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Marketing Analytics

Q: How many companies use Marketing Analytics software these days?

Around the world in 2025, over 294,220 companies are currently using one or more Marketing Analytics software. Out of these, there are 232,281 companies using Marketing Analytics tools that are originally from the United States.

Q: Which company has the most significant market share in the Marketing Analytics software space?

The top few companies that have the most significant market share in the Marketing Analytics space are HubSpot Marketing Hub with 37.18% of market share, Mixpanel with 10.94% of market share, Pardot with 6.77% of market share. Check for other Marketing Analytics technologies market share here.

Q: What are the top industries that usually use Marketing Analytics softwares?

The top industries that use Marketing Analytics software are Digital Marketing (8,827), Marketing (8,521), Seo (7,181).

Gain market share and customer base information about the top Marketing Analytics software. Check out our list of Marketing Analytics Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies Tracked

449575

Companies Tracked

Categories related to Marketing Analytics

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Marketing Analytics technologies in 2025

Over 449575 companies are using Marketing Analytics tools. HubSpot Marketing Hub with 37.18% market share (167165 customers), Mixpanel with 10.94% market share (49190 customers), Pardot with 6.77% market share (30430 customers).

Technology

Market Share (Est.)

Customers

HubSpot Marketing Hub

37.18%

167165

Mixpanel

10.94%

49190

Pardot

6.77%

30430

HeapAnalytics

6.36%

28614

Marketo

5.97%

26822

Others

32.78%

147354

Marketing Analytics Customers by Employee Size

The majority of Marketing Analytics category falls in the company size of 0 - 9 employees (135363 companies), 20 - 49 employees (122723 companies), 100 - 249 employees (78853 companies).

Employee Size

Marketing Analytics Customers by Geography

Companies using Marketing Analytics technology software are majorly from the United States with 232281 (63.55%), United Kingdom with 35551 (9.73%), Australia with 20192 (5.52%) customers respectively.

Customers

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Marketing Analytics Customers by Industry

Top industries that use Marketing Analytics for Digital Marketing (8827), Marketing (8521), Seo (7181).

Customers

Market Share for Top Marketing Analytics Technologies

Analyze the market share of popular Marketing Analytics technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	HubSpot Marketing Hub	167165	37.18
2	Mixpanel	49190	10.94
3	Pardot	30430	6.77
4	HeapAnalytics	28614	6.36
5	Marketo	26822	5.97
6	SEMrush	24402	5.43
7	Campaign Monitor	23478	5.22
8	Sprout Social	18062	4.02
9	Looker	17358	3.86
10	Sumo	15506	3.45
11	Zoho Analytics	6608	1.47
12	Demandbase	3576	0.80
13	LiveRamp	3257	0.72
14	SE Ranking	3195	0.71
15	Fivetran	2715	0.60
16	Kentico	2586	0.58
17	Oracle BlueKai	2407	0.54
18	Marquis	2383	0.53
19	Instapage	2023	0.45
20	Sailthru	1898	0.42
21	Bizible	1892	0.42
22	Kissmetrics	1741	0.39
23	Sisense	1406	0.31
24	Iterable	1381	0.31
25	Bounce Exchange	1257	0.28
26	Google Analytics 360	1128	0.25
27	IBM Watson Marketing	697	0.16
28	Birst	636	0.14
29	Sendible	607	0.14
30	Klipfolio	572	0.13
31	Percolate	507	0.11
32	Qualifio	500	0.11
33	InsideView	480	0.11
34	Brand24	454	0.10
35	Localytics	332	0.07
36	Clarabridge	282	0.06
37	Kapost	277	0.06
38	Chartio	268	0.06
39	LeadBoxer	268	0.06
40	Tealium IQ	255	0.06
41	Voluum	233	0.05
42	Newscred	215	0.05
43	Oktopost	214	0.05
44	InsightSquared	206	0.05
45	Adverity	206	0.05
46	Bizo	179	0.04
47	Beckon	177	0.04
48	ClickMeter	172	0.04
49	TapClicks	167	0.04
50	AgencyAnalytics	147	0.03
51	Ebiquity	109	0.02
52	Pico	102	0.02
53	Adomik	92	0.02
54	Synerise	60	0.01
55	Connectif	59	0.01
56	wywy	57	0.01
57	Horsefly	50	0.01
58	Mintigo	45	0.01
59	Marketo Measure	44	0.01
60	Locowise	43	0.01
61	SimilarWeb PRO	37	0.01
62	OptiMine	34	0.01
63	SalesSeek	30	0.01
64	Improvado	28	0.01
65	Callcap	23	0.01
66	Admetrics	21	0.00
67	emfluence	20	0.00
68	Gain Theory	20	0.00
69	Fliptop	19	0.00
70	Acosta Group	17	0.00
71	ReportGarden	16	0.00
72	Avarea Analytics for Marketing	12	0.00
73	AdStage	11	0.00
74	Expr3ss!	11	0.00
75	Swiftype Site Search	9	0.00
76	Sales & Orders	9	0.00
77	Pyze	7	0.00
78	DemandJump	7	0.00
79	Cxense Insight	6	0.00
80	Juicebox	6	0.00
81	Origami Logic	6	0.00
82	Walkbase	6	0.00
83	TCS HOBS	5	0.00
84	EverThere	4	0.00
85	IBM Watson Marketing Insights	4	0.00
86	Metrics Watch	4	0.00
87	MonkeyData	3	0.00
88	Advantage Group International	3	0.00
89	Sitefinity Insight	3	0.00
90	AD-Pure	2	0.00