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Pardot

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Use Salesforce Pardot to nurture leads, automate lead assignment, qualify leads, track prospect activity, set up alerts, generate reports.

Lead Management
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Market Share of Pardot

Current Customer(s)

27293

Market Share (Est.)

5.18%

Ranking

#5

Top Competitors and Alternatives of Pardot

The top three of Pardot’s competitors in the Lead Management category are Salesforce CRM with 27.54%, HubSpot CRM with 7.24%, QuickBase with 6.46% market share.

TechnologyDomainsMarket Share (Est.)Versus page
Salesforce CRM14509427.54%Pardot vs Salesforce CRM
HubSpot CRM381597.24%Pardot vs HubSpot CRM
QuickBase340396.46%Pardot vs QuickBase
Leadfeeder290875.52%Pardot vs Leadfeeder
monday.com260214.94%Pardot vs monday.com
Zoho CRM244284.64%Pardot vs Zoho CRM
Airtable243874.63%Pardot vs Airtable
MailMunch242824.61%Pardot vs MailMunch
Marketo241964.59%Pardot vs Marketo
Pipedrive186473.54%Pardot vs Pipedrive
Infusionsoft116092.20%Pardot vs Infusionsoft
Drift113572.16%Pardot vs Drift
SharpSpring106332.02%Pardot vs SharpSpring
Survicate75371.43%Pardot vs Survicate
Freshsales74471.41%Pardot vs Freshsales
Livestorm65071.23%Pardot vs Livestorm
Drip63561.21%Pardot vs Drip
SendX52761.00%Pardot vs SendX
WhatConverts46350.88%Pardot vs WhatConverts
SugarCRM42800.81%Pardot vs SugarCRM
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Popular Comparisons

Top Competitors and Alternatives of Pardot

The top three of Pardot’s competitors in the Lead Management category are Salesforce CRM with 27.54%, HubSpot CRM with 7.24%, QuickBase with 6.46% market share.

Pardot vs Salesforce CRM

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Pardot vs HubSpot CRM

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Pardot vs QuickBase

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Pardot vs Leadfeeder

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Pardot vs monday.com

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Pardot vs Zoho CRM

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Pardot vs Airtable

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Pardot vs MailMunch

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Customers of Pardot

Around the world in 2026, over 27252 companies have started using Pardot as Lead Management tool.

CustomersEmployee RangeCityRegionCountrySocial Links
Coor10,000+KistaStockholmSweden
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Scotland Salesforce Community Group10,000+MathuraUttar PradeshIndia
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CommScope10,000+HickoryNorth CarolinaUnited States
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Amazon Europe Core10,000+LuxembourgLuxembourgLuxembourg
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Dematic10,000+AtlantaGeorgiaUnited States
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Baker Tilly10,000+ChicagoIllinoisUnited States
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Toshiba Corporation10,000+TokyoTokyoJapan
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Epson LabelWorks10,000+SomersetWisconsinUnited States
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IBM10,000+ArmonkNew YorkUnited States
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Collins Aerospace10,000+SolnaStockholmSweden
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Pardot Customers by Products and Services

The top three products and services offering customers that use Pardot for Lead Management are Marketing (418), Digital Marketing (382), Saas (375).

Customers

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Pardot Customers by Employee Size

The majority of Pardot's customers for the lead-management category fall in the company size of 100 - 249 employees (6909 companies), 20 - 49 employees (6514 companies), 0 - 9 employees (3819 companies).

Employee Size

Pardot Customers by Geography

The top three geographies of Pardot for lead-management are the United States with 14825(61.98%), United Kingdom with 2068(8.65%), Japan with 1868(7.81%) customers respectively.

Customers

Employees of Pardot

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Also see other Products/Services by Pardot in:

Lead Generation
Campaign Management
Marketing Automation Platforms
Lead Management
Marketing Analytics

FAQ

Find answers to the most often asked questions by users.

Who are the top Pardot competitors?

Pardot’s Top competitors in the lead-management category are Salesforce CRM, HubSpot CRM, QuickBase. You can view a full list of Pardot competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Pardot and 40,000 other technologies on the internet. You can also compare Pardot and its feature with top competitors here : Pardot vs Salesforce CRM Pardot vs HubSpot CRM Pardot vs QuickBase.

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What is Pardot customer distribution based on company size?

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What is Pardot market share in the lead-management?

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What are the top countries that use Pardot?

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What are the top industries that use Pardot?

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