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Marketing Analytics

Q: How many companies use Marketing Analytics software these days?

Around the world in 2026, over 276,541 companies are currently using one or more Marketing Analytics software. Out of these, there are 218,443 companies using Marketing Analytics tools that are originally from the United States.

Q: Which company has the most significant market share in the Marketing Analytics software space?

The top few companies that have the most significant market share in the Marketing Analytics space are HubSpot Marketing Hub with 37.39% of market share, Mixpanel with 11.14% of market share, Pardot with 6.68% of market share. Check for other Marketing Analytics technologies market share here.

Q: What are the top industries that usually use Marketing Analytics softwares?

The top industries that use Marketing Analytics software are Digital Marketing (8,263), Marketing (7,948), Seo (6,744).

Gain market share and customer base information about the top Marketing Analytics software. Check out our list of Marketing Analytics Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies Tracked

431005

Companies Tracked

Categories related to Marketing Analytics

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Marketing Analytics technologies in 2026

Over 431005 companies are using Marketing Analytics tools. HubSpot Marketing Hub with 37.39% market share (161149 customers), Mixpanel with 11.14% market share (48024 customers), Pardot with 6.68% market share (28792 customers).

Technology

Market Share (Est.)

Customers

HubSpot Marketing Hub

37.39%

161149

Mixpanel

11.14%

48024

Pardot

6.68%

28792

HeapAnalytics

6.27%

27005

Marketo

6.07%

26147

Others

32.46%

139888

Marketing Analytics Customers by Employee Size

The majority of Marketing Analytics category falls in the company size of 0 - 9 employees (128821 companies), 20 - 49 employees (115646 companies), 100 - 249 employees (76008 companies).

Employee Size

Marketing Analytics Customers by Geography

Companies using Marketing Analytics technology software are majorly from the United States with 218443 (63.09%), United Kingdom with 33876 (9.78%), Canada with 18892 (5.46%) customers respectively.

Customers

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Marketing Analytics Customers by Industry

Top industries that use Marketing Analytics for Digital Marketing (8263), Marketing (7948), Seo (6744).

Customers

Market Share for Top Marketing Analytics Technologies

Analyze the market share of popular Marketing Analytics technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	HubSpot Marketing Hub	161149	37.39
2	Mixpanel	48024	11.14
3	Pardot	28792	6.68
4	HeapAnalytics	27005	6.27
5	Marketo	26147	6.07
6	SEMrush	23287	5.40
7	Campaign Monitor	22033	5.11
8	Looker	18199	4.22
9	Sprout Social	16276	3.78
10	Sumo	14956	3.47
11	Zoho Analytics	6306	1.46
12	Demandbase	3556	0.83
13	LiveRamp	3030	0.70
14	SE Ranking	2956	0.69
15	Fivetran	2772	0.64
16	Oracle BlueKai	2302	0.53
17	Kentico	2152	0.50
18	Instapage	1868	0.43
19	Marquis	1846	0.43
20	Sailthru	1836	0.43
21	Bizible	1802	0.42
22	Bounce Exchange	1709	0.40
23	Kissmetrics	1455	0.34
24	Iterable	1328	0.31
25	Sisense	1219	0.28
26	Google Analytics 360	907	0.21
27	IBM Watson Marketing	671	0.16
28	Sendible	571	0.13
29	Qualifio	528	0.12
30	Birst	503	0.12
31	Klipfolio	440	0.10
32	Percolate	422	0.10
33	Brand24	394	0.09
34	InsideView	373	0.09
35	Localytics	280	0.06
36	LeadBoxer	259	0.06
37	Tealium IQ	245	0.06
38	Clarabridge	239	0.06
39	Kapost	234	0.05
40	Voluum	210	0.05
41	Chartio	208	0.05
42	Adverity	196	0.05
43	Oktopost	186	0.04
44	Bizo	182	0.04
45	Newscred	173	0.04
46	InsightSquared	160	0.04
47	ClickMeter	152	0.04
48	TapClicks	149	0.03
49	Beckon	144	0.03
50	AgencyAnalytics	121	0.03
51	wywy	120	0.03
52	Adomik	86	0.02
53	Synerise	84	0.02
54	Ebiquity	83	0.02
55	Sitefinity Insight	83	0.02
56	Connectif	66	0.02
57	Marketo Measure	46	0.01
58	Horsefly	43	0.01
59	Mintigo	38	0.01
60	Locowise	33	0.01
61	SimilarWeb PRO	31	0.01
62	OptiMine	29	0.01
63	Admetrics	26	0.01
64	Improvado	25	0.01
65	Swiftype Site Search	24	0.01
66	SalesSeek	23	0.01
67	Callcap	21	0.00
68	Fliptop	19	0.00
69	Acosta Group	19	0.00
70	ReportGarden	16	0.00
71	Gain Theory	16	0.00
72	emfluence	15	0.00
73	Sales & Orders	14	0.00
74	Avarea Analytics for Marketing	14	0.00
75	Juicebox	14	0.00
76	TCS HOBS	9	0.00
77	Expr3ss!	8	0.00
78	Pyze	6	0.00
79	AdStage	6	0.00
80	DemandJump	5	0.00
81	Origami Logic	5	0.00
82	Cxense Insight	4	0.00
83	Metrics Watch	4	0.00
84	IBM Watson Marketing Insights	3	0.00
85	Trust Insights	3	0.00
86	Advantage Group International	3	0.00
87	Walkbase	3	0.00
88	EverThere	2	0.00
89	AD-Pure	2	0.00
90	MonkeyData	2	0.00