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Marketing Analytics

Q: How many companies use Marketing Analytics software these days?

Around the world in 2025, over 284,494 companies are currently using one or more Marketing Analytics software. Out of these, there are 221,148 companies using Marketing Analytics tools that are originally from the United States.

Q: Which company has the most significant market share in the Marketing Analytics software space?

The top few companies that have the most significant market share in the Marketing Analytics space are HubSpot Marketing Hub with 36.28% of market share, Mixpanel with 11.05% of market share, Pardot with 6.80% of market share. Check for other Marketing Analytics technologies market share here.

Q: What are the top industries that usually use Marketing Analytics softwares?

The top industries that use Marketing Analytics software are Digital Marketing (8,848), Marketing (8,430), Seo (7,132).

Gain market share and customer base information about the top Marketing Analytics software. Check out our list of Marketing Analytics Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies Tracked

430235

Companies Tracked

Categories related to Marketing Analytics

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Marketing Analytics technologies in 2025

Over 430235 companies are using Marketing Analytics tools. HubSpot Marketing Hub with 36.28% market share (156088 customers), Mixpanel with 11.05% market share (47559 customers), Pardot with 6.80% market share (29247 customers).

Technology

Market Share (Est.)

Customers

HubSpot Marketing Hub

36.28%

156088

Mixpanel

11.05%

47559

Pardot

6.80%

29247

HeapAnalytics

6.19%

26630

Marketo

6.06%

26071

Others

33.62%

144640

Marketing Analytics Customers by Employee Size

The majority of Marketing Analytics category falls in the company size of 0 - 9 employees (129197 companies), 20 - 49 employees (117558 companies), 100 - 249 employees (76324 companies).

Employee Size

Marketing Analytics Customers by Geography

Companies using Marketing Analytics technology software are majorly from the United States with 221148 (62.98%), United Kingdom with 34486 (9.82%), Canada with 19443 (5.54%) customers respectively.

Customers

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Marketing Analytics Customers by Industry

Top industries that use Marketing Analytics for Digital Marketing (8848), Marketing (8430), Seo (7132).

Customers

Market Share for Top Marketing Analytics Technologies

Analyze the market share of popular Marketing Analytics technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	HubSpot Marketing Hub	156088	36.28
2	Mixpanel	47559	11.05
3	Pardot	29247	6.80
4	HeapAnalytics	26630	6.19
5	Marketo	26071	6.06
6	SEMrush	24168	5.62
7	Campaign Monitor	22983	5.34
8	Looker	17750	4.13
9	Sprout Social	17459	4.06
10	Sumo	14918	3.47
11	Zoho Analytics	6679	1.55
12	Demandbase	3415	0.79
13	LiveRamp	3202	0.74
14	SE Ranking	3015	0.70
15	Fivetran	2739	0.64
16	Kentico	2574	0.60
17	Marquis	2375	0.55
18	Oracle BlueKai	2289	0.53
19	Instapage	1901	0.44
20	Sailthru	1852	0.43
21	Bizible	1738	0.40
22	Kissmetrics	1518	0.35
23	Sisense	1399	0.33
24	Iterable	1385	0.32
25	Bounce Exchange	1214	0.28
26	Google Analytics 360	1124	0.26
27	IBM Watson Marketing	700	0.16
28	Birst	634	0.15
29	Sendible	586	0.14
30	Klipfolio	562	0.13
31	Percolate	506	0.12
32	InsideView	474	0.11
33	Qualifio	459	0.11
34	Brand24	439	0.10
35	Localytics	329	0.08
36	Clarabridge	281	0.07
37	Tealium IQ	274	0.06
38	Kapost	271	0.06
39	Chartio	263	0.06
40	LeadBoxer	253	0.06
41	Voluum	229	0.05
42	Oktopost	214	0.05
43	Newscred	208	0.05
44	InsightSquared	205	0.05
45	Adverity	201	0.05
46	Beckon	176	0.04
47	TapClicks	169	0.04
48	Bizo	166	0.04
49	ClickMeter	165	0.04
50	AgencyAnalytics	146	0.03
51	Ebiquity	108	0.03
52	Pico	93	0.02
53	Adomik	86	0.02
54	Connectif	65	0.02
55	Synerise	61	0.01
56	wywy	55	0.01
57	Horsefly	52	0.01
58	Marketo Measure	46	0.01
59	Locowise	42	0.01
60	Mintigo	40	0.01
61	SimilarWeb PRO	37	0.01
62	OptiMine	35	0.01
63	Improvado	30	0.01
64	SalesSeek	28	0.01
65	Admetrics	23	0.01
66	Callcap	22	0.01
67	emfluence	20	0.00
68	Gain Theory	20	0.00
69	Fliptop	18	0.00
70	Acosta Group	18	0.00
71	ReportGarden	16	0.00
72	Avarea Analytics for Marketing	11	0.00
73	AdStage	11	0.00
74	Expr3ss!	11	0.00
75	Sales & Orders	10	0.00
76	Swiftype Site Search	9	0.00
77	Pyze	7	0.00
78	DemandJump	6	0.00
79	Cxense Insight	6	0.00
80	Juicebox	6	0.00
81	Walkbase	6	0.00
82	TCS HOBS	5	0.00
83	Origami Logic	5	0.00
84	EverThere	4	0.00
85	IBM Watson Marketing Insights	4	0.00
86	Metrics Watch	4	0.00
87	MonkeyData	3	0.00
88	Advantage Group International	3	0.00
89	Sitefinity Insight	3	0.00
90	AD-Pure	2	0.00
91	Trust Insights	2	0.00