Marketing Analytics

Gain market share and customer base information about the top Marketing Analytics software. Check out our list of Marketing Analytics Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

86

Technologies Tracked

401282

Companies Tracked

Categories related to Marketing Analytics

Event Marketing And Management
Marketing Automation Platforms
Social Marketing
Content Marketing Tools
Campaign Management

Top 5 Marketing Analytics technologies in 2024

Over 401282 companies are using Marketing Analytics tools. HubSpot Marketing Hub with 35.73% market share (143361 customers), Mixpanel with 11.05% market share (44358 customers), Pardot with 9.01% market share (36175 customers).

Technology

Market Share (Est.)

Customers

  • HubSpot Marketing Hub

    35.73%

    143361

  • Mixpanel

    11.05%

    44358

  • Pardot

    9.01%

    36175

  • Marketo

    7.14%

    28669

  • Campaign Monitor

    6.56%

    26315

  • Others

    30.50%

    122404

  • Marketing Analytics Customers by Employee Size

    The majority of Marketing Analytics category falls in the company size of 0 - 9 employees (108818 companies), 20 - 49 employees (96329 companies), 10 - 19 employees (50651 companies).

    Employee Size

    Marketing Analytics Customers by Geography

    Companies using Marketing Analytics technology software are majorly from the United States with 217489 (64.62%), United Kingdom with 34206 (10.16%), Australia with 18394 (5.46%) customers respectively.

    Customers

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    Marketing Analytics Customers by Industry

    Top industries that use Marketing Analytics for Digital Marketing (9042), Marketing (9039), Social Media (7191).

    Customers

    Market Share for Top Marketing Analytics Technologies

    Analyze the market share of popular Marketing Analytics technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

    Ranking
    Technology
    Customers
    Market share(Est.)(%)
    1HubSpot Marketing Hub14336135.73
    2Mixpanel4435811.05
    3Pardot361759.01
    4Marketo286697.14
    5Campaign Monitor263156.56
    6HeapAnalytics191234.77
    7SEMrush188614.70
    8Sprout Social169514.22
    9Sumo147423.67
    10Looker80162.00
    11Demandbase43211.08
    12LiveRamp32680.81
    13Zoho Reports29210.73
    14Kentico27270.68
    15Oracle BlueKai25440.63
    16Instapage23970.60
    17Kissmetrics23970.60
    18Bizible22590.56
    19Marquis22220.55
    20Sailthru21450.53
    21Fivetran20860.52
    22SE Ranking19620.49
    23Bounce Exchange15880.40
    24Sisense14240.35
    25Iterable10760.27
    26Google Analytics 36010540.26
    27Sendible6800.17
    28IBM Watson Marketing5860.15
    29Klipfolio5710.14
    30Localytics5120.13
    31Qualifio4780.12
    32InsideView4390.11
    33Percolate3880.10
    34Kapost3460.09
    35Clarabridge3250.08
    36Chartio3150.08
    37Newscred3040.08
    38LeadBoxer2890.07
    39Brand242520.06
    40Pico2330.06
    41Beckon2170.05
    42Tealium IQ2030.05
    43ClickMeter2010.05
    44Voluum1910.05
    45InsightSquared1880.05
    46Bizo1860.05
    47Birst1650.04
    48Oktopost1580.04
    49Adomik1480.04
    50TapClicks1140.03
    51Adverity1100.03
    52wywy1040.03
    53Mintigo880.02
    54Locowise540.01
    55Horsefly370.01
    56SalesSeek360.01
    57Callcap350.01
    58Pyze340.01
    59Fliptop260.01
    60SimilarWeb PRO260.01
    61ReportGarden250.01
    62Improvado250.01
    63Synerise240.01
    64Sales & Orders220.01
    65emfluence200.00
    66OptiMine160.00
    67Avarea Analytics for Marketing160.00
    68Origami Logic160.00
    69AdStage140.00
    70AgencyAnalytics130.00
    71MonkeyData110.00
    72Admetrics110.00
    73Acosta Group110.00
    74Juicebox100.00
    75DemandJump90.00
    76Cxense Insight70.00
    77EverThere40.00
    78AD-Pure40.00
    79Taveo40.00
    80Advantage Group International40.00
    81TCS HOBS30.00
    82IBM Watson Marketing Insights30.00
    83Trust Insights30.00
    84BuzzBoard20.00
    85Newlytics20.00
    86Metrics Watch20.00

    FAQ

    Find answers to the most often asked questions by users.

    Who are the top Marketing Analytics software market leaders?

    Top leaders in the category for Marketing Analytics software are HubSpot Marketing Hub, Mixpanel, Pardot. Here, you can view a full list of Marketing Analytics tools in the market.

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    How many companies use Marketing Analytics software these days?

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    Which company has the most significant market share in the Marketing Analytics software space?

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    What are the top industries that usually use Marketing Analytics softwares?

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    Popular Comparisons

    HubSpot Marketing Hub vs Mixpanel

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