Marketing Analytics

Gain market share and customer base information about the top Marketing Analytics software. Check out our list of Marketing Analytics Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

90

Technologies Tracked

426915

Companies Tracked

Categories related to Marketing Analytics

Event Marketing And Management
Marketing Automation Platforms
Social Marketing
Content Marketing Tools
Campaign Management

Top 5 Marketing Analytics technologies in 2026

Over 426915 companies are using Marketing Analytics tools. HubSpot Marketing Hub with 37.98% market share (162129 customers), Mixpanel with 10.97% market share (46833 customers), Pardot with 6.53% market share (27869 customers).

Technology

Market Share (Est.)

Customers

  • HubSpot Marketing Hub

    37.98%

    162129

  • Mixpanel

    10.97%

    46833

  • Pardot

    6.53%

    27869

  • HeapAnalytics

    5.87%

    25076

  • Marketo

    5.76%

    24571

  • Others

    32.90%

    140437

  • Marketing Analytics Customers by Employee Size

    The majority of Marketing Analytics category falls in the company size of 0 - 9 employees (128781 companies), 20 - 49 employees (113241 companies), 100 - 249 employees (74020 companies).

    Employee Size

    Marketing Analytics Customers by Geography

    Companies using Marketing Analytics technology software are majorly from the United States with 215073 (63.10%), United Kingdom with 33432 (9.81%), Canada with 18496 (5.43%) customers respectively.

    Customers

    Sign up for 6sense Revenue AI™ to get FREE verified B2B contact data.

    Sign Up
    Company Logo

    Marketing Analytics Customers by Industry

    Top industries that use Marketing Analytics for Digital Marketing (8140), Marketing (7758), Seo (6640).

    Customers

    Market Share for Top Marketing Analytics Technologies

    Analyze the market share of popular Marketing Analytics technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

    Ranking
    Technology
    Customers
    Market share(Est.)(%)
    1HubSpot Marketing Hub16212937.98
    2Mixpanel4683310.97
    3Pardot278696.53
    4HeapAnalytics250765.87
    5Marketo245715.76
    6SEMrush237025.55
    7Campaign Monitor220645.17
    8Looker180014.22
    9Sprout Social165563.88
    10Sumo148233.47
    11Zoho Analytics62181.46
    12Demandbase35780.84
    13SE Ranking29970.70
    14LiveRamp28830.68
    15Fivetran27850.65
    16Oracle BlueKai23720.56
    17Kentico21500.50
    18Bounce Exchange18950.44
    19Instapage18890.44
    20Marquis18380.43
    21Sailthru17830.42
    22Bizible17400.41
    23Kissmetrics14470.34
    24Iterable13220.31
    25Sisense12150.28
    26Google Analytics 3609100.21
    27IBM Watson Marketing6690.16
    28Sendible5890.14
    29Qualifio5400.13
    30Birst5010.12
    31Klipfolio4380.10
    32Percolate4200.10
    33Brand243860.09
    34InsideView3720.09
    35Localytics2810.07
    36LeadBoxer2690.06
    37Tealium IQ2420.06
    38Kapost2370.06
    39Clarabridge2370.06
    40Chartio2060.05
    41Voluum2050.05
    42Bizo2030.05
    43Adverity1960.05
    44Oktopost1880.04
    45Newscred1810.04
    46InsightSquared1590.04
    47TapClicks1500.04
    48ClickMeter1500.04
    49Beckon1410.03
    50Adomik1360.03
    51AgencyAnalytics1210.03
    52Synerise850.02
    53Ebiquity820.02
    54wywy800.02
    55Sitefinity Insight800.02
    56Connectif660.02
    57Horsefly580.01
    58Marketo Measure460.01
    59Admetrics450.01
    60Mintigo380.01
    61Acosta Group370.01
    62Locowise340.01
    63emfluence330.01
    64SimilarWeb PRO310.01
    65Advantage Group International310.01
    66ReportGarden300.01
    67OptiMine290.01
    68Improvado250.01
    69Swiftype Site Search240.01
    70SalesSeek230.01
    71Callcap210.00
    72Fliptop190.00
    73Gain Theory160.00
    74Sales & Orders150.00
    75Avarea Analytics for Marketing150.00
    76Juicebox150.00
    77Trust Insights110.00
    78TCS HOBS90.00
    79Expr3ss!80.00
    80Pyze70.00
    81AdStage70.00
    82Origami Logic60.00
    83DemandJump50.00
    84Metrics Watch50.00
    85Cxense Insight40.00
    86IBM Watson Marketing Insights30.00
    87Walkbase30.00
    88EverThere20.00
    89AD-Pure20.00
    90MonkeyData20.00

    FAQ

    Find answers to the most often asked questions by users.

    Who are the top Marketing Analytics software market leaders?

    Top leaders in the category for Marketing Analytics software are HubSpot Marketing Hub, Mixpanel, Pardot. Here, you can view a full list of Marketing Analytics tools in the market.

    faq icon

    How many companies use Marketing Analytics software these days?

    faq icon

    Which company has the most significant market share in the Marketing Analytics software space?

    faq icon

    What are the top industries that usually use Marketing Analytics softwares?

    faq icon

    Choose Technologies to compare

    image
    vs-image
    vs-image
    image

    Popular Comparisons

    HubSpot Marketing Hub vs Mixpanel

    6Sense Chrome Extension

    Save time researching your prospects

    Get FREE, verified contact data, including emails from any website or right from Linkedin. Find decision-makers faster and customize your outreach.

    Install Now
    Company Logo

    Get instant access to B2B contact data across the web

    Sign Up Today
    6sense Logo
    social iconssocial iconssocial iconssocial icons
    MarketingAccount IdentificationIntent DataData Enrichment & ManagementPredictive AnalyticsOrchestrations & WorkflowsAudience BuildingAdvertisingConversational EmailPipeline IntelligenceIntegrations
    SolutionsBusiness ServicesFinancial ServicesTransportation & LogisticsManufacturingTechnologyCustomersMeet Our CustomersCustomer StoriesCustomer ReviewsRevCityKnowledge Base

    Company

    AboutLeadership TeamCareersNewsroomCommunity

    Browse 6sense Data

    TechnographicsComparing TechnologiesCompany SearchPeople Search
    TermsPrivacy PolicyPrivacy CenterDo Not Sell or Share My Personal Information

    © 2026 6sense