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Marketing Analytics

Q: How many companies use Marketing Analytics software these days?

Around the world in 2025, over 266,348 companies are currently using one or more Marketing Analytics software. Out of these, there are 201,610 companies using Marketing Analytics tools that are originally from the United States.

Q: Which company has the most significant market share in the Marketing Analytics software space?

The top few companies that have the most significant market share in the Marketing Analytics space are HubSpot Marketing Hub with 40.75% of market share, Mixpanel with 10.90% of market share, Pardot with 7.24% of market share. Check for other Marketing Analytics technologies market share here.

Q: What are the top industries that usually use Marketing Analytics softwares?

The top industries that use Marketing Analytics software are Marketing (7,024), Digital Marketing (6,781), Social Media (5,634).

Gain market share and customer base information about the top Marketing Analytics software. Check out our list of Marketing Analytics Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies Tracked

375358

Companies Tracked

Categories related to Marketing Analytics

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Marketing Analytics technologies in 2025

Over 375358 companies are using Marketing Analytics tools. HubSpot Marketing Hub with 40.75% market share (152975 customers), Mixpanel with 10.90% market share (40899 customers), Pardot with 7.24% market share (27175 customers).

Technology

Market Share (Est.)

Customers

HubSpot Marketing Hub

40.75%

152975

Mixpanel

10.90%

40899

Pardot

7.24%

27175

HeapAnalytics

6.73%

25268

Marketo

6.14%

23044

Others

28.24%

105997

Marketing Analytics Customers by Employee Size

The majority of Marketing Analytics category falls in the company size of 0 - 9 employees (119890 companies), 20 - 49 employees (109120 companies), 100 - 249 employees (67366 companies).

Employee Size

Marketing Analytics Customers by Geography

Companies using Marketing Analytics technology software are majorly from the United States with 201610 (64.67%), United Kingdom with 29731 (9.54%), Australia with 18116 (5.81%) customers respectively.

Customers

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Marketing Analytics Customers by Industry

Top industries that use Marketing Analytics for Marketing (7024), Digital Marketing (6781), Social Media (5634).

Customers

Market Share for Top Marketing Analytics Technologies

Analyze the market share of popular Marketing Analytics technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	HubSpot Marketing Hub	152975	40.75
2	Mixpanel	40899	10.90
3	Pardot	27175	7.24
4	HeapAnalytics	25268	6.73
5	Marketo	23044	6.14
6	Campaign Monitor	21742	5.79
7	SEMrush	14860	3.96
8	Sprout Social	14823	3.95
9	Sumo	12880	3.43
10	Looker	7229	1.93
11	Demandbase	3267	0.87
12	Zoho Analytics	2975	0.79
13	LiveRamp	2652	0.71
14	Oracle BlueKai	2222	0.59
15	SE Ranking	1898	0.51
16	Kentico	1799	0.48
17	Bizible	1790	0.48
18	Instapage	1780	0.47
19	Kissmetrics	1632	0.43
20	Sailthru	1604	0.43
21	Fivetran	1537	0.41
22	Marquis	1413	0.38
23	Bounce Exchange	1183	0.32
24	Iterable	1032	0.27
25	Sisense	882	0.23
26	Google Analytics 360	602	0.16
27	Sendible	494	0.13
28	Qualifio	422	0.11
29	Birst	392	0.10
30	IBM Watson Marketing	348	0.09
31	Klipfolio	328	0.09
32	Percolate	302	0.08
33	InsideView	278	0.07
34	LeadBoxer	260	0.07
35	Kapost	231	0.06
36	Localytics	225	0.06
37	Brand24	191	0.05
38	Chartio	181	0.05
39	Clarabridge	181	0.05
40	Bizo	176	0.05
41	Tealium IQ	174	0.05
42	ClickMeter	160	0.04
43	Newscred	153	0.04
44	Voluum	148	0.04
45	Adverity	148	0.04
46	Oktopost	137	0.04
47	Pico	126	0.03
48	AgencyAnalytics	120	0.03
49	InsightSquared	109	0.03
50	TapClicks	105	0.03
51	Beckon	104	0.03
52	Adomik	91	0.02
53	Ebiquity	59	0.02
54	Mintigo	58	0.02
55	wywy	48	0.01
56	DemandJump	47	0.01
57	Synerise	34	0.01
58	Locowise	34	0.01
59	SalesSeek	27	0.01
60	Gain Theory	22	0.01
61	Fliptop	21	0.01
62	Improvado	21	0.01
63	Horsefly	21	0.01
64	Callcap	20	0.01
65	Connectif	19	0.01
66	Marketo Measure	19	0.01
67	OptiMine	18	0.00
68	Acosta Group	16	0.00
69	SimilarWeb PRO	15	0.00
70	Sales & Orders	14	0.00
71	emfluence	13	0.00
72	Juicebox	13	0.00
73	Avarea Analytics for Marketing	11	0.00
74	ReportGarden	10	0.00
75	Admetrics	8	0.00
76	Origami Logic	7	0.00
77	AdStage	6	0.00
78	Walkbase	6	0.00
79	Cxense Insight	5	0.00
80	Pyze	3	0.00
81	EverThere	3	0.00
82	MonkeyData	3	0.00
83	Advantage Group International	3	0.00
84	Metrics Watch	3	0.00
85	IBM Watson Marketing Insights	2	0.00
86	Expr3ss!	2	0.00