Pardot
Use Salesforce Pardot to nurture leads, automate lead assignment, qualify leads, track prospect activity, set up alerts, generate reports.
Market Share of Pardot
Current Customer(s)
30217
Market Share (Est.)
5.58%
Ranking
#4
Top Competitors and Alternatives of Pardot
The top three of Pardot’s competitors in the Lead Management category are Salesforce CRM with 28.73%, HubSpot CRM with 7.02%, QuickBase with 6.54% market share.
| Technology | Domains | Market Share (Est.) | Versus page |
|---|---|---|---|
| Salesforce CRM | 155510 | 28.73% | Pardot vs Salesforce CRM |
| HubSpot CRM | 37987 | 7.02% | Pardot vs HubSpot CRM |
| QuickBase | 35390 | 6.54% | Pardot vs QuickBase |
| Leadfeeder | 29391 | 5.43% | Pardot vs Leadfeeder |
| Marketo | 26262 | 4.85% | Pardot vs Marketo |
| Zoho CRM | 25116 | 4.64% | Pardot vs Zoho CRM |
| MailMunch | 24722 | 4.57% | Pardot vs MailMunch |
| Airtable | 24503 | 4.53% | Pardot vs Airtable |
| monday.com | 23179 | 4.28% | Pardot vs monday.com |
| Pipedrive | 18350 | 3.39% | Pardot vs Pipedrive |
| Infusionsoft | 13540 | 2.50% | Pardot vs Infusionsoft |
| Drift | 11862 | 2.19% | Pardot vs Drift |
| SharpSpring | 11773 | 2.17% | Pardot vs SharpSpring |
| Freshsales | 8122 | 1.50% | Pardot vs Freshsales |
| Drip | 7060 | 1.30% | Pardot vs Drip |
| Livestorm | 5775 | 1.07% | Pardot vs Livestorm |
| SugarCRM | 5438 | 1.00% | Pardot vs SugarCRM |
| WhatConverts | 4593 | 0.85% | Pardot vs WhatConverts |
| Sleeknote | 3839 | 0.71% | Pardot vs Sleeknote |
| Autopilot | 3838 | 0.71% | Pardot vs Autopilot |
Popular Comparisons
Top Competitors and Alternatives of Pardot
The top three of Pardot’s competitors in the Lead Management category are Salesforce CRM with 28.73%, HubSpot CRM with 7.02%, QuickBase with 6.54% market share.
Pardot vs Salesforce CRM
Pardot vs HubSpot CRM
Pardot vs QuickBase
Pardot vs Leadfeeder
Pardot vs Marketo
Pardot vs Zoho CRM
Pardot vs MailMunch
Pardot vs Airtable
Customers of Pardot
Around the world in 2025, over 30217 companies have started using Pardot as Lead Management tool.
| Customers | Employee Range | City | Region | Country | Social Links |
|---|---|---|---|---|---|
| Prudential Financial | 10,000+ | Newark | New Jersey | United States |     |
| BCD Travel | 10,000+ | Utrecht | Utrecht | Netherlands | |
| Contractor | 10,000+ | Pasadena | Texas | United States | |
| University Of California, Irvine | 10,000+ | Irvine | California | United States | |
| Nikon | 10,000+ | Tokyo | Tokyo | Japan | |
| Verizon Connect | 10,000+ | Atlanta | Georgia | United States | |
| Toll Group | 10,000+ | Melbourne | Victoria | Australia | |
| Jabil | 10,000+ | St. Petersburg | Florida | United States | |
| Westlake | 10,000+ | Houston | Texas | United States | |
| Sentara Health | 10,000+ | Norfolk | Virginia | United States | |
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Pardot Customers by Products and Services
The top three products and services offering customers that use Pardot for Lead Management are Marketing (486), Digital Marketing (453), Saas (409).
Customers
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Pardot Customers by Employee Size
The majority of Pardot's customers for the lead-management category fall in the company size of 100 - 249 employees (7808 companies), 20 - 49 employees (7543 companies), 0 - 9 employees (4334 companies).
Employee Size
Pardot Customers by Geography
The top three geographies of Pardot for lead-management are the United States with 16928(63.18%), United Kingdom with 2272(8.48%), Japan with 1880(7.02%) customers respectively.
Customers
Employees of Pardot
Also see other Products/Services by Pardot in:
FAQ
Find answers to the most often asked questions by users.
Who are the top Pardot competitors?
Pardot’s Top competitors in the lead-management category are Salesforce CRM, HubSpot CRM, QuickBase. You can view a full list of Pardot competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Pardot and 40,000 other technologies on the internet. You can also compare Pardot and its feature with top competitors here : Pardot vs Salesforce CRM Pardot vs HubSpot CRM Pardot vs QuickBase.
What is Pardot customer distribution based on company size?
What is Pardot market share in the lead-management?
What are the top countries that use Pardot?
What are the top industries that use Pardot?
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