Marketing Analytics

Gain market share and customer base information about the top Marketing Analytics software. Check out our list of Marketing Analytics Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

87
Technologies
404324
Companies
2900
Movements
Categories related to Marketing Analytics

Top 5 Marketing Analytics technologies in 2023

Over 404,324 companies are using Marketing Analytics tools. HubSpot Marketing Hub with 34.71% market share (140,334 customers), Pardot with 9.77% market share (39,505 customers), Mixpanel with 9.53% market share (38,519 customers),

Marketing Analytics Customers by Employee Size

The majority of Marketing Analytics category falls in the company size of 0 - 9 employees (1,939,343 companies), 20 - 49 employees (984,418 companies), 10 - 19 employees (481,250 companies).

Marketing Analytics Customers by Geography

Companies using Marketing Analytics technology software are majorly from the United States with 1,796,166 (51.25%), United Kingdom with 412,780 (11.78%), Germany with 342,594 (9.77%) customers respectively.

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Marketing Analytics Customers by Industry

Top industries that use Marketing Analytics for Professional Services (89,034), Technology (54,471), Retail and CPG (22,524).

Market Share for Top Marketing Analytics Technologies

Analyze the market share of popular Marketing Analytics technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking Technology Customers Market share
1 HubSpot Marketing Hub 140334 34.71 (%)
2 Pardot 39505 9.77 (%)
3 Mixpanel 38519 9.53 (%)
4 Marketo 33556 8.30 (%)
5 Campaign Monitor 28699 7.10 (%)
6 HeapAnalytics 17956 4.44 (%)
7 Sprout Social 15925 3.94 (%)
8 SEMrush 15763 3.90 (%)
9 Sumo 15404 3.81 (%)
10 LiveRamp 5594 1.38 (%)
11 Looker 5328 1.32 (%)
12 Demandbase 4722 1.17 (%)
13 Oracle BlueKai 3375 0.83 (%)
14 Bizible 2924 0.72 (%)
15 Cxense Insight 2746 0.68 (%)
16 Kissmetrics 2671 0.66 (%)
17 Instapage 2668 0.66 (%)
18 Kentico 2471 0.61 (%)
19 Bounce Exchange 2429 0.60 (%)
20 Zoho Reports 2231 0.55 (%)
21 Sailthru 2203 0.54 (%)
22 Marquis 2020 0.50 (%)
23 SE Ranking 1812 0.45 (%)
24 Fivetran 1595 0.39 (%)
25 Sisense 1363 0.34 (%)
26 Google Analytics 360 1168 0.29 (%)
27 Newscred 1026 0.25 (%)
28 Iterable 961 0.24 (%)
29 Sendible 655 0.16 (%)
30 Klipfolio 605 0.15 (%)
31 IBM Watson Marketing 565 0.14 (%)
32 Admetrics 543 0.13 (%)
33 Qualifio 492 0.12 (%)
34 Localytics 490 0.12 (%)
35 InsideView 433 0.11 (%)
36 Kapost 398 0.10 (%)
37 Percolate 364 0.09 (%)
38 Clarabridge 343 0.08 (%)
39 LeadBoxer 339 0.08 (%)
40 Pico 333 0.08 (%)
41 Chartio 307 0.08 (%)
42 Brand24 274 0.07 (%)
43 ClickMeter 243 0.06 (%)
44 InsightSquared 224 0.06 (%)
45 Birst 193 0.05 (%)
46 Bizo 187 0.05 (%)
47 Voluum 171 0.04 (%)
48 Oktopost 168 0.04 (%)
49 Tealium IQ 165 0.04 (%)
50 Juicebox 162 0.04 (%)
51 TapClicks 141 0.03 (%)
52 Appsee Mobile Analytics 137 0.03 (%)
53 Adomik 129 0.03 (%)
54 Locowise 124 0.03 (%)
55 Adverity 116 0.03 (%)
56 ReportGarden 93 0.02 (%)
57 Mintigo 87 0.02 (%)
58 Synerise 87 0.02 (%)
59 Beckon 78 0.02 (%)
60 wywy 66 0.02 (%)
61 Callcap 59 0.01 (%)
62 Fliptop 58 0.01 (%)
63 SalesSeek 50 0.01 (%)
64 DemandJump 45 0.01 (%)
65 AgencyAnalytics 45 0.01 (%)
66 Pyze 38 0.01 (%)
67 AdStage 37 0.01 (%)
68 Sales & Orders 37 0.01 (%)
69 Improvado 37 0.01 (%)
70 Swiftype Site Search 32 0.01 (%)
71 Upsight 26 0.01 (%)
72 Horsefly 23 0.01 (%)
73 SimilarWeb PRO 22 0.01 (%)
74 OptiMine 21 0.01 (%)
75 EverThere 20 0.00 (%)
76 emfluence 18 0.00 (%)
77 MonkeyData 18 0.00 (%)
78 Origami Logic 16 0.00 (%)
79 Avarea Analytics for Marketing 16 0.00 (%)
80 Slemma 6 0.00 (%)
81 Newlytics 4 0.00 (%)
82 IBM Watson Marketing Insights 3 0.00 (%)
83 Trust Insights 3 0.00 (%)
84 Commerce Sciences 3 0.00 (%)
85 TCS HOBS 3 0.00 (%)
86 AD-Pure 2 0.00 (%)
87 BuzzBoard 2 0.00 (%)
Technology Market share
HubSpot Marketing Hub 34.71 (%)
Pardot 9.77 (%)
Mixpanel 9.53 (%)
Marketo 8.30 (%)
Campaign Monitor 7.10 (%)
HeapAnalytics 4.44 (%)
Sprout Social 3.94 (%)
SEMrush 3.90 (%)
Sumo 3.81 (%)
LiveRamp 1.38 (%)
Looker 1.32 (%)
Demandbase 1.17 (%)
Oracle BlueKai 0.83 (%)
Bizible 0.72 (%)
Cxense Insight 0.68 (%)
Kissmetrics 0.66 (%)
Instapage 0.66 (%)
Kentico 0.61 (%)
Bounce Exchange 0.60 (%)
Zoho Reports 0.55 (%)
Sailthru 0.54 (%)
Marquis 0.50 (%)
SE Ranking 0.45 (%)
Fivetran 0.39 (%)
Sisense 0.34 (%)
Google Analytics 360 0.29 (%)
Newscred 0.25 (%)
Iterable 0.24 (%)
Sendible 0.16 (%)
Klipfolio 0.15 (%)
IBM Watson Marketing 0.14 (%)
Admetrics 0.13 (%)
Qualifio 0.12 (%)
Localytics 0.12 (%)
InsideView 0.11 (%)
Kapost 0.10 (%)
Percolate 0.09 (%)
Clarabridge 0.08 (%)
LeadBoxer 0.08 (%)
Pico 0.08 (%)
Chartio 0.08 (%)
Brand24 0.07 (%)
ClickMeter 0.06 (%)
InsightSquared 0.06 (%)
Birst 0.05 (%)
Bizo 0.05 (%)
Voluum 0.04 (%)
Oktopost 0.04 (%)
Tealium IQ 0.04 (%)
Juicebox 0.04 (%)
TapClicks 0.03 (%)
Appsee Mobile Analytics 0.03 (%)
Adomik 0.03 (%)
Locowise 0.03 (%)
Adverity 0.03 (%)
ReportGarden 0.02 (%)
Mintigo 0.02 (%)
Synerise 0.02 (%)
Beckon 0.02 (%)
wywy 0.02 (%)
Callcap 0.01 (%)
Fliptop 0.01 (%)
SalesSeek 0.01 (%)
DemandJump 0.01 (%)
AgencyAnalytics 0.01 (%)
Pyze 0.01 (%)
AdStage 0.01 (%)
Sales & Orders 0.01 (%)
Improvado 0.01 (%)
Swiftype Site Search 0.01 (%)
Upsight 0.01 (%)
Horsefly 0.01 (%)
SimilarWeb PRO 0.01 (%)
OptiMine 0.01 (%)
EverThere 0.00 (%)
emfluence 0.00 (%)
MonkeyData 0.00 (%)
Origami Logic 0.00 (%)
Avarea Analytics for Marketing 0.00 (%)
Slemma 0.00 (%)
Newlytics 0.00 (%)
IBM Watson Marketing Insights 0.00 (%)
Trust Insights 0.00 (%)
Commerce Sciences 0.00 (%)
TCS HOBS 0.00 (%)
AD-Pure 0.00 (%)
BuzzBoard 0.00 (%)

FAQ

Find answers to the most often asked questions by users.

Who are the top Marketing Analytics software market leaders?

Top leaders in the category for Marketing Analytics software are HubSpot Marketing Hub, Pardot, Mixpanel. Here, you can view a full list of Marketing Analytics tools in the market.

How many companies use Marketing Analytics software these days?

Around the world in 2023, over 4,367,569 companies are currently using one or more Marketing Analytics software. Out of these, there are 1,796,166 companies using Marketing Analytics tools that are originally from the United States .

Which company has the most significant market share in the Marketing Analytics software space?

The top few companies that have the most significant market share in the Marketing Analytics space are HubSpot Marketing Hub with 34.71 % of market share, and Pardot with 9.77 % of market share and Mixpanel with 9.53 % of market share . Check for other Marketing Analytics technologies market share here.

What are the top industries that usually use Marketing Analytics softwares?

The top industries that use Marketing Analytics software are Professional Services (89,034) , Technology (54,471) , Retail and CPG (22,524) .

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