Marketo
Marketo provides a complete marketing software platform to businesses of all sizes with tools for marketing automation, campaign management, & lead nu...Read more
Market Share of Marketo
Current Customer(s)
26822
Market Share (Est.)
7.64%
Ranking
#5
Top Competitors and Alternatives of Marketo
The top three of Marketo’s competitors in the Lead Generation category are HubSpot Marketing Hub with 47.60%, OptinMonster with 9.44%, Pardot with 8.67% market share.
| Technology | Domains | Market Share (Est.) | Versus page |
|---|---|---|---|
| HubSpot Marketing Hub | 167165 | 47.60% | Marketo vs HubSpot Marketing Hub |
| OptinMonster | 33135 | 9.44% | Marketo vs OptinMonster |
| Pardot | 30430 | 8.67% | Marketo vs Pardot |
| Leadfeeder | 30216 | 8.60% | Marketo vs Leadfeeder |
| Pipedrive | 19064 | 5.43% | Marketo vs Pipedrive |
| Leadinfo | 12797 | 3.64% | Marketo vs Leadinfo |
| Drift | 11966 | 3.41% | Marketo vs Drift |
| Albacross | 4692 | 1.34% | Marketo vs Albacross |
| Sleeknote | 3973 | 1.13% | Marketo vs Sleeknote |
| Salesfusion | 3044 | 0.87% | Marketo vs Salesfusion |
| Uberflip | 2192 | 0.62% | Marketo vs Uberflip |
| Happierleads | 893 | 0.25% | Marketo vs Happierleads |
| Envoke | 663 | 0.19% | Marketo vs Envoke |
| PathFactory | 644 | 0.18% | Marketo vs PathFactory |
| Constant Contact Lead Gen & CRM | 592 | 0.17% | Marketo vs Constant Contact Lead Gen & CRM |
| Cognism | 557 | 0.16% | Marketo vs Cognism |
| Qualifio | 500 | 0.14% | Marketo vs Qualifio |
| Lead Liaison | 452 | 0.13% | Marketo vs Lead Liaison |
| LeadBoxer | 268 | 0.08% | Marketo vs LeadBoxer |
| VisitorTrack | 264 | 0.08% | Marketo vs VisitorTrack |
Popular Comparisons
Top Competitors and Alternatives of Marketo
The top three of Marketo’s competitors in the Lead Generation category are HubSpot Marketing Hub with 47.60%, OptinMonster with 9.44%, Pardot with 8.67% market share.
Marketo vs HubSpot Marketing Hub
Marketo vs OptinMonster
Marketo vs Pardot
Marketo vs Leadfeeder
Marketo vs Pipedrive
Marketo vs Leadinfo
Marketo vs Drift
Marketo vs Albacross
Customers of Marketo
Around the world in 2025, over 26345 companies have started using Marketo as Lead Generation tool.
| Customers | Employee Range | City | Region | Country | Social Links |
|---|---|---|---|---|---|
| Grant Thornton | 10,000+ | London | England | United Kingdom |     |
| Bayshore Title | 10,000+ | Tampa | Florida | United States | |
| Ariston Group | 10,000+ | Fabriano | The Marches | Italy | |
| ServiceNow | 10,000+ | Santa Clara | California | United States | |
| Vodafone | 10,000+ | London | England | United Kingdom | |
| Kyndryl | 10,000+ | New York City | New York | United States | |
| Thoughtworks | 10,000+ | Chicago | Illinois | United States | |
| Mondelez International, Inc. | 10,000+ | Chicago | Illinois | United States | |
| Rutgers University | 10,000+ | New Brunswick | New Jersey | United States | |
| SGS | 10,000+ | Geneve | Geneva | Switzerland | |
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Marketo Customers by Products and Services
The top three products and services offering customers that use Marketo for Lead Generation are Marketing (558), Digital Marketing (546), Saas (447).
Customers
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Marketo Customers by Employee Size
The majority of Marketo's customers for the lead-generation category fall in the company size of 100 - 249 employees (5861 companies), 20 - 49 employees (5345 companies), 0 - 9 employees (4874 companies).
Employee Size
Marketo Customers by Geography
The top three geographies of Marketo for lead-generation are the United States with 15891(69.11%), United Kingdom with 1735(7.55%), Canada with 1167(5.08%) customers respectively.
Customers
Employees of Marketo
Also see other Products/Services by Marketo in:
FAQ
Find answers to the most often asked questions by users.
Who are the top Marketo competitors?
Marketo’s Top competitors in the lead-generation category are HubSpot Marketing Hub, OptinMonster, Pardot. You can view a full list of Marketo competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Marketo and 40,000 other technologies on the internet. You can also compare Marketo and its feature with top competitors here : Marketo vs HubSpot Marketing Hub Marketo vs OptinMonster Marketo vs Pardot.
What is Marketo customer distribution based on company size?
What is Marketo market share in the lead-generation?
What are the top countries that use Marketo?
What are the top industries that use Marketo?
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