Pardot
Use Salesforce Pardot to nurture leads, automate lead assignment, qualify leads, track prospect activity, set up alerts, generate reports.
Market Share of Pardot
Current Customer(s)
29247
Market Share (Est.)
3.51%
Ranking
#5
Top Competitors and Alternatives of Pardot
The top three of Pardot’s competitors in the Lead Management category are Outreach with 35.44%, Salesforce CRM with 18.48%, HubSpot CRM with 4.70% market share.
| Technology | Domains | Market Share (Est.) | Versus page |
|---|---|---|---|
| Outreach | 295336 | 35.44% | Pardot vs Outreach |
| Salesforce CRM | 153975 | 18.48% | Pardot vs Salesforce CRM |
| HubSpot CRM | 39199 | 4.70% | Pardot vs HubSpot CRM |
| QuickBase | 34127 | 4.10% | Pardot vs QuickBase |
| Leadfeeder | 29114 | 3.49% | Pardot vs Leadfeeder |
| Marketo | 26071 | 3.13% | Pardot vs Marketo |
| Zoho CRM | 25071 | 3.01% | Pardot vs Zoho CRM |
| Airtable | 25042 | 3.01% | Pardot vs Airtable |
| MailMunch | 24644 | 2.96% | Pardot vs MailMunch |
| monday.com | 24123 | 2.89% | Pardot vs monday.com |
| Pipedrive | 18658 | 2.24% | Pardot vs Pipedrive |
| Infusionsoft | 12764 | 1.53% | Pardot vs Infusionsoft |
| Drift | 11414 | 1.37% | Pardot vs Drift |
| SharpSpring | 11125 | 1.34% | Pardot vs SharpSpring |
| Freshsales | 7725 | 0.93% | Pardot vs Freshsales |
| Drip | 6556 | 0.79% | Pardot vs Drip |
| Livestorm | 5764 | 0.69% | Pardot vs Livestorm |
| SugarCRM | 5330 | 0.64% | Pardot vs SugarCRM |
| SendX | 5102 | 0.61% | Pardot vs SendX |
| WhatConverts | 4059 | 0.49% | Pardot vs WhatConverts |
Popular Comparisons
Top Competitors and Alternatives of Pardot
The top three of Pardot’s competitors in the Lead Management category are Outreach with 35.44%, Salesforce CRM with 18.48%, HubSpot CRM with 4.70% market share.
Pardot vs Outreach
Pardot vs Salesforce CRM
Pardot vs HubSpot CRM
Pardot vs QuickBase
Pardot vs Leadfeeder
Pardot vs Marketo
Pardot vs Zoho CRM
Pardot vs Airtable
Customers of Pardot
Around the world in 2025, over 29124 companies have started using Pardot as Lead Management tool.
| Customers | Employee Range | City | Region | Country | Social Links |
|---|---|---|---|---|---|
| Canadian Solar Inc. | 10,000+ | Guelph | Ontario | Canada |     |
| ExxonMobil Chemical | 10,000+ | Spring | Texas | United States | |
| Posten Norge | 10,000+ | Oslo | Oslo | Norway | |
| Loomis | 10,000+ | Stockholm | Stockholm | Sweden | |
| De Beers Group | 10,000+ | London | England | United Kingdom | |
| Abbott | 10,000+ | North Chicago | Illinois | United States | |
| Axalta | 10,000+ | Philadelphia | Pennsylvania | United States | |
| Steria GmbH | 10,000+ | Willstaett | Baden-Wuerttemberg | Germany | |
| Imperial Oil | 10,000+ | Calgary | Alberta | Canada | |
| Heineken Holding N.V. | 10,000+ | Amsterdam | North Holland | Netherlands | |
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Pardot Customers by Products and Services
The top three products and services offering customers that use Pardot for Lead Management are Marketing (473), Digital Marketing (452), Saas (415).
Customers
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Pardot Customers by Employee Size
The majority of Pardot's customers for the lead-management category fall in the company size of 100 - 249 employees (7580 companies), 20 - 49 employees (7137 companies), 0 - 9 employees (4176 companies).
Employee Size
Pardot Customers by Geography
The top three geographies of Pardot for lead-management are the United States with 16065(62.62%), United Kingdom with 2191(8.54%), Japan with 1872(7.30%) customers respectively.
Customers
Employees of Pardot
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FAQ
Find answers to the most often asked questions by users.
Who are the top Pardot competitors?
Pardot’s Top competitors in the lead-management category are Outreach, Salesforce CRM, HubSpot CRM. You can view a full list of Pardot competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Pardot and 40,000 other technologies on the internet. You can also compare Pardot and its feature with top competitors here : Pardot vs Outreach Pardot vs Salesforce CRM Pardot vs HubSpot CRM.
What is Pardot customer distribution based on company size?
What is Pardot market share in the lead-management?
What are the top countries that use Pardot?
What are the top industries that use Pardot?
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