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Marketing Automation Platforms

Q: How many companies use Marketing Automation Platforms software these days?

Around the world in 2025, over 1,163,774 companies are currently using one or more Marketing Automation Platforms software. Out of these, there are 934,988 companies using Marketing Automation Platforms tools that are originally from the United States.

Q: Which company has the most significant market share in the Marketing Automation Platforms software space?

The top few companies that have the most significant market share in the Marketing Automation Platforms space are MailChimp with 40.56% of market share, Klaviyo with 9.86% of market share, HubSpot Marketing Hub with 8.91% of market share. Check for other Marketing Automation Platforms technologies market share here.

Q: What are the top industries that usually use Marketing Automation Platforms softwares?

The top industries that use Marketing Automation Platforms software are Marketing (22,250), Digital Marketing (16,970), Social Media (15,034).

Gain market share and customer base information about the top Marketing Automation Platforms software. Check out our list of Marketing Automation Platforms Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

310

Technologies Tracked

1716542

Companies Tracked

Categories related to Marketing Automation Platforms

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Marketing Automation Platforms technologies in 2025

Over 1716542 companies are using Marketing Automation Platforms tools. MailChimp with 40.56% market share (696306 customers), Klaviyo with 9.86% market share (169256 customers), HubSpot Marketing Hub with 8.91% market share (152975 customers).

Technology

Market Share (Est.)

Customers

MailChimp

40.56%

696306

Klaviyo

9.86%

169256

HubSpot Marketing Hub

8.91%

152975

Intercom

7.71%

132416

ActiveCampaign

3.32%

57060

Others

29.63%

508529

Marketing Automation Platforms Customers by Employee Size

The majority of Marketing Automation Platforms category falls in the company size of 0 - 9 employees (992471 companies), 20 - 49 employees (513324 companies), 100 - 249 employees (220594 companies).

Employee Size

Marketing Automation Platforms Customers by Geography

Companies using Marketing Automation Platforms technology software are majorly from the United States with 934988 (57.44%), United Kingdom with 174291 (10.71%), Canada with 102031 (6.27%) customers respectively.

Customers

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Marketing Automation Platforms Customers by Industry

Top industries that use Marketing Automation Platforms for Marketing (22250), Digital Marketing (16970), Social Media (15034).

Customers

Market Share for Top Marketing Automation Platforms Technologies

Analyze the market share of popular Marketing Automation Platforms technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	MailChimp	696306	40.56
2	Klaviyo	169256	9.86
3	HubSpot Marketing Hub	152975	8.91
4	Intercom	132416	7.71
5	ActiveCampaign	57060	3.32
6	MailerLite	43602	2.54
7	Agile CRM	43113	2.51
8	AdRoll	40008	2.33
9	OptinMonster	30874	1.80
10	Pardot	27175	1.58
11	Marketo	23044	1.34
12	ConvertKit	21559	1.26
13	Zumvu	17917	1.04
14	Omnisend	17178	1.00
15	ClickFunnels	14649	0.85
16	Infusionsoft	12758	0.74
17	Drift	11505	0.67
18	SharpSpring	11232	0.65
19	AWeber	11075	0.65
20	Braze (Formerly Appboy)	10162	0.59
21	SendPulse	9295	0.54
22	Salesforce Marketing Cloud	8562	0.50
23	RD Station	8314	0.48
24	PushOwl	7795	0.45
25	Drip	6874	0.40
26	Email It	5259	0.31
27	Launchpad	5204	0.30
28	WalkMe	5117	0.30
29	Salsa Labs Nonprofit Marketing	4923	0.29
30	Kartra	4486	0.26
31	Workfront	4418	0.26
32	Benchmark Email	4008	0.23
33	iContact Email Marketing	3796	0.22
34	Autopilot	3659	0.21
35	SugarCRM	3586	0.21
36	Sleeknote	3486	0.20
37	NiceJob	2870	0.17
38	Act-On	2773	0.16
39	ONTRAPORT	2680	0.16
40	Deadline Funnel	2667	0.16
41	Visitor Queue	2612	0.15
42	Simpleview	2551	0.15
43	Wishpond	2549	0.15
44	Wisepops	2538	0.15
45	Cliengo	2407	0.14
46	Nosto	2343	0.14
47	Moosend	2307	0.13
48	Beamer	2151	0.13
49	Bizible	1790	0.10
50	Salesfusion	1781	0.10
51	Instapage	1780	0.10
52	iZooto	1685	0.10
53	GoSquared	1640	0.10
54	Sailthru	1604	0.09
55	dotmailer	1572	0.09
56	Marketing 360	1433	0.08
57	Exponea	1380	0.08
58	Force24	1355	0.08
59	smoove	1086	0.06
60	Campaigner	1078	0.06
61	Appointedd	1077	0.06
62	Iterable	1032	0.06
63	MasterBase	1027	0.06
64	Encharge	913	0.05
65	Systeme	910	0.05
66	Leadsquared Marketing Automation	900	0.05
67	Viral Loops	864	0.05
68	Entrata ILS Portal	771	0.04
69	Mailrelay	678	0.04
70	Appforma	664	0.04
71	Hatchbuck	649	0.04
72	Frederick	640	0.04
73	Upsales CRM	617	0.04
74	Referrizer	608	0.04
75	ActiveDEMAND	564	0.03
76	CommuniGator	564	0.03
77	LeadsRx	545	0.03
78	eSputnik	536	0.03
79	EngageBay	521	0.03
80	Supermetrics	504	0.03
81	Webtrekk	494	0.03
82	LeadLander	479	0.03
83	OptimalBlue LoanSifter	470	0.03
84	MyGuestlist	466	0.03
85	Envoke	461	0.03
86	ActiveTrail	438	0.03
87	Microsoft Dynamics 365 Marketing	431	0.03
88	Sarbacane	427	0.02
89	FreshMail	409	0.02
90	IBM Omni Channel Marketing (Unica)	408	0.02
91	Action Recorder	404	0.02
92	Nextiva	398	0.02
93	LeadFox	387	0.02
94	CallidusCloud	382	0.02
95	Pageflex Pando	372	0.02
96	Affise	366	0.02
97	ContactPigeon	365	0.02
98	Retargeting	363	0.02
99	Lead Liaison	335	0.02
100	Plezi	331	0.02
101	LeadSquared	324	0.02
102	Siteglide	319	0.02
103	Optimove	306	0.02
104	Passle	305	0.02
105	Percolate	302	0.02
106	Greenrope Journeys	301	0.02
107	GreenRope	294	0.02
108	bpm'online marketing	273	0.02
109	Jifflenow	267	0.02
110	Bannerflow	263	0.02
111	Oracle Responsys Interact	253	0.01
112	Kapost	231	0.01
113	Localytics	225	0.01
114	Remarkety	213	0.01
115	CoSchedule	210	0.01
116	Hunter	208	0.01
117	Mautic	203	0.01
118	Metadata.io	200	0.01
119	Dialog Insight	194	0.01
120	Bizo	176	0.01
121	RecastAI	169	0.01
122	Silverpop	167	0.01
123	Fresh Relevance	165	0.01
124	Allocadia	164	0.01
125	ShippingEasy	158	0.01
126	Net Atlantic	147	0.01
127	Pure360	147	0.01
128	Dashly	144	0.01
129	Wigzo	140	0.01
130	Oktopost	137	0.01
131	BrandMaker	126	0.01
132	Tenfold	125	0.01
133	Sendloop	121	0.01
134	Xtremepush	120	0.01
135	AgencyAnalytics	120	0.01
136	Vuture	120	0.01
137	Sugar Market	120	0.01
138	ProProfs Survey Maker	119	0.01
139	Conversio	114	0.01
140	Delivra	113	0.01
141	SimplyCast	112	0.01
142	Maropost Marketing Cloud	111	0.01
143	Digitaleo	106	0.01
144	BEYABLE	103	0.01
145	Clay	97	0.01
146	TechValidate	96	0.01
147	SAS Marketing Automation	96	0.01
148	Skyword	94	0.01
149	LeadByte	93	0.01
150	Rejoiner	92	0.01
151	SALESmanago Marketing Automation	90	0.01
152	Webmecanik	88	0.01
153	Optmyzr	84	0.00
154	SyncApps	83	0.00
155	UserEngage	82	0.00
156	GrooveJar	81	0.00
157	Miin	81	0.00
158	Inkit	80	0.00
159	GoBig, Inc.	77	0.00
160	Listagram	77	0.00
161	Ranked SEO	76	0.00
162	SalesAutoPilot	74	0.00
163	Como	67	0.00
164	Digioh	66	0.00
165	Voucherify	64	0.00
166	eClincher	62	0.00
167	QGraph	61	0.00
168	Movio	58	0.00
169	Planable	56	0.00
170	Personyze	55	0.00
171	Localist	55	0.00
172	eTrigue	52	0.00
173	InTouch	50	0.00
174	Prisync	49	0.00
175	Mailigen	49	0.00
176	Marketing1by1	47	0.00
177	Yodle	46	0.00
178	SalesGenius	46	0.00
179	BySide	45	0.00
180	BigMarker	44	0.00
181	ActiveConversion	42	0.00
182	Genoo	38	0.00
183	Leadsius	38	0.00
184	Bungee	37	0.00
185	ReachEdge	37	0.00
186	ConnectAndSell	36	0.00
187	LeadMaster	36	0.00
188	Qzzr	36	0.00
189	User.com	35	0.00
190	Synerise	34	0.00
191	Leanplum	34	0.00
192	RedEye	32	0.00
193	MOBIT	31	0.00
194	SalesNexus	31	0.00
195	MatchCraft	31	0.00
196	EverString	30	0.00
197	Synergy 8	30	0.00
198	Oempro	29	0.00
199	Inspired Mobile	29	0.00
200	SeedLogix	29	0.00
201	Dess Digital	29	0.00
202	Zaius	28	0.00
203	JangoMail	27	0.00
204	SalesSeek	27	0.00
205	SocialBee	26	0.00
206	Fulcrumapp	25	0.00
207	Net-Results	24	0.00
208	SAM.ai	24	0.00
209	Radius	23	0.00
210	366 Degrees	22	0.00
211	Picreel	21	0.00
212	Platformly	21	0.00
213	Mothernode CRM	20	0.00
214	NetProspex	20	0.00
215	Revenue Automation	20	0.00
216	Resulticks	19	0.00
217	OptiMine	18	0.00
218	Contactually	17	0.00
219	Real Magnet	17	0.00
220	Audience.to	17	0.00
221	Mailify	16	0.00
222	Katabat	15	0.00
223	Colabo	15	0.00
224	ExpertSender	15	0.00
225	Inflection	15	0.00
226	Kutenda	14	0.00
227	Traqli	14	0.00
228	Makesbridge	14	0.00
229	Factoreal	14	0.00
230	GleanView	13	0.00
231	emfluence	13	0.00
232	hubsell	13	0.00
233	Antavo	13	0.00
234	DeskGod	13	0.00
235	Automational	12	0.00
236	Click2Mail Mailing Online	11	0.00
237	Retainly	11	0.00
238	Lead Guerrilla	11	0.00
239	SalesPanda	11	0.00
240	4Cite	11	0.00
241	Big Purple Dot	11	0.00
242	Marera	11	0.00
243	SmartMessage	11	0.00
244	Ampliz Marketing Software	11	0.00
245	atEvent	10	0.00
246	REES46	10	0.00
247	REES46 eCommerce Marketing Personalization Suite	10	0.00
248	Post Planner	9	0.00
249	Propago	9	0.00
250	Triggerbee	9	0.00
251	BrandSpot	9	0.00
252	Mailendo	9	0.00
253	ReadPeak	9	0.00
254	Hypegrowth	8	0.00
255	JumpCrew	8	0.00
256	Ungapped	8	0.00
257	Amplero	8	0.00
258	Aline	8	0.00
259	Direct Mail Manager	7	0.00
260	Infer	7	0.00
261	Usermind	7	0.00
262	MoonMail	7	0.00
263	Experiture	7	0.00
264	eMailPlatform	7	0.00
265	Pipz	6	0.00
266	iPresso	6	0.00
267	ChannelNet	6	0.00
268	MindFire Studio	6	0.00
269	LeadGrabber Pro	6	0.00
270	C2CRM	5	0.00
271	Carrrot	5	0.00
272	Wemark	5	0.00
273	Zymplify	5	0.00
274	Carts Guru	4	0.00
275	IBM Customer Experience	4	0.00
276	OpenBack	4	0.00
277	SalezShark	4	0.00
278	BNS AiO	4	0.00
279	LiveTechnology	4	0.00
280	Missinglettr	4	0.00
281	Spotler Mail+	4	0.00
282	Pyze	3	0.00
283	EverThere	3	0.00
284	erxes Inc	3	0.00
285	Adapti	3	0.00
286	SendOut	3	0.00
287	Limelight Platform	3	0.00
288	InterConverse	3	0.00
289	Mariana	3	0.00
290	Linked Helper	3	0.00
291	Aritic PinPoint	3	0.00
292	Direxxis	3	0.00
293	Munvo	3	0.00
294	Gold Lasso	2	0.00
295	WinningWare QuickLaunch	2	0.00
296	Wired Plus	2	0.00
297	ConvergeHub	2	0.00
298	Womplify	2	0.00
299	Geotoko	2	0.00
300	Indition	2	0.00
301	VYPER	2	0.00
302	SmartNotify Me	2	0.00
303	Boingnet	2	0.00
304	MediaVoice by Polar	2	0.00
305	Uzeli	2	0.00
306	Email List Verify	2	0.00
307	MDC DOT	2	0.00
308	Lockstep Collect	2	0.00
309	Eightfold Logic	2	0.00
310	Kulea.ma	2	0.00