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Pardot

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Use Salesforce Pardot to nurture leads, automate lead assignment, qualify leads, track prospect activity, set up alerts, generate reports.

Lead Management
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Market Share of Pardot

Current Customer(s)

29654

Market Share (Est.)

5.61%

Ranking

#4

Top Competitors and Alternatives of Pardot

The top three of Pardot’s competitors in the Lead Management category are Salesforce CRM with 29.49%, QuickBase with 6.79%, HubSpot CRM with 6.61% market share.

TechnologyDomainsMarket Share (Est.)Versus page
Salesforce CRM15587229.49%Pardot vs Salesforce CRM
QuickBase358816.79%Pardot vs QuickBase
HubSpot CRM349226.61%Pardot vs HubSpot CRM
Leadfeeder270885.13%Pardot vs Leadfeeder
Marketo248324.70%Pardot vs Marketo
Zoho CRM245104.64%Pardot vs Zoho CRM
Airtable240224.55%Pardot vs Airtable
MailMunch230194.36%Pardot vs MailMunch
monday.com220934.18%Pardot vs monday.com
Pipedrive177393.36%Pardot vs Pipedrive
Infusionsoft135372.56%Pardot vs Infusionsoft
Drift116972.21%Pardot vs Drift
SharpSpring114342.16%Pardot vs SharpSpring
Freshsales81081.53%Pardot vs Freshsales
Drip68781.30%Pardot vs Drip
Livestorm57701.09%Pardot vs Livestorm
SugarCRM56101.06%Pardot vs SugarCRM
WhatConverts42660.81%Pardot vs WhatConverts
Autopilot38230.72%Pardot vs Autopilot
Sleeknote35150.67%Pardot vs Sleeknote
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Popular Comparisons

Top Competitors and Alternatives of Pardot

The top three of Pardot’s competitors in the Lead Management category are Salesforce CRM with 29.49%, QuickBase with 6.79%, HubSpot CRM with 6.61% market share.

Pardot vs Salesforce CRM

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Pardot vs QuickBase

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Pardot vs HubSpot CRM

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Pardot vs Leadfeeder

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Pardot vs Marketo

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Pardot vs Zoho CRM

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Pardot vs Airtable

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Pardot vs MailMunch

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Customers of Pardot

Around the world in 2025, over 29654 companies have started using Pardot as Lead Management tool.

CustomersEmployee RangeCityRegionCountrySocial Links
Portland State University10,000+PortlandOregonUnited States
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Amazon Web Services10,000+SeattleWashingtonUnited States
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The Home Depot10,000+AtlantaGeorgiaUnited States
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Ball Corporation10,000+WestminsterColoradoUnited States
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AMETEK MRO10,000+StanstedEnglandUnited Kingdom
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NTT East Corporation10,000+TokyoTokyoJapan
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CVS10,000+WoonsocketRhode IslandUnited States
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World Food Programme10,000+RomeLatiumItaly
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Eni10,000+RomeLatiumItaly
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Wikipedia10,000+San FranciscoCaliforniaUnited States
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Pardot Customers by Products and Services

The top three products and services offering customers that use Pardot for Lead Management are Marketing (484), Digital Marketing (455), Consulting (405).

Customers

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Pardot Customers by Employee Size

The majority of Pardot's customers for the lead-management category fall in the company size of 100 - 249 employees (7796 companies), 20 - 49 employees (7568 companies), 0 - 9 employees (4542 companies).

Employee Size

Pardot Customers by Geography

The top three geographies of Pardot for lead-management are the United States with 16808(63.77%), United Kingdom with 2191(8.31%), Japan with 1848(7.01%) customers respectively.

Customers

Employees of Pardot

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Also see other Products/Services by Pardot in:

Marketing Analytics
Marketing Automation Platforms
Sales Force Automation
Online Marketing
Campaign Management

FAQ

Find answers to the most often asked questions by users.

Who are the top Pardot competitors?

Pardot’s Top competitors in the lead-management category are Salesforce CRM, QuickBase, HubSpot CRM. You can view a full list of Pardot competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Pardot and 40,000 other technologies on the internet. You can also compare Pardot and its feature with top competitors here : Pardot vs Salesforce CRM Pardot vs QuickBase Pardot vs HubSpot CRM.

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What is Pardot customer distribution based on company size?

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What is Pardot market share in the lead-management?

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What are the top countries that use Pardot?

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What are the top industries that use Pardot?

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