Marketing Analytics

Gain market share and customer base information about the top Marketing Analytics software. Check out our list of Marketing Analytics Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies

404324

Companies

2900

Movements

Categories related to Marketing Analytics

Top 5 Marketing Analytics technologies in 2023

Over 404,324 companies are using Marketing Analytics tools. HubSpot Marketing Hub with 34.71% market share (140,334 customers), Pardot with 9.77% market share (39,505 customers), Mixpanel with 9.53% market share (38,519 customers),

HubSpot Marketing Hub

34.71 %

Market Share

140334

Customers
Pardot

9.77 %

Market Share

39505

Customers
Mixpanel

9.53 %

Market Share

38519

Customers
Marketo

8.30 %

Market Share

33556

Customers
Campaign Monitor

7.10 %

Market Share

28699

Customers
Others

30.60 %

Market Share

123711

Customers

Marketing Analytics Customers by Employee Size

The majority of Marketing Analytics category falls in the company size of 0 - 9 employees (1,939,343 companies), 20 - 49 employees (984,418 companies), 10 - 19 employees (481,250 companies).

Marketing Analytics Customers by Geography

Companies using Marketing Analytics technology software are majorly from the United States with 1,796,166 (51.25%), United Kingdom with 412,780 (11.78%), Germany with 342,594 (9.77%) customers respectively.

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Marketing Analytics Customers by Industry

Top industries that use Marketing Analytics for Professional Services (89,034), Technology (54,471), Retail and CPG (22,524).

Market Share for Top Marketing Analytics Technologies

Analyze the market share of popular Marketing Analytics technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share
1	HubSpot Marketing Hub	140334	34.71 (%)
2	Pardot	39505	9.77 (%)
3	Mixpanel	38519	9.53 (%)
4	Marketo	33556	8.30 (%)
5	Campaign Monitor	28699	7.10 (%)
6	HeapAnalytics	17956	4.44 (%)
7	Sprout Social	15925	3.94 (%)
8	SEMrush	15763	3.90 (%)
9	Sumo	15404	3.81 (%)
10	LiveRamp	5594	1.38 (%)
11	Looker	5328	1.32 (%)
12	Demandbase	4722	1.17 (%)
13	Oracle BlueKai	3375	0.83 (%)
14	Bizible	2924	0.72 (%)
15	Cxense Insight	2746	0.68 (%)
16	Kissmetrics	2671	0.66 (%)
17	Instapage	2668	0.66 (%)
18	Kentico	2471	0.61 (%)
19	Bounce Exchange	2429	0.60 (%)
20	Zoho Reports	2231	0.55 (%)
21	Sailthru	2203	0.54 (%)
22	Marquis	2020	0.50 (%)
23	SE Ranking	1812	0.45 (%)
24	Fivetran	1595	0.39 (%)
25	Sisense	1363	0.34 (%)
26	Google Analytics 360	1168	0.29 (%)
27	Newscred	1026	0.25 (%)
28	Iterable	961	0.24 (%)
29	Sendible	655	0.16 (%)
30	Klipfolio	605	0.15 (%)
31	IBM Watson Marketing	565	0.14 (%)
32	Admetrics	543	0.13 (%)
33	Qualifio	492	0.12 (%)
34	Localytics	490	0.12 (%)
35	InsideView	433	0.11 (%)
36	Kapost	398	0.10 (%)
37	Percolate	364	0.09 (%)
38	Clarabridge	343	0.08 (%)
39	LeadBoxer	339	0.08 (%)
40	Pico	333	0.08 (%)
41	Chartio	307	0.08 (%)
42	Brand24	274	0.07 (%)
43	ClickMeter	243	0.06 (%)
44	InsightSquared	224	0.06 (%)
45	Birst	193	0.05 (%)
46	Bizo	187	0.05 (%)
47	Voluum	171	0.04 (%)
48	Oktopost	168	0.04 (%)
49	Tealium IQ	165	0.04 (%)
50	Juicebox	162	0.04 (%)
51	TapClicks	141	0.03 (%)
52	Appsee Mobile Analytics	137	0.03 (%)
53	Adomik	129	0.03 (%)
54	Locowise	124	0.03 (%)
55	Adverity	116	0.03 (%)
56	ReportGarden	93	0.02 (%)
57	Mintigo	87	0.02 (%)
58	Synerise	87	0.02 (%)
59	Beckon	78	0.02 (%)
60	wywy	66	0.02 (%)
61	Callcap	59	0.01 (%)
62	Fliptop	58	0.01 (%)
63	SalesSeek	50	0.01 (%)
64	DemandJump	45	0.01 (%)
65	AgencyAnalytics	45	0.01 (%)
66	Pyze	38	0.01 (%)
67	AdStage	37	0.01 (%)
68	Sales & Orders	37	0.01 (%)
69	Improvado	37	0.01 (%)
70	Swiftype Site Search	32	0.01 (%)
71	Upsight	26	0.01 (%)
72	Horsefly	23	0.01 (%)
73	SimilarWeb PRO	22	0.01 (%)
74	OptiMine	21	0.01 (%)
75	EverThere	20	0.00 (%)
76	emfluence	18	0.00 (%)
77	MonkeyData	18	0.00 (%)
78	Origami Logic	16	0.00 (%)
79	Avarea Analytics for Marketing	16	0.00 (%)
80	Slemma	6	0.00 (%)
81	Newlytics	4	0.00 (%)
82	IBM Watson Marketing Insights	3	0.00 (%)
83	Trust Insights	3	0.00 (%)
84	Commerce Sciences	3	0.00 (%)
85	TCS HOBS	3	0.00 (%)
86	AD-Pure	2	0.00 (%)
87	BuzzBoard	2	0.00 (%)

Technology	Market share
HubSpot Marketing Hub	34.71 (%)
Pardot	9.77 (%)
Mixpanel	9.53 (%)
Marketo	8.30 (%)
Campaign Monitor	7.10 (%)
HeapAnalytics	4.44 (%)
Sprout Social	3.94 (%)
SEMrush	3.90 (%)
Sumo	3.81 (%)
LiveRamp	1.38 (%)
Looker	1.32 (%)
Demandbase	1.17 (%)
Oracle BlueKai	0.83 (%)
Bizible	0.72 (%)
Cxense Insight	0.68 (%)
Kissmetrics	0.66 (%)
Instapage	0.66 (%)
Kentico	0.61 (%)
Bounce Exchange	0.60 (%)
Zoho Reports	0.55 (%)
Sailthru	0.54 (%)
Marquis	0.50 (%)
SE Ranking	0.45 (%)
Fivetran	0.39 (%)
Sisense	0.34 (%)
Google Analytics 360	0.29 (%)
Newscred	0.25 (%)
Iterable	0.24 (%)
Sendible	0.16 (%)
Klipfolio	0.15 (%)
IBM Watson Marketing	0.14 (%)
Admetrics	0.13 (%)
Qualifio	0.12 (%)
Localytics	0.12 (%)
InsideView	0.11 (%)
Kapost	0.10 (%)
Percolate	0.09 (%)
Clarabridge	0.08 (%)
LeadBoxer	0.08 (%)
Pico	0.08 (%)
Chartio	0.08 (%)
Brand24	0.07 (%)
ClickMeter	0.06 (%)
InsightSquared	0.06 (%)
Birst	0.05 (%)
Bizo	0.05 (%)
Voluum	0.04 (%)
Oktopost	0.04 (%)
Tealium IQ	0.04 (%)
Juicebox	0.04 (%)
TapClicks	0.03 (%)
Appsee Mobile Analytics	0.03 (%)
Adomik	0.03 (%)
Locowise	0.03 (%)
Adverity	0.03 (%)
ReportGarden	0.02 (%)
Mintigo	0.02 (%)
Synerise	0.02 (%)
Beckon	0.02 (%)
wywy	0.02 (%)
Callcap	0.01 (%)
Fliptop	0.01 (%)
SalesSeek	0.01 (%)
DemandJump	0.01 (%)
AgencyAnalytics	0.01 (%)
Pyze	0.01 (%)
AdStage	0.01 (%)
Sales & Orders	0.01 (%)
Improvado	0.01 (%)
Swiftype Site Search	0.01 (%)
Upsight	0.01 (%)
Horsefly	0.01 (%)
SimilarWeb PRO	0.01 (%)
OptiMine	0.01 (%)
EverThere	0.00 (%)
emfluence	0.00 (%)
MonkeyData	0.00 (%)
Origami Logic	0.00 (%)
Avarea Analytics for Marketing	0.00 (%)
Slemma	0.00 (%)
Newlytics	0.00 (%)
IBM Watson Marketing Insights	0.00 (%)
Trust Insights	0.00 (%)
Commerce Sciences	0.00 (%)
TCS HOBS	0.00 (%)
AD-Pure	0.00 (%)
BuzzBoard	0.00 (%)

FAQ

Find answers to the most often asked questions by users.

Who are the top Marketing Analytics software market leaders?

Top leaders in the category for Marketing Analytics software are HubSpot Marketing Hub, Pardot, Mixpanel. Here, you can view a full list of Marketing Analytics tools in the market.

How many companies use Marketing Analytics software these days?

Around the world in 2023, over 4,367,569 companies are currently using one or more Marketing Analytics software. Out of these, there are 1,796,166 companies using Marketing Analytics tools that are originally from the United States .

Which company has the most significant market share in the Marketing Analytics software space?

The top few companies that have the most significant market share in the Marketing Analytics space are HubSpot Marketing Hub with 34.71 % of market share, and Pardot with 9.77 % of market share and Mixpanel with 9.53 % of market share . Check for other Marketing Analytics technologies market share here.