GFK
Comparing the customer bases of GFK and IRI, we can see that GFK has 1683 customer(s), while IRI has 434 customer(s). In the Market Research category, with 1683 customer(s) GFK stands at 11th place by ranking, while IRI with 434 customer(s), is at the 20th place.
GFK
11th
1683 Customer
IRI
20th
434 Customer
GFK has a 0.71% market share in the Market Research category, while IRI has a 0.18% market share in the same space.
Comparing GFK and IRI customers based on their geographic location, we can see that GFK has more customers in United States, Germany and United Kingdom, while IRI has more customers in United States.
GFK
IRI
Gain actionable insights about the buying patterns of GFK vs IRI’s target audience.
GFK
New
1 Customer
Lost
1 Customer
IRI
New
3 Customer
Lost
2 Customer
Find answers to the most often asked questions by users.
What are the different markets in which GFK and IRI compete against each other?
GFK and IRI compete against each other in the Market Research.
How does the market share of GFK and IRI compare in the Market Research market?
How many customers are acquired by GFK and IRI in the Market Research segment?
What are the countries in which GFK and IRI has more customers?
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