulticks	29	0.00
213	SmartMessage	28	0.00
214	Synergy 8	28	0.00
215	366 Degrees	26	0.00
216	Inflection	26	0.00
217	Triggerbee	25	0.00
218	C2CRM	24	0.00
219	Leanplum	24	0.00
220	NetProspex	23	0.00
221	Colabo	23	0.00
222	Picreel	21	0.00
223	Katabat	21	0.00
224	Platformly	21	0.00
225	atEvent	20	0.00
226	emfluence	20	0.00
227	hubsell	20	0.00
228	Real Magnet	20	0.00
229	Makesbridge	20	0.00
230	Mailify	19	0.00
231	4Cite	18	0.00
232	Click2Mail Mailing Online	17	0.00
233	ReadPeak	17	0.00
234	MOBIT	16	0.00
235	Ampliz Marketing Software	16	0.00
236	Factoreal	16	0.00
237	Usermind	15	0.00
238	Lead Guerrilla	15	0.00
239	Audience.to	15	0.00
240	GleanView	14	0.00
241	Post Planner	13	0.00
242	Carts Guru	13	0.00
243	Retainly	13	0.00
244	Traqli	13	0.00
245	DeskGod	13	0.00
246	Sageflo Archiver	13	0.00
247	REES46	12	0.00
248	iPresso	12	0.00
249	REES46 eCommerce Marketing Personalization Suite	11	0.00
250	MindFire Studio	11	0.00
251	Big Purple Dot	10	0.00
252	JumpCrew	10	0.00
253	ChannelNet	10	0.00
254	Ungapped	10	0.00
255	Mailendo	10	0.00
256	eMailPlatform	9	0.00
257	Zymplify	9	0.00
258	Infer	8	0.00
259	Wemark	8	0.00
260	Amplero	8	0.00
261	Missinglettr	8	0.00
262	Linked Helper	8	0.00
263	Pyze	7	0.00
264	IBM Customer Experience	7	0.00
265	SalezShark	7	0.00
266	erxes Inc	7	0.00
267	BrandSpot	7	0.00
268	Direxxis	7	0.00
269	Aline	7	0.00
270	Sailplay	7	0.00
271	Email List Verify	6	0.00
272	Spotler Mail+	6	0.00
273	MoonMail	5	0.00
274	ConvergeHub	5	0.00
275	Hypegrowth	5	0.00
276	Marera	5	0.00
277	Limelight Platform	5	0.00
278	SAM.ai	5	0.00
279	Agilic	5	0.00
280	LiveTechnology	5	0.00
281	Direct Mail Manager	4	0.00
282	Gold Lasso	4	0.00
283	Wired Plus	4	0.00
284	OpenBack	4	0.00
285	EverThere	4	0.00
286	Experiture	4	0.00
287	Leadberry	4	0.00
288	MediaVoice by Polar	4	0.00
289	Aritic PinPoint	4	0.00
290	Lockstep Collect	4	0.00
291	FunnelMaker	3	0.00
292	WinningWare QuickLaunch	3	0.00
293	Rezza	3	0.00
294	Carrrot	3	0.00
295	VYPER	3	0.00
296	SendOut	3	0.00
297	Captavi	3	0.00
298	MagNews	3	0.00
299	Mariana	3	0.00
300	S&P BigDough	3	0.00
301	Munvo	3	0.00
302	Kulea.ma	3	0.00
303	AD-Pure	2	0.00
304	SimpleFeed	2	0.00
305	Amazingmail	2	0.00
306	PUBLITRAC	2	0.00
307	AllClients	2	0.00
308	Womplify	2	0.00
309	Aritic Marketing Automation	2	0.00
310	SalesPanda	2	0.00
311	Geotoko	2	0.00
312	Indition	2	0.00
313	Wylei	2	0.00
314	SmartNotify Me	2	0.00
315	Boingnet	2	0.00
316	Marketing1by1	2	0.00
317	Adapti	2	0.00
318	TruCadence	2	0.00
319	Venntive	2	0.00
320	Leadworx	2	0.00
321	Qebot	2	0.00
322	Uzeli	2	0.00
323	LeadGrabber Pro	2	0.00
324	Loyalistic	2	0.00
325	Eightfold Logic	2	0.00
326	Beeketing for Shopify	2	0.00
327	Taptobook	2	0.00
328	Wrench.ai	2	0.00