Marketing Analytics

Gain market share and customer base information about the top Marketing Analytics software. Check out our list of Marketing Analytics Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

92

Technologies Tracked

435054

Companies Tracked

Categories related to Marketing Analytics

Event Marketing And Management
Marketing Automation Platforms
Social Marketing
Content Marketing Tools
Campaign Management

Top 5 Marketing Analytics technologies in 2026

Over 435054 companies are using Marketing Analytics tools. HubSpot Marketing Hub with 36.81% market share (160156 customers), Mixpanel with 12.30% market share (53522 customers), Pardot with 7.28% market share (31651 customers).

Technology

Market Share (Est.)

Customers

  • HubSpot Marketing Hub

    36.81%

    160156

  • Mixpanel

    12.30%

    53522

  • Pardot

    7.28%

    31651

  • Marketo

    6.97%

    30345

  • SEMrush

    5.59%

    24339

  • Others

    31.04%

    135041

  • Marketing Analytics Customers by Employee Size

    The majority of Marketing Analytics category falls in the company size of 0 - 9 employees (127148 companies), 20 - 49 employees (114097 companies), 100 - 249 employees (75441 companies).

    Employee Size

    Marketing Analytics Customers by Geography

    Companies using Marketing Analytics technology software are majorly from the United States with 225556 (64.23%), United Kingdom with 33719 (9.60%), Canada with 18584 (5.29%) customers respectively.

    Customers

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    Marketing Analytics Customers by Industry

    Top industries that use Marketing Analytics for Digital Marketing (8118), Marketing (7766), Seo (6681).

    Customers

    Market Share for Top Marketing Analytics Technologies

    Analyze the market share of popular Marketing Analytics technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

    Ranking
    Technology
    Customers
    Market share(Est.)(%)
    1HubSpot Marketing Hub16015636.81
    2Mixpanel5352212.30
    3Pardot316517.28
    4Marketo303456.97
    5SEMrush243395.59
    6Looker184394.24
    7HeapAnalytics182824.20
    8Campaign Monitor178764.11
    9Sprout Social160713.69
    10Sumo144013.31
    11Demandbase79631.83
    12Zoho Analytics61281.41
    13LiveRamp31230.72
    14SE Ranking31110.72
    15Fivetran29030.67
    16Oracle BlueKai21420.49
    17Kentico21200.49
    18Bounce Exchange19650.45
    19Marquis18310.42
    20Bizible18160.42
    21Sailthru17660.41
    22Instapage17070.39
    23Iterable16960.39
    24Kissmetrics13980.32
    25Sisense11860.27
    26Google Analytics 3608970.21
    27IBM Watson Marketing6530.15
    28Qualifio5430.12
    29Sendible5410.12
    30Birst5010.12
    31Klipfolio4640.11
    32Percolate4150.10
    33Brand243940.09
    34InsideView3690.08
    35Localytics2860.07
    36LeadBoxer2580.06
    37Tealium IQ2480.06
    38Bizo2380.05
    39Clarabridge2330.05
    40Kapost2170.05
    41Adverity2080.05
    42Chartio1960.05
    43Voluum1860.04
    44Oktopost1850.04
    45Newscred1780.04
    46InsightSquared1600.04
    47ClickMeter1450.03
    48TapClicks1440.03
    49Beckon1410.03
    50AgencyAnalytics1270.03
    51Adomik1160.03
    52Synerise1030.02
    53Ebiquity830.02
    54Connectif660.02
    55wywy640.01
    56Horsefly620.01
    57emfluence460.01
    58Marketo Measure460.01
    59Admetrics440.01
    60Acosta Group440.01
    61Advantage Group International420.01
    62OptiMine360.01
    63Locowise340.01
    64ReportGarden330.01
    65Swiftype Site Search320.01
    66SimilarWeb PRO310.01
    67Mintigo280.01
    68Improvado260.01
    69SalesSeek230.01
    70Nexoya220.01
    71Callcap210.00
    72Fliptop200.00
    73Gain Theory170.00
    74Sales & Orders150.00
    75Avarea Analytics for Marketing150.00
    76Trust Insights150.00
    77EverThere140.00
    78Juicebox130.00
    79Pyze120.00
    80Expr3ss!120.00
    81TCS HOBS90.00
    82AdStage70.00
    83Origami Logic70.00
    84Walkbase60.00
    85DemandJump50.00
    86Metrics Watch50.00
    87Cxense Insight40.00
    88Newlytics30.00
    89IBM Watson Marketing Insights30.00
    90AD-Pure20.00
    91MonkeyData20.00
    92Sitefinity Insight20.00

    FAQ

    Find answers to the most often asked questions by users.

    Who are the top Marketing Analytics software market leaders?

    Top leaders in the category for Marketing Analytics software are HubSpot Marketing Hub, Mixpanel, Pardot. Here, you can view a full list of Marketing Analytics tools in the market.

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    How many companies use Marketing Analytics software these days?

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    Which company has the most significant market share in the Marketing Analytics software space?

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    What are the top industries that usually use Marketing Analytics softwares?

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    Popular Comparisons

    HubSpot Marketing Hub vs Mixpanel

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