Marketing Analytics

Gain market share and customer base information about the top Marketing Analytics software. Check out our list of Marketing Analytics Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

89

Technologies Tracked

433873

Companies Tracked

Categories related to Marketing Analytics

Event Marketing And Management
Marketing Automation Platforms
Social Marketing
Content Marketing Tools
Campaign Management

Top 5 Marketing Analytics technologies in 2025

Over 433873 companies are using Marketing Analytics tools. HubSpot Marketing Hub with 36.65% market share (158999 customers), Mixpanel with 10.96% market share (47551 customers), Pardot with 6.96% market share (30217 customers).

Technology

Market Share (Est.)

Customers

  • HubSpot Marketing Hub

    36.65%

    158999

  • Mixpanel

    10.96%

    47551

  • Pardot

    6.96%

    30217

  • HeapAnalytics

    6.49%

    28140

  • Marketo

    6.05%

    26262

  • Others

    32.89%

    142704

    • Marketing Analytics Customers by Employee Size

    The majority of Marketing Analytics category falls in the company size of 0 - 9 employees (127080 companies), 20 - 49 employees (121900 companies), 100 - 249 employees (77908 companies).

    Employee Size

    Marketing Analytics Customers by Geography

    Companies using Marketing Analytics technology software are majorly from the United States with 229396 (63.86%), United Kingdom with 34280 (9.54%), Australia with 19932 (5.55%) customers respectively.

    Customers

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    Marketing Analytics Customers by Industry

    Top industries that use Marketing Analytics for Digital Marketing (8812), Marketing (8485), Seo (7186).

    Customers

    Market Share for Top Marketing Analytics Technologies

    Analyze the market share of popular Marketing Analytics technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

    Ranking
    Technology
    Customers
    Market share(Est.)(%)
    1HubSpot Marketing Hub15899936.65
    2Mixpanel4755110.96
    3Pardot302176.96
    4HeapAnalytics281406.49
    5Marketo262626.05
    6SEMrush240285.54
    7Campaign Monitor229065.28
    8Sprout Social179244.13
    9Sumo151533.49
    10Looker149333.44
    11Zoho Analytics63861.47
    12Demandbase35150.81
    13LiveRamp32520.75
    14SE Ranking31480.73
    15Kentico25970.60
    16Fivetran25670.59
    17Marquis23800.55
    18Oracle BlueKai22470.52
    19Instapage19940.46
    20Sailthru18960.44
    21Bizible18260.42
    22Kissmetrics17570.40
    23Sisense14310.33
    24Iterable13640.31
    25Bounce Exchange12200.28
    26Google Analytics 36011350.26
    27IBM Watson Marketing6960.16
    28Birst6320.15
    29Sendible6080.14
    30Klipfolio5720.13
    31Percolate5040.12
    32InsideView4820.11
    33Qualifio4660.11
    34Brand244330.10
    35Localytics3440.08
    36Clarabridge2810.06
    37Chartio2740.06
    38Kapost2730.06
    39LeadBoxer2620.06
    40Tealium IQ2610.06
    41Voluum2180.05
    42Newscred2160.05
    43Oktopost2130.05
    44InsightSquared2070.05
    45Adverity2070.05
    46Bizo1770.04
    47Beckon1750.04
    48ClickMeter1740.04
    49TapClicks1680.04
    50AgencyAnalytics1310.03
    51Pico1260.03
    52Ebiquity1090.03
    53Adomik920.02
    54Synerise610.01
    55Connectif560.01
    56wywy520.01
    57Marketo Measure490.01
    58Mintigo470.01
    59Horsefly470.01
    60Locowise430.01
    61SimilarWeb PRO370.01
    62OptiMine350.01
    63SalesSeek310.01
    64Improvado300.01
    65Gain Theory270.01
    66Callcap230.01
    67Admetrics220.01
    68Fliptop200.00
    69emfluence190.00
    70Acosta Group170.00
    71ReportGarden160.00
    72Sales & Orders120.00
    73Avarea Analytics for Marketing120.00
    74AdStage120.00
    75Expr3ss!100.00
    76Pyze70.00
    77DemandJump70.00
    78Origami Logic70.00
    79Cxense Insight60.00
    80Juicebox60.00
    81Walkbase60.00
    82TCS HOBS50.00
    83EverThere40.00
    84IBM Watson Marketing Insights40.00
    85Metrics Watch40.00
    86MonkeyData30.00
    87Advantage Group International30.00
    88AD-Pure20.00
    89Sitefinity Insight20.00

    FAQ

    Find answers to the most often asked questions by users.

    Who are the top Marketing Analytics software market leaders?

    Top leaders in the category for Marketing Analytics software are HubSpot Marketing Hub, Mixpanel, Pardot. Here, you can view a full list of Marketing Analytics tools in the market.

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    How many companies use Marketing Analytics software these days?

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    Which company has the most significant market share in the Marketing Analytics software space?

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    What are the top industries that usually use Marketing Analytics softwares?

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    Popular Comparisons

    HubSpot Marketing Hub vs Mixpanel
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    HubSpot Marketing Hub vs HeapAnalytics
    Mixpanel vs Pardot
    Mixpanel vs HeapAnalytics
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