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Marketing Analytics

Q: How many companies use Marketing Analytics software these days?

Around the world in 2025, over 290,632 companies are currently using one or more Marketing Analytics software. Out of these, there are 230,046 companies using Marketing Analytics tools that are originally from the United States.

Q: Which company has the most significant market share in the Marketing Analytics software space?

The top few companies that have the most significant market share in the Marketing Analytics space are HubSpot Marketing Hub with 37.31% of market share, Mixpanel with 11.03% of market share, Pardot with 6.85% of market share. Check for other Marketing Analytics technologies market share here.

Q: What are the top industries that usually use Marketing Analytics softwares?

The top industries that use Marketing Analytics software are Digital Marketing (8,713), Marketing (8,367), Seo (7,089).

Gain market share and customer base information about the top Marketing Analytics software. Check out our list of Marketing Analytics Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies Tracked

440106

Companies Tracked

Categories related to Marketing Analytics

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Marketing Analytics technologies in 2025

Over 440106 companies are using Marketing Analytics tools. HubSpot Marketing Hub with 37.31% market share (164210 customers), Mixpanel with 11.03% market share (48535 customers), Pardot with 6.85% market share (30169 customers).

Technology

Market Share (Est.)

Customers

HubSpot Marketing Hub

37.31%

164210

Mixpanel

11.03%

48535

Pardot

6.85%

30169

HeapAnalytics

6.44%

28341

Marketo

6.02%

26482

Others

32.35%

142369

Marketing Analytics Customers by Employee Size

The majority of Marketing Analytics category falls in the company size of 0 - 9 employees (129959 companies), 20 - 49 employees (121694 companies), 100 - 249 employees (77620 companies).

Employee Size

Marketing Analytics Customers by Geography

Companies using Marketing Analytics technology software are majorly from the United States with 230046 (63.72%), United Kingdom with 35013 (9.70%), Australia with 20123 (5.57%) customers respectively.

Customers

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Marketing Analytics Customers by Industry

Top industries that use Marketing Analytics for Digital Marketing (8713), Marketing (8367), Seo (7089).

Customers

Market Share for Top Marketing Analytics Technologies

Analyze the market share of popular Marketing Analytics technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	HubSpot Marketing Hub	164210	37.31
2	Mixpanel	48535	11.03
3	Pardot	30169	6.85
4	HeapAnalytics	28341	6.44
5	Marketo	26482	6.02
6	SEMrush	23537	5.35
7	Campaign Monitor	23342	5.30
8	Sprout Social	17677	4.02
9	Sumo	15420	3.50
10	Looker	14684	3.34
11	Zoho Analytics	6363	1.45
12	Demandbase	3499	0.80
13	LiveRamp	3236	0.74
14	SE Ranking	3165	0.72
15	Kentico	2569	0.58
16	Fivetran	2558	0.58
17	Marquis	2358	0.54
18	Oracle BlueKai	2357	0.54
19	Instapage	2006	0.46
20	Bizible	1879	0.43
21	Sailthru	1873	0.43
22	Kissmetrics	1747	0.40
23	Sisense	1404	0.32
24	Iterable	1347	0.31
25	Bounce Exchange	1220	0.28
26	Google Analytics 360	1122	0.25
27	IBM Watson Marketing	695	0.16
28	Birst	624	0.14
29	Sendible	593	0.13
30	Klipfolio	568	0.13
31	Qualifio	517	0.12
32	Percolate	499	0.11
33	InsideView	478	0.11
34	Brand24	450	0.10
35	Localytics	331	0.08
36	Kapost	280	0.06
37	Clarabridge	278	0.06
38	LeadBoxer	267	0.06
39	Chartio	266	0.06
40	Tealium IQ	255	0.06
41	Voluum	225	0.05
42	Newscred	214	0.05
43	Oktopost	210	0.05
44	InsightSquared	206	0.05
45	Adverity	201	0.05
46	Bizo	178	0.04
47	Beckon	172	0.04
48	ClickMeter	168	0.04
49	TapClicks	165	0.04
50	AgencyAnalytics	128	0.03
51	Ebiquity	110	0.02
52	Pico	101	0.02
53	Adomik	91	0.02
54	wywy	59	0.01
55	Connectif	58	0.01
56	Synerise	56	0.01
57	Horsefly	48	0.01
58	Mintigo	47	0.01
59	Marketo Measure	45	0.01
60	Locowise	43	0.01
61	SimilarWeb PRO	37	0.01
62	OptiMine	34	0.01
63	SalesSeek	29	0.01
64	Improvado	29	0.01
65	Callcap	23	0.01
66	Admetrics	21	0.00
67	Gain Theory	20	0.00
68	Fliptop	19	0.00
69	emfluence	19	0.00
70	ReportGarden	16	0.00
71	Acosta Group	15	0.00
72	Avarea Analytics for Marketing	12	0.00
73	AdStage	12	0.00
74	Sales & Orders	10	0.00
75	Expr3ss!	10	0.00
76	Swiftype Site Search	9	0.00
77	Pyze	7	0.00
78	Origami Logic	7	0.00
79	DemandJump	6	0.00
80	Cxense Insight	6	0.00
81	Juicebox	6	0.00
82	Walkbase	6	0.00
83	TCS HOBS	5	0.00
84	EverThere	4	0.00
85	IBM Watson Marketing Insights	4	0.00
86	Metrics Watch	4	0.00
87	MonkeyData	3	0.00
88	Advantage Group International	3	0.00
89	AD-Pure	2	0.00
90	Sitefinity Insight	2	0.00