Solutions

6sense Revenue AI™ for Marketing

6sense Revenue AI™ for Sales

Copied

Marketing Analytics

Q: How many companies use Marketing Analytics software these days?

Around the world in 2026, over 268,629 companies are currently using one or more Marketing Analytics software. Out of these, there are 214,219 companies using Marketing Analytics tools that are originally from the United States.

Q: Which company has the most significant market share in the Marketing Analytics software space?

The top few companies that have the most significant market share in the Marketing Analytics space are HubSpot Marketing Hub with 37.45% of market share, Mixpanel with 11.37% of market share, Pardot with 6.58% of market share. Check for other Marketing Analytics technologies market share here.

Q: What are the top industries that usually use Marketing Analytics softwares?

The top industries that use Marketing Analytics software are Digital Marketing (8,084), Marketing (7,718), Seo (6,563).

Gain market share and customer base information about the top Marketing Analytics software. Check out our list of Marketing Analytics Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies Tracked

414677

Companies Tracked

Categories related to Marketing Analytics

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Marketing Analytics technologies in 2026

Over 414677 companies are using Marketing Analytics tools. HubSpot Marketing Hub with 37.45% market share (155302 customers), Mixpanel with 11.37% market share (47157 customers), Pardot with 6.58% market share (27293 customers).

Technology

Market Share (Est.)

Customers

HubSpot Marketing Hub

37.45%

155302

Mixpanel

11.37%

47157

Pardot

6.58%

27293

HeapAnalytics

5.98%

24801

Marketo

5.83%

24196

Others

32.78%

135928

Marketing Analytics Customers by Employee Size

The majority of Marketing Analytics category falls in the company size of 0 - 9 employees (124636 companies), 20 - 49 employees (110831 companies), 100 - 249 employees (71818 companies).

Employee Size

Marketing Analytics Customers by Geography

Companies using Marketing Analytics technology software are majorly from the United States with 214219 (63.40%), United Kingdom with 32944 (9.75%), Canada with 18173 (5.38%) customers respectively.

Customers

Sign up for 6sense Revenue AI™ to get FREE verified B2B contact data.

Marketing Analytics Customers by Industry

Top industries that use Marketing Analytics for Digital Marketing (8084), Marketing (7718), Seo (6563).

Customers

Market Share for Top Marketing Analytics Technologies

Analyze the market share of popular Marketing Analytics technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	HubSpot Marketing Hub	155302	37.45
2	Mixpanel	47157	11.37
3	Pardot	27293	6.58
4	HeapAnalytics	24801	5.98
5	Marketo	24196	5.83
6	SEMrush	23215	5.60
7	Looker	18205	4.39
8	Campaign Monitor	18071	4.36
9	Sprout Social	16655	4.02
10	Sumo	14405	3.47
11	Zoho Analytics	6171	1.49
12	Demandbase	3712	0.90
13	SE Ranking	3277	0.79
14	LiveRamp	3011	0.73
15	Fivetran	2778	0.67
16	Oracle BlueKai	2143	0.52
17	Kentico	2139	0.52
18	Bounce Exchange	1908	0.46
19	Marquis	1817	0.44
20	Instapage	1757	0.42
21	Sailthru	1739	0.42
22	Bizible	1662	0.40
23	Iterable	1576	0.38
24	Kissmetrics	1388	0.33
25	Sisense	1196	0.29
26	Google Analytics 360	902	0.22
27	IBM Watson Marketing	646	0.16
28	Sendible	566	0.14
29	Qualifio	525	0.13
30	Birst	499	0.12
31	Klipfolio	456	0.11
32	Percolate	423	0.10
33	Brand24	389	0.09
34	InsideView	367	0.09
35	Localytics	279	0.07
36	LeadBoxer	255	0.06
37	Tealium IQ	243	0.06
38	Clarabridge	232	0.06
39	Kapost	221	0.05
40	Bizo	217	0.05
41	Adverity	211	0.05
42	Chartio	203	0.05
43	Voluum	192	0.05
44	Oktopost	187	0.05
45	Newscred	174	0.04
46	InsightSquared	160	0.04
47	TapClicks	152	0.04
48	ClickMeter	146	0.04
49	Beckon	139	0.03
50	Adomik	131	0.03
51	AgencyAnalytics	127	0.03
52	Synerise	87	0.02
53	Ebiquity	83	0.02
54	Sitefinity Insight	79	0.02
55	wywy	74	0.02
56	Connectif	65	0.02
57	Horsefly	55	0.01
58	Admetrics	45	0.01
59	Marketo Measure	40	0.01
60	Advantage Group International	37	0.01
61	OptiMine	35	0.01
62	Swiftype Site Search	34	0.01
63	Locowise	34	0.01
64	Acosta Group	34	0.01
65	SimilarWeb PRO	33	0.01
66	emfluence	33	0.01
67	Mintigo	32	0.01
68	ReportGarden	30	0.01
69	Improvado	26	0.01
70	SalesSeek	22	0.01
71	Callcap	19	0.00
72	Fliptop	18	0.00
73	Gain Theory	17	0.00
74	Sales & Orders	16	0.00
75	Trust Insights	16	0.00
76	Avarea Analytics for Marketing	15	0.00
77	Juicebox	13	0.00
78	TCS HOBS	9	0.00
79	Expr3ss!	8	0.00
80	Pyze	7	0.00
81	AdStage	7	0.00
82	Origami Logic	7	0.00
83	DemandJump	5	0.00
84	Metrics Watch	5	0.00
85	Cxense Insight	4	0.00
86	Newlytics	4	0.00
87	EverThere	3	0.00
88	IBM Watson Marketing Insights	3	0.00
89	Walkbase	3	0.00
90	AD-Pure	2	0.00
91	MonkeyData	2	0.00