Marketing Analytics

Gain market share and customer base information about the top Marketing Analytics software. Check out our list of Marketing Analytics Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

92

Technologies Tracked

427462

Companies Tracked

Categories related to Marketing Analytics

Event Marketing And Management
Marketing Automation Platforms
Social Marketing
Content Marketing Tools
Campaign Management

Top 5 Marketing Analytics technologies in 2026

Over 427462 companies are using Marketing Analytics tools. HubSpot Marketing Hub with 37.43% market share (159998 customers), Mixpanel with 11.90% market share (50875 customers), Pardot with 7.10% market share (30350 customers).

Technology

Market Share (Est.)

Customers

  • HubSpot Marketing Hub

    37.43%

    159998

  • Mixpanel

    11.90%

    50875

  • Pardot

    7.10%

    30350

  • Marketo

    6.68%

    28537

  • SEMrush

    5.66%

    24212

  • Others

    31.23%

    133490

  • Marketing Analytics Customers by Employee Size

    The majority of Marketing Analytics category falls in the company size of 0 - 9 employees (129164 companies), 20 - 49 employees (111823 companies), 100 - 249 employees (73614 companies).

    Employee Size

    Marketing Analytics Customers by Geography

    Companies using Marketing Analytics technology software are majorly from the United States with 224201 (64.21%), United Kingdom with 33636 (9.63%), Canada with 18378 (5.26%) customers respectively.

    Customers

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    Marketing Analytics Customers by Industry

    Top industries that use Marketing Analytics for Digital Marketing (8032), Marketing (7612), Seo (6584).

    Customers

    Market Share for Top Marketing Analytics Technologies

    Analyze the market share of popular Marketing Analytics technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

    Ranking
    Technology
    Customers
    Market share(Est.)(%)
    1HubSpot Marketing Hub15999837.43
    2Mixpanel5087511.90
    3Pardot303507.10
    4Marketo285376.68
    5SEMrush242125.66
    6Looker182144.26
    7Campaign Monitor180094.21
    8HeapAnalytics177874.16
    9Sprout Social162103.79
    10Sumo144793.39
    11Demandbase71011.66
    12Zoho Analytics60691.42
    13SE Ranking31660.74
    14LiveRamp28980.68
    15Fivetran28440.67
    16Oracle BlueKai21760.51
    17Kentico21220.50
    18Bounce Exchange19770.46
    19Marquis18310.43
    20Bizible17810.42
    21Sailthru17360.41
    22Instapage17210.40
    23Iterable16460.39
    24Kissmetrics14220.33
    25Sisense11830.28
    26Google Analytics 3608940.21
    27IBM Watson Marketing6590.15
    28Sendible5460.13
    29Qualifio5440.13
    30Birst4970.12
    31Klipfolio4640.11
    32Percolate4140.10
    33Brand243910.09
    34InsideView3690.09
    35Localytics2870.07
    36LeadBoxer2620.06
    37Tealium IQ2490.06
    38Bizo2420.06
    39Clarabridge2320.05
    40Kapost2170.05
    41Adverity2080.05
    42Chartio1980.05
    43Voluum1890.04
    44Oktopost1830.04
    45Newscred1820.04
    46InsightSquared1600.04
    47TapClicks1450.03
    48ClickMeter1450.03
    49Beckon1380.03
    50AgencyAnalytics1260.03
    51Adomik1150.03
    52Synerise1020.02
    53Ebiquity820.02
    54wywy680.02
    55Connectif630.01
    56Horsefly620.01
    57emfluence470.01
    58Marketo Measure450.01
    59Admetrics440.01
    60Acosta Group440.01
    61Advantage Group International410.01
    62Locowise340.01
    63ReportGarden330.01
    64OptiMine330.01
    65Mintigo330.01
    66Swiftype Site Search320.01
    67SimilarWeb PRO310.01
    68Improvado260.01
    69SalesSeek230.01
    70Nexoya230.01
    71Callcap210.00
    72Fliptop200.00
    73Gain Theory170.00
    74Trust Insights160.00
    75Sales & Orders150.00
    76Avarea Analytics for Marketing150.00
    77Juicebox130.00
    78Expr3ss!110.00
    79TCS HOBS90.00
    80Pyze70.00
    81AdStage70.00
    82Origami Logic70.00
    83Walkbase70.00
    84DemandJump50.00
    85Newlytics50.00
    86Metrics Watch50.00
    87Cxense Insight40.00
    88EverThere30.00
    89IBM Watson Marketing Insights30.00
    90AD-Pure20.00
    91MonkeyData20.00
    92Sitefinity Insight20.00

    FAQ

    Find answers to the most often asked questions by users.

    Who are the top Marketing Analytics software market leaders?

    Top leaders in the category for Marketing Analytics software are HubSpot Marketing Hub, Mixpanel, Pardot. Here, you can view a full list of Marketing Analytics tools in the market.

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    How many companies use Marketing Analytics software these days?

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    Which company has the most significant market share in the Marketing Analytics software space?

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    What are the top industries that usually use Marketing Analytics softwares?

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    Popular Comparisons

    HubSpot Marketing Hub vs Mixpanel

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