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Marketing Automation Platforms

Q: How many companies use Marketing Automation Platforms software these days?

Around the world in 2025, over 1,184,759 companies are currently using one or more Marketing Automation Platforms software. Out of these, there are 1,022,481 companies using Marketing Automation Platforms tools that are originally from the United States.

Q: Which company has the most significant market share in the Marketing Automation Platforms software space?

The top few companies that have the most significant market share in the Marketing Automation Platforms space are MailChimp with 41.04% of market share, Klaviyo with 10.03% of market share, HubSpot Marketing Hub with 8.44% of market share. Check for other Marketing Automation Platforms technologies market share here.

Q: What are the top industries that usually use Marketing Automation Platforms softwares?

The top industries that use Marketing Automation Platforms software are Marketing (24,221), Digital Marketing (19,015), Social Media (16,544).

Gain market share and customer base information about the top Marketing Automation Platforms software. Check out our list of Marketing Automation Platforms Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

329

Technologies Tracked

1883821

Companies Tracked

Categories related to Marketing Automation Platforms

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Marketing Automation Platforms technologies in 2025

Over 1883821 companies are using Marketing Automation Platforms tools. MailChimp with 41.04% market share (773188 customers), Klaviyo with 10.03% market share (188981 customers), HubSpot Marketing Hub with 8.44% market share (158999 customers).

Technology

Market Share (Est.)

Customers

MailChimp

41.04%

773188

Klaviyo

10.03%

188981

HubSpot Marketing Hub

8.44%

158999

Intercom

7.78%

146477

ActiveCampaign

3.19%

60033

Others

29.52%

556143

Marketing Automation Platforms Customers by Employee Size

The majority of Marketing Automation Platforms category falls in the company size of 0 - 9 employees (1075771 companies), 20 - 49 employees (545050 companies), 100 - 249 employees (236511 companies).

Employee Size

Marketing Automation Platforms Customers by Geography

Companies using Marketing Automation Platforms technology software are majorly from the United States with 1022481 (57.23%), United Kingdom with 192543 (10.78%), Canada with 108875 (6.09%) customers respectively.

Customers

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Marketing Automation Platforms Customers by Industry

Top industries that use Marketing Automation Platforms for Marketing (24221), Digital Marketing (19015), Social Media (16544).

Customers

Market Share for Top Marketing Automation Platforms Technologies

Analyze the market share of popular Marketing Automation Platforms technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	MailChimp	773188	41.04
2	Klaviyo	188981	10.03
3	HubSpot Marketing Hub	158999	8.44
4	Intercom	146477	7.78
5	ActiveCampaign	60033	3.19
6	MailerLite	50693	2.69
7	Agile CRM	42763	2.27
8	AdRoll	42521	2.26
9	OptinMonster	32421	1.72
10	Pardot	30217	1.60
11	Marketo	26262	1.39
12	ConvertKit	24830	1.32
13	Omnisend	20058	1.06
14	Zumvu	18404	0.98
15	ClickFunnels	15797	0.84
16	Infusionsoft	13540	0.72
17	Salesforce Marketing Cloud	13361	0.71
18	AWeber	12013	0.64
19	Drift	11862	0.63
20	SharpSpring	11773	0.62
21	Braze (Formerly Appboy)	11425	0.61
22	RD Station	11304	0.60
23	SendPulse	10738	0.57
24	Drip	7060	0.37
25	Email It	6579	0.35
26	SugarCRM	5438	0.29
27	Kartra	4787	0.25
28	Workfront	4699	0.25
29	Salsa Labs Nonprofit Marketing	4366	0.23
30	iContact Email Marketing	4158	0.22
31	Benchmark Email	4149	0.22
32	Launchpad	4091	0.22
33	Sleeknote	3839	0.20
34	Autopilot	3838	0.20
35	PushOwl	3289	0.17
36	WalkMe	3210	0.17
37	Act-On	3107	0.16
38	Salesfusion	3046	0.16
39	NiceJob	3030	0.16
40	Deadline Funnel	2943	0.16
41	ONTRAPORT	2840	0.15
42	Visitor Queue	2775	0.15
43	Wishpond	2659	0.14
44	Cliengo	2574	0.14
45	Nosto	2530	0.13
46	Wisepops	2517	0.13
47	Simpleview	2485	0.13
48	Moosend	2430	0.13
49	dotmailer	2141	0.11
50	Beamer	2118	0.11
51	Instapage	1994	0.11
52	Sailthru	1896	0.10
53	iZooto	1850	0.10
54	Bizible	1826	0.10
55	GoSquared	1763	0.09
56	Exponea	1516	0.08
57	Marketing 360	1455	0.08
58	Force24	1419	0.08
59	Iterable	1364	0.07
60	Encharge	1259	0.07
61	smoove	1238	0.07
62	Supermetrics	1167	0.06
63	Systeme	1062	0.06
64	MasterBase	1061	0.06
65	Appointedd	1015	0.05
66	Campaigner	1004	0.05
67	Entrata ILS Portal	987	0.05
68	Leadsquared Marketing Automation	959	0.05
69	Viral Loops	943	0.05
70	Mailrelay	810	0.04
71	Hatchbuck	761	0.04
72	Appforma	713	0.04
73	Sarbacane	674	0.04
74	IBM Omni Channel Marketing (Unica)	671	0.04
75	CallidusCloud	662	0.04
76	Frederick	660	0.04
77	Upsales CRM	639	0.03
78	Referrizer	637	0.03
79	Nextiva	633	0.03
80	ActiveDEMAND	622	0.03
81	Microsoft Dynamics 365 Marketing	605	0.03
82	eSputnik	598	0.03
83	CommuniGator	590	0.03
84	LeadSquared	573	0.03
85	Envoke	573	0.03
86	LeadsRx	564	0.03
87	EngageBay	545	0.03
88	Webtrekk	538	0.03
89	Mautic	525	0.03
90	LeadLander	524	0.03
91	FreshMail	511	0.03
92	Percolate	504	0.03
93	OptimalBlue LoanSifter	486	0.03
94	MyGuestlist	474	0.03
95	ActiveTrail	454	0.02
96	Hunter	452	0.02
97	Lead Liaison	434	0.02
98	Optimove	429	0.02
99	Affise	427	0.02
100	Action Recorder	421	0.02
101	LeadFox	414	0.02
102	Retargeting	410	0.02
103	ContactPigeon	377	0.02
104	Pageflex Pando	372	0.02
105	CoSchedule	346	0.02
106	Localytics	344	0.02
107	Bannerflow	342	0.02
108	Oracle Responsys Interact	334	0.02
109	Siteglide	330	0.02
110	Plezi	326	0.02
111	GreenRope	318	0.02
112	Greenrope Journeys	314	0.02
113	Passle	311	0.02
114	Jifflenow	293	0.02
115	bpm'online marketing	280	0.01
116	Kapost	273	0.01
117	Allocadia	263	0.01
118	Zaius	244	0.01
119	Fresh Relevance	243	0.01
120	Metadata.io	239	0.01
121	Dialog Insight	232	0.01
122	Remarkety	230	0.01
123	SALESmanago Marketing Automation	217	0.01
124	Oktopost	213	0.01
125	Tenfold	203	0.01
126	Vuture	188	0.01
127	BrandMaker	187	0.01
128	Delivra	185	0.01
129	Sugar Market	184	0.01
130	Pure360	181	0.01
131	ShippingEasy	179	0.01
132	Bizo	177	0.01
133	Xtremepush	176	0.01
134	Silverpop	171	0.01
135	SAS Marketing Automation	168	0.01
136	Wigzo	164	0.01
137	RecastAI	159	0.01
138	Dashly	141	0.01
139	Net Atlantic	140	0.01
140	AgencyAnalytics	131	0.01
141	Conversio	131	0.01
142	Optmyzr	127	0.01
143	Sendloop	127	0.01
144	Maropost Marketing Cloud	125	0.01
145	Digitaleo	124	0.01
146	BigMarker	123	0.01
147	ProProfs Survey Maker	119	0.01
148	Como	116	0.01
149	Webmecanik	113	0.01
150	InTouch	112	0.01
151	SimplyCast	112	0.01
152	BEYABLE	110	0.01
153	TechValidate	102	0.01
154	Planable	97	0.01
155	LeadByte	96	0.01
156	Skyword	95	0.01
157	eClincher	88	0.00
158	Localist	87	0.00
159	Clay	85	0.00
160	SyncApps	84	0.00
161	Listagram	83	0.00
162	SalesAutoPilot	83	0.00
163	GrooveJar	78	0.00
164	UserEngage	78	0.00
165	Inkit	77	0.00
166	Miin	77	0.00
167	Rejoiner	76	0.00
168	Ranked SEO	74	0.00
169	Digioh	70	0.00
170	EverString	69	0.00
171	Personyze	69	0.00
172	Movio	67	0.00
173	eTrigue	65	0.00
174	Yodle	64	0.00
175	Voucherify	64	0.00
176	Synerise	61	0.00
177	ConnectAndSell	60	0.00
178	QGraph	60	0.00
179	User.com	58	0.00
180	GoBig, Inc.	57	0.00
181	MatchCraft	57	0.00
182	Prisync	56	0.00
183	Antavo	54	0.00
184	Fulcrumapp	52	0.00
185	LeadMaster	50	0.00
186	RedEye	50	0.00
187	BySide	47	0.00
188	SocialBee	46	0.00
189	Genoo	44	0.00
190	SalesGenius	44	0.00
191	SalesNexus	43	0.00
192	Qzzr	42	0.00
193	Radius	42	0.00
194	Leadsius	42	0.00
195	JangoMail	41	0.00
196	Mailigen	41	0.00
197	ActiveConversion	40	0.00
198	ReachEdge	40	0.00
199	Net-Results	39	0.00
200	Propago	39	0.00
201	Bungee	38	0.00
202	Contactually	37	0.00
203	Oempro	37	0.00
204	ExpertSender	37	0.00
205	OptiMine	35	0.00
206	Mothernode CRM	34	0.00
207	SeedLogix	32	0.00
208	SalesSeek	31	0.00
209	Automational	31	0.00
210	Resulticks	30	0.00
211	Inspired Mobile	29	0.00
212	Dess Digital	29	0.00
213	Pipz	28	0.00
214	Synergy 8	28	0.00
215	SmartMessage	27	0.00
216	Leanplum	26	0.00
217	SAM.ai	25	0.00
218	366 Degrees	24	0.00
219	NetProspex	23	0.00
220	Colabo	23	0.00
221	Triggerbee	23	0.00
222	Inflection	23	0.00
223	C2CRM	22	0.00
224	Katabat	22	0.00
225	Real Magnet	21	0.00
226	Platformly	21	0.00
227	Picreel	20	0.00
228	atEvent	20	0.00
229	Makesbridge	20	0.00
230	emfluence	19	0.00
231	hubsell	19	0.00
232	Mailify	19	0.00
233	Revenue Automation	19	0.00
234	4Cite	18	0.00
235	Click2Mail Mailing Online	17	0.00
236	MOBIT	16	0.00
237	Lead Guerrilla	16	0.00
238	Ampliz Marketing Software	16	0.00
239	ReadPeak	16	0.00
240	Factoreal	16	0.00
241	Usermind	15	0.00
242	Audience.to	15	0.00
243	Post Planner	14	0.00
244	GleanView	14	0.00
245	Traqli	14	0.00
246	Carts Guru	13	0.00
247	DeskGod	13	0.00
248	Sageflo Archiver	13	0.00
249	Retainly	12	0.00
250	REES46	12	0.00
251	SalesPanda	12	0.00
252	iPresso	12	0.00
253	Big Purple Dot	12	0.00
254	Ungapped	11	0.00
255	MindFire Studio	11	0.00
256	Mailendo	11	0.00
257	ChannelNet	10	0.00
258	REES46 eCommerce Marketing Personalization Suite	10	0.00
259	JumpCrew	9	0.00
260	Amplero	9	0.00
261	eMailPlatform	9	0.00
262	Zymplify	9	0.00
263	BrandSpot	8	0.00
264	Missinglettr	8	0.00
265	Aline	8	0.00
266	Pyze	7	0.00
267	IBM Customer Experience	7	0.00
268	SalezShark	7	0.00
269	Hypegrowth	7	0.00
270	Wemark	7	0.00
271	erxes Inc	7	0.00
272	LeadGrabber Pro	7	0.00
273	Direxxis	7	0.00
274	Sailplay	7	0.00
275	Infer	6	0.00
276	Experiture	6	0.00
277	Email List Verify	6	0.00
278	Spotler Mail+	6	0.00
279	MoonMail	5	0.00
280	ConvergeHub	5	0.00
281	Limelight Platform	5	0.00
282	Agilic	5	0.00
283	LiveTechnology	5	0.00
284	Linked Helper	5	0.00
285	Direct Mail Manager	4	0.00
286	Gold Lasso	4	0.00
287	Wired Plus	4	0.00
288	EverThere	4	0.00
289	Leadberry	4	0.00
290	Marera	4	0.00
291	MediaVoice by Polar	4	0.00
292	Aritic PinPoint	4	0.00
293	Lockstep Collect	4	0.00
294	FunnelMaker	3	0.00
295	Carrrot	3	0.00
296	VYPER	3	0.00
297	SendOut	3	0.00
298	Captavi	3	0.00
299	MagNews	3	0.00
300	S&P BigDough	3	0.00
301	Munvo	3	0.00
302	Kulea.ma	3	0.00
303	AD-Pure	2	0.00
304	WinningWare QuickLaunch	2	0.00
305	SimpleFeed	2	0.00
306	OpenBack	2	0.00
307	Amazingmail	2	0.00
308	PUBLITRAC	2	0.00
309	AllClients	2	0.00
310	Rezza	2	0.00
311	Womplify	2	0.00
312	Aritic Marketing Automation	2	0.00
313	Geotoko	2	0.00
314	Indition	2	0.00
315	Wylei	2	0.00
316	SmartNotify Me	2	0.00
317	Boingnet	2	0.00
318	Marketing1by1	2	0.00
319	Adapti	2	0.00
320	TruCadence	2	0.00
321	Venntive	2	0.00
322	Leadworx	2	0.00
323	Qebot	2	0.00
324	Uzeli	2	0.00
325	Loyalistic	2	0.00
326	Mariana	2	0.00
327	Eightfold Logic	2	0.00
328	Beeketing for Shopify	2	0.00
329	Taptobook	2	0.00